scholarly journals Pengaruh Orientasi Pasar, Konsumen, Merek, dan Inovasi Layanan terhadap Kinerja Umkm di Yogyakarta

Media Wisata ◽  
2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Gunawan Yulianto
Keyword(s):  
Market Orientation ◽  
Customer Orientation ◽  
Small And Medium Enterprises ◽  
Service Innovation ◽  
Brand Orientation ◽  
Correlation And Regression Analysis ◽  
Medium Enterprises ◽  
Positive Direct ◽  
The Relationship ◽  
Insight Into

This study seeks to assess the relationship between Micro, Small and Medium Enterprises (MSME) firm performance and market orientation,  customer orientation, brand orientation and service innovation in development for all businesses. In past, very few studies have focused on the effect of marketing-related variables on MSMEs. This study aspires to put some insight into this. Data were collected from creative industry MSME business  firm  entrepreneurs located  in Yogyakarta, A total of 91 MSME entrepreneurs were surveyed in the study through adopting tested survey questionnaires from the past literature. Correlation and regression  analysis were  used  to  test  the  hypotheses.  Result  indicates  that  market orientation,  customer  orientation, brand  orientation  and service innovation have a positive direct influence on MSME performance

scholarly journals PENGARUH ORIENTASI PASAR, KONSUMEN, MEREK, DAN INOVASI LAYANAN TERHADAP KINERJA UMKM DI YOGYAKARTA

2019 ◽  
Author(s):  
Gunawan Yulianto ◽  
Ali Hasan
Keyword(s):  
Market Orientation ◽  
Customer Orientation ◽  
Small And Medium Enterprises ◽  
Service Innovation ◽  
Brand Orientation ◽  
Correlation And Regression Analysis ◽  
Medium Enterprises ◽  
Positive Direct ◽  
The Relationship ◽  
Survey Questionnaires

This study seeks to assess the relationship between Micro, Small and Medium Enterprises (MSME) firm performance and market orientation, customer orientation, brand orientation and service innovation in develop for all business. In past, very few studies have focused on the effect of marketing related variables on MSMEs. This study aspires to put some insight on this. Data were collected from creative industry MSME business firm entrepreneurs located in Yogyakarta, A total of 91 MSME entrepreneurs were surveyed in the study through adopting tested survey questionnaires from the past literature. Correlation and regression analysis were used to test the hypotheses. Result indicates that market orientation, customer orientation, brand orientation and service innovation have a positive direct influence on MSME performance.

The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance

2016 ◽  
Vol 7 (1) ◽  
pp. 39-59 ◽  
Author(s):  
Muslim Amin ◽  
Ramayah Thurasamy ◽  
Abdullah M. Aldakhil ◽  
Aznur Hafeez Bin Kaswuri
Keyword(s):  
Market Orientation ◽  
Significant Relationship ◽  
Entrepreneurial Orientation ◽  
Manufacturing Industry ◽  
Small And Medium Enterprises ◽  
Peninsular Malaysia ◽  
Entrepreneurial Firms ◽  
Content Type ◽  
Medium Enterprises ◽  
The Relationship

Purpose – This study aims to examine the effect of market orientation (MO) as a mediating variable in the relationship between entrepreneurial orientation (EO) and small and medium enterprises (SMEs)’ performance. Design/methodology/approach – A total of 500 SMEs in the manufacturing industry of food and beverages were involved in this study with a response rate of 117. Data collection was conducted in all states of Peninsular Malaysia including the northern, central, southern and eastern regions. Findings – The findings show that EO has a significant relationship with MO, and MO has a significant relationship with SME performance. MO will mediate the relationship between EO and SMEs’ performance. Practical implications – The higher the EO implemented in a business, the more willing a company will be to implement MO. This analysis shows that highly entrepreneurial firms tend to be highly market orientated and this affects SMEs’ performance. Originality/value – The results of this study show that the characteristic of entrepreneurial and MO practiced by SMEs in Malaysia has been significantly affected the SMEs’ performance. It indicates that EO offers a holistic and systematic model for supporting SMEs to build a well-maintained environment of MO and SMEs’ performance.

scholarly journals Determinants Of, And Barriers To, Market Orientation And The Relationship With Business Performance Among SMES

2015 ◽  
Vol 31 (5) ◽  
pp. 1667 ◽  
Author(s):  
Job Dubihlela ◽  
Manilall Roy Dhurup
Keyword(s):  
Market Orientation ◽  
Business Performance ◽  
Survey Design ◽  
Small And Medium Enterprises ◽  
Negative Relationship ◽  
Target Population ◽  
Cross Sectional Study ◽  
Cross Sectional ◽  
Medium Enterprises ◽  
The Relationship

