Crowdfunding im Mittelstand

2016 ◽  
Vol 57 (2) ◽  
pp. 32-37 ◽  
Author(s):  
Elmar Günther ◽  
Tobias Riethmüller
Keyword(s):  
Exploratory Study ◽  
Market Segment ◽  
Empirische Untersuchung ◽  
Start Ups ◽  
Technology Industries

Crowdfunding entwickelt sich zunehmend zu einer Alternative in der bankenunabhängigen Außenfinanzierung mittelständischer Unternehmen. Der Schwerpunkt der Untersuchungen des Crowdfunding lag demgegenüber bisher auf Unternehmen in der Gründungs- und Wachstumsphase in den Kreativ- und Technologiebranchen. Gleichzeitig existieren nur wenige wissenschaftliche Erkenntnisse über die Anforderungen, die mittelständische Unternehmen an Crowdfunding stellen. Daher wird diese Fragestellung auf Basis der Adoptionstheorie untersucht. Als explorative Studie liefert die vorliegende Untersuchung Erkenntnisse zu einem sich dynamisch entwickelnden und bislang wenig wissenschaftlich untersuchten Marktsegment des Crowdfunding. Crowdfunding is increasingly accepted as a bank-independent option to externally finance SMEs. The focus of crowdfunding research to date has been on start-ups within creative and technology industries. As a consequence, there are only few empirically-researched insights about the requirements of SMEs. Therefore, we conduct an exploratory study to provide insights into this evolving market segment. Keywords: transaktionen, geheimhaltungsanforderungen, finanzierungssuche, empirische untersuchung

scholarly journals It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups

2021 ◽  
Author(s):  
Christian Rudeloff ◽  
Stefanie Pakura ◽  
Fabian Eggers ◽  
Thomas Niemand
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Fuzzy Set ◽  
Exploratory Study ◽  
Communication Strategies ◽  
Qualitative Comparative Analysis ◽  
Communication Models ◽  
Social Media Engagement ◽  
Start Ups

AbstractThis manuscript analyzes start-ups’ usage of different communication strategies (information, response, involvement), their underlying decision logics (effectuation, causation, strategy absence) and respective social media success. A multitude of studies have been published on the decision logics of entrepreneurs as well as on different communication strategies. Decision logics and according strategies and actions are closely connected. Still, research on the interplay between the two areas is largely missing. This applies in particular to the effect of different decision logics and communication models on social media success. Through a combination of case studies with fuzzy-set Qualitative Comparative Analysis this exploratory study demonstrates that different combinations of causal and absence of strategy decision logics can be equally successful when it comes to social media engagement, whereas effectuation is detrimental for success. Furthermore, we find that two-way-communication is essential to create engagement, while information strategy alone cannot lead to social media success. This study provides new insights into the role of decision logics and connects effectuation theory with the communication literature, a field that has been dominated by causal approaches.

Mobilizing B2B Electronic Marketplace: An Exploratory Study of Critical Success Factors among Indian Start-ups

2021 ◽  
pp. 097215092110056
Author(s):  
Kanupriya Sethi ◽  
Baidyanath Biswas ◽  
Krishna Chandra Balodi
Keyword(s):  
Exploratory Study ◽  
Success Factors ◽  
Electronic Marketplace ◽  
Strategic Choices ◽  
Related Factors ◽  
Developed Economies ◽  
Critical Success ◽  
Platform Architecture ◽  
Start Ups

Adoption of an electronic marketplace (EM) business model for business-to-business (B2B) transactions has increased over the years. In part, this evolution and adoption of B2B EMs can be explained by the Internet-enabled disintermediation of the existing value chains of businesses, followed by cybermediation. This study aims to understand the platform architecture design and governance-related factors and strategic choices that influence the success of B2B EM start-ups. We draw from the literature on the ‘Temple Framework’ and the classification of B2B EMs by transaction content, structure, and governance to identify these critical factors. Given that the literature is primarily based in the context of developed economies, the factors and choices identified from the review are empirically validated using three case studies in the Indian B2B context. Thus, this exploratory study aims to help founder managers of emerging-economy B2B EMs by providing a checklist to avoid common pitfalls.

