Understanding the Role of Online Media Platforms in Airport Capital Projects and Community Outreach

Author(s):  
Max Z. Li ◽  
Megan S. Ryerson

Community outreach and engagement efforts are critical to an airport’s role as an ever-evolving transportation infrastructure and regional economic driver. As online social media platforms continue to grow in both popularity and influence, a new engagement channel between airports and the public is emerging. However, the motivations behind and effectiveness of these social media channels remain unclear. In this work, we address this knowledge gap by better understanding the advantages, impact, and best practices of this newly emerging engagement channel available to airports. Focusing specifically on airport YouTube channels, we first document quantitative viewership metrics, and examine common content characteristics within airport YouTube videos. We then conduct interviews and site visits with relevant airport stakeholders to identify the motivations and workflow behind these videos. Finally, we facilitate sample focus groups designed to survey public perceptions of the effectiveness and value of these videos. From our four project phases, to maximize content effectiveness and community engagement potential, we synthesize the following framework of action items, recommendations, and best practices: (C) Consistency and community; (O) Organizational structure; (M) Momentum; (B) Branding and buy-in; (A) Activity; (T) Two-way engagement; (E) Enthusiasm; and (D) Depth, or as a convenient initialism, our COMBATED framework.

Author(s):  
Isa Inuwa-Dutse

Conventional preventive measures during pandemics include social distancing and lockdown. Such measures in the time of social media brought about a new set of challenges – vulnerability to the toxic impact of online misinformation is high. A case in point is COVID-19. As the virus propagates, so does the associated misinformation and fake news about it leading to an infodemic. Since the outbreak, there has been a surge of studies investigating various aspects of the pandemic. Of interest to this chapter are studies centering on datasets from online social media platforms where the bulk of the public discourse happens. The main goal is to support the fight against negative infodemic by (1) contributing a diverse set of curated relevant datasets; (2) offering relevant areas to study using the datasets; and (3) demonstrating how relevant datasets, strategies, and state-of-the-art IT tools can be leveraged in managing the pandemic.


2016 ◽  
Vol 14 (2) ◽  
pp. 113 ◽  
Author(s):  
Ashley Siskey, MS ◽  
Tanveer Islam, PhD, CFM

Social media platforms have become popular as means of communications in emergency management. Many people use social media sites such as Facebook and Twitter on a daily basis including during disaster events. Emergency management agencies (EMAs) need to recognize the value of not only having a presence on social media but also actively engaging stakeholders and the public on these sites. However, identifying best practices for the use of social media in emergency management is still in its infancy. The objective of this article is to begin to create or further define best practices for emergency managers to use social media sites particularly Facebook and Twitter in four key areas: 1) implementation, 2) education, 3) collaboration, and 4) communication. A list of recommendations of best practices is formulated for each key area and results from a nationwide survey on the use of social media bycounty EMAs are discussed in this article.


2020 ◽  
Vol 36 (2) ◽  
Author(s):  
Resky Eka Rachmandani ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi

In this era of the 21st century, political parties have many ways to develop a campaign, including on social media as a new medium to do a campaign. Partai Demokrasi Indonesia Perjuangan (PDI-P) has its own strategy toward social media to achieve their power in society. This research aims to discover the level of electability of PDI-P through Instagram, one of social media platforms being used to make social interaction with the public. Starting from Instagram, this research has decided three criteria: basic of election mode, media channels, and technological access to political party that can be seen by public. The analysis is conducted to a variety of large and small media outlets that analyze and explore things beyond political parties. This research uses Nvivo12 Plus as network analysis tools to identify and analyze data from Instagram related to PDI-P strategy. The results of this study show that social media has a significant role in pursuing and maintaining the power of political parties to stay strong in society’s life. This research also develops a novelty, based on the results, that social media has a strong power to build a strategy and accept plurality in society’s behavior, instead of building a strong branding of the political party itself and stand out as candidates.  


2021 ◽  
Vol 9 (4) ◽  
pp. 345-359 ◽  
Author(s):  
Hassan Elmouelhi ◽  
Martin Meyer ◽  
Reham Reda ◽  
Asmaa Abdelhalim

In Egypt, the relocation of residents of informal areas of housing into “proper” living environments is presented as a major political achievement offering citizens a much-improved quality of life. Therefore, it is not surprising that, following the Arab Uprisings, the current regime is widely publicizing relocation projects as success stories on TV and social media. As a way of garnering legitimization and securing stability, this official representation is reshaping the residents’ urban life and evoking narratives of slum dwellers’ transformation into respected citizens. Tackling a new area of interdisciplinary research between urban studies and media and communication studies, this article investigates the portrayal in mainstream media channels and social media platforms of two relocation projects (Al-Asmarat in Cairo and Al-Max in Alexandria), contrasting them with the residents’ perceptions of their new homes and their efforts to produce counter-imagery. The authors argue that both the state-dominated representation of the Al-Asmarat resettlement as an ideal solution to the crisis of informal settlements, as well as the more bottom-up construction of the Al-Max community as a picturesque fishing community, do not reflect the material experience of the inhabitants—despite it being presented as such in nationwide reporting. The effective centering of the public debate around the mediatized images has thus deflected criticism and enabled urban development projects to be positioned to legitimize the current rule despite the shortcomings of their implementation.


