Informality and the branding of creative places: the case of Suci screen-printing kampong in Bandung, Indonesia

2021 ◽  
Vol 43 (1) ◽  
pp. 89-113
Author(s):  
Fikri Zul Fahmi ◽  
Dinar Ramadhani ◽  
Aliyah Alfianda Dwicahyani ◽  
Adiwan Fahlan Aritenang
Keyword(s):  
Local Government ◽  
Screen Printing ◽  
Brand Image ◽  
Local Development ◽  
Global South ◽  
Brand Identity ◽  
Creative Economy ◽  
Branding Strategy ◽  
Development Agenda ◽  
Creativity And Innovation

This paper examines how informality is utilised in the branding of urban kampong and how this reshapes kampong development in the context of the global South. We examine the case of Suci area, Bandung, which the local government relabelled as a ‘creative tourism kampong’ in order to rejuvenate the identity of the long-established businesses in the area. Informality is thus strategically used to develop the brand identity of the kampong. The brand of ‘creative kampong’ is used to reflect that deprived communities residing in the kampongs can participate in the local development agenda for promoting the creative economy. However, the policy strategies have not gone beyond relabelling the name: the characteristics and potentials from informality in the kampong are not aligned with and translated into actions to promote creativity and innovation in the existing local enterprises. As the result, the branding strategy could not develop awareness and esteem about the brand image that the kampong is being revitalised as a creative kampong.

scholarly journals Using Municipal Tourism Assets for Leveraging Local Economic Development in South Africa

2020 ◽  
Vol 48 (48) ◽  
pp. 47-63 ◽  
Author(s):  
Christian M. Rogerson
Keyword(s):  
Economic Development ◽  
Local Government ◽  
Local Governments ◽  
Local Economic Development ◽  
Local Development ◽  
Tourism Development ◽  
Global South ◽  
Eastern Cape ◽  
Local Municipality ◽  
Development Outcomes

AbstractTourism development can be a vital component of place-based development initiatives in the global South. The nexus of tourism and place-based development thinking in the global South and of the role of local governments is only beginning to be investigated by tourism scholars. This article explores the record of using tourism assets in one South African local municipality for leveraging local economic development. Evidence is drawn from the experience of the King Sabata Dalindyebo Local Municipality in South Africa's Eastern Cape province. The research results point to an unimpressive record on the part of local government in directing the use of local assets for assisting tourism development. Several challenges are revealed to explain the underperformance of potentially valuable local assets in this municipality. Institutional and governance shortcomings, including widespread corruption, underpin the observed weaknesses both in the everyday workings of local government in relation to service delivery and infrastructure support as well as its inability to implement plans for local economic development. Well-meaning policies proposed for tourism development are not implemented variously for reasons of funding, lack of local support, lack of entrepreneurialism by the municipality and lack of ability to implement because of capacity issues. Potential state assets which could bolster tourism and local development outcomes are not being realized and in many cases the assets themselves are in a state of deterioration because of neglect.

scholarly journals Changing tune in Woodstock: Creative industries and local urban development in Cape Town, South Africa

2012 ◽  
Vol 5 ◽  
Author(s):  
Laura Wenz
Keyword(s):  
South Africa ◽  
Local Development ◽  
Cape Town ◽  
Field Research ◽  
Global South ◽  
Creative Industries ◽  
Urban Setting ◽  
Creative Economy ◽  
Creative City ◽  
The Right

Since the beginning of the new millennium, a plethora of works has been published on the making of the ‘creative city’ and the urban impact of the creative economy. So far, however, limited recognition has been given to how the development of cultural industries and the creative economy as a whole influences urban transformation in the rapidly urbanising Global South, especially in Africa. In Cape Town, a steadily growing number of creative industries and ‘culturepreneurs’ (Lange 2005) are carving out new spaces from the city’s highly contested urban setting. Over the past five years, the mixed-use, inner-city fringe area of Woodstock has seen the incessant arrival of creatives from various sectors. Travelling alongside is a property sector geared towards catering specifically for the creative industries’ spatial demands by turning old industrial structures – the remains of Woodstock’s former capacity as national hub for clothing, food processing and other light manufacturing – into creative centres hosting international film studios, leading galleries and designer ‘theatre retail spaces’. After setting the stage through a comprehensive introduction to the rise of the creative economy in South Africa and Cape Town, this article tunes into the current local development of Woodstock, based on extensive field research in the area. It traces ways and forms of conflict but also new social interfaces between the new creative tenants and the old established community, on the one hand pointing to problematic issues like lingering gentrification, sociospatial polarisation and lopsided cultural representation while also trying to flesh out some of the opportunities for finding the right frequency of engagement between creative industries and spaces of vernacular creativity within Cape Town’s post-apartheid urban realm. Keywords: Creative economy, creative city, Global South, urban regeneration, gentrification, vernacular creativity

