scholarly journals SUSTAINABLE PERFORMANCE OF PLAYERS IN THE GLOBAL AVIATION INDUSTRY IN THE LIGHT OF MULTI-FACTOR ANALYSIS OF ONLINE REPUTATION

2021 ◽  
Vol 9 (1) ◽  
pp. 1-9
Author(s):  
Ludovit Nastisin ◽  
Beata Gavurova ◽  
Radovan Bacik ◽  
Nella Svetozarovova ◽  
Richard Fedorko
Keyword(s):  
Factor Analysis ◽  
Positive Impact ◽  
Reputation Management ◽  
Aviation Industry ◽  
Management Approach ◽  
Business Units ◽  
Sustainable Performance ◽  
Reasonable Evidence ◽  
Performance Dimensions ◽  
Online Reputation

The issue of reputation management in terms of increasing sustainable performance and competitiveness is rapidly developing and undoubtedly is the most important tool in the business area. The study analyzes the reputation of 10 companies with the largest share in the aviation market that were selected on the basis of one of the most widely-used measures of airline size - passenger-kilometer (RPKs) as presented by the International Air Transport Association. The aim is to point out online reputation tools and present ways to improve the performance and competitiveness of analyzed subjects by managing several digital metrics that create this reputation. For this purpose, was applied a modified multi-factor analysis of the overall online reputation sentiment. The research results provide business units with reasonable evidence to proactively implement and invest in reputation management approach because such approach should have a positive impact on their sustainable performance dimensions and further enhance strategic competitiveness.

scholarly journals SIX STEPS IMPLEMENTATION FRAMEWORK FOR CORPORATE SUSTAINABILITY PERFORMANCE MANAGEMENT

2017 ◽  
Vol 8 (3) ◽  
pp. 3 ◽  
Author(s):  
Muhammad Tasleem ◽  
Nawar Khan ◽  
Syed Tasweer Hussain Shah ◽  
Muhammad Saleem ◽  
Asim Nisar
Keyword(s):  
Performance Management ◽  
Corporate Sustainability ◽  
Corporate Management ◽  
Implementation Framework ◽  
Sustainability Performance ◽  
Sustainable Improvement ◽  
Sustainable Performance ◽  
Corporate Sustainability Performance ◽  
Performance Dimensions ◽  
And Performance

Managing sustainability practices holistically within firms is challenging and requires a sound and effective management framework that integrates all associated practices and performance dimensions to act for excellence. Corporate management is keen to adopt roadmap or a framework that can be useful in the identification, management and measurement of the drivers and can lead to desired outcomes relating to sustainable performance. This paper develops and presents a six-steps implementation framework for corporate sustainability performance and related practices keeping in account multifaceted managerial dimensions. These six steps include; identifying stakeholder’s requirements, establishing enterprise vision and sustainability goals, adopting strategies, systems and standardization, aligning technologies, core capabilities and culture, excelling sustainability performance, and progressing sustainable improvement with review and feedback. It also projects the perspective, theme and action items with regard to its effective.

Causal Modelling and Analysis Evaluation of Online Reputation Management Using Fuzzy Delphi and DEMATEL

2017 ◽  
Vol 8 (1) ◽  
pp. 27-45 ◽  
Author(s):  
Anil Kumar ◽  
Manoj Kumar Dash
Keyword(s):  
Service Providers ◽  
Causal Modeling ◽  
Customer Relationship ◽  
Reputation Management ◽  
Fuzzy Delphi ◽  
Modeling Analysis ◽  
Factor Data ◽  
Corporate Social ◽  
Online Reputation ◽  
Structured Questionnaire

Online reputation management (ORM) is a significant and proactive tool that can reinforce the credibility of the service provider. Literature existing today on this topic has rarely reported on the causal modeling analysis from an ORM perspective. Therefore, the objective of this paper is to build a factor structure of ORM and to build the inter-relationship map amongst the criteria of each factor. To allow for vague human judgment, a fuzzy concept is employed in a form of Fuzzy Delphi. The DEMATEL technique has been used to develop a Network Relationship Map (NRM) among the criteria of each factor. Data has been gathered through a structured questionnaire conducted with a survey of experts. The study divided the criteria of each factor into cause-effect criteria. Findings of the study show that criteria such as distributed reputation system, trust, online competitive branding, website management, customer relationship, search engine optimization, corporate social responsibility, users' reach, competition/page views, purchase discounted products and cash back or money back fall under the cause group of ORM's factors. The results of this study can not only help service providers to enhance their reputation but can also guide them towards targeting their customers in an online platform.

scholarly journals SERM СТРАТЕГІЯ В МАРКЕТИНГОВІЙ ДІЯЛЬНОСТІ ТУРИСТИЧНОГО ПІДПРИЄМСТВА

2021 ◽  
pp. 21-29
Author(s):  
О. В. Виноградова ◽  
Н. І. Дрокіна
Keyword(s):  
Search Engine ◽  
Reputation Management ◽  
Online Reputation

У статті обґрунтовано значимість заходів щодо управління репутацією в пошуковій видачі. Розглянуто поняття SERM (Search Engine Reputation Management) та ORM (Online Reputation Management), визначено основні їх відмінності. Побудовано структуру системи управління репутацією в мережі Інтернет (ORM) туристичного підприємства та виділено SERM як один з її напрямків. Сформульовано поняття SERM туристичного підприємства, визначено основне завдання управління репутацією в пошуковій видачі та мета SERM-стратегії туристичного підприємства. Побудована концептуальна модель розробки SERM-стратегії туристичного підприємства, яка має вигляд взаємозв’язаних та послідовних етапів розробки та реалізації заходів щодо створення у користувачів позитивної думки про туристичне підприємство у видачі пошукових систем. Запропоновано матрицю визначення тональності майданчиків при аналізі пошукової видачі по репутаційним запитам.

