scholarly journals Pengaruh Citra Merek, Kualitas Makanan, Dan Kualitas Layanan Terhadap Niat Pembelian Kembali Pada Pelanggan Kfc Cabang Kakialy Di Ambon

2021 ◽  
Vol 3 (4) ◽  
pp. 1118
Author(s):  
Miranda Kakisina ◽  
Yenny Lego
Keyword(s):  
Service Quality ◽  
Food Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Total Sample ◽  
Reliability Test ◽  
Repurchase Intention ◽  
Validity Test ◽  
Purposive Sampling ◽  
Sample Amount

The purpose of this study is to examine whether brand image, food quality, and service quality have a significance effect towards customer repurchase intention on KFC Kakialy in Ambon. The sample was selected using purposive sampling method with total sample amount 100 valid respondent who had bought twice in that outlet. The data were collected and processed with SmartPLS v.3.2.8 program. The validity test was assessed using AVE and loading factor and reliability test was assessed using cross-loading. The formative construct was assessed by using sign of weight and multicollinearity test. The results of this study indicate that brand image does not have a positive and significant effect on repurchase intention. Food quality and service quality have a positive and significant effect on repurchase intention. Penelitian ini bertujuan untuk menguji apakah citra merek, kualitas makanan, dan kualitas layanan pengaruh signifikan terhadap niat pembelian kembali KFC Cabang Kakialy di Ambon. Pemilihan sampel dilakukan dengan menggunakan metode purposive sampling dengan total sebanyak 100 responden yang valid dan pernah melakukan pembelian minimal dua kali di gerai tersebut. Data yang terkumpul kemudian diolah menggunakan program SmartPLS v.3.2.8. Pengujian validitas menggunakan uji AVE dan loading factor dan pengujian realibilitas menggunakan cross-loading. Pengujian indikator formatif menggunakan uji sign of weight dan uji multikolinearitas. Hasil penelitian ini menunjukkan bahwa citra merek tidak memiliki pengaruh yang positif dan signifikan terhadap niat pembelian kembali. Pada kualitas makanan dan kualitas layanan memiliki pengaruh yang positif dan signifikan terhadap niat pembelian kembali.

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP NIAT BELI ULANG

2019 ◽  
Vol 8 (10) ◽  
pp. 6139
Author(s):  
Ketut Joni Santika ◽  
Kastawan Mandala
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Repurchase Intention ◽  
Purposive Sampling ◽  
Analysis Technique

This research was conducted on consumers who have already purchased isotonic Mizone beverage products in Denpasar City. The number of samples used in this study were 120 respondents, with a purposive sampling method. Data collection was carried out through questionnaires. The analysis technique used is path analysis (analyze path). Based on respondents' data, it can be directly seen that: (1) product quality has a positive and significant effect on brand image; (2) product quality has a positive and significant effect on repurchase intention; (3) brand image has a positive and significant effect on repurchase intention; (4) brand image acts as a mediating variable between product quality variables and repurchase intention. The findings of this study conclude that product quality has a positive and significant effect on the brand image and consumer repurchase intention on isotonic Mizone beverage products in Denpasar City, the brand image is able to mediate the quality of the product against repurchase intention. Keywords: brand image, product quality, intention to repurchase

scholarly journals THE EFFECT OF FOOD QUALITY AND SERVICE QUALITY TOWARDS CUSTOMER SATISFACTION AND REPURCHASE INTENTION (CASE STUDY OF HOT PLATE RESTAURANTS)

2020 ◽  
Vol 10 (1) ◽  
pp. 1
Author(s):  
Desman Hidayat ◽  
Aryo Bismo ◽  
Amelia Ruwaida Basri
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Food Quality ◽  
Structural Equation ◽  
Total Sample ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Hot Plate ◽  
Positive Effects ◽  
Influence Of Food

