scholarly journals Pengaruh Brand Image, Service Quality dan Price terhadap Repurchase Intention pada Greenlight Bandung

Syntax Idea ◽  
2021 ◽  
Vol 3 (7) ◽  
pp. 1513
Author(s):  
Adil Musty Tamzil ◽  
Kuswanti Kuswanti ◽  
Mediana Urfah
Keyword(s):  
Service Quality ◽  
Brand Image ◽  
Repurchase Intention

Keputusan minat beli berulang konsumen merupakan suatu Tindakan mengkonsumsi produk yang sama lebih dari satu kali ditentukan konsumen. Hal ini berdasarkan pada komitmen psikologis konsumen terhadap produk atau jasa yang disebabkan oleh pengalamannya setelah menggunakan produk tersebut, sehingga timbul keinginan untuk konsumsi ulang. Gagasan atau minat melakukan pembelian ulang muncul karena dipengaruhi oleh beberapa faktor tertentu, diantaranya yaitu “citra merek (brand image), kualitas pelayanan (Service Quality) dan Harga (Price)”. Tujuan dari penelitian adalah guna mengukur pengaruh Citra merek, kualitas pelayanan dan harga pada keinginan membeli ulang pada Greenlight Bandung.  Metode penelitian yang dipergunakan merupakan metode deskriptif verifikatif. Sampel yang digunakan terdapat 115 responden. ”Pengolahan data mempergunakan analisis regresi linear berganda, koefisien determinasi, koefisien korelasi dan pengujian hipotesis.”Dari hasil analisis (uji t) didaptkan Brand Image, Service quality, dan Price baik secara parsial memiliki pengaruh sigifikan pada Repurchase intention. Berdasarkan hasil uji hipotesis (uji F) dan koefisien determinasi mempertunjukkan secara stimultan diperoleh pengaruh signifikan pada Brand image (X1), Service Quality (X2) dan Price (X3) terhadap Repurchase intention.

scholarly journals The Effect of Service Quality and Brand Image on Repurchase Intention With Brand Trust as Mediating Variable By The Generation Z of E-Wallet Consumers in Jakarta

2021 ◽  
Vol 1 (4) ◽  
pp. 336-356
Author(s):  
Dwi Asri Ningrum ◽  
Mohamad Rizan ◽  
Agung Kresnamurti Rivai P
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Future Research ◽  
Brand Trust ◽  
Repurchase Intention ◽  
Data Set ◽  
Generation Z ◽  
Managerial Implications

In this digital era, e-wallet is very much needed in various types of online payments, especially for generation. Study to analyzes the variables that affect continuous used of e-wallet by consumers with the intention that they can provide solutions to problems for e-wallet products is needed. This study examines the influence of service quality and brand trust on e-wallet consumer repurchase intention and brant trust as an intervention in Indonesian context. The purpose of this research is to understand the important effects of service quality and brand image on brand trust and its impact on repurchase intention with a case study of generation z of e-wallet consumers in Jakarta. Seven hypotheses are posited and in order to empirically test them, a sample data set of 300 was compiled from Jakarta City of Indonesia with the data collection method used a survey with an instrument in the form of a questionnaire. The data analysis technique used SPSS version 25 and SEM (Structural Equation Model) from the LISREL statistical package version 8.8. The results indicate that service quality and brand image positively influences brand trust as an intervation and impact repurchase intention in a significant way. The interesting things is about managerial implications for increasing repurchase intention from consumers and also limitations and future research directions are suggested. In general, this study immensely contributes new knowledge to the existing body of service quality and brand image literature in e-wallet consumers context that which is still rarely researched in developing countries.

scholarly journals Pengaruh Citra Merek, Kualitas Makanan, Dan Kualitas Layanan Terhadap Niat Pembelian Kembali Pada Pelanggan Kfc Cabang Kakialy Di Ambon

2021 ◽  
Vol 3 (4) ◽  
pp. 1118
Author(s):  
Miranda Kakisina ◽  
Yenny Lego
Keyword(s):  
Service Quality ◽  
Food Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Total Sample ◽  
Reliability Test ◽  
Repurchase Intention ◽  
Validity Test ◽  
Purposive Sampling ◽  
Sample Amount