Technological Disruptions, GVCs, and Industrial Policy

2020 ◽  
pp. 484-504
Author(s):  
David Bailey ◽  
Lisa De Propris
Keyword(s):  
Industrial Policy ◽  
New Technologies ◽  
High Technology ◽  
Value Chains ◽  
Innovation Activities ◽  
Advanced Economies ◽  
Start Ups ◽  
The Impact ◽  
Technology Industries ◽  
High Technology Industries

This chapter examines the impact of technological change on global value chains (GVCs) and what initiatives and instruments governments in advanced economies can deploy to support firms and people during the transition. Drawing on an emerging debate on de-globalization, we discuss how global production is slowly shifting from being organized in GVCs to continental platforms with shorter and geographically closer relationships as firms seek to co-locate manufacturing and innovation activities. This offers regions and places the opportunity to upgrade and transform their economies and thereby to anchor high-technology industries, leveraging industrial legacy with frontier technologies. We will discuss the implications for a transformative place-based industrial policy that aims to connect embedded industries to new technologies; to repopulate embedded industries with new firms and start-ups, and to use regulation and procurement to create new markets and allow exploration.

An Exploratory Study on the Repurchase Intentions of Start-Ups’ Products in the Online Shopping Mall

2018 ◽  
Vol 13 (2) ◽  
pp. 197-217
Author(s):  
Sang-Kyu Park ◽  
◽  
Dae-Su Kim ◽  
Hee-Young Son ◽  
◽  
...  
Keyword(s):  
Exploratory Study ◽  
Online Shopping ◽  
Shopping Mall ◽  
Repurchase Intentions ◽  
Start Ups

Entrepreneurship Accelerator Programs

2019 ◽  
pp. 253-274
Author(s):  
Ana Dias Daniel ◽  
Sara Figueiredo ◽  
Mariana Pita
Keyword(s):  
Social Development ◽  
Exploratory Study ◽  
Public And Private ◽  
Private Organizations ◽  
Start Ups ◽  
The Impact

Entrepreneurship is considered a key phenomenon today in economic and social development. Nevertheless, most start-ups fail a few years after being launched. In order to improve the success of start-ups, several initiatives, such as entrepreneurship accelerator programs, are being strongly supported both by public and private organizations. The underlying question is if those initiatives are really contributing for start-ups' success, and how. This exploratory study aims at understanding the impact that an accelerator program has on the different elements that in the literature were considered crucial for a company's success, mainly the founders' characteristics, strategy and resources.

Laboratory Experiments as a Tool in the Empirical Economic Analysis of High-Expectation Entrepreneurship

2008 ◽  
Vol 22 (6) ◽  
pp. 355-363 ◽  
Author(s):  
Martin Curley ◽  
Piero Formica
Keyword(s):  
New Technology ◽  
New Ventures ◽  
High Expectation ◽  
Preliminary Validation ◽  
Practice Of Medicine ◽  
New Business ◽  
New Ideas ◽  
Start Ups ◽  
Risk Reducing ◽  
Technology Industries

High-expectation start-ups are firms launched by entrepreneurs with high ambitions for growth. The encounter between new technology and entrepreneurship that characterizes such new ventures has a significant impact on the nature and speed of economic development, driving the growth of high-technology industries and helping to make the economic system open, complex and adaptive. Thus high-expectation entrepreneurship deserves special attention in entrepreneurship education. This paper introduces and explains the importance of high-expectation entrepreneurship. Then, using an approach borrowed from both experimental scientific research and the practice of medicine, the authors propose a form of business idea testing and entrepreneur training in a laboratory environment. The ability to transpose, test and iterate new ideas and models in a business laboratory has significant potential in terms of promoting rapid learning and the preliminary validation of a new business idea – thus cutting risk, reducing cost and maximizing revenue potential. The authors argue that this approach is far more appropriate for entrepreneurship development in the new economic environment than traditional business education models.

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