Adoption of Short Messaging Service (SMS) in Malaysia

Short Messaging Service (SMS) being an almost instantaneous communication medium that connects people is now a phenomenon that has grown and spread around the globe at an amazing speed. Given the current trend of SMS usage and its potential growth, this paper provides an insight into SMS adoption. The study attempts to delineate the demographics and usage profile of SMS users in Malaysia, as well as explaining the factors influencing SMS adoption in Malaysia by using a modified version of the Technology Acceptance Model (TAM), which was originally introduced by Davis (1989). The study presents the demographic and usage profile in terms of gender, age, occupation, monthly personal income, extent of SMS usage and so forth of 489 SMS users from four institutions of education in the Klang Valley and Selangor. The present research uses and validates the scales for variables developed by earlier studies, namely perceived usefulness, perceived ease of use, perceived enjoyment, and perceived fees, which are hypothesized to be fundamental determinants of behavioural intention. The scale items for the said variables were tested for reliability, correlation and regression. The application of correlation analysis reveals a significant relationship among the independent variables, namely, perceived usefulness, perceived enjoyment, and perceived ease of use with the dependent variable that is behavioural intention. With regards to the level of importance derived from regression analysis, usefulness ranks the highest, followed by ease of use and enjoyment in explaining SMS adoption in Malaysia. Perceived fees do not seem to have a significant relationship with behavioural intention. Some implications, limitations and recommendations for future research are also discussed.

Adoption of Short Messaging Service (SMS) in Malaysia

International Journal of Technology Diffusion ◽

10.4018/jtd.2010010104 ◽

2010 ◽

Vol 1 (1) ◽

pp. 41-51

Author(s):

Ainin Sulaiman ◽

Ali Hussein Saleh Zolait

Keyword(s):

Technology Acceptance ◽

Significant Relationship ◽

Current Trend ◽

Ease Of Use ◽

Perceived Usefulness ◽

Behavioural Intention ◽

Future Research ◽

Perceived Ease Of Use ◽

Short Messaging Service ◽

Perceived Enjoyment

Analysis of the technology acceptance model in examining students' behavioural intention to use an e-portfolio system

Australasian Journal of Educational Technology ◽

10.14742/ajet.940 ◽

2011 ◽

Vol 27 (4) ◽

Cited By ~ 74

Author(s):

Ronnie H. Shroff ◽

Christopher C. Deneen ◽

Eugenia M. W. Ng

Keyword(s):

Technology Acceptance ◽

Significant Influence ◽

Individual Characteristics ◽

Ease Of Use ◽

Perceived Usefulness ◽

Behavioural Intention ◽

Intention To Use ◽

Perceived Ease Of Use ◽

<span>In recent years, instructors have had an increasing interest in integrating Internet based technologies into their classroom as part of the learning environment. Compared to studies on other information systems, student users' behaviour towards e-portfolios have not been assessed and thoroughly understood. This paper analyses the Technology Acceptance Model (TAM) in order to examine students' behavioural intention to use an electronic portfolio system, meaning how students use and appropriate it within the specific framework of a course. An E-Portfolio Usage Questionnaire was developed using existing scales from prior TAM instruments and modified where appropriate. Seventy-two participants completed the survey questionnaire measuring their responses to perceived usefulness (PU), perceived ease of use (PEOU), attitudes towards usage (ATU) and behavioural intention to use (BIU) the e-portfolio system. The results of the study indicated that students' perceived ease of use (PEOU) had a significant influence on attitude towards usage (ATU). Subsequently, perceived ease of use (PEOU) had the strongest significant influence on perceived usefulness (PU). The research further demonstrated that individual characteristics and technological factors may have a significant influence on instructors to adopt e-portfolio into their courses. Results suggest that TAM is a solid theoretical model where its validity can extend to an e-portfolio context.</span>

Leveraging the technology acceptance model for mobile commerce adoption under distinct stages of adoption

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/apjml-10-2018-0448 ◽

2019 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Tanikan Pipitwanichakarn ◽

Nittaya Wongtada

Keyword(s):

Technology Acceptance ◽

Service Providers ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Street Vendors ◽