Expansion, diversification, greater choice, market share, profits and increased competition are the overarching forces that drive organisations to embrace marketing concepts such as market orientation. Various researchers assert that market orientation is a vital marketing concept for the performance of businesses and for small and medium enterprises (SMEs) there are no exceptions. The study examines the relationship of the determinants and barriers to market orientation and the influence of market orientation on business performance among SMEs in a developing country. This cross-sectional study made of a quantitative survey design. The target population comprised 273 owners/managers of SMEs in the Vaal Triangle, South Africa. The results revealed that the determinants of market orientation exhibited a strong influence in market orientation. Market orientation in turn showed strong positive relationship with business performance. Barriers to market orientation showed strong negative relationship with market orientation. The study identified the constructs that foster or discourage market orientation, and the contribution that market orientation can have on business performance for SMEs. SMEs owner/mangers are encouraged to consider the market orientation constructs that positively influences the performance of their businesses.

scholarly journals Market Orientation, Competitive Advantage and Marketing Performance of Small Medium Enterprises (SMEs)

2020 ◽  
Vol 23 (1) ◽  
pp. 19
Author(s):  
Astrid Puspaningrum
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Structural Equation ◽  
Customer Orientation ◽  
Small And Medium Enterprises ◽  
Equation Modeling ◽  
Marketing Performance ◽  
Competitive Prices ◽  
Competitor Orientation ◽  
Medium Enterprises

This study aims to analyze competitive advantage as a variable that mediates the effect of market orientation on marketing performance. This research population is 113,000 SMEs (Small And Medium Enterprises) located in Malang City, which are engaged in food processing, handicrafts, and clothing business units with an observation sample of 100 SMEs. The data analysis technique used in this study is Structural Equation Modeling. The results of this study indicate that SMEs' performance will increase if they can carry out processes and activities related to creating and satisfying customer needs. Besides, market-oriented SMEs contribute to competitive advantage by creating product uniqueness, product quality, and competitive prices, ultimately affecting the performance of SMEs. In order to improve SMEs' performance, efforts must be made to develop marketing strategies, such as paying attention to market orientation, focusing on customer orientation, competitor orientation, and inter-functional coordination, and developing or innovating new products.

scholarly journals Dis-Aggregated Effect of Market Orientation on Firm Performance

2021 ◽  
Vol 12 (3) ◽  
pp. 0-0
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Small And Medium Enterprises ◽  
Manufacturing Sector ◽  
Reliability And Validity ◽  
And Performance ◽  
Medium Enterprises ◽  
The Relationship

Due to ambiguity in the market orientation and performance relationship, the basic aim of the study to investigate the nature of relationship exists between market orientation and performance of the manufacturing SMEs in India. Data for this study were collected from the 388 managers/owners of SMEs indulged in the manufacturing sector through well-established scales. The utilized scale’s reliability and validity were assessed through CFA, and various hypotheses related to the environmental moderators and innovation mediation was tested. This study is relevant for owners/managers and policymakers responsible for improving the performance of small and medium enterprises, working in the manufacturing sector. The study necessitates the significance of catering express needs of customers to boost up the effect of market orientation on performance. The study tested the relationship between the market orientation and performance relationship at the disaggregated level. The important insight about the direct, indirect, and the moderated relationship was reported in the study.

scholarly journals The Effect of Market Orientation on the Performance of Small and Medium Enterprises in Case of Amhara Region, Ethiopia

2020 ◽  
Vol 1 (1-2) ◽  
pp. 92-109
Author(s):  
Yissa Hassen ◽  
Amanpreet Singh
Keyword(s):  
Market Orientation ◽  
Structural Equation ◽  
Customer Orientation ◽  
Small And Medium Enterprises ◽  
Core Competencies ◽  
Superior Performance ◽  
Primary Data ◽  
Amhara Region ◽  
Competitor Orientation ◽  
Medium Enterprises

The study investigated the effect of market orientation on the performance of small and medium enterprises in case of Amhara Region, Ethiopia. Primary data was collected from a total of 250 owners/managers of small and medium enterprises using structured questionnaire. A multivariate data analysis technique of structural equation modelling was employed to analyse the data. The result indicated that customer orientation and interfunctional coordination dimensions of MO are significantly and positively affected small and medium enterprises performance. However, competitor orientation dimension was not found to have a positive and significant effect on the performance. The findings revealed that small and medium enterprises need to be more market oriented to realize superior performance. In addition, the different beta coefficient of market orientation indicated that new business ventures are highly recommended to conduct a market orientation profile and take care in investing their scarce resources. Moreover, the mixed results indicate that firms are advised to replicate market orientation to score superior performance with due care in considering the contexts and time in the industry they are operating and match strategies with their internal resources and core competencies. Finally, this study contributed to the almost wholly overlooked research on market orientation and performance linkages in Ethiopian case and the empirical context of this study is quite novel and helpful for developed nations firms who are trying to operate in emerging economies such as Ethiopia.

