scholarly journals PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN INDOSAT BENGKULU

2017 ◽  
Vol 5 (2) ◽  
Author(s):  
Ade Tiara Yulinda
Keyword(s):  
Customer Relationship Management ◽  
Linear Regression Analysis ◽  
Relationship Management ◽  
Multiple Linear Regression Analysis ◽  
Customer Relationship ◽  
Process Knowledge ◽  
Analysis Techniques ◽  
Management Technology ◽  
Customer's Loyalty ◽  
Research Analysis

Ade Tiara Yulinda: The objectives of this research is to analyze the influence of customer relationship management (technology, people, process and knowledge) on customer’s loyalty at PT. Indosat Bengkulu. Using survey research, analysis techniques using a likert scale and using multiple linear regression analysis. Samples used were 100 respondents. The result of this research, can be concluded that the customer relationship management in the variable of technology, people, process, knowledge influenced the loyalty tothe company, and partially the knowledge influenced the loyalty of the customers, while toward the technology, people, process didn’t influence the loyalty of the customers significantly.Key Words : Customer Relationship Management, Technology, People, Process, Knowledge.

scholarly journals EXPLOIRING CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER’S VALUE ON CUSTOMER’S LOYALTY OF GO-JEK ONLINE SERVICES

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Santi Wiji Astuti ◽  
Herning Indriastuti
Keyword(s):  
Customer Relationship Management ◽  
Linear Regression Analysis ◽  
Relationship Management ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Customer Relationship ◽  
Online Service ◽  
Analysis Technique ◽  
Customer's Loyalty ◽  
Data Collection Technique

The purpose of this research is to understand the influence of Customer Relationship Management (CRM) and customer’s value on costumer’s loyalty of Go-Jek online service users in Samarinda. The sample is concluded by purposive sampling technique, with 140 respondents. Data collection technique used is quesionare (inquiry). Analysis technique used in this research is multiple linear regression analysis by using SPSS 26 progam. The result of the study prove that customer relationship management has a positive and insignificant effect on customer’s loyalty, while the customer’s value has a positive and significant on customer’s loyalty.

scholarly journals PENGARUH MANAJEMEN HUBUNGAN PELANGGAN TERHADAP KEPUASAN KONSUMEN

2019 ◽  
Vol 6 (3) ◽  
Author(s):  
Ellena Nurfazria Handayani ◽  
Edwin Yudha Pratama
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Customer Relationship Management ◽  
Linear Regression Analysis ◽  
Relationship Management ◽  
Multiple Linear Regression Analysis ◽  
Customer Relationship ◽  
Survey Method ◽  
Independent Variables

The purpose of this research is to know the influence of customer relationship management (CRM) consists of three independent variables: communication, commitment and quality of service towards customers' satisfaction at PT Indomobil Trada (Nissan) Radin Inten. This research is associative research with quantitative approach is done by using survey method through the distribution of a questionnaire to 120 respondents were selected using a non-probability sampling techniques. Data analysis technique used is multiple linear regression analysis with stepwise method. The research results showed that all the independent variables of the customer relationship management (CRM) have a positive and significant influence towards customer satisfaction. From the results of this research are expected to increase the company's customer relationship management with increasing commitment, communication and quality of service, so that it can increase customer satisfaction.

scholarly journals PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH KREDIT KOMERSIL PADA BANK NAGARI SUMATERA BARAT CABANG PAINAN

2020 ◽  
Author(s):  
Lira Anggraini ◽  
Alfian
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Relationship Management ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Customer Relationship ◽  
Positive Effect