scholarly journals Local Government and Local Development: Bridging the Gap through Critical Discourse: Evidence from the Commonwealth Caribbean

2012 ◽  
pp. 5-31 ◽  
Author(s):  
Eris D Schoburgh
Keyword(s):  
Local Government ◽  
Development Strategy ◽  
Informal Economy ◽  
Social Transformation ◽  
Central Government ◽  
Local Development ◽  
Local Context ◽  
Wealth Creation ◽  
Organisational Capacity ◽  
Developmental Role

Local development, whether construed broadly as community development or more narrowly as local as economic development (LED) is not always associated with local government but rather is the purview of a central government department or agency in Anglophone Caribbean policy systems. However with the emergence of ‘local place - and people-oriented approaches’ to development that offer new propositions about how to respond to risks and opportunities brought by globalization, local government is seen increasingly as an appropriate institutional context in which to pursue short-range objectives, such as creation of market opportunities and redressing the disparities within national economies; as well as the long-range goal of social transformation. A developmental role for local government raises two questions that form the central concerns of this paper: What are the institutional and organisational imperatives of a developmental role for local government? To what extent have these imperatives been addressed in reform? A critical analysis of local government reform policies in Trinidad and Tobago and Jamaica revealed substantive convergence around local development as an outcome of reform but also important divergence in the approach to achieving this goal which suggests the absence of a cohesive model. The paper argues for a new agenda in reform that links local government more consistently with a local development strategy. It asserts that such a strategy must incorporate gender equality, the informal economy and institutional organisational capacity in the process of transformation and as a basis for creating a local context in which all types of resources can be maximized in the process of wealth creation in a locality.

scholarly journals The Role of Sustainable Restaurant Practices in City Branding: The Case of Athens

2021 ◽  
Vol 13 (4) ◽  
pp. 2271
Author(s):  
Dimitris Karagiannis ◽  
Meletios Andrinos
Keyword(s):  
Local Government ◽  
Customer Satisfaction ◽  
Customer Experience ◽  
Perceived Quality ◽  
City Branding ◽  
Branding Strategy ◽  
Green Practices ◽  
Sustainability Practices

The purpose of this study is to identify and analyze the role that restaurant practices play on tourists’ choices and specifically on city branding. It examines whether sustainability practices are considered by customers to be part of what they perceive as overall quality, leading to customer satisfaction, loyalty, and repeat business. It examines whether sustainability practices become part of the customer experience and perceived quality, and if they could work as another key predictor of customer dining satisfaction effecting their decisions to revisit a destination. Several studies focused on sustainability practices from the restaurant owner’s perspective, but there is no study investigating the viewpoint of international tourists and consumers of common restaurants, and the influence of green practices on visiting a major European capital during the COVID-19 pandemic. Our research was conducted using a sample of 204 international consumers after completing meals at local restaurants in Athens. This study offers insights on the role that sustainable and green practices of restaurants play in customer satisfaction as it relates to a potential re-visit of a destination; however, it still shows a path worth investigating. Restaurateurs, tourism experts (DMO), and local government should monitor what influences the satisfaction of potential global tourists while taking their sensitivity on sustainability issues into account when shaping their branding strategy during the COVID-19 era.

scholarly journals ANALISIS IDENTITAS VISUAL PADA IKLAN FASHION BRAND INTERNASIONAL DKNY

2018 ◽  
Vol 1 (1) ◽  
pp. 01
Author(s):  
SANDY RISMANTOJO
Keyword(s):  
Brand Image ◽  
Target Audience ◽  
Brand Identity ◽  
Life And Death ◽  
Fashion Brand ◽  
Visual Characteristic

