Inspiration from an Admiring Role Model - Woo Sun Food Factory Company

This study investigates the evolution of an admiring food processing plant. Agriculture is once the foundation of Taiwan. Agriculture has a great influence on the food processing industry as well. As a result, as agriculture grows, the food processing industry also develops rapidly. Later on, processed food export becomes important to Taiwan’s economy. Meanwhile, the food processing industry is also influenced by the political and economic environment profoundly. Woo Sun Food Factory Company (Woo Sun) is one of the greatest food processing company in Taiwan. Through the four transformations, Woo Sun upgrades technologies and lowers production costs together with the sales cost. Through studying the case study of Woo Sun, a representative food processing company in the Taiwan food industry, we know that management, developing strategies, and manufacturing technology upgrade are extremely important.

Brand Embarrassment: Antecedents and Outcomes Variables

The present study aimed to investigate the role of negative feelings on the consumer buying decision. The influence of a brand image, the need for social approval, and negative brand self- expressiveness on brand embarrassment, as well as the influence of embarrassment on brand hate and brand detachment, mediated by interpersonal influence, were investigated. Findings revealed that brand image and the need for social approval do not have any influence on brand embarrassment, while the negative brand self-expressiveness does predict brand embarrassment. On the other side, the findings revealed that brand embarrassment creates brand hate and brand detachment. And, interpersonal influence has a mediating role in the relationship between brand image-brand detachment, negative brand self-expressiveness-brand hate, and negative brand self- expressiveness-brand detachment.

Efforts To Improve Regional Original Income of Medan City Through Hotel Taxes

The purpose of this research is to find out how the contribution of Hotel Taxes in increasing the Regional Original Income of Medan City and what are the efforts in increasing the hotel tax. Sources of data used in this research are secondary data, namely in the form of targets and realization of hotel tax revenue and realization of local revenue Medan City from 2016 to 2018. The data analysis technique used in this study is to use descriptive analysis. Hotel Tax to Local Own Revenue is to compare the actual value of Hotel Tax with the realization of Local Own Revenue in Medan City. The results show that in 2016-2018, the contribution of Hotel Tax in the city of Medan increased every year. In contrast to the contribution, the value of the realization of Regional Original Income tends to fluctuate because, in 2016-2017, it increased, while in 2018, the realization value decreased.

Social Media Marketing, Electronic Word of Mouth, and its Effect on Purchase Decision Process on The Warunk Upnormal Consumer

There Warunk UpNormal uses a variety of promotional strategies, including through social media. Warung UpNormal target market is the millennial segment, which is the largest segment in Indonesia's current demographic structure. Therefore, through social media, Warunk UpNormal establishes intense marketing communication with its target market. The purpose of this paper is to examine the effects of social media marketing and electronic word of mouth on a purchase decision process in Warunk UpNormal. A quantitative research methodology was used for the purpose of this research, and the data were collected from 400 customers of Warunk UpNormal who have seen social media and read reviews provided by Warunk Upnormal. The study finds that customers responded positively to Warunk UpNormal social media content, and they have engagement with Warunk UpNormal through social media. Contrary to expectation, the findings showed that both social media marketing and electronic word of mouth has positives but insignificant effect on the purchase decision process. The finding of this study contributes to an understanding of the selected factors in affecting the customer decision process in Warunk UpNormal.

Study for the Key Success Factors of Female Direct Selling Business

The purpose of this study is to understand the key factors which result in the success of female direct selling businesses. Investigate the reasons why women support most of their performance in the direct selling industry. According to the Taiwan Fair Trade Commission's 2018 direct selling industry survey report, the total direct selling of Taiwan in 2018 was 83.027 billion NTD, with a total of 3.0838 million distributors. There were 2.158 million female distributors, accounting for 3.083 million total distributors. It is a proportion of 69.99 percentage points, an increase of 1.67 percentage points compared with 2017. This proportion is also comparable to 74% of global distributors is female, calculated by the World Federation of Direct Selling Associations(WDSFA)! The number of female distributors is more than twice that of men. The proportion is getting higher and higher! In the literature review, issues such as “female enterpriser” related literature and “gender roles” and “personality traits," “erotic capital” in the “direct selling industry” have been used as the main resource axis for collecting relevant domestic and foreign literature. Based on the literature summary and the expression of the expert's intention, the expert questionnaire will be based on the professors and the female distributors who have been in the top direct selling companies in Taiwan for more than two years in 2018 to find indicators of success factors, and then use the Analytic Hierarchy Process Method (AHP) Design a general questionnaire. The general questionnaire is for the distributors in Taiwan. Expected to recover 100 copies in the web questionnaire, After obtaining the resources, it will be processed and analyzed. The research results show that the influence facets and factors may have: Female Entrepreneur, Gender roles, Personality Traits, and direct selling business. In particular, the female gender role play and erotic capital may have a greater impact on the results of operating the direct selling business. The study includes the following topics are understanding the background of the female direct selling entrepreneurs, explain the challenges and difficulties of female direct selling entrepreneurs, relevant resources related to female direct selling entrepreneurs and research on the key success factors of female direct selling business.Today, female entrepreneurs are very hard and required to play multiple roles. Between family and business, how do female entrepreneurs make a good performance? I hoped that through this study, key factors could be identified in order to minimize entrepreneurial risks and allocate resources effectively.

