SOME ASPECTS OF MARKETING DEVELOPMENT IN HEALTHCARE

At the present stage of development of society, marketing is a universal tool of the management system that contributes to meeting the needs of the population. It is also directly related to various areas of health care, especially to the quality assurance system of medical care. With the rapidly developing processes of health care adaptation to the conditions of market relations, which are actively developing in all spheres of socioeconomic life of our society, marketing determines the need to develop and implement new organizational and information technologies aimed at the progressive development of modern forms and methods of management in the health care system.