THE MEDIATING ROLE OF ACCREDITATION DETAILS ON SELECTION OF BUSINESS SCHOOLS BASED ON INFORMATION FROM ONLINE RESOURCES.
This study adopted a descriptive research design. Primary data collection was conducted through online survey instruments amongst 300 business school aspirants in India. The researcher adopted percentage analysis and a structural equation modeling approach for the analysis of data. The purpose of this study is to explore the mediating role of accreditation status and the selection of business schools based on the information from online resources.The findings of the study confirmed that the accreditation details act as a mediating variable between online resources and the selection of business schools. The significance of all the paths confirms the partial mediation of accreditation details on a selection of business schools. It is noted that those online resources have a significant direct effect on the selection of business schools.There exists a significant positive indirect effect of accreditation details on the online resources as well.This study will add to the existing literature on the aspects influencing millennials in their selection of business schools.This study will contribute to understanding the influence of online resources and the role of accreditation and rankings in students' selection of educational institutions.