Peran Gender dan Perceived Risk Pada Pengaruh Trust Terhadap Online Repurchase Intention: A Moderated Mediation Analysis

2020 ◽  
Vol 17 (3) ◽  
pp. 396
Author(s):  
Rakhdiny Sustaningrum
Keyword(s):  
Gender Differences ◽  
Competitive Advantage ◽  
Mediation Analysis ◽  
Perceived Risk ◽  
Moderated Mediation ◽  
Customer Behavior ◽  
Repurchase Intention ◽  
Fierce Competition

ABSTRACTIndonesia E-commerce transactions contributed to GDP of IDR 125 trillion in year 2017 and will be estimated to increase by IDR 910 trillion in 2022. The fierce competition among the sellers require seller to provide a competitive advantage in order to increase revenue. Competitive advantage can be gained by the trust of customers who are willing to repurchase online. In this study, we examine how trust affects online repurchase intention by eliciting the interests that buyers receive when making transactions and seeing the existence of the application of gender differences. The study was conducted using a questionnaire using Google forms on 114 respondents. The findings of this study result that customers intend to repurchases online based on the trust eventhough it has risk, without any difference between man and woman as customer behavior.

scholarly journals Pilots’ Willingness to Operate in Urban Air Mobility Integrated Airspace: A Moderated Mediation Analysis

2022 ◽  
Author(s):  
Lakshmi Vempati ◽  
Sabrina Woods ◽  
Scott R. Winter
Keyword(s):  
Mediation Analysis ◽  
Perceived Risk ◽  
Moderated Mediation ◽  
Urban Air ◽  
Market Demand ◽  
Privacy And Security ◽  
Ongoing Research ◽  
Stakeholder Perspectives ◽  
Automation Level ◽  
Aircraft Pilots

Interest in advanced air mobility (AAM) and urban air mobility (UAM) operations for on-demand passenger and cargo transport continues to grow. There is ongoing research on market demand and forecast, community acceptance, privacy, and security. There is also ongoing research by NASA, FAA, academia, and industry on airspace integration, regulatory, process, and procedural challenges. Safe integration of UAM and AAM will also require different stakeholder perspectives such as air traffic controllers, manned aircraft pilots, remote pilots, UAM operators, and the community. This research aimed to assess the willingness of manned aircraft pilots to operate in UAM integrated airspace based on airspace complexity and UAM automation level. In addition, a moderated mediation analysis was conducted using trust and perceived risk as mediators and operator type as a moderating variable. The results indicated that automation level influenced pilots’ willingness to operate an aircraft in integrated airspace. A moderating effect of operation type on automation level and willingness to pilot an aircraft was also observed: professional pilots were more amenable to UAM operations with a pilot on-board compared to remotely piloted operations. Results from the study are expected to inform airspace integration challenges, processes, and procedures for UAM integrated operations.

scholarly journals How Can Agricultural Corporate Build Sustainable Competitive Advantage through Green Intellectual Capital? A New Environmental Management Approach to Green Agriculture

2021 ◽  
Vol 18 (15) ◽  
pp. 7900
Author(s):  
Chulin Pan ◽  
Yufeng Jiang ◽  
Mingliang Wang ◽  
Shuang Xu ◽  
Ming Xu ◽  
...  
Keyword(s):  
Environmental Management ◽  
Competitive Advantage ◽  
Intellectual Capital ◽  
Moderated Mediation ◽  
Mediation Effect ◽  
Relational Model ◽  
Management Approach ◽  
Sustainable Competitive Advantage ◽  
Green Innovation ◽  
Mediation Effects

Based on natural resource-based theory, this study constructed a relational model between green intellectual capital, green innovation, and an agricultural corporate sustainable competitive advantage. The samples included a total of 341 agricultural companies in China, and multiple regression methods are used for the analysis. The results showed that green product innovation and green process innovation had a mediation effect between green human capital, green structural capital, green relational capital, and the sustainable competitive advantage of agricultural corporate. Beyond the simple moderation effect, a new integrated moderated-mediation effect model was established. It was shown that environmental leadership, green organizational identification, and green dynamic capability had different moderated-mediation effects under different conditions. The study is expected to close the previous research gaps and insufficiency in agricultural corporate environmental management and green agricultural. The empirical results and conclusions bring enlightenment and meaningful theoretical guidance to managers, researchers, practitioners, and policy makers in the green and sustainable development of agricultural corporates. The new environmental management path can help agricultural corporates conduct green innovation effectively, adapt to the green agricultural products market, and achieve sustainable competitive advantage. Ultimately, this will help to accelerate the development of green agriculture.

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