scholarly journals Green supply management and green marketing strategy on green purchase intention: SMEs cases

2020 ◽  
Vol 13 (1) ◽  
pp. 79 ◽  
Author(s):  
Dyah Sugandini ◽  
Muafi Muafi ◽  
Christin Susilowati ◽  
Yuni Siswanti ◽  
Wirman Syafri
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Marketing Strategy ◽  
Environmentally Friendly ◽  
Green Marketing ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Green Products ◽  
Chain Management ◽  
Green Purchasing

Purpose: This study aims to analyze green supply chain management (GSCM) and green marketing strategies (GMS) to green purchasing intentions (GPI). This study conducts on craft SMEs in the Special Region of Yogyakarta, Indonesia. Design/methodology/approach: This study uses primary data which is obtained through questionnaires. The unit of analysis in this study is organizations and individuals. The sampling technique is purposing sampling, with the criteria of SMEs that conduct environmentally friendly production processes and consumers who have ever bought green products. Data analysis uses structural equation modeling. Research limitations/implications: This study is limited by relatively small sample size. The sample is only environmentally oriented SMEs. Large companies that are also environmentally friendly have not been included as samples in this study, so the results of this study only generalized to SMEs. Future research should accommodate these two types of companies, namely SMEs and companies, so that it can be easier to generalize the findings and allow different tests of GSCM to be applied to SMEs and large companies. This study only analyzed GSCM from two dimensions, namely GP and GCC. Other variables that can be used to explain GSCM are internal environmental, green information systems, eco-design and packaging. Practical implications: GSCM can be started with conducts the right GP and always coordinating with consumers which related to green products. GP (green purchasing) and GCC (green consumer cooperation) as GSCM elements have a strong association in predicting the success of a green marketing strategy. It is expected that SMEs should pay attention to the raw material purchase so that the problem of environmentally friendly raw materials can be truly obtained to enter the production process and produce environmentally friendly products. Originality/value: This study analyzes the relationship between GSCM practices and organizational performance in the green marketing and business strategies context, where there is still a scarcity of studies in this context. Besides that, there is an increase in awareness of green operations and green marketing in Asia, but the relevant studies in Asian countries have not been conducted much, especially in Southeast Asia. The result of this study proves that the GSCM model can increase value along the supply chain by emphasizing green supply chain management and green marketing.

Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India

2014 ◽  
Vol 5 (2) ◽  
pp. 312-337 ◽  
Author(s):  
Hardeep Chahal ◽  
Ramesh Dangwal ◽  
Swati Raina
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Energy Conservation ◽  
Green Marketing ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Chain Management ◽  
Content Type ◽  
Marketing Orientation ◽  
Strategic Policy

Purpose – The purpose of the study is twofold. First, to examine the domain of green marketing construct in the context of small and medium enterprises (SMEs) operating in emerging economies (i.e. India) across electrical industries and, second, to assess its impact on the SMEs performance. Design/methodology/approach – All the owners of electrical industries (SMEs) operating in Jammu District, that is, 152, were contacted using census method. Findings – The study identifies and confirms five factors, namely, greening the process, green supply chain management, green strategic policy initiative, proactive energy conservation and green innovation of green marketing as important dimensions of green marketing orientation (GMO) scale. All the dimensions of the GMO scale have positive and significant impacts on performance of the firms. In addition, there exists stronger impact of green marketing dimensions on the customer business to business (B2B) satisfaction and employee retention. Research limitations/implications – The research has certain unavoidable limitations. First, the study is based on only one sector, that is, electrical industries operating in developing industrial region of India and hence future research is suggested to comprehend green marketing in other green-savvy manufacturing sectors like pharmaceutical sector and service sector like hotels and hospitals. Further, the study has focussed on the development of GMO scale and future studies need to extend research to include variables like green satisfaction, green trust and green loyalty to understand their mediating role in green marketing and performance relationship. Furthermore, the moderating role of variables such as nature and age of the SMEs can also be studied in future research. Practical implications – GMO allows managers to understand how their firms facilitate green environment and they affect the business outcomes. Furthermore, GMO takes into consideration all important aspects (greening the process, green supply chain management, green strategic policy initiatives, proactive energy conservation and green promotion) which provide better explanatory power and identification of priority areas for managerial attention. GMO can be used by managers to determine which strategies and practices will have the most positive influence on employees’ outcome. Originality/value – This paper can help managers in identifying the perspectives of GMO in electrical sector for the developing countries. Unlike the three dimensions confirmed by studies, this study established five dimensions of green marketing, namely, greening the process green supply chain management, green strategic policy initiatives, proactive energy conservation and green promotion.

scholarly journals Are ERP and Organization Capability can be Enablers of Green Supply Chain Management ? A viewpoint from employees’ perception

2019 ◽  
Vol 17 (2) ◽  
pp. 99
Author(s):  
Hasnawati Zainal ◽  
Milan Oresky
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Enterprise Resource Planning ◽  
Resource Planning ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Organizational Capability ◽  
Erp Implementation ◽  
Chain Management ◽  
Green Purchasing

