Knowledge Mapping Analysis of Manufacturing Product Innovation Based on CiteSpace

Manufacturing product innovation is increasingly showing a green, low-carbon, systematic ecological innovation development trend. In this paper, using CiteSpace analysis method and assisted by BICOMB2 software, the literature of CNKI (1992–2019) and WOS (1995–2019) database was analyzed to construct the knowledge mapping of manufacturing product innovation, and the research findings were as follows: (i) The research is mainly concentrated in China, the United States, the United Kingdom, Germany and other countries. The number of Chinese scholars’ research is the largest, but the American scholars’ research is the first in novelty and prospective, and its sigma value is as high as 294.17. (ii) In recent years, Shanghai Jiaotong University, Xi’an University of Technology, Hunan University and other research institutions have recently produced more research results on product innovation. Among them, Shanghai Jiaotong University can be ranked first. (ii) “Green product innovation” and “product innovation performance” can continue to be the hot spots for future manufacturing product innovation and development.

Institutional pressure, firm's green resources and green product innovation: evidence from Taiwan's electrical and electronics sector

PurposeIntegrating economic and green initiatives into firm strategies is a challenge for firms in various industries. The study aims to incorporate multiple views, i.e. green innovation theory (GIT), the green institutional perspective (GIP) and the natural-resource-based view (NRBV), to develop a comprehensive model to explore why and how firms implement green product innovation (GPI).Design/methodology/approachThe study explores the relationships among institutional pressure, the firm's green resources and GPI. The research also distinguishes two different types of GPI: exploratory GPI and exploitative GPI. A total of 270 valid questionnaires were collected from electrical and electronics manufacturers in Taiwan. The authors employed structural equation modeling (SEM) using analysis of moment structures (AMOS) 23.0 to test the hypotheses.FindingsThe results show that institutional pressure has a significant positive correlation with the firm's green resources. Furthermore, institutional pressure has a significantly positive influence on exploratory GPI and exploitative GPI, respectively. The firm's green resources also have a significantly positive effect on both exploratory GPI and exploitative GPI. In addition, institutional pressures have significantly positive indirect effect on both exploratory GPI and exploitative GPI.Research limitations/implicationsEconomic benefits and environmental sustainability are the most pressing issues faced by the electrical and electronics industry today. The study's investigation covers Taiwanese electrical and electronics manufacturers only, so the test of the research model has limited generalizability. The authors suggest that to expand the generalizability of the findings, future research should examine this model in the context of other regions such as Southeast Asia, Africa, South America, etc.Practical implicationsThe study has many interesting implications for both practitioners and policymakers. The authors' findings suggest that while Taiwanese electrical and electronics manufacturers face significant pressure from customers, competitors and regulation requirements (e.g. waste electrical and electronic equipment [WEEE], restriction of hazardous substances [RoHS] and energy using product [EuP] directives), firms in that sector should efficiently and effectively deploy their green resources and then perform proper GPI (e.g. exploratory GPI or exploitative GPI). These results also serve as a reminder to policymakers that balancing coercive (command-and-control) mechanisms with incentives and voluntary mechanisms is the best means by which to develop motivational and effective GPI policies.Originality/valueFirst and foremost, the paper divides GPI into exploratory GPI and exploitative GPI. Furthermore, the research incorporates two important schools of thought, i.e. the GIP and NRBV, thus providing a more holistic view by which to explore why and how companies adopt GPI.

Institutional Pressure and Green Product Success: The Role of Green Transformational Leadership, Green Innovation, and Green Brand Image

Rapid economic growth has led to economic activities which have caused extensive environmental damage to the planet. Companies have sought to adapt their business methods to reduce their carbon footprint in order to meet regulations, satisfy consumer preferences and keep up with changing societal expectations. The relationship between institutional pressure and green product performance will be an important issue in corporate green management. This article looked through the lens of green innovation and explored the moderating role of green brand image between green product innovation and new green product success. Utilising the data of 243 managers in Mainland China, structural equation modelling results found that institutional pressure is positively correlated to green transformational leadership, green transformational leadership is positively correlated to green process innovation, green process innovation is positively correlated to green product innovation, green product innovation is positively correlated with new green product success, green brand image moderates the relationship between green product innovation and new green product performance. The research results provide theoretical and practical implications for enterprises to relieve institutional pressure and build specific green competitive advantages.

Distance with Customers Effects on Green Product Innovation in SMEs: A Way Through Green Value Co-creation

Based on the perspective of multidimensional proximity, this paper examined the relationships between cognitive and social proximities with key customers and green product innovation performance via the mediation of green value co-creation by using data from 211 fine chemical small and medium-sized enterprises in clusters in China. Moderating effects of geographical distance and green project duration were assessed to further explore the relationship. The results revealed that social and cognitive proximities can promote green co-production and enhance green product innovation performance. Moreover, the relationship between social proximity and green co-production is hindered when customers are geographically distant or short duration partners of green projects. Eventually, this study was quite different from previous research by relating proximities to green value co-creation and green innovation performance in the context of small and medium-sized enterprises in emerging markets. The study provides a research framework for related research on green innovation.

THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE

This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green products in central java. By using the purposive sampling technique, obtained a total sample of 140 respondents. The analysis tool is the analysis path, which was previously tested for validity, reliability, and the classic assumption test. The test results show that green marketing, corporate social marketing, and green product innovation have a positive influence on brand image. Green marketing, corporate social marketing, green product innovation, and brand image positively influence purchasing decisions. Brand image can be an intervening variable between green marketing and purchasing decisions, while brand image can be an intervening variable between corporate social marketing and purchasing decisions. Brand image can be an intervening variable between green product innovation on repurchase. The more the company can innovate on environmentally-friendly products, the more it will improve the positive image to increase consumers’ decisions. Future studies should consider green perceived quality, brand awareness, and brand trust to understand consumer purchasing decisions better.

Lean production systems, social sustainability performance and green competitiveness: the mediating roles of green technology adoption and green product innovation

Purpose This study aims to investigate the interrelationships between lean production, green technology adoption, green product innovation, social sustainability performance and green competitiveness. The study further investigates the mediation roles of green technology adoption and green product innovation between lean production systems, social sustainability performance and green competitiveness. Design/methodology/approach The quantitative research approach is used for the study. Data for the study is garnered from 197 managers of manufacturing firms in Ghana via a self-administered questionnaire. Structural equation modeling, specifically partial least square is applied as the methodological tool to test all hypotheses. Findings Results of the study suggest that lean production systems have a significant positive impact on green technology adoption, green product innovation and green competitiveness. However, lean production systems are found to have an insignificant impact on social performance. The results further confirm the mediation roles of both green technology adoption and green product innovation between lean production systems, social sustainability performance and green competitiveness; thus indicating that lean production systems create an efficient condition for firms to adopt green technologies and produce innovative green-based products to leverage superior social sustainability performance and green competitiveness. Originality/value This study proposes and develops a comprehensive research model that is supported by the natural resource-based view theory to investigate the link between lean production systems, green technology adoption, green product innovation, social sustainability performance and green competitiveness from an emergent country perspective.