The Effect of E-service Quality on Brand Image and Repurchase Intention in LCCs: The Moderating Effect of Gender

2018 ◽  
Vol 20 (1) ◽  
pp. 47-58
Author(s):  
Kyungwan Kang ◽  
Kihan Chung
Keyword(s):  
Service Quality ◽  
Brand Image ◽  
Moderating Effect ◽  
Repurchase Intention

scholarly journals The Effect of Service Quality and Brand Image on Repurchase Intention With Brand Trust as Mediating Variable By The Generation Z of E-Wallet Consumers in Jakarta

2021 ◽  
Vol 1 (4) ◽  
pp. 336-356
Author(s):  
Dwi Asri Ningrum ◽  
Mohamad Rizan ◽  
Agung Kresnamurti Rivai P
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Future Research ◽  
Brand Trust ◽  
Repurchase Intention ◽  
Data Set ◽  
Generation Z ◽  
Managerial Implications

In this digital era, e-wallet is very much needed in various types of online payments, especially for generation. Study to analyzes the variables that affect continuous used of e-wallet by consumers with the intention that they can provide solutions to problems for e-wallet products is needed. This study examines the influence of service quality and brand trust on e-wallet consumer repurchase intention and brant trust as an intervention in Indonesian context. The purpose of this research is to understand the important effects of service quality and brand image on brand trust and its impact on repurchase intention with a case study of generation z of e-wallet consumers in Jakarta. Seven hypotheses are posited and in order to empirically test them, a sample data set of 300 was compiled from Jakarta City of Indonesia with the data collection method used a survey with an instrument in the form of a questionnaire. The data analysis technique used SPSS version 25 and SEM (Structural Equation Model) from the LISREL statistical package version 8.8. The results indicate that service quality and brand image positively influences brand trust as an intervation and impact repurchase intention in a significant way. The interesting things is about managerial implications for increasing repurchase intention from consumers and also limitations and future research directions are suggested. In general, this study immensely contributes new knowledge to the existing body of service quality and brand image literature in e-wallet consumers context that which is still rarely researched in developing countries.

scholarly journals Pengaruh Citra Merek, Kualitas Makanan, Dan Kualitas Layanan Terhadap Niat Pembelian Kembali Pada Pelanggan Kfc Cabang Kakialy Di Ambon

2021 ◽  
Vol 3 (4) ◽  
pp. 1118
Author(s):  
Miranda Kakisina ◽  
Yenny Lego
Keyword(s):  
Service Quality ◽  
Food Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Total Sample ◽  
Reliability Test ◽  
Repurchase Intention ◽  
Validity Test ◽  
Purposive Sampling ◽  
Sample Amount

The purpose of this study is to examine whether brand image, food quality, and service quality have a significance effect towards customer repurchase intention on KFC Kakialy in Ambon. The sample was selected using purposive sampling method with total sample amount 100 valid respondent who had bought twice in that outlet. The data were collected and processed with SmartPLS v.3.2.8 program. The validity test was assessed using AVE and loading factor and reliability test was assessed using cross-loading. The formative construct was assessed by using sign of weight and multicollinearity test. The results of this study indicate that brand image does not have a positive and significant effect on repurchase intention. Food quality and service quality have a positive and significant effect on repurchase intention. Penelitian ini bertujuan untuk menguji apakah citra merek, kualitas makanan, dan kualitas layanan pengaruh signifikan terhadap niat pembelian kembali KFC Cabang Kakialy di Ambon. Pemilihan sampel dilakukan dengan menggunakan metode purposive sampling dengan total sebanyak 100 responden yang valid dan pernah melakukan pembelian minimal dua kali di gerai tersebut. Data yang terkumpul kemudian diolah menggunakan program SmartPLS v.3.2.8. Pengujian validitas menggunakan uji AVE dan loading factor dan pengujian realibilitas menggunakan cross-loading. Pengujian indikator formatif menggunakan uji sign of weight dan uji multikolinearitas. Hasil penelitian ini menunjukkan bahwa citra merek tidak memiliki pengaruh yang positif dan signifikan terhadap niat pembelian kembali. Pada kualitas makanan dan kualitas layanan memiliki pengaruh yang positif dan signifikan terhadap niat pembelian kembali.

scholarly journals Pengaruh Brand Image, Service Quality dan Price terhadap Repurchase Intention pada Greenlight Bandung

Syntax Idea ◽  
2021 ◽  
Vol 3 (7) ◽  
pp. 1513
Author(s):  
Adil Musty Tamzil ◽  
Kuswanti Kuswanti ◽  
Mediana Urfah
Keyword(s):  
Service Quality ◽  
Brand Image ◽  
Repurchase Intention

Keputusan minat beli berulang konsumen merupakan suatu Tindakan mengkonsumsi produk yang sama lebih dari satu kali ditentukan konsumen. Hal ini berdasarkan pada komitmen psikologis konsumen terhadap produk atau jasa yang disebabkan oleh pengalamannya setelah menggunakan produk tersebut, sehingga timbul keinginan untuk konsumsi ulang. Gagasan atau minat melakukan pembelian ulang muncul karena dipengaruhi oleh beberapa faktor tertentu, diantaranya yaitu “citra merek (brand image), kualitas pelayanan (Service Quality) dan Harga (Price)”. Tujuan dari penelitian adalah guna mengukur pengaruh Citra merek, kualitas pelayanan dan harga pada keinginan membeli ulang pada Greenlight Bandung.  Metode penelitian yang dipergunakan merupakan metode deskriptif verifikatif. Sampel yang digunakan terdapat 115 responden. ”Pengolahan data mempergunakan analisis regresi linear berganda, koefisien determinasi, koefisien korelasi dan pengujian hipotesis.”Dari hasil analisis (uji t) didaptkan Brand Image, Service quality, dan Price baik secara parsial memiliki pengaruh sigifikan pada Repurchase intention. Berdasarkan hasil uji hipotesis (uji F) dan koefisien determinasi mempertunjukkan secara stimultan diperoleh pengaruh signifikan pada Brand image (X1), Service Quality (X2) dan Price (X3) terhadap Repurchase intention.

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