scholarly journals The Application of Ethnic Cultural Symbols in Modern Visual Communication Design

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Xin Zhang
Keyword(s):  
Visual Communication ◽  
Aesthetic Experience ◽  
Value Orientation ◽  
Visual Language ◽  
Symbolic Meaning ◽  
Cultural Symbols ◽  
Visual Communication Design ◽  
Artistic Value ◽  
Communication Design

Visual communication design is based on visual perceived information, and conveys a certain value orientation or objective cognition through visual language, words, symbols, images, etc. In modern visual communication design, focus on and discover national cultural symbols to express national cultural spirit and artistic connotation, so as to better deepen the channels of multicultural integration and make up for the lack of culture in modern visual communication design. The strong symbolic meaning and regional color of the ethnic cultural symbols are the specific embodiment of the Chinese people’s inherited ideas, customs and culture, with distinctive artistic value and aesthetic experience. This paper combines the characteristics, connotation and classification of ethnic cultural symbols to explore their application value and specific application in visual communication design.

scholarly journals ESTETIKA (DALAM) DESAIN

DeKaVe ◽  
2012 ◽  
Vol 1 (3) ◽  
Author(s):  
FX Widyatmoko
Keyword(s):  
Visual Communication ◽  
Aesthetic Experience ◽  
Fine Arts ◽  
Academic Research ◽  
Great Distance ◽  
Concept Design ◽  
Design Work ◽  
Visual Communication Design ◽  
Communication Design ◽  
The Aesthetic

Aesthetics is a word that is often present in the areas of art, including fine art. However, in thearea of visual communication design aesthetic rarely spoken words compared with the area of fine arts(fine arts). Not that there are no problems in the design aesthetic. Aesthetic issue still exists, but it is rarelyused as a design concept design. Even the design of the study area, there are aesthetic studies. However,the study could have imagined aesthetic has a great distance to the aesthetics of everyday design. There isalso an effort to facilitate the understanding of aesthetics is to provide the name of a visual strategy(Andry Masri, Jalasutra, 2010). However, the strategy also has not explained the visual aesthetic studiesare very diverse. The phrase is intended to facilitate common aesthetic learned, particularly for the needsof design planning (especially product design).This paper aims to offer a way to understand the aesthetic rather than through understanding, butto find the position of each design aesthetic in visual communication design. The objects that wereexamined in the two final ISI Visual Communication Design (one object assessment, the object creation),as well as a book cover design. The goal is clear, to give an overview of the aesthetic. Hopefully, thegrowing diversity of aesthetic closer to the day-to-day. In short, bringing together academic research,design work, the aesthetic experience everyday.

Mengkaji Karakteristik Media Televisi untuk Memudahkan Merancang Komunikasi Visual yang Tepat

Humaniora ◽  
2010 ◽  
Vol 1 (2) ◽  
pp. 705
Author(s):  
Tunjung Riyadi
Keyword(s):  
Graphic Design ◽  
Visual Communication ◽  
Print Media ◽  
Literature Study ◽  
Visual Communication Design ◽  
Communication Design ◽  
Television Screen

 A work of visual communication design which aired on the television screen has a different perspective in its interpretation in the eyes of the audience when compared to other media. By understanding the characteristics and nature of media, proper exploration of graphic design can easily be created. Through literature study, observations of the author as a practitioner of graphic design for television and comparisons with the print media will facilitate the understanding of this study. 

Sign in / Sign up

Export Citation Format

Share Document