scholarly journals 4G Adoption in India : An Extended TAM Model

2019 ◽  
Vol 8 (4) ◽  
pp. 2576-2579
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Practical Implication ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
The Other ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Tam Model ◽  
Telecom Sector

The research focuses on 4G adoption scenario and revealing the important determinants that influence consumer’s decision regarding adopting 4G services in India. The determinants used in this research are Perceived Cos(PC), Perceived ease of use(PEOU), Social influence(SI), Self-efficacy(SE) and Perceived usefulness(PU). The study extended the TAM model by considering the other variables .371 respondents was chosen for the study using 4G telecom services in India. Hypothesis were tested using Structural Equation modeling (SEM). PUand SE are the significant determinants of 4G adoption. Many countries are formulating their marketing strategy regarding technology adoption and the model tested in the research plays has a practical implication in helping the stakeholders in the present revolution in the telecom sector.

scholarly journals Investigasi Faktor Yang Mempengaruhi Behavioral Intention Pada Pengguna Grab Bike

2019 ◽  
Vol 3 (2) ◽  
pp. 94
Author(s):  
Sulaiman Sulaiman ◽  
Zainal Abidin ◽  
Suharno Suharno
Keyword(s):  
Structural Equation Modeling ◽  
Behavioral Intention ◽  
Perceived Risk ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Software Analysis

Tujuan penelitian ini mengetahui pengaruh behavioral intention (BI) terhadap transportasi online grab bike dengan menggunakan variabel trust, perceived ease of use (PEOU), perceived risk (PR) dan perceived usefulness (PU). Sebanyak 161 orang menjadi responden dalam penelitian ini dengan cara mengisi kuesioner. Data yang diperoleh kemudian dianalisis menggunakan alat analisis Structural Equation Modeling (SEM) dengan menggunakan software analysis of moment structure (AMOS). Setelah dilakukan penelitian diperoleh hasil bahwa PR berpengaruh signifikan terhadap trust, PEOU  berpengaruh signifikan terhadap trust, PU berpengaruh signifikan terhadap trust. Begitu pula pengaruh PR signifikan terhadap behavioral intention, PEOU, PU signifikan terhadap behavioral intention, serta trust signifikan terhadap behavioral intention.

scholarly journals Anteseden Mobile Banking Adoption

2019 ◽  
Vol 19 (1) ◽  
pp. 45
Author(s):  
Rangga Maulid Mahardika ◽  
Harsini Soetomo
Keyword(s):  
Structural Equation Modeling ◽  
Perceived Risk ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Price Fairness

<p><strong>Abstra</strong><strong>k</strong></p><p><strong> </strong></p><p><strong>Tujuan –</strong>Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dari self efficacyterhadap mobile banking adoption melalui perceived risk, perceived ease of use,perceived usefulness dan behavioural intention.</p><p><strong>Desain/Metodologi/ Pendekatan – </strong>Rancangan penelitian ini dilakukandengan menggunakan rancangan penelitian uji hipotesis (hypotheis testing). Unitanalisis yang digunakan dalam metode penelitian ini adalah pengguna Mobilebanking yang aktif menggunakan dalam 3 bulan terakhir, dan penelitian inimenggunakan data cross-sectional dan teknik sampling yang digunakan adalahpurposive sampling. Structural Equation Modeling (SEM) digunakan untuk mengujihipotesis dalam penelitian ini.</p><p><strong>Temuan - </strong>Hasil penelitian ini menunjukan bahwa (1) Selfefficacy tidak memiliki pengaruh negatif yang signifikan terhadap perceived risk, Self Efficay memiliki pengaruh positif terhadap perceived ease of use dan perceived usefulness dalam penggunaan mobile banking, (2) Perceived ease of use memiliki pengaruh positif terhadap perceived usefulness, Perceived ease of use memiliki pengaruh positif terhadap Intention to Adoption Mobile Banking (3) Perceived risk tidak memiliki pengaruh negatif yang signifikan terhadap intention to adoption mobile banking, (4) Perceived ease of use dan perceived usefulness memiliki pengaruh positif terhadap intention to adoption mobile banking, (5) Perceived usefulness tidak memiliki pengaruh positif yang signifikan terhadap adoption mobile banking, dan (6) Intention to adoption mobile banking memiliki pengaruh positif terhadap adoption mobile banking.</p><p><em> </em></p><p><strong><em>Abstract</em></strong></p><p><strong><em>Purpose </em></strong><em>–</em><em>The purpose of this study is to </em><em>analyze</em><em> the </em><em>effect of self eficacy on mobile adoption through percieved risk, percieved ease of use, percieved usefulness and behavioral intention</em><em></em></p><p><strong><em>Des</em></strong><strong><em>ign</em></strong><strong><em>/Met</em></strong><strong><em>hodology</em></strong><strong><em>/</em></strong><strong><em>Approach – </em></strong><em>Using 210 respondents of active mobile banking users in last 3 months, hypotheses were tested with Structural Equation Modeling by AMOS</em></p><p><strong><em>Findings</em></strong><em> - </em><em>The results showed a positive influence between reflected appraisal of self, self image congruency and cafe quality of cafes toward the electric keyword from word of mouth, while on the conspicuous value and price fairness of does not affect the electronic word-of-mouth. There are several managerial implications that can influence consumers to deliver eWOM by taking more attention to self-relevant value and cafe-relevant value.</em></p><p> </p>