The Impact of Knowledge Sharing on the Relationship Between Market Orientation and Service Innovation

2021 ◽  
Vol 17 (2) ◽  
pp. 130-154
Author(s):  
Zhimin Wang ◽  
Kwek Choon Ling ◽  
HongGui Li
Keyword(s):  
Knowledge Sharing ◽  
Market Orientation ◽  
Customer Orientation ◽  
Service Innovation ◽  
Dynamic Capability ◽  
Types Of Knowledge ◽  
Different Types ◽  
Competitor Orientation ◽  
The Impact ◽  
The Relationship

Few studies have been conducted on how each element of market orientation contributes to service innovation through different types of knowledge sharing. Drawing on the dynamic capability perceptive and synergy approach, this study examines the effects of knowledge donation and knowledge collection on service innovation and the effects of customer orientation, competitor orientation, and inter-functional cooperation on service innovation through knowledge donation and knowledge collection. This study collected a total of 258 valid questionnaires randomly from different Malaysian motorcycles companies. The empirical (PLS-SEM) findings indicate that customer orientation, competitor orientation, and inter-functional coordination are positively related to service innovation. The findings show that knowledge donation and knowledge collection are significantly related to service innovation. Interestingly, the effects of customer orientation, competitor orientation, and inter-functional coordination on service innovation are fully mediated by knowledge donation and knowledge collection, respectively.

scholarly journals Optimization of Speed Innovation on the Influence of Customer Orientation on Market Performance

SENTRALISASI ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 83
Author(s):  
Muhafidhah Novie ◽  
Untung Usada ◽  
Nur Asitah
Keyword(s):  
Structural Equation ◽  
Customer Orientation ◽  
Small And Medium Enterprises ◽  
Market Performance ◽  
Equation Modeling ◽  
Marketing Performance ◽  
National Economic ◽  
Medium Enterprises ◽  
The Relationship ◽  
Positive Effect

The number of Small and Medium Enterprises (SMEs) is a business group that is an important part of national economic development. The number of SMEs continues to grow but is not matched by the increase in the marketing performance of these SMEs. This research was conducted to optimize speed innovation as a mediation between customer orientation and market performance. We used 172 samples based on 302 existing populations using stratified random sampling. The research method used in analyzing the relationship between the three variables is Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results of data processing show that speed innovation can mediate customer orientation in improving the market performance. This study contributes to explaining the determinants of market performance for SMEs. The results of this study show that SMEs depend on customer orientation and innovation speed to improve market performance. Customer orientation is proven to improve market performance. Customer orientation has a positive effect on SMEs performance.

scholarly journals Dis-Aggregated Effect of Market Orientation on Firms' Performance

2021 ◽  
Vol 12 (3) ◽  
pp. 87-108
Author(s):  
Seemant Kumar Yadav ◽  
Vikas Tripathi ◽  
Geetika Goel
Keyword(s):  
Market Orientation ◽  
Small And Medium Enterprises ◽  
Manufacturing Sector ◽  
Reliability And Validity ◽  
And Performance ◽  
Medium Enterprises ◽  
The Relationship

Due to ambiguity in the market orientation and performance relationship, the basic aim of the study to investigate the nature of relationship exists between market orientation and performance of the manufacturing SMEs in India. Data for this study were collected from the 388 managers/owners of SMEs indulged in the manufacturing sector through well-established scales. The utilized scale's reliability and validity were assessed through CFA, and various hypotheses related to the environmental moderators and innovation mediation were tested. This study is relevant for owners/managers and policymakers responsible for improving the performance of small and medium enterprises, working in the manufacturing sector. The study necessitates the significance of catering express needs of customers to boost up the effect of market orientation on performance. The study tested the relationship between the market orientation and performance relationship at the disaggregated level. The important insight about the direct, indirect, and the moderated relationship was reported in the study.

Structural Modeling of Institute of Entrepreneurship in Russia

2019 ◽  
pp. 34-48
Author(s):  
Svetlana L. Sazanova
Keyword(s):  
Global Economy ◽  
Structural Model ◽  
Institutional Environment ◽  
Small And Medium Enterprises ◽  
Structural Modeling ◽  
Entrepreneurial Activity ◽  
Pattern Modeling ◽  
Medium Enterprises ◽  
The Impact ◽  
The Relationship

Entrepreneurship plays an important role in the modern global economy; the share of products of small and medium enterprises in the gross product and exports not only of the developed but also of developing countries is growing. Innovation processes cover all sectors of the economy, and more and more people are involved in entrepreneurial activity, which contributes to the penetration of entrepreneurial thinking and business values in all areas of the socioeconomic life of society. The Institute of Entrepreneurship plays an increasingly prominent role in the institutional environment of socio-economic systems. This actualizes the problem of studying the relationship of the institution of entrepreneurship with the institutions of law, culture, management. This requires a methodology that allows you to explore the impact on the institute of entrepreneurship not only economic, but also non-economic factors. The methodology of the “old” institutionalism possesses such a tool, it is structural modeling (pattern modeling), which allows to explore the diversity of interrelationships of the institution of entrepreneurship with other components of the institutional and economic environment. The article explored the features of the development of the institution of entrepreneurship in Russia, established the relationship between the institution of entrepreneurship, values, motives and incentives for entrepreneurial activity, built a structural model of the institution of entrepreneurship based on the methodology of the old institutionalism (pattern modeling). The structural model of the institution of entrepreneurship reveals the relationship between the institution of entrepreneurship, the values of entrepreneurial activity, its motives and incentives; as well as the relationship between the institution of entrepreneurship with the institutions of governance, cultural and religious institutions, legal institutions and society.

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