Webcare als online reputatiemanagement

2014 ◽  
Vol 42 (2) ◽  
Author(s):  
Judith Huibers ◽  
Joost Verhoeven
Keyword(s):  
The Netherlands ◽  
Corporate Reputation ◽  
Organizational Legitimacy ◽  
Reputation Management ◽  
Defensive Strategies ◽  
Human Voice ◽  
Online Reputation ◽  
Stakeholder Needs ◽  
Scenario Study ◽  
Better Than

Webcare as online reputation management: the use of webcare strategies and conversational human voice in the Netherlands, and its effects on the corporate reputation Webcare as online reputation management: the use of webcare strategies and conversational human voice in the Netherlands, and its effects on the corporate reputation While Twitter offers organizations chances to improve their reputations, tweets can also threaten reputations by attacking the organizational legitimacy. In this article, we studied (1) what webcare strategies Dutch organizations use to preventing reputational damage, (2) how effective these strategies are, and (3) how conversational human voice influences the effectiveness of these strategies. A content analysis of online dialogues (Study 1) shows that we should distinguish three rather than two types of webcare strategies: Organizations use webcare to accommodate (1) their own needs (through denial or justification), (2) individual stakeholder needs (through information, sympathy and compensation), or (3) collective stakeholder needs (through apologies and corrective action). In the Netherlands, stakeholder focused strategies are used more for web care than defensive strategies. A scenario study revealed that accommodating individual needs protects reputation better than defensive strategies, and marginally better than collective accommodative strategies.

Sustainability excellence: the interactions of lean production, internal green practices and green product innovation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ebenezer Afum ◽  
Ran Zhang ◽  
Yaw Agyabeng-Mensah ◽  
Zhuo Sun
Keyword(s):  
Financial Performance ◽  
Product Innovation ◽  
Lean Production ◽  
Green Product ◽  
Content Type ◽  
Sustainable Performance ◽  
Green Practices ◽  
Green Product Innovation ◽  
Performance Dimensions ◽  
The Relationship

Purpose This study aims to investigate the interactions between lean production, internal green practices, green product innovation and sustainable performance metrics. The study further looks at the mediation effect of internal green practices and green product innovation between lean production and sustainable performance dimensions. Design/methodology/approach The questionnaire was used to glean data from 209 manufacturing firms. All the hypothesized relationships were processed by using partial least square-structural equation modelling. Findings The results suggest that lean production significantly leads to the implementation of internal green practices and the production of quality products with eco-oriented features that meet customers’ needs. Further, while lean production and internal green practices were found to significantly influence sustainability performance, green product innovation significantly influences only financial performance. Besides, the mediation analysis shows that internal green practices mediate the relationship between lean production and sustainable performance dimensions but green product innovation mediates the relationship between lean production and financial performance only. Research limitations/implications The study is limited to firms from Ghana, a developing country; hence, the results cannot be imported to reflect other geographical contexts. Practical implications The results of the study provide sufficient justifications for managers, (especially Ghanaian managers and those from other similar environs) to commit their financial resources towards implementing lean production and internal green practices so as to achieve sustainability excellence. Originality/value This study magnifies and provides new insight on lean and green literature by developing a comprehensive research model that concurrently tests the direct and indirect effects between lean production, internal green practices, green product innovation and sustainable performance dimensions.

Development of a strategy for the economic development of an agricultural enterprise using a balanced scorecard

2021 ◽  
pp. 19-23
Author(s):  
Elena S. Ustinovich ◽  
◽  
Denis V. Nikolenko ◽  
Keyword(s):  
Economic Development ◽  
Factor Analysis ◽  
Balanced Scorecard ◽  
Modern World ◽  
Management Approach ◽  
Agricultural Enterprises ◽  
Existing Problems ◽  
Financial Condition ◽  
Agricultural Enterprise ◽  
Kursk Region

Abstract. The paper analyzes the dynamically developing methodology for building balanced scorecard systems in the modern world. The reasons for the relevance of the processes of improving the management approach are considered. The article focuses on the existing problems in this area and assesses the prospects for the implementation of this system at one of the agricultural enterprises of the Kursk region – LLC “NIVA” of the Cheremisinovsky district. The article proposes a scheme for the development and implementation of a system of balanced indicators in the enterprise. On the basis of factor analysis, the influence of these indicators on the dynamics of the financial condition of LLC “NIVA” is investigated. Based on the general analysis, the strengths and weaknesses were identified, which allowed us to outline ways to improve management system for financial condition of the enterprise.

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