scholarly journals CONSUMERS’ PARSIMONY OF MOBILE INTERNET BANKING USAGE IN MALAYSIA

2019 ◽  
Vol 7 (1) ◽  
pp. 239-248
Author(s):  
Lim Foo-Wah ◽  
A. Fakhrorazi ◽  
Rabiul Islam
Keyword(s):  
Structural Equation Modeling ◽  
Perceived Risk ◽  
Structural Equation ◽  
Internet Banking ◽  
Mobile Internet ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Personal Finances

Purpose of the Study: The objective of this study is to empirically investigate the determinants of the adoption of mobile Internet Banking in Malaysia. However, the slow growth of mobile Internet banking usage as comparison to online Internet Banking increases the concern on the adoption and parsimony issues of mobile Internet banking (MI-Banking) usage in managing personal finances and banking activities. Methodology: Self-administered survey was applied and analyzed by using V-Base structural equation modeling. The responses of 358 respondents were analyzed by using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) technique. Results: The findings of this study revealed that perceived ease of use, perceived usefulness, and perceived risk significantly influenced the adoption of mobile internet banking, while perceived ease of use was found to have the greatest influence on the overall adoption of mobile internet banking. At the same token, perceived ease of use was found to have a significant influence on perceived usefulness. Implications: The application of mobile internet services has increased and mobile phones are becoming significant tools for managing and controlling personal finances and spending. Thus, a study was conducted to seek clarification on the predictors of mobile Internet banking adoption among Malaysians that will embark further and deeper studies in the context of mobile Internet Banking.

scholarly journals The Role of Trust on Perceived Usefulness and Perceived Ease of Use toward Purchase Intention among Yogyakarta’s Students

2020 ◽  
Vol 3 (3) ◽  
pp. 316-326
Author(s):  
Refi Primanda ◽  
Alldila N.A. Setyaning ◽  
Anas Hidayat ◽  
Sri Rejeki Ekasasi
Keyword(s):  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Purposive Sampling

Penelitian ini bertujuan untuk memahami pengaruh review konsumen online terhadap kepercayaan konsumen dan niat membeli. Variabel yang terlibat dalam makalah ini adalah persepsi kegunaan, persepsi kemudahan penggunaan, kepercayaan, dan niat membeli. Sebanyak 210 tanggapan dari kuesioner yang dibagikan diperoleh dari siswa yang telah memiliki pengalaman belanja online sebelumnya dan tinggal di Yogyakarta, Indonesia. Pengumpulan data menggunakan metode purposive sampling. Analisis data menggunakan metode analisis Structural Equation Modeling (SEM) dengan bantuan software PLS. Temuan dari penelitian ini adalah kepercayaan konsumen dan niat mereka untuk berbelanja online secara positif dan signifikan dipengaruhi oleh persepsi kegunaan dan persepsi kemudahan penggunaan OCR. Jelas, atribut OCR tersebut terkait dengan perkembangan lingkungan belanja, yang akibatnya dapat memengaruhi penjualan.

scholarly journals Structural equation modeling of internet of things (IoT) adoption for Indonesian Village-Owned Enterprises (BUMDes)

INFORMASI ◽  
2021 ◽  
Vol 51 (1) ◽  
pp. 169-194
Author(s):  
Bustami Usman ◽  
Ilham Sentosa ◽  
Febri Nurrahmi
Keyword(s):  
Structural Equation Modeling ◽  
Internet Of Things ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Community Empowerment ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Perceived Credibility