Content Type ◽

Perceived Enjoyment ◽

Purpose The purpose of this paper is to investigate the role of trust and perceived enjoyment in the technology acceptance model by distinguishing distinct stages of adoption among street vendors (initial and advanced adoption stage). Design/methodology/approach Face-to-face interviews using a structured questionnaire were conducted with 430 street vendors in Bangkok; 415 usable surveys were analyzed. By applying K-means cluster analysis, two segments were found with 200 initial and 215 advanced adopters. A multi-group analysis was employed to investigate differences of relationships between the two groups. Findings The findings reveal significant similarities and dissimilarities between the two groups of vendors. Both initial and advanced adopters emphasize trust of service providers. The first group relies more on perceived ease of use and perceived enjoyment in motivating m-commerce adoption but depends less on perceived usefulness. On the contrary, for the latter group, the influence of perceived ease of use and perceived enjoyment significantly decreases, but the effect of perceived usefulness significantly increases. Practical implications This study sheds light on the managerial implications related to how service providers can tailor their marketing strategies to target vendors in disparate diffusion stages, and it encourages building trust between partners over time. Originality/value Due to the lack of theoretical and managerial understanding of factors that drive m-commerce adoption for micro businesses, this study identifies distinct adoption stages and offers valuable insights into the similarities and differences among initial and advanced adopters.

Validating Pupils’ Behaviour Intention to Use E-Book Technology in their Learning

International Journal of Engineering & Technology ◽

10.14419/ijet.v7i2.29.13810 ◽

2018 ◽

Vol 7 (2.29) ◽

pp. 511

Author(s):

Moamar Elyazgi

Keyword(s):

Technology Acceptance ◽

Convergent Validity ◽

Ease Of Use ◽

Perceived Usefulness ◽

Face Validity ◽

Intention To Use ◽

Perceived Ease Of Use ◽

Factors Affecting ◽

Perceived Enjoyment ◽

The purpose of this study was to develop and validate a new learning environments instrument designed to aid investigators and practitioners in measuring and researching the pupils’ behaviour intention to use e-book technology. The use of e-book technology in schools is now ubiquitous, but the effectiveness on the learning environment has mixed results. This study intends to investigate factors affecting pupils’ behavioural intentions to use the e-book technology. Integrating Child Computer Interaction (CCI) factors such as usability and interface with the Technology Acceptance Model (TAM) factors such as Perceived Enjoyment (PE), Perceived Ease of Use (PEOU), Perceived Usefulness (PU) and Behaviour Intention (BI). Using e-book technology acceptance survey was developed, field-tested with 40 pupils from school aged 10-17 years and then validated. The proposed questionnaire has 33 items allocated to six scales: (1) Usability; (2) interface; (3) Perceived Enjoyment; (4) Perceived Ease of Use; (5) Perceived Usefulness and (6) Behaviour Intention. The proposed questionnaire was administered to pupils in the schools. Six experts in the field of computer science, information system and technology to justify it, especially in relation to the elements of each concept, assessed content validity or face validity of the questionnaire. Then alpha reliability, convergent validity and discernment validity have been calculated in this study. The questionnaire of e-book technology acceptance has strong evaluative and discriminative properties and can be used with confidence to measure the e-book acceptance for pupils.

Research on the use intention of potential designers of unmanned cars based on technology acceptance model

PLoS ONE ◽

10.1371/journal.pone.0256570 ◽

2021 ◽

Vol 16 (8) ◽

pp. e0256570

Author(s):

Tianyang Huang

Keyword(s):