<p class="Imar-Abstract">The objectives of this research are to see the influence of Enterprise Resource Planning (ERP) implementation and organizational capability toward Green Supply Chain Management (GSCM) practices. GSCM practices are seen through green purchasing, cooperation with customers, and investment recovery practices. ERP implementation is measured using integration, configuration, and adaptation of the organization information system. Meanwhile, organization capabilities are measured by information access, product innovation, and flexibilities.</p><p class="Imar-Abstract">This research uses a convenience sampling technique by distributing questioner 60 respondents. They are employees who work in different types of companies. The results showed that ERP implementation influences the practice of cooperation with customers, while ERP practices do not influence green purchasing and investment recovery practices.  Organizational capabilities also do not influence the practice of GSCM.</p>

scholarly journals Double Path Optimization of Transport of Industrial Hazardous Waste Based on Green Supply Chain Management

2021 ◽  
Vol 13 (9) ◽  
pp. 5215
Author(s):  
Ziyuan Liu ◽  
Yingzhao Wu ◽  
Tianle Liu ◽  
Xiaoxue Wang ◽  
Wenzhuo Li ◽  
...  
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Hazardous Waste ◽  
Waste Treatment ◽  
Path Optimization ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Chain Management ◽  
Green Purchasing ◽  
The Government

With the deepening of the concepts of “sustainable development”, green supply chain management has gradually been attached great importance by the government and enterprises. Based on the green supply chain management method, this paper studies the path optimization of industrial hazardous waste treatment transportation in environmental protection enterprises, aiming at the green purchasing link, in order to realize the management of the green purchasing of environmental enterprises linked to green production under the green supply chain management which integrates green purchasing, hazardous waste storage and green disposal.

scholarly journals Green Paradox in Emerging Tourism Supply Chains: Achieving Green Consumption Behavior through Strategic Green Marketing Orientation, Brand Social Responsibility, and Green Image

2021 ◽  
Vol 18 (18) ◽  
pp. 9626
Author(s):  
Muhammad Ishfaq Khan ◽  
Shahbaz Khalid ◽  
Umer Zaman ◽  
Ana Ercília José ◽  
Paulo Ferreira
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Social Responsibility ◽  
Green Marketing ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Chain Management ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Marketing Orientation

Globally, green consumption behavior has radically changed green product lifecycles as well as green product branding to eliminate the environmental impact of global tourism. The purpose of the current study is to examine green consumption intention in the hospitality and tourism industry as an outcome of green supply chain management and strategic green marketing orientation. It also aims to investigate the green brand image and green social responsibility in a mediated-moderation mechanism to induce green consumption. Based on the deductive approach, and cross-sectional quantitative data of 317 hotel visitors/guests in the northern tourism hotspots in Pakistan, the hypothesized relationships were tested through the structural equation modeling technique with partial least squares. The findings empirically establish that green supply chain management and strategic green marketing orientation have positive and significant effects on green consumption intention. Further, environmental concern (i.e., green image) partially mediates the relationship between strategic green marketing orientation, green supply chain management, and green consumption behavior. The results also revealed that brand social responsibility does not moderate green image and green consumption behavior. These stimulating new findings guided by the signaling theory, provide strategic insights that help to upgrade the tourism supply chains and enabling them to become green.

scholarly journals Green supply chain management using the queuing theory to handle congestion and reduce energy consumption and emissions from supply chain transportation fleet

2017 ◽  
Vol 10 (2) ◽  
pp. 213 ◽  
Author(s):  
Arvin Aziziankohan ◽  
Fariborz Jolai ◽  
Mohammad Khalilzadeh ◽  
Roya Soltani ◽  
Reza Tavakkoli-Moghaddam
Keyword(s):  
Supply Chain ◽  
Energy Consumption ◽  
Supply Chain Management ◽  
Queuing Theory ◽  
Waiting Times ◽  
Investment Strategy ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Green Products ◽  
Chain Management

Purpose: Nowadays, governments and people pay more attention to use green products due to environmental pollution, irreplaceable energy and shortage of resources. Green products are resulted from the application of green supply chain management strategies to the organizations' performance strategies, so that we can reduce environmental pollutants and wastes and take a step towards saving energy with limited resources.Methodology:  In this paper, the effect of reducing energy consumption in green supply chain is examined by using queuing theory and transportation models. Data was generated and solved by a commercial optimization epackage.Findings:  The findings indicate that suitable assignment of existing transportation fleet with specified capacity, and using queueing theory in a closed-loop network to reduce the queue length and handle congestion, can cause a reduction in energy consumption by optimizing transportation and waiting times in a green supply chain.Originality/value: Adopting investment strategy in improving the environmental performance of the supply chain, will yield in many advantages and benefits. This article investigates the effect of queuing theory on reducing waiting time, optimizing energy consumption in green supply chain, and consequently decreasing pollution.

Sign in / Sign up

Export Citation Format

Share Document