This study seeks to examine the antecedents of Internet of Things (IoT) intention and adoption of Indonesian village-owned enterprises (Badan Usaha Milik Desa, BUMDes) by applying the Technology Acceptance Model (TAM). The respondents comprised 237 managers and staff of BUMDes in Aceh, Indonesia. A questionnaire was designed to examine perceived usefulness of IoT on the product and service empowerment, perceived ease of use of IoT, and perceived credibility on IoT, intention to use the technology, and adoption of IoT to the community empowerment in the village setting. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). The generated model of IoT showed three significant direct paths between perceived usefulness, perceived credibility on the IoT, and intention as well as between intention and adoption. The re-specified model of IoT adoption indicated two significant direct paths (perceived usefulness to intention and intention to adoption) and introduced three new paths (direct paths from perceived usefulness, perceived ease of use, and perceived credibility to adoption). The final model also established partial mediating effects of intention between Perceived Usefulness, Perceived Ease of Use, and IoT adoption. This study suggests the relevance of TAM to explain IoT adoption in Indonesian village-owned companies. 

scholarly journals Understanding an Extension Technology Acceptance Model of Google Translation: A Multi-Cultural Study in United Arab Emirates

2020 ◽  
Vol 14 (03) ◽  
pp. 157 ◽  
Author(s):  
Rana Saeed Al-Maroof ◽  
Said Abdelrahim Salloum ◽  
Ahmad Qasim AlHamadand ◽  
Khaled A. Shaalan
Keyword(s):  
Technology Acceptance ◽  
United Arab Emirates ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Target Language ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Tam Model

The importance of using Google Translate (GT) has become dominantly more effective. Most researchers, professors, and students rely on its translation as an immediate source of getting the information in different countries all over the world. However, the academic literature fails to acknowledge what factors could contribute to the user's intention to use GT, and consequently fail to discover the effects of using GT. The purpose of this study is to explore GT acceptance in UAE. It is assumed that users' attitude towards GT may vary based on the language used. The variations in languages are unidirectional from the source language (SL) to the target language (TL) and vice versa. The suggested analytical framework is based on an extended TAM model that is proposed by [1]. A quantitative methodology approach was adopted in this study. The hypothesized model is validated empirically using the responses received from a survey of 368 respondents were analyzed using structural equation modeling (SEM-PLS). Results indicated that Perceived Ease of Use, Perceived Usefulness, and Motivation have a significant impact on Behavioral Intention to use GT. In addition, Perceived Usefulness and Motivation significantly influenced Perceived Ease of Use. Furthermore, Perceived Usefulness is in turn influenced by Experience. The findings provide significant theoretical and practical implications for translation researchers, teachers, and MT system developers.

scholarly journals ANALISIS KEPERCAYAAN-KEPERCAYAAN INDIVIDU DALAM MENGGUNAKAN TEKNOLOGI INFORMASI DALAM MENUNJANG PROSES BELAJAR MENGAJAR DI PERGURUAN TINGGI

2017 ◽  
Vol 15 (3) ◽  
pp. 179
Author(s):  
Supardi Supardi ◽  
Eka Noor Asamara
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Purposive Sampling ◽  
Cognitive Absorption ◽  
Judgment Data

Penelitian ini bertujuan untuk mendiskusikan dan menguji secara empiris hubungan faktor sosial dengan cognitive absorption dan hubungannya terhadap faktor kepercayaan-kepercayaan (perceived ease of use dan perceived usefulness) dalam menggunakan teknologi informasi pada proses belajar mengajar diperguruan tinggi. Penelitian ini menggunakan sebanyak 125 dosen jurusan akuntansi di propinsi Yogyakarta sebagai responden. Faktor sosial diukur dengan menggunakan pengaruh rekan sejawat, cognitive absorption diukur dengan menggunakan lima dimensi yaitu temporal dissociation, focused immertion, heightened enjoyment, control, dan curiosity serta kepercayaan-kepercayaan diukur dengan menggunakan perceived ease of use dan perceived usefulness. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah secara non-probability yaitu purposive sampling dengan tipe judgment. Data dianalisis dengan structural equation modeling (SEM) menggunakan SmartPLS2.0. Dari hasil pengujian hipotesis, diperoleh temuan bahwa seluruh hipotesis terdukung. Hal ini ditunjukkan dengan adanya bukti hubungan secara positif signifikan antara faktor sosial dengan cognitive absorption dan cognitive absorption dengan faktor kepercayaan-kepercayaan dalam menggunakan teknologi informasi. Penelitian ini telah membuktikan adanya pengaruh faktor sosial terhadap cognitive absorption dalam kepercayaan-kepercayaan menggunakan teknologi infomarmasi untuk mendukung proses belajar mengajar. Selain itu, penelitian ini telah berhasil mengembangkan model penelitian yang dilakaukan oleh Agarwal dan Karahanna (2000), yaitu dengan memberikan bukti empiris faktor sosial sebagai anteseden bagi cognitive absorption

scholarly journals Penerimaan Teknologi Web Check-In pada Pengguna Transportasi Udara di Kalimantan Barat