Critical Success Factors of the Intelligentization in Precision Machinery Industry

Various industries related to daily life are related to the precision machinery industry (PMI). With the pace of Industry 4.0, PMI is one of the industries with great development potential. Renewal progress has not only caused changes in life but also revealed a significant impact on occupations. In recent years, the rise of Industry 4.0 has increased the output value of various industries. The launch of Industry 4.0 has led to global manufacturing initiatives to improve production efficiency and to reduce its burden. In order to increase its industrial benefit as the goal, it is important to discuss the problems and challenges that people face. Therefore, this study uses the Analytic Hierarchy Process (AHP) method to focus on the objectives of the research on the critical success factors of intelligentization in PMI. This study not only expects to provide the existing machinery manufacturing industry and the management policies for the future investment in PMI manufacturer reference value but also expects to serve as an academic reference for government policy considerations and scholars in the machinery manufacturing industry.

The Effects of Product Line Prices and Competitors' Prices on Consumers’ Evaluations of Reference Price Advertisements

This study presents empirical evidence on the effect of product-line prices and competitors' prices on consumers' price judgments as well as on consumers' use of advertised reference price (A.R.P.) as reference across two product categories. Using a 2 x 2 x 2 factorial design experiment, the findings indicated that consumers did not consider product line prices as an important reference. Competitors' prices were found to be a significant reference in the case of frequently purchased product categories. The moderating roles of product line prices and competitors' prices in reference price advertisements were not found. A.R.P. still exerted the greatest influence on consumers' evaluations of a promotional offer across two product categories.

Analysis of Stock Market Integration Among ASEAN Countries by Using Vector Error Correction Model (VECM) Approach

Globalization has driven the economy of countries to relate to each other. It brings relationships in the capital among countries in the world, especially in ASEAN region countries. This study aimed to analyze the integration of the stock market among countries in the ASEAN region. The stock market was analyzed are the Indonesia Stock Exchange, Malaysia Stock Exchange, Singapore Stock Exchange, Thailand Stock Exchange, Vietnam Stock Exchange, and Philippine Stock Exchange. This study using the Vector Error Correction Model (VECM) as the method. The result of this study shows that, in the long term Singapore Stock Index (STI), Malaysia Stock Index (KLSE), Philippines (PSEi), and Indonesia Stock Index (JKSE) are positively correlated. This means the change of stock index price in one country will affect other related countries in the long term. In the short term of VECM estimation, found the Vietnam Stock Index (VNI), Singapore Stock Exchange (STI), Philippine (PSEi) are positively correlated and negatively correlated with Thailand Stock Exchange (SET). For the managerial implication, the result of this study is expected as a reference or basis of consideration of investment decisions. This because long-term stock market movements are important because they impact international portfolio management and risk diversification.

Choice of Hospital Risk Management Strategy-Comparison between SARS and COVID-19

This study explored the methods for hospitals to take corresponding measures to implement response measures from the perspective of epidemic crisis management. Through the analysis of the practical experience of each hospital, the crisis situation, the countermeasures, and the review of the hospital's rehabilitation methods. The research method is a case study method. The main sources of research data are interviews, internal hospital file data, and related journal articles and media reports. Research results: 1. This research explored the organizational behavior of the hospital and the strategic emergency points that it showed in the face of crisis. 2. "Transformative" leadership style, with timely and application-oriented management. 3. The implementation of epidemic prevention measures and response methods have gradually embarked on the right path from the chaos. 4. Faced with a shortage of anti-epidemic materials, hospitals have been working hard to deal with risk management. Based on the above findings, this research provides some policy recommendations for hospitals to mobilize and respond to similar viral diseases in the future so as to follow up with medical institutions for learning and reference.

Corporate social responsibility (CSR) – A Key Factor to an Organization’s Success

Corporate social responsibility (CSR) is not a refreshing concept for the management of an organization in recent years. This concept refers to a firm, which has more responsibilities to adapt the needs of objectives apart from its stakeholders and owners in commercial, legal, ethical, and environmental ways (Beal and Goyen, 2005), and the responsibilities are achieved by meeting or exceeding the commercial, ethical, legal and philanthropic expectation from these objectives. The concept of corporate social responsibility was firstly introduced by the publication of Bowen's Social Responsibility of Businessmen in 1953, while almost all known companies have integrated this spirit into their business model. Nowadays, the promotion of corporate social responsibility has even become not only the wider responsibilities in which an organization contributes to society but also an approach to promote an organization's corporate image (Chang, 2009). The purpose of this paper is to briefly discuss the concept of corporate social responsibility regarding economic, ethical, legal, and philanthropic aspects, and the objectives served by corporate social responsibility such as environments, the society, and the public. This paper then explains how the realization of CSR from one organization can bring effects to its stakeholders and how the organization can obtain benefits from the implementation. Finally, this paper includes two cases from well-known companies in Taiwan, namely TSMC (Taiwan semiconductor manufacturing company) and FPG (Formosa Plastics Group) about how these companies successfully realize corporate social responsibility, and the impacts that influence the stakeholders, and the benefits they obtain for their corporate images.