Intellectual capital, learning, and knowledge management in agrifood supply chains
The dynamics of the food system are rapidly evolving so that intangible assets are relatively more important than tangible assets. This evolving shift in the basis of rivalry among firms puts increasing demands on corporate strategy. A future challenge for agrifood firms is to embrace strategy that includes, at least conceptually, knowledge as a strategic asset of a firm. Knowledge and its management are emerging in contemporary thought as a potential source of sustainable competitive advantage. This analysis begins by examining the next evolutionary phase in supply chain integration as a learning supply chain. Conceptually a learning supply chain offers the significant benefits of a truly agile, dynamic response capability for end-users and a fair distribution of returns to all chain participants. The focus then turns to the relationships between network embeddedness and the strategic mix between exploitation and exploration, using knowledge management logic. Managing knowledge for agrifood firms implies the creation and commercialization of intangible assets. The analysis indicates that significant intangibles in the form of brand equity may influence supply chain characteristics to strong ties and close networks. Some specific characteristics would be relatively high embeddedness, high social capital, more easily exchanged tacit knowledge, and higher levels of trust.