2016 ◽  
Vol 3 (1) ◽  
pp. 37
Author(s):  
Irawan Wingdes
Keyword(s):  
Structural Equation Modeling ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Structural Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Air Transport ◽  
Equation Modeling ◽  
Tam Model

Teknologi check-in mandiri berbasis teknologi terutama dari web atau mobile telah tersedia sejak beberapa tahun lalu. Namun, penerimaan teknologi ini khususnya untuk pengguna di Kalbar, masih sangat rendah. Pada responden penelitian ini, hanya 7 persen responden yang pernah menggunakan fasilitas check-in tersebut. Oleh karena itu, penelitian ini bertujuan untuk menjelaskan faktor-faktor yang mempengaruhi penerimaan teknologi web check-in. Model TAM digunakan dengan menambahkan variabel trust dan risk. Data dianalisis dengan structural equation modeling. Hasil menunjukkan bahwa model fit dengan chi2 yang tidak signifikan dan indikator goodness of fit yang baik. Persepsi kegunaan (nilai korelasi 0,41), dan persepsi resiko (0,37) adalah variabel yang paling mempengaruhi niat untuk menggunakan web check-in, setelah itu diikuti oleh variabel kemudahan pemakaian (0,33) dan kepercayaan (0,32). Kontribusi penelitian bagi maskapai penyedia layanan adalah komunikasi merupakan kunci utama untuk meningkatkan penerimaan teknologi web check-in. Dengan penerimaan teknologi yang tinggi diharapkan efisiensi yang ditawarkan oleh teknologi ini juga dapat dimanfaatkan sepenuhnya, baik untuk layanan saat ini maupun untuk layanan di masa depan.Technology based self check-in service (web or mobile based) has been made available for some time. For passengers in West Borneo, acceptance for this technology is low, particularly participants in this research. There are only 7% of passengers in this research who use this technology; hence, the purpose of this study is to explain factors affecting acceptance of web check-in service. Two variables are added (trust and risk) to the original TAM model and structural equation modeling is employed for analysis. Structural model is fit with insignificant chi2 and good results are achieved in goodness of fit indicators. Results show perceived usefulness (0,41 correlation) and risk (0,37) to be the main contributing factors to explain acceptance of web check-in, followed by perceived ease of use (0,33) and trust (0,32). This research furthercontributes to air transport providers. Findings in this research suggest communication is the key aspect for air transport providers to increase technology acceptance. Increased technology acceptance will also increase benefits from what technology can offer today or in the future.

scholarly journals The Impact of Smartphone Adoption on Marketing Therapeutic Tourist Sites in Jordan

2018 ◽  
Vol 7 (4.34) ◽  
pp. 91 ◽  
Author(s):  
Mahmoud Alghizzawi ◽  
Mazuri Abd. Ghani ◽  
Ahmad Puad Mat Som ◽  
Muhamad Fazil Ahmad ◽  
Aziz Amin ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Quantitative Research ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Tam Model ◽  
The Impact

The aim of the study is to find out the effect of smartphone on marketing therapeutic tourist sites in Jordan. Several factors contribute to this study, including market type templates, therapeutic, demographic and their impact on tourist behavior in Jordan. We apply the technology acceptance (TAM) model to study through the incorporation of smartphone applications on marketing therapeutic tourist sites in Jordan. To achieve this, we use the quantitative research design and rely on appropriate data to test the hypothesis. We distributed questionnaire to 400 tourists as a sample of study but two hundred and four were collected. The researchers had used the structural equation modeling (PLS-SEM) for measuring relationships and correlations between variables and their impact on the behavior of tourists in Jordan. According to the study findings, there was a positive impact on market type template, therapeutic, and demographics on tourists' perceived ease of use of smartphone on marketing therapeutic tourist sites in the country. Perceived usefulness and perceived ease of use also led to an increase in tourists' intention to use smartphone.  

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