scholarly journals The Diffusion of Corporate Social Responsibility Within an Organizational Field: an Analysis through the Complementary Lenses of Neo-Institutional Theory and Actor-Network Theory

M n gement ◽  
2021 ◽  
Author(s):  
Arnaud Gautier ◽  
Elise Bonneveux

How does the implication of actors act as a condition of success in the diffusion of corporate social responsibility (CSR) within an organizational field? To answer this question, this research looks at the microfoundations of the diffusion of a socially responsible practice. This approach enables us to adopt a perspective that is focused on individuals and to explain the integration of CSR practices at the organizational level. We mobilize neo-institutional theory (NIT) and actor-network theory (ANT) in our approach to the diffusion process of this innovative practice. First, we identify three distinct stages in institutional practice: the pre-institutionalization stage, the theorization stage, and the reinstitutionalization stage. Second, we reveal the four stages of the diffusion of a CSR practice as identified by the ANT: the designation of an actor initiating the change, the identification of allies for the deployment of innovation, the analysis of the diffusion process within the network, and the conditions of diffusion. Finally, we produce six research propositions based on the results of our study, which advocate for multileveled analysis to understand how CSR practices are developed within organizations.

2016 ◽  
Vol 38 (8) ◽  
pp. 1127-1148 ◽  
Author(s):  
Jean-Pascal Gond ◽  
Daniel Nyberg

Through the development of CSR ratings, metrics and management tools, corporate social responsibility is currently materialized at an unprecedented scale within and across organizations. However, the material dimension of CSR and the inherent political potential in this materialization have been neglected. Drawing on insights from actor-network theory and the critical discussion of current approaches to power in CSR studies, we offer an alternative sociomaterial conceptualization of power in order to clarify how power works through materialized forms of CSR. We develop a framework that explains both how power is constituted within materialized forms of CSR through processes of ‘assembling/disassembling’, and how power is mobilized through materialized forms of CSR through processes of ‘overflowing/framing’. From this framework, we derive four tactics that clarify how CSR materializations can be seized by marginalized actors to ‘recover’ CSR. Our analysis aims to renew CSR studies by showing the potential of CSR for progressive politics.


2021 ◽  
pp. 102452942110172
Author(s):  
Mônica Cavalcanti Sá de Abreu ◽  
Rômulo Alves Soares ◽  
Robson Silva Rocha ◽  
João Maurício Gama Boaventura

This paper evaluates the influence of multiple actors in both formal and informal governance systems on corporate social responsibility (CSR) practices. Drawing on institutional theory, a quantitative survey was developed and conducted of a sample of 140 firms in the electronics, food, textiles, toys and personal care sectors in Brazil. We examine how institutional pressures and firm-level agency influence the emergence of different patterns of CSR. We distinguish two clusters of companies: active companies identify business outcomes and actors that effectively exert an influence on their CSR practices, while passive companies consider institutional pressures to be of minor importance. Our contribution relates first, to institutional theory concerning the role of different actors in influencing the implementation of social and environmental practices; second, to the importance of collective coordination or its absence in shaping the specific characteristics of CSR; and third, to the agency of firms in responding to institutional pressures as being dependent on their perceptions of business outcomes. The theoretical insights drawn from this study should be applicable to similar countries, that is, to emerging but politically and economically unstable markets with marked social and economic inequalities.


Author(s):  
Mariano Nieto Antolín

Este artículo se centra en el estudio de la dimensión internacional de la responsabilidad social corporativa (RSC). Se estudia el proceso de difusión que han experimentado las prácticas de RSC en el plano internacional, se identifican distintas concepciones de RSC y se analizan sus efectos sobre la eficiencia. Adicionalmente, se analizan los problemas específicos que plantea a las empresas multinacionales la adopción de criterios socialmente responsables.<br /><br />This article focuses on the international dimension of Corporate Social Responsibility (CSR). The diffusion process of CSR practices in an international context is studied, and different views of CSR are identified. Moreover, this paper analyzes how CSR practices affect firm's efficiency and it also explores the specific problems multinational companies face when adopting socially responsible criteria.<br />


2015 ◽  
Vol 39 (2) ◽  
pp. 249-271 ◽  
Author(s):  
Tijs Besieux ◽  
Elfi Baillien ◽  
Alain Laurent Verbeke ◽  
Martin Claes Euwema

Organization studies have investigated transformational leadership and employee engagement as key variables in the field. Recent calls in the literature propose further investigation of the link between leadership and engagement, through different levels within the organization. Hence, the current study examines the leadership–engagement relationship in more depth and introduces perceived corporate social responsibility as an organizational level mediator. Hypotheses were tested amongst employees in a European bank ( N = 5313) and were supported. This study contributes both to theory and practice by: (a) expanding the scope of transformational leadership effectiveness, specifically as a facilitator for employee engagement, and (b) demonstrating the contribution of perceived corporate social responsibility as a mediator in the relationship between transformational leadership and employee engagement.


Author(s):  
Ante Glavas ◽  
Mislav Radic

Corporate social responsibility (CSR) is an important topic for both academics and practitioners because it potentially influences all aspects of an organization—from relationships with stakeholders to strategy to daily routines and practices. Thus, scholars have explored CSR for close to one hundred years. Prior research has been primarily conducted at the organizational and institutional levels, but has largely overlooked the individual-level of analysis, which is a major gap considering that CSR is enacted by and influences people. Recently, this gap has been addressed by an increased focus on the individual level of analysis—also known as “micro-CSR.” However, CSR is a multilevel construct, so even when focusing on the individual level, all levels need to be taken into consideration at the same time. Moreover, CSR is cross-disciplinary. Prior research has often focused on disciplines such as strategy, but fields such as psychology have much to offer—especially because CSR is conducted through and affects individuals. Moreover, due to the historical focus of CSR on the organizational level of analysis, most studies have aggregated CSR to the firm level. These studies have shown mixed results of the effects of CSR. One reason is that when CSR is aggregated, the variance at the individual level of analysis is lost. Employees might react both positively and negatively to CSR. For example, CSR is often extra-role (e.g., volunteering, being part of committees) and can have a negative effect of role strain and stress. For other employees, they might find tension with the way that CSR is carried out. Future research could dive more deeply into the psychology of CSR and how, when, and why employees might react to CSR differently.


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