Social Media Use in the Public Sector

2015 ◽  
pp. 63-85
Author(s):  
Anteneh Ayanso ◽  
Darryl Moyers
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Best Practices ◽  
Service Provision ◽  
Media Use ◽  
The Internet ◽  
The Public ◽  
Public Service Agencies ◽  
Service Agencies ◽  
Over Time

With advances in the Internet and its associated technologies, more and more governments and their public service agencies are embracing social media as a key channel of communication and service provision. These easy-to-use applications encourage the public to actively participate and share constructive ideas in various government initiatives. At the same time, social media helps governments to actively engage with the public and monitor their existing services for continuous improvements. In this chapter, the authors explore the application of social media in the public sector and review how it has evolved over time and what lies ahead for the future. To this end, the authors explore existing and emerging platforms and tools that can be used in various public sector settings. The chapter also reviews social media best practices and initiatives in similar settings. Finally, it examines the critical challenges the public sector faces in integrating social media in its processes and services.

Social Media Use in the Public Sector

2020 ◽  
pp. 792-814
Author(s):  
Anteneh Ayanso ◽  
Darryl Moyers
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Best Practices ◽  
Service Provision ◽  
Media Use ◽  
The Internet ◽  
The Public ◽  
Public Service Agencies ◽  
Service Agencies ◽  
Over Time

With advances in the Internet and its associated technologies, more and more governments and their public service agencies are embracing social media as a key channel of communication and service provision. These easy-to-use applications encourage the public to actively participate and share constructive ideas in various government initiatives. At the same time, social media helps governments to actively engage with the public and monitor their existing services for continuous improvements. In this chapter, the authors explore the application of social media in the public sector and review how it has evolved over time and what lies ahead for the future. To this end, the authors explore existing and emerging platforms and tools that can be used in various public sector settings. The chapter also reviews social media best practices and initiatives in similar settings. Finally, it examines the critical challenges the public sector faces in integrating social media in its processes and services.

The Role of Social Media in the Public Sector

2012 ◽  
pp. 1-22 ◽  
Author(s):  
Anteneh Ayanso ◽  
Darryl Moyers
Keyword(s):  
Social Media ◽  
Public Sector ◽  
New Wave ◽  
Web Based ◽  
The Public ◽  
Government Organizations ◽  
Public Service Agencies ◽  
Service Agencies ◽  
Effective Integration

Social media is promising new opportunities across a broad spectrum of public services. As the Internet and its ubiquitous applications extend globally, an increasing number of governments and their public service agencies are embracing social media as one of the major mechanisms to interact with the public. Social media provides a new wave of Web-based applications and channels for citizens to share constructive ideas and opinions and play active roles in various areas in the public sector. At the same time, social media helps government organizations and elected officials of different government levels to actively listen to citizens and constantly monitor their existing services as well as develop new initiatives. Effective integration of Web 2.0 technologies and applications into existing Internet infrastructure adds visibility and accountability in the public sector and enhances services to citizens.

The challenges of public sector communication in the face of the pandemic crisis: professional roles, competencies and platformization1

2021 ◽  
pp. 9-19
Author(s):  
Gea Ducci ◽  
Alessandro Lovari
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Media Use ◽  
Public Communication ◽  
Professional Roles ◽  
Special Issue ◽  
Critical Approach ◽  
The Public ◽  
Regulatory Processes ◽  
The Face

The pandemic crisis has led to a renew centrality of public sector communica-tion in a hybrid and convergent media ecosystems aiming at (re)building relation-ships based on trust between institutions and citizens. This contribution reflects on the strengths and fragility of the Italian public communication in the face of the pandemic, considering regulatory processes and paths of professionalization. It focuses also on the challenges of social media use in public sector, suggesting a critical approach towards the platformization of the public sector communication activities. The last part of this manuscript presents the different articles that com-pose the special issue.

Modernising Government and the Law in Scotland

2004 ◽  
Vol 4 (3) ◽  
pp. 160-164
Author(s):  
Alan Fraser
Keyword(s):  
Public Sector ◽  
Best Practices ◽  
Data Sharing ◽  
21St Century ◽  
Service Provision ◽  
Access To Information ◽  
Delivery Methods ◽  
The Public ◽  
Electronic Delivery ◽  
Ordinary Citizens

Alan Fraser of the Scottish Executive's 21st Century Government Unit explains how they are helping the public sector in Scotland to modernise its service provision to embrace electronic delivery methods, data sharing and development of best practices, all to improve the ordinary citizens' access to information.