The food and beverages industry have been growing rapidly, making the competition in this industry higher. Therefore, innovation is needed to survive. The purpose of this study is to analyze the influence of food quality and service quality on the customer satisfaction of hot plate restaurants’ consumers, which in turn will have an impact on repurchase intention. The method used in this study is a quantitative approach, using a Likert Scale as a measurement method. Data analysis uses the structural equation modeling (SEM) method with SmartPLS 3.0 tools. The population of this study is XYZ hot plate restaurants’ consumers in Sunter and Bekasi. Total sample that used in this research is 100 samples by using the Slovin formula. The results of this study show significant and positive effects, both individually and simultaneously, between food quality and service quality to customer satisfaction and its impact on repurchase intention. Therefore, in order to compete with others, XYZ hot plate restaurants should (1) Improve and maintain their foods and drinks, (2) Maintain their employees’ credibility, and (3) Reduce the waiting list.   

scholarly journals PENGARUH BRAND IMAGE, PERSEPI HARGA, DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN

2019 ◽  
Vol 3 (1) ◽  
pp. 20
Author(s):  
Yessica Oscar ◽  
Keni Keni
Keyword(s):  
Service Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Price Perception ◽  
Analysis Techniques ◽  
Convenience Sampling

Penelitian ini bertujuan untuk mendapatkan bukti empiris mengenai pengaruh brand image, persepsi harga, dan service quality terhadap keputusan pembelian konsumen. Populasi dalam penelitian ini adalah para konsumen donat. Penelitian ini dibatasi pada konsumen donat di Jakarta. Metode pengambilan sampel menggunakan teknik non-probability sampling berupa convenience sampling dengan jumlah sampel sebanyak 152 konsumen. Metode pengumpulan data dilakukan dengan menyebarkan kuesioner secara ­online dan offline. Teknik analisis data dengan menggunakan metode analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa brand image, persepsi harga, dan service quality memiliki pengaruh terhadap keputusan pembelian konsumen. Brand image, persepsi harga, dan service quality yang baik dapat memberikan pengaruh yang baik pula terhadap keputusan pembelian konsumen demi keberlanjutan bisnis perusahaan. This study aims to obtain empirical evidence about the influence of brand image, price perception, and service quality on consumer purchasing decisions. The population in this study is donut consumers. This research is limited to donut consumers in Jakarta. The sampling method uses a non-probability sampling technique in the form of convenience sampling with a total sample of 152 consumers. Data collection method is done by distributing questionnaires online and offline. Data analysis techniques using multiple regression analysis methods. The results of this study indicate that brand image, price perception, and service quality have an influence on consumer purchasing decisions. Good brand image, price perception, and service quality can have a good influence on consumer purchasing decisions for the company's business sustainability.

scholarly journals Pengaruh Brand Image dan Persepsi Harga Terhadap Kualitas Pelayanan dan Kepuasan Pelanggan (Studi pada Pelanggan Datsun Nissan Martadinata)

2019 ◽  
Vol 8 (2) ◽  
pp. 1
Author(s):  
Oscar Marco Sanny Junior ◽  
William A. Areros ◽  
Riane J. Pio
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Price Perception ◽  
Purposive Sampling ◽  
Pls Analysis

The immediate objectives of this research is to determined the effect of (1) Brand Image towards Service Quality on Datsun Nissan Martadinata customers, (2) Brand Image towards Customer Satisfaction on Datsun Nissan Martadinata customers, (3) Price Perception of Service Quality on Datsun Nissan Martadinata customers, (4) Price Perception of Customer Satisfaction on Datsun Nissan Martadinata customers, and (5) Service Quality towards Customer Satisfaction on Datsun Nissan Martadinata customers. The quantitative research is adapted as the method in this study and used questionnaire as the reflection of its method. Datsun buyers at Nissan Martadinata Manado are used as the population and Datsun customers are used as the samples. The questionnaires will be distributed with purposive sampling method. This study uses SmartPLS software to assist the Partial Least Square (PLS) analysis. The study resulted in 3 hypotheses were rejected from 5 hypotheses.

scholarly journals PENGARUH SUASANA TOKO, KUALITAS PELAYANAN, KEPERCAYAAN, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG

2021 ◽  
Vol 11 (2) ◽  
pp. 230
Author(s):  
Monita Nugrahaeni ◽  
Ahmad Guspul ◽  
Hermawan Hermawan
Keyword(s):  
Service Quality ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Reliability Test ◽  
Repurchase Intention ◽  
Price Perception ◽  
Positive Effect