The purpose of this study is to examine whether brand image, food quality, and service quality have a significance effect towards customer repurchase intention on KFC Kakialy in Ambon. The sample was selected using purposive sampling method with total sample amount 100 valid respondent who had bought twice in that outlet. The data were collected and processed with SmartPLS v.3.2.8 program. The validity test was assessed using AVE and loading factor and reliability test was assessed using cross-loading. The formative construct was assessed by using sign of weight and multicollinearity test. The results of this study indicate that brand image does not have a positive and significant effect on repurchase intention. Food quality and service quality have a positive and significant effect on repurchase intention. Penelitian ini bertujuan untuk menguji apakah citra merek, kualitas makanan, dan kualitas layanan pengaruh signifikan terhadap niat pembelian kembali KFC Cabang Kakialy di Ambon. Pemilihan sampel dilakukan dengan menggunakan metode purposive sampling dengan total sebanyak 100 responden yang valid dan pernah melakukan pembelian minimal dua kali di gerai tersebut. Data yang terkumpul kemudian diolah menggunakan program SmartPLS v.3.2.8. Pengujian validitas menggunakan uji AVE dan loading factor dan pengujian realibilitas menggunakan cross-loading. Pengujian indikator formatif menggunakan uji sign of weight dan uji multikolinearitas. Hasil penelitian ini menunjukkan bahwa citra merek tidak memiliki pengaruh yang positif dan signifikan terhadap niat pembelian kembali. Pada kualitas makanan dan kualitas layanan memiliki pengaruh yang positif dan signifikan terhadap niat pembelian kembali.

scholarly journals Examining the Factors Influencing Repurchase Intention in Using Lion Air

2021 ◽  
Vol 6 (2) ◽  
pp. 159
Author(s):  
Rendika Nugraha ◽  
Annisa Ramadhanti
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Total Sample ◽  
Equation Model ◽  
Brand Trust ◽  
Repurchase Intention ◽  
Validity And Reliability ◽  
Flight Experience ◽  
Strongly Agree

The purpose of this study is to determine whether service quality, brand image, brand trust, and flight experience have influence towards repurchase intention in using Lion Air. This study is using quantitative method with 7 Likert-scale, from strongly disagree to strongly agree. The statements are adopted from various prior research. The data was distributed by online and directly to the person. The total sample used in this study is 347 respondents who ever flied with Lion Air at least twice from January 2019 to October 2019. The data was tested by using statistical software for validity and reliability and using Structural Equation Model for model fit and hypothesis testing. The findings indicate the factors that influencing customers repurchase intention in using Lion Air. Out of 6 hypotheses there are 4 hypotheses that are has a significant relationship which are service quality towards brand image, service quality towards brand trust, brand image towards brand trust, and brand trust towards repurchase intention. Meanwhile, the rest 2 hypotheses are found to be not significant, which are flight experience towards brand trust and brand image towards repurchase intention. There are many factors why it is rejected, such as price, needs, influence from others, the choice of routes, and frequent flight frequencies. This study is the first study that combine flight experience factor in determining customer repurchase intention in using Lion Air.

Impact of E-Service Quality, Brand Awareness, Advertising and Brand Image for Repurchase Intention on the Specialty Store

2021 ◽  
Vol 4 (2) ◽  
pp. 146-158
Author(s):  
Hendra Bagja Suherman ◽  
Janna Mawarti ◽  
Yusuf Iskandar ◽  
Pantri Heriyati
Keyword(s):  
Service Quality ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Repurchase Intention ◽  
Independent Variables ◽  
Specialty Store ◽  
Consumer Population ◽  
The Relationship

This study aims to examine the effect of e-service quality, brand awareness, advertising in influencing the brand image of the specialty store on the behavior of consumers' decisions to repurchase specialty store products.The sample of this study was taken from the consumer population in the Greater Jakarta area. This study uses a questionnaire to measure the effect of the relationship between independent variables (e-service quality, brand awareness, advertising), mediating variable (brand image) on the dependent variable (repurchase intention). The research results were analyzed using Partial Least Square (PLS) tools.Based on the results of the study, it was found that e-service quality and brand awareness had a significant effect on brand image, while advertising did not have a significant effect on brand image. For the brand image itself has a significant influence on repurchase intention. The results show that the level of e-service quality and brand awareness plays an important role in improving the brand image in specialty stores. Therefore, to increase the achievement of sales targets, a specialty store needs to improve its brand image because it has an impact on consumer repurchase decision behavior.In this study, the variable e-service quality is used which is a digital-based service through the internet network where previous studies have tested service quality on brand image, but have not focused on digital-based services.