The Internet Trap

2018 ◽  
Author(s):  
Matthew Hindman
Keyword(s):  
The Internet ◽  
Net Neutrality ◽  
The Public ◽  
Attention Economy ◽  
Digital News ◽  
The Cost ◽  
Over Time

The Internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. This book explains how this happened. It sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them. The book shows how seemingly tiny advantages in attracting users can snowball over time. The Internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, the book explains why the Internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open Internet. It also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy. The book shows why, even on the Internet, there is still no such thing as a free audience.

Understanding the Role of Online Media Platforms in Airport Capital Projects and Community Outreach

2021 ◽  
pp. 036119812199347
Author(s):  
Max Z. Li ◽  
Megan S. Ryerson
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Community Outreach ◽  
Capital Projects ◽  
The Public ◽  
Online Social Media ◽  
Social Media Platforms ◽  
Project Phases ◽  
Media Channels ◽  
Common Content

Community outreach and engagement efforts are critical to an airport’s role as an ever-evolving transportation infrastructure and regional economic driver. As online social media platforms continue to grow in both popularity and influence, a new engagement channel between airports and the public is emerging. However, the motivations behind and effectiveness of these social media channels remain unclear. In this work, we address this knowledge gap by better understanding the advantages, impact, and best practices of this newly emerging engagement channel available to airports. Focusing specifically on airport YouTube channels, we first document quantitative viewership metrics, and examine common content characteristics within airport YouTube videos. We then conduct interviews and site visits with relevant airport stakeholders to identify the motivations and workflow behind these videos. Finally, we facilitate sample focus groups designed to survey public perceptions of the effectiveness and value of these videos. From our four project phases, to maximize content effectiveness and community engagement potential, we synthesize the following framework of action items, recommendations, and best practices: (C) Consistency and community; (O) Organizational structure; (M) Momentum; (B) Branding and buy-in; (A) Activity; (T) Two-way engagement; (E) Enthusiasm; and (D) Depth, or as a convenient initialism, our COMBATED framework.

Dynamics of convergence behaviour in social media crisis communication – a complexity perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Milad Mirbabaie ◽  
Stefan Stieglitz ◽  
Felix Brünker
Keyword(s):  
Social Media ◽  
Emergency Management ◽  
Crisis Communication ◽  
Design Methodology ◽  
Content Type ◽  
The Public ◽  
Analysis Techniques ◽  
Twitter Data ◽  
Convergence Behaviour ◽  
Over Time

PurposeThe purpose of this study is to investigate communication on Twitter during two unpredicted crises (the Manchester bombings and the Munich shooting) and one natural disaster (Hurricane Harvey). The study contributes to understanding the dynamics of convergence behaviour archetypes during crises.Design/methodology/approachThe authors collected Twitter data and analysed approximately 7.5 million relevant cases. The communication was examined using social network analysis techniques and manual content analysis to identify convergence behaviour archetypes (CBAs). The dynamics and development of CBAs over time in crisis communication were also investigated.FindingsThe results revealed the dynamics of influential CBAs emerging in specific stages of a crisis situation. The authors derived a conceptual visualisation of convergence behaviour in social media crisis communication and introduced the terms hidden and visible network-layer to further understanding of the complexity of crisis communication.Research limitations/implicationsThe results emphasise the importance of well-prepared emergency management agencies and support the following recommendations: (1) continuous and (2) transparent communication during the crisis event as well as (3) informing the public about central information distributors from the start of the crisis are vital.Originality/valueThe study uncovered the dynamics of crisis-affected behaviour on social media during three cases. It provides a novel perspective that broadens our understanding of complex crisis communication on social media and contributes to existing knowledge of the complexity of crisis communication as well as convergence behaviour.

Social media responsiveness in the public sector: A study of social media adoption in three functional areas of local government

2017 ◽  
Vol 20 (1) ◽  
pp. 72-99 ◽  
Author(s):  
Daniel J. Seigler
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Local Government ◽  
Citizen Participation ◽  
The Public ◽  
Organizational Influences ◽  
Online Social Media ◽  
Social Media Tools ◽  
Similar Path ◽  
Functional Areas

Based on the importance of citizen participation and the collaborative potential of online social media tools, this study tests four proposed influences on administrators who are deciding whether or not to adopt these tools to engage citizens. A survey of 157 department managers from large U.S. cities shows that 82% report using some form of social media to engage citizens and that perceived organizational influences and administrator preconceptions have the strongest impact on the respondentsʼ decision to adopt social media. Possible explanations for the results are that the use of online social media in the public sector may be following a similar path of adoption as earlier forms of e-government or managers may be operating in a rational environment when deciding whether or not to adopt online social media tools.

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