This study aims to investigate the effect of store atmosphere, service quality, price perception, and trust on the repurchase intention of Ayam Susan Wadaslintang. The sampling method of this study was the non-probability sampling by using the accidental sampling technique to 100 consumers. The data then being analyzed statistically by using multiple linear regression analysis, validity test, reliability test, and t-test. The result of the study shows that store atmosphere, service quality, price perception, and trust have a positive effect on consumer repurchase intention.

scholarly journals Examining the Factors Influencing Repurchase Intention in Using Lion Air

2021 ◽  
Vol 6 (2) ◽  
pp. 159
Author(s):  
Rendika Nugraha ◽  
Annisa Ramadhanti
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Total Sample ◽  
Equation Model ◽  
Brand Trust ◽  
Repurchase Intention ◽  
Validity And Reliability ◽  
Flight Experience ◽  
Strongly Agree

The purpose of this study is to determine whether service quality, brand image, brand trust, and flight experience have influence towards repurchase intention in using Lion Air. This study is using quantitative method with 7 Likert-scale, from strongly disagree to strongly agree. The statements are adopted from various prior research. The data was distributed by online and directly to the person. The total sample used in this study is 347 respondents who ever flied with Lion Air at least twice from January 2019 to October 2019. The data was tested by using statistical software for validity and reliability and using Structural Equation Model for model fit and hypothesis testing. The findings indicate the factors that influencing customers repurchase intention in using Lion Air. Out of 6 hypotheses there are 4 hypotheses that are has a significant relationship which are service quality towards brand image, service quality towards brand trust, brand image towards brand trust, and brand trust towards repurchase intention. Meanwhile, the rest 2 hypotheses are found to be not significant, which are flight experience towards brand trust and brand image towards repurchase intention. There are many factors why it is rejected, such as price, needs, influence from others, the choice of routes, and frequent flight frequencies. This study is the first study that combine flight experience factor in determining customer repurchase intention in using Lion Air.

scholarly journals The Effect of Shopee e-Service Quality and Price Perception on Repurchase Intention: Customer Satisfaction as Mediation Variable

2019 ◽  
Vol 1 (1) ◽  
pp. 47
Author(s):  
Rohwiyati Rohwiyati ◽  
Praptiestrini Praptiestrini
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Path Analysis ◽  
Sampling Method ◽  
Repurchase Intention ◽  
Price Perception ◽  
Purposive Sampling ◽  
Research Findings

The study is aimed to analyze the effect of e-service quality (e-SERVQUAL) and price perception on repurchase intention to consume Shopee product in Solo City with satisfaction as mediation variable. This is an explanatory research using questionnaires. Population in this study are customers in Solo city who make purchases through e-commerce Shopee. Samples of 100 customers are chosen by purposive sampling method. Methods analysis used is path analysis. Research findings revealed that e-SERVQUAL, price perception, and customer satisfaction have positive and significant effect on repurchase intention. Results of Sobel test show that customer satisfaction mediates the effect of e-SERVQUAL on repurchase intention, but customer satisfaction cannot mediate the effect of price perception on repurchase intention.

scholarly journals The Effects of Logo Shape, Logo Color, Typography and Service Quality Towards Brand Image on PT. Gojek Indonesia

2021 ◽  
Vol 3 (2) ◽  
pp. 158-166
Author(s):  
Shafira Azzahira ◽  
I Made Bayu Dirgantara
Keyword(s):  
Social Sciences ◽  
Service Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Know How ◽  
Independent Variables

This research aims to explain the influences of logo shape, logo color, typography and service quality towards brand image on PT. Gojek Indonesia. There are four independent variables, those are logo shape. Logo color, typography and service quality that researcher wanted to know how much those variables influence on the image of Gojek as a dependent variable. This research used a non-probability sampling technique with a purposive sampling method. The population of the research as a media. The samples in this research were 115 respondents. This research examines the hypothesis by using Statistical Package for Social Sciences (SPSS). The results of this study indicate that typography and service quality have a positive and significant effect on brand image. Meanwhile, logo shape and logo color does not have a significant effect on brand image. Service quality as a dominant variables that influence the brand image.