Brand Identity and brand image are important parts of the branding process that must be managed in a sustainable way in order to seek and gain attention from their target audience. Life and death of a fashion brand depends on how the brand manages its image, products and how the brand establishes an intense relationship with its target audience. DKNY is an internationally renowned fashion brand that can be said to have succeeded in managing its brand identity and brand image by developing visual characteristic that no other fashion brand has. This essay will deeply analyze the DKNY’s visual characteristic by reading the icons and index of DKNY fashion advertisings. Keywords: advertising; branding;  fashion;  icon;  index

scholarly journals BRAND ASSOCIATION ATTRIBUTES FOR INDONESIAN NATIONAL AIRLINE

2009 ◽  
Vol 8 (1) ◽  
Author(s):  
Idris Gautama So ◽  
Ishak Ismail
Keyword(s):  
Brand Equity ◽  
Brand Image ◽  
Brand Identity ◽  
Brand Associations ◽  
Brand Association ◽  
Service Brand ◽  
Private Values ◽  
Brand Attributes ◽  
The Creation ◽  
Cochran Test

Brand image, in brief is a series of private values that perceived by company to create identity of its product or service. Brand Association is anything related memory to brand (Tjiptono, 2005). Brand Association is one of assets of brand equity, which shows advantages and differences of a product or service while a person recall the brand of product or service. This paper is a research to discover brand attributes associated in consumers’ mind that create brand image of state owned national airline (Garuda Indonesia-GI), and then to discover harmonization between brand identity with brand image. The respondents of this research are passengers of GI airline at Sukamo-Hatta airport. Cochran test is one of methods applied in this paper. The result of this research shows that there are six brand associations which create GI brand image, but brand identity has not yet stuck completely in consumer’s mind, although there are three additional brand image perceived by consumers. These show that there is a positive gap which bring advantages to company. Company must also maintain the harmony of built brand image and brand identity to avoid the creation of negative gap.

scholarly journals Interventionism or Activation – Local Market Expectations Towards Local Government Units

2019 ◽  
pp. 285-296
Author(s):  
Tomasz Kopyściański ◽  
Rafał Kowalczyk
Keyword(s):  
Local Government ◽  
Local Development ◽  
Local Market ◽  
Financial Condition ◽  
Business Operations ◽  
The Law ◽  
Market Expectations

Representatives of economic and legal sciences very often deal with the issue of the comprehensive impact of local government units on creating local development conditions. The experiences of recent years indicate that public entities, including local government units, are active participants in the local market. This participation can take direct forms when the local government units participate in the market, but also an indirect form, when the local government units act as the regulator of this market. The main restrictions of local government’s participation in the market are the law framework, the expectations of the local government community, financial condition and the risk associated with business operations.

scholarly journals A framework for analysing convergenceReceived between online brand identity and online brand image

2018 ◽  
pp. 177-201
Author(s):  
FAIT, MONICA ◽  
SCORRANO, PAOLA ◽  
MAIZZA, AMEDEO ◽  
THRASSOU, ALKIS
Keyword(s):  
Brand Image ◽  
Brand Identity

A Assessment of Management Efficiency in Local Administrative Offices: Case Study Poland

2021 ◽  
Vol 19 (2) ◽  
pp. 329-351
Author(s):  
Mariola Grzebyk ◽  
Agata Pierścieniak ◽  
Małgorzata Stec
Keyword(s):  
Local Government ◽  
Organizational Development ◽  
Public Administration ◽  
Financial Management ◽  
Local Development ◽  
Development Project ◽  
Point Of View ◽  
Management Process ◽  
Economic Point ◽  
Management Efficiency

The analysis of management efficiency is an important element in evaluating the functioning of public administration from an economic point of view. In order to achieve greater efficiency of the management process, and thus the quality in public administration, it is important to analyze and evaluate its elements. Modern research usually covers individual elements, parts of the management process. However, the current study proposes a comprehensive approach to this process. The objective of the article is the evaluate levels of management efficiency of local government offices using a single synthetic indicator and also to identify areas that hinder management efficiency. The study applies the institutional analysis methodology, adjusting it to the needs of the article. The article postulates that areas that call for immediate changes in Poland's local government offices should include such areas as strategic and financial management, invigorating economic development, project management and public service offers. Any changes thus introduced in these areas may enhance improvements in management processes, effectiveness and efficiency of activities, the quality of the office's functioning, organizational development, which togethr indirectly affects local development.

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