Technology Acceptance ◽

Ease Of Use ◽

Perceived Usefulness ◽

Intention To Use ◽

Perceived Ease Of Use ◽

Perceived Trust ◽

Perceived Enjoyment ◽

Acceptance Model ◽

Positive Effect

The success of unmanned car, an emerging tool of transportation with so many advantages, depends to a large extent on its user acceptability. Potential designers are both the decision makers of driverless car design and the users of driverless cars. This study aims to explore the influencing factors of the potential designers’ intention to use unmanned cars. Based on the theory of Technology Acceptance Model (TAM), this study further expanded the TAM by incorporating perceived trust, perceived enjoyment and self-efficacy, so as to explain and predict potential designers’ intention to use unmanned cars. The questionnaire is determined through theoretical literature, pre-tests, etc., and the Structural Equation Model is used to analyze the data of 202 valid survey samples to investigate the influencing factors of the willingness to use unmanned vehicles. The results show that potential designers’ intention to use unmanned cars is positively affected by perceived trust, perceived enjoyment, perceived usefulness and perceived ease of use, and perceived trust has a positive effect on perceived ease of use, self-efficacy and perceived ease of use also have a positive effect on perceived usefulness. The findings of this study can provide designers and developers of unmanned cars, policy makers and implementers with guidance in the follow-up design, policy formulation and advertising of unmanned cars.

EVALUASI PENERAPAN INVENTORY SYSTEM MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

Jurnal Pilar Nusa Mandiri ◽

10.33480/pilar.v15i1.401 ◽

2019 ◽

Vol 15 (1) ◽

pp. 119-124

Author(s):

Ade Christian

Keyword(s):

Technology Acceptance ◽

Significant Influence ◽

Linear Regression Analysis ◽

Ease Of Use ◽

Inventory System ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Perceived Enjoyment ◽

This research aim was to evaluate and analyze Inventory System implementation using the Technology Acceptance Model (TAM). The data used in this research are primary data and secondary data, collected using several data collection techniques, such as observation, interviews, questionnaires, and literature review. The variables in this research are Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Perceived Enjoyment, Acceptance of IT. Processing and analysis of data in this research were using descriptive statistical analysis and simple linear regression analysis, which done by the support of the Application SPSS version 21. The results of this research are as follows 1) perceived ease of use Inventory System has given a positive and significant influence on Perceived Usefulness. 2) Perceived Usefulness Inventory System has given a positive and significant influence on user’s attitude. 3) Perceived Ease of Use has given positive and significant influence on the user’s attitude. 4) Perceived Enjoyment has given positive and significant influence on the user’s attitude. 5) Perceived Usefulness has given a positive and significant influence on the acceptance of IT. 6) Perceived Ease of Use has given positive and significant influence on the acceptance of IT.

Perceived Usage of E-Wallet among the Y Generation in Surabaya based on Technology Acceptance Model

Jurnal Teknik Industri ◽

10.9744/jti.22.1.17-24 ◽

2020 ◽

Vol 22 (1) ◽

pp. 17-24

Author(s):

Dewi Pertiwi ◽

Widjojo Suprapto ◽

Eric Pratama

Keyword(s):

Technology Acceptance ◽

Direct Effect ◽

Ease Of Use ◽

Partial Least Square ◽

Perceived Usefulness ◽

Least Square ◽

Behavioural Intention ◽

Intention To Use ◽

Perceived Ease Of Use ◽

Although the government of Indonesia is building the cashless society, the number of e-wallet users are increasing slowly. E-wallet is becoming a common instrument of payments from the paper-based instruments to server-based electronic money. The aim of this research is to investigate the perceived usage of the Y Generations on e-wallet based on Technological Acceptance Model (TAM) which is a powerful model to describe single approval to the usage of a new information technology system. As a quantitative research, the data analysis is using the Partial Least Square (PLS) with the SmartPLS 3.0 software. The results show that perceived usefulness and perceived ease of use brings impacts positive significant impacts to behavioural intention to use, then, the behavioural intention to use affect a positive significant impact to perceived usage. However, a direct effect from perceived usefulness to perceived usage shows a negative and no significant impact, meanwhile an unintended effect from perceived usefulness to perceived usage through behavioural intention to use show a positive significant impact. Finally, a direct effect from perceived ease of use to perceived usage shows a lower t-statistic value than an indirect effect from perceived ease of use to perceived usage through behavioural intention

Predicting Behavioural Intention of Manufacturing Engineers in Malaysia to Use E-Learning in the Workplace

The International Review of Research in Open and Distributed Learning ◽

10.19173/irrodl.v21i4.4919 ◽

2020 ◽

Vol 21 (4) ◽

pp. 20-38

Author(s):

Ai Ping Teoh ◽

Yen Shi Tan

Keyword(s):