scholarly journals Pengaruh Vanity Seeking, Purchase Experience, Dan Celebrity Endorser, Pada Minat Beli Ulang Dengan Sikap Terhadap Laneige Sebagai Variabel Mediasi

JEMAP ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 160
Author(s):  
Herry Maridjo ◽  
Povy Amelia
Keyword(s):  
Sampling Technique ◽  
Total Sample ◽  
Positive Influence ◽  
Reliability Test ◽  
Repurchase Intention ◽  
Validity Test ◽  
Analysis Technique ◽  
Celebrity Endorser ◽  
Convenience Sampling ◽  
Composite Reliability

This research aims to determine: 1) the influence of vanity seeking on repurchase intention with attitude toward laneige as a mediating variable, 2) the influence of purchasing experience on repurchase intention with attitude towards laneige as a mediating variable, 3) the influence of celebrity endorser on repurchase intention with attitude toward laneige as a mediating variable. The population in this research is Laneige consumers who have already bought Laneige with a total sample of 96 respondents. The sampling technique used is convenience sampling. The sampling technique used is convenience sampling. The validity test uses the construct validity test of convergent and discriminant constructs, and reliability test uses the formula of composite reliability and Cronchbach’s alpha. The data analysis technique used in this research is SEM using Partial Least Squares (SEM-PLS). The results showed that: 1) Vanity seeking did not have a positive influence on repurchase intention with attitudes toward Laneige as a mediating variable, 2) Purchase experience had a positive influence on repurchase intention with partial mediation by attitudes towards Laneige, 3) Celebrity endorser had positive influence on repurchase intention with full mediation by the attitude towards Laneige.

scholarly journals PENGARUH CITRA MEREK DAN KOMITMEN TERHADAP PEMBELIAN KEMBALI LIPSTIK MEREK WARDAH DI KOTA PALU

2018 ◽  
Vol 4 (1) ◽  
pp. 37-44
Author(s):  
Ni Luh Ayu Ghitaswari ◽  
Elimawaty Rombe ◽  
Ponirin Ponirin
Keyword(s):  
Significant Influence ◽  
Analytical Method ◽  
Sampling Method ◽  
Brand Image ◽  
Total Sample ◽  
Validity And Reliability ◽  
Purposive Sampling ◽  
The Relationship

This study aims to identify and analyze: (1) the influence of brand image and commitment on repurchasing Wardah lipstick in Palu City, (2) the influence of brand image on repurchasing Wardah lipstick in Palu City,(3) the influence of commitment on repurchasing Wardah lipstick in Palu City. The type of research is causality to show the relationship between variables. The population of this research consists of all consumers who have used Wardah lipstick in Palu City. Sampling method used is purposive sampling, with total sample of 100 respondents. Retrieving data using online questionnaires have tested for validity and reliability. The analytical method using analysis regression. The results show that (1) brand image and commitment simultaneously have significant influence on repurchasing Wardah lipstick in Palu City, (2) brand image partially has significant influence on repurchasing Wardah lipstick in Palu City, (3) commitment partially has significant influence on repurchasing Wardah lipstick in Palu City. Penelitian ini bertujuan untuk mengetahui dan menganalisa: (1) Pengaruh Citra merek dan Komitmen terhadap pembelian kembali lipstik merek Wardah di Kota Palu, (2) Pengaruh Citra merek terhadap pembelian kembali lipstik merek Wardah di Kota Palu, (3) Pengaruh komitmen terhadap pembelian kembali lipstik merek Wardah di Kota Palu. Jenis penelitian yang digunakan adalah kausalitas (menunjukan hubungan antarvariabel). Populasi penelitian ini adalah seluruh para konsumen yang telah menggunakan produk Lipstik merek Wardah di Kota Palu. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 responden. Pengambilan data menggunakan kuesioner online yang telah diuji validitas dan reliabilitasnya. Metode analisis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa (1) Citra merek dan komitmen secara simultan berpengaruh signifikan terhadap pembelian kembali lipstik merek Wardah di Kota Palu, (2) Citra merek secara parsial berpengaruh signifikan terhadap pembelian kembali lipstik merek Wardah di Kota Palu, (3) Komitmen secara parsial berpengaruh signifikan terhadap pembelian kembali lipstik merek Wardah di Kota Palu.

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