This study aims to determine the effect of customer relationship management and service quality to loyalty of commercial credit customers at Nagari Bank West Sumatera Painan Branch. The sample used counted 95 respondents, sampling technique using accidental sampling method. Data were collected using questionnaire, while data analysis technique was done by using multiple linear regression analysis. The results showed that based on Persial Test (t test) obtained: a) service quality variable has a positive effect 0,805 < 1,985 and not significant 0,423 > 0,05 to customer loyalty. b) customer satisfaction variables have a positive effect of 0,218 < 1,985 and not significant 0,828 > 0,05 to customer loyalty. c) variable of reliability have positive effect 2,254 > 1,985 and significant 0,027 < 0,05 to customer loyalty. d) Responsiveness variable has positive effect 8.173 > 1.985 and significant 0.000 < 0,05 to customer loyalty. e) the assurance variable has a positive effect 0,983 < 1,985 and not significant 0,328 > 0,05 to customer loyalty. f) empathy variables have negative effect -2,615 > 1,985 and significant 0,011 < 0,05 to customer loyalty. g) tangible variable has a positive effect of 2,791 > 1,985 and significant 0,006 < 0,05 to customer loyalty. From this research, the value of R² is 0,598, it means that 59,8% influenced by service quality variable, customer satisfaction, reliability, responsiveness, assurance, empathy, tangible and the rest influenced by other variables.

scholarly journals PENGARUH KOMUNIKASI PEMASARAN DAN KERELASIAN NASABAH TERHADAP LOYALITAS NASABAH BANK NAGARI CABANG UTAMA PADANG

2020 ◽  
Author(s):  
Fisky Noverta ◽  
Desfriana Sari
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Customer Relationship ◽  
Tourist Attraction ◽  
Marketing Communication ◽  
Analysis Techniques ◽  
The City

This study aims to determine the factors of customer loyalty, the population used in this study is customers who come to Bank Nagari, the Main Branch of the City of Padang. The sample of this study is 100 respondents and the technique used is the Slovin formula which has fulfilled the requirements that are feasible to be used as samples. Data analysis techniques used multiple linear regression analysis. The results of the study show that the variable (Y) Marketing Communication (X1), Customer Relationship variable (X2) simultaneously (together) affects the Customer Loyalty of the Main Branch of Bank Nagari in Padang and the indicators in this study are valid. Based on the results of the study obtained a figure of 19.1% that affects Customer Loyalty to Bank Nagari Padang Main Branch can be explained by tourist attraction objects, location and facilities. While the remaining 80.9% is influenced by other factors not tested in this study.

The Moderating Effect of Environmental Turbulence on the Relationship Between Customer Relationship Management and Business Performance

2021 ◽  
pp. 87-105
Author(s):  
Samuel Gyedu ◽  
Tang Heng ◽  
Michael Verner Menyah ◽  
Junior Oti-Frimpong
Keyword(s):  
Customer Relationship Management ◽  
Business Performance ◽  
Positive Impact ◽  
Linear Regression Analysis ◽  
Relationship Management ◽  
Customer Relationship ◽  
Environmental Turbulence ◽  
Telecommunication Sector ◽  
Technological Turbulence ◽  
The Relationship

This article mainly aims to verify the moderating role environmental turbulence plays on the relationship between customer relationship management and business performance. The research was performed based on the survey performed in Ghana telecommunication sector, and the sample included 579 staff from MTN Ghana, VODAFONE Ghana, ALTEL/TIGO Ghana, ESPRESSO Ghana and GLOBACOM Ghana. The statistical analysis of the obtained results was carried out using multiple linear regression analysis with STATA and AMOS statistical software package. The obtained results clearly show that all constructs of CRM namely information sharing, customer involvement, joint problem solving, long-term partnership and technology-based CRM have a significantly positive impact on business performance. The moderation analysis indicated that technological turbulence positively moderates the relationship that existed between the various constructs of customer relationship management and business performance indicating that technological turbulence significantly strengthens the relationship between these variables. On the contrary, market turbulence significantly weakens the relationship between the various customer relationship management constructs and business performance. These findings contribute immensely to literature and knowledge by indicating which moderating environmental turbulence significantly strengthens and weakens the existing relationship between customer relationship management and business performance within the Ghanaian telecommunication sector.

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