Technology Acceptance ◽

Emerging Market ◽

Theoretical Implication ◽

Ease Of Use ◽

Perceived Usefulness ◽

Behavioural Intention ◽

Manufacturing Companies ◽

Perceived Ease Of Use ◽

E Learning ◽

This study aims to understand factors that affect the behavioural intention of manufacturing engineers in Malaysia to use e-learning in the workplace. Two hundred usable online questionnaires were collected from respondents who were engineers in Malaysian manufacturing companies. The data were analyzed using SPSS and Smart PLS version 3.2.6. Results supported all direct relationships except for the influence of prior experience in perceived ease of use. Interestingly, perceived usefulness and perceived ease of use fully mediated between computer self-efficacy and behavioural intention to adopt. The study provides theoretical implication to the technology acceptance model by confirming the mediating role of perceived ease of use and perceived usefulness in the context of a manufacturing setting in an emerging market. In practical terms, the study provides insights to guide organizations in designing e-learning systems that are well-received by employees at the workplace.

Consumers’ Behavioural Intention to Accept of the Mobile Wallet in Malaysia

Journal of Southwest Jiaotong University ◽

10.35741/issn.0258-2724.55.1.3 ◽

2020 ◽

Vol 55 (1) ◽

Author(s):

Chua Chang Jin ◽

Lim Chee Seong ◽

Aye Aye Khin

Keyword(s):

Social Influence ◽

Significant Relationship ◽

Reasoned Action ◽

Brand Image ◽

Ease Of Use ◽

Perceived Usefulness ◽

Behavioural Intention ◽

Perceived Ease Of Use ◽

Technology Products ◽

A mobile wallet is a part of financial technology products and it is still in the infant stage in Malaysia. This study applied 2 theories such as Theory of Reasoned Action and Theory of Acceptance Model. The research objectives of this paper are 1) to investigate the factors influencing consumers’ behavioural intention to accept of the mobile wallet in Malaysia, 2) to analyze the relationships between perceived usefulness, perceived ease of use, perceived security, social influence, price value, social media, brand image, and behavioural to accept the mobile wallet, and 3) to examine the relationship between the behavioural and intention to accept of the mobile wallet in Malaysia. Quantitative data analysis was employed in this study. The results implied that perceived usefulness, perceived ease of use, social influence, and brand image have a significant relationship on the consumers’ behavioural to accept of the mobile wallet, and also the consumers’ behavioural has a significant relationship on the intention to accept mobile wallet. Considerably, the mobile wallet companies can formulate appropriate marketing decisions in designing a more personalized mobile wallet to Malaysian consumers and protect the benefits of consumers’ secured digital payment to motivate mobile wallet acceptance.

Analisis Penerimaan dan Penggunaan Teknologi Ojek Online dengan TAM

Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) ◽

10.21009/jpeb.006.1.4 ◽

2018 ◽

Vol 6 (1) ◽

pp. 34-44

Author(s):

Hanna Christina ◽

Usep Suhud ◽

Mohamad Rizan

Keyword(s):

Technology Acceptance ◽

Significant Influence ◽

Quantitative Research ◽

Positive Impact ◽

Ease Of Use ◽

Perceived Usefulness ◽

Behavioural Intention ◽

Perceived Ease Of Use ◽

The purpose of this research is to examine factors acceptance and use behaviour of motorcycle online. A conceptual framework has been developed based on the Technology Acceptance Model (TAM) theory. A questionnaire was developed and used to collect information from 358 respondents from motorcycle online user.Questionnaire survey was conducted in South Tangerang, Indonesia. The quantitative research methode was used with convenience method of sampling. The results reveal that the Perceived Ease of Use also has influence to Perceived Usefulness and Perceived Usefulness has significant influence to behavioural intention. Attitudes also positively influencing the behavioural intention motorcycle online. Facilitating Condition have significant influence to use behaviour of the motorcycle online. Behaviour intention has a positive impact on use behaviour of the motorcycle online. Keywords: Technology Acceptance Model, Penerimaan Dan Penggunaan Teknologi Ojek Online, UTAUT,Perilaku Konsumen.