scholarly journals Factors affecting satisfaction and loyalty to online group buying

2020 ◽  
Vol 27 (3) ◽  
pp. 211-228
Author(s):  
Jorge Mazza Garcia ◽  
Otávio Bandeira De Lamônica Freire ◽  
Eduardo Biagi Almeida Santos ◽  
Josmar Andrade
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Content Type ◽  
Group Buying ◽  
General Satisfaction ◽  
Online Group

PurposeIn 2008, a phenomenon emerged in online retail that attracted the attention of many people, creating a new virtual model of commerce. This phenomenon was called online group buying and arrived in Brazil in 2010. The purpose of this study was to identify the factors that affect satisfaction and loyalty to group buying sites.Design/methodology/approachThrough structural equation modeling, the relationships between the attractiveness of discount rates, service quality, popularity, online brand image, antecedent word of mouth (WOM), creativity and trust in relation to consumer general satisfaction, declared loyalty, repurchase intention and positive WOM were observed. A total of 727 valid questionnaires were collected from online group buyers to test the 11 hypotheses proposed in this study.FindingsThe main contribution of this study was that it identified the strong influence of service quality, popularity and online brand image on consumer general satisfaction, and the influence of service quality, trust and general satisfaction on repurchase intention. It also identified the influence of trust, creativity and general satisfaction on declared loyalty, and finally, the influence of trust and general satisfaction on positive WOM.Research limitations/implicationsBecause of the extensive and robust model, other statistical interactions among the constructs were gauged. It is possible that new structures and paths for alternative models can be proposed in the future with the inclusion of new relationships not analyzed in the present study. Furthermore, future studies should consider testing the generated model in other countries, as the particular features of collective purchasing in Brazil should be taken into account.Practical implicationsIn addition to being concerned with the attractiveness of discounts, marketing managers of group buying sites should concentrate their efforts on strengthening perceived quality, image, trust and the creativity of the site to ensure customer loyalty.Social implicationsThe online group buying business model that was established in Brazil differs significantly from the American and European models. As many online group buying studies have been conducted in these markets, Brazilian consumers will enjoy substantial gains in the quality of the service provided by collective purchasing sites through the development of actions that focus on improving the factors that affect these consumers.Originality/valueThe originality of this study lies in the development of a single model that tests a set of factors gauged separately in other studies related to online purchase behavior in a broader perspective.

scholarly journals Factors Influencing Customer’s Repurchase Intention of Go-Jek in Semarang, Indonesia

2019 ◽  
Vol 2 (4) ◽  
pp. 458-472
Author(s):  
Mudiantono Mudiantono ◽  
Debrina Andhike
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Price Perception ◽  
Factors Influencing ◽  
Customer Dissatisfaction

The emergence of GO-JEK is the beginning of many similar businesses. People are smart enough to compare the benefits that each company offers. Customer dissatisfaction is one of the reasons why people stop using a company’s service. Thus, the company needs to be able to implement strategies in order to keep or increase customer interest in using services offered by GO-JEK. This study aims to analyze how to increase the customers’ intention to repurchase GO-JEK’s services. The method used in collecting data is purposive sampling. This study has 180 samples that were collected through questionnaires. Questionnaires were distributed to the respondents who have ever tried using GO-JEK’s services more than twice in Semarang, Indonesia. The data collected were processed using Structural Equation Modeling (SEM) through AMOS ver. 22.0 to test ten hypothesis. The results show that service quality has a positive and significant effect on brand image, trust, customer satisfaction, and repurchase intention. Price perception also has positive and significant effect on customer satisfaction and repurchase intention. Repurchase intention has also been positively and significantly affected by trust and customer satisfaction. While brand image has a positive but not significant effect on repurchase intention. The results also show that service quality through customer satisfaction has the most significant impact on repurchase intention. Thus, in order to increase repurchase intention, GO-JEK needs to increase service quality and customer satisfaction. Keywords: Service Quality, Price Perception, Repurchase Intention.

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