scholarly journals CONSUMER ATTITUDES AND BEHAVIOURAL INTENTIONS TOWARDS CORPORATE SOCIAL RESPONSIBILITY: EVIDENCE FROM THE AIRLINE INDUSTRY

2020 ◽  
Vol 11 (1) ◽  
pp. 47-70
Author(s):  
Kleopatra Konstantoulaki ◽  
Ahmet Yigitbas ◽  
Apostolos Giovanis ◽  
Ioannis Rizomyliotis
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Airline Industry ◽  
Behavioural Intentions ◽  
Perceived Values ◽  
Consumer Values ◽  
Corporate Social ◽  
Customer Attitudes ◽  
Positive Effect

This paper explores consumers’ attitudes and behavioural intentions towards corporate social responsibility (CSR) practices in the airline industry by examining the role of consumers’ perceived values and expectations towards CSR initiatives in the airline industry. Data pertaining to customers in the airline industry is used to determine the role of consumer values and expectations in relation to the attitudes and behavioural intentions towards CSR initiatives. According to results, consumer perceptions of value dimensions and CSR expectations have a significant positive effect on customer attitudes when purchasing services in the airline industry. Results also indicate that customer attitudes have a significant positive relationship with consumers’ purchase intentions in the airline industry. The paper discusses implications for managers and adds to the understanding of CSR initiatives and how they can increase companies’ value proposition.

scholarly journals ENHANCING FINANCIAL PERFORMANCE THROUGH ENVIRONMENT PERFORMANCE AND CORPORATE SOCIAL RESPONSIBILITY

TRIKONOMIKA ◽  
2020 ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Environmental Performance ◽  
Stock Exchange ◽  
Manufacturing Companies ◽  
Corporate Social ◽  
Environment Performance ◽  
Positive Effect

This study examined the effect of environmental performance on financial performance with corporate social responsibility as a mediating variable for 234 manufacturing companies listed on the Indonesia Stock Exchange in 2013-2018. Multiple linier regression was used to examine for the effect of environmental performance on financial performance. Sobel test was used to examine for the role of corporate social responsibility as a mediating variable. Results indicate that that environmental performance and corporate social responsibility have a positive effect on financial performance. In addition, corporate social responsibility is able to mediate the effect of environmental performance on financial performance.

scholarly journals The Study on Corporate Social Responsibility Affects Innovative Behavior

2020 ◽  
Author(s):  
Huang Chi-fen ◽  
Lin Jer-Yan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Well Being ◽  
Shared Value ◽  
Innovative Behavior ◽  
Creating Shared Value ◽  
Strategic Value ◽  
Corporate Social ◽  
Positive Effect

Corporate social responsibility has received increasing necessary attention from scholars and practitioners in recent years. Businesses are expected to play the role of a corporate citizen in the community to obtain more substantial benefits. Corporate social responsibility has become an international tendency, Corporate Social Responsibility plans should identify the most necessary strategic value in several areas, and find out the topics of most Creating Shared Value, while the creation of social well- being, enhance their competitive advantage, will probably be a vital factor in the company’s future of success. The 262 effective questionnaires were adopted in this study. The results of the study found that the Creating Shared Value has a significantly positive effect on Corporate Social Responsibility, the Corporate Cultural Characteristics is positively significant to Corporate Social Responsibility, and Corporate Social Responsibility has a significant positive effect on Innovative Behavior.

scholarly journals Employees’ Perception of CSR Affecting Employer Brand, Brand Image, and Corporate Reputation

SAGE Open ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 215824402097237
Author(s):  
Fatih Özcan ◽  
Meral Elçi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Least Squares ◽  
Corporate Reputation ◽  
Potential Role ◽  
Brand Image ◽  
Employer Brand ◽  
Corporate Social ◽  
Positive Effect

Employees are one of the most important factors in business. Therefore, enterprises should account for the expectations of employees, particularly their perception of the enterprise, and their behavior. This study investigates the importance of employees’ perceived corporate social responsibility (CSR) and also examines the potential role of predicting employer brand, brand image, and corporate reputation. The study’s participants comprise employees working in different departments of various corporations. A total of 559 surveys were collected from randomly sampled company employees working in small and medium-sized enterprises (SMEs) in Turkey, and the responses were analyzed using component-based least squares modeling. The model was analyzed and validated by Smart partial least squares software. Employee-oriented CSR activities have a positive effect on employer brand and brand image perceptions among employees in SMEs. Perceived corporate reputation mediates this relationship.

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