2021 ◽  
Vol 6 (24) ◽  
pp. 18-29
Author(s):  
Gideon Satria Putra Sugiyanto ◽  
Annisa Sabrina Nur Arrasy ◽  
Sweeta Melanie

The COVID-19 pandemic has been going on in Indonesia for more than a year since the beginning of 2020. This pandemic has certainly had many negative impacts, both macro, and micro. The Indonesian government has made a lot of efforts to tackle this pandemic both operationally and in socialization to reduce the further spread of vaccine efforts throughout Indonesia. But unfortunately, there is the challenge of spreading fake news related to the COVID-19 vaccine that is troubling the public. The spread of fake news happened quite quickly with digital communication using social media. Research using qualitative methods examines the condition of socialization communication related to the COVID-19 vaccine, fake news, and efforts to overcome it through in-depth interviews and focus group discussions. The results of the study show that there has been a lot of communication and socialization carried out by the government regarding the COVID-19 vaccine but it has not been structured in one source and there is still minimal anticipation of fake news. As a result, a lot of fake news has spread widely in the community regarding COVID-19, starting from issues related to health and beyond health or safety. Efforts that can be made to minimize the spread of fake news and its dangers include collaboration with various stakeholders, mass and periodic socialization and education on various social media channels, strict penalties for spreading fake news, providing social media platforms or channels to file complaints, create educational content and creative counter-narrative.


2019 ◽  
Author(s):  
Laila Fariha Zein ◽  
Adib Rifqi Setiawan

In today’s world, it is easier and easier to stay connected with people who are halfway across the world. Social media and a globalizing economy have created new methods of business, trade and socialization resulting in vast amounts of communication and effecting global commerce. Like her or hate her, Kimberly Noel Kardashian West as known as Kim Kardashian has capitalized on social media platforms and the globalizing economy. Kim is known for two things: famous for doing nothing and infamous for a sex tape. But Kim has not let those things define her. With over 105 million Instagram followers and 57 million Twitter followers, Kim has become a major global influence. Kim has travelled around the world, utilizing the success she has had on social media to teach make-up master classes with professional make-up artist, Mario Dedivanovic. She owns or has licensed several different businesses including: an emoji app, a personal app, a gaming app, a cosmetics line, and a fragrance line. Not to be forgotten, the Kardashian family show, ‘Keeping Up with the Kardashians’ has been on the air for ten years with Kim at the forefront. Kim also has three books: ‘Kardashian Konfidential’, ‘Dollhouse’, and ‘Selfish’. With her rising social media following, Kim has used the platforms to show her support for politicians and causes, particularly, recognition of the Armenian genocide. Kim also recently spoke at the Forbes’ women’s summit. Following the summit, Kim tweeted out her support for a recent movement on Twitter, #freeCyntoiaBrown which advocated for a young woman who claimed to have shot and killed the man who held her captive as a teenage sex slave in self-defense. Kim had her own personal lawyers help out Cyntoia on her case. Kim has also moved beyond advocating for issues within the confines of the United States. As mentioned earlier, she is known for advocating for recognition of the Armenian genocide. In the last two years, her show has made it a point to address the Armenian situation as it was then and as it is now. Kim has been recognized as a global influencer by others across the wordl. We believe Kim has become the same as political leaders when it comes to influencing the public. Kim’s story reveals that the new reality creates a perfect opportunity for mass disturbances or for initiating mass support or mass disapproval. Although Kim is typically viewed for her significance to pop culture, Kim’s business and social media following have placed her deep into the mix of international commerce. As her businesses continue to grow and thrive, we may see more of her influence on international issues and an increase in the commerce from which her businesses benefit.


Author(s):  
Meghan Lynch ◽  
Irena Knezevic ◽  
Kennedy Laborde Ryan

To date, most qualitative knowledge about individual eating patterns and the food environment has been derived from traditional data collection methods, such as interviews, focus groups, and observations. However, there currently exists a large source of nutrition-related data in social media discussions that have the potential to provide opportunities to improve dietetic research and practice. Qualitative social media discussion analysis offers a new tool for dietetic researchers and practitioners to gather insights into how the public discusses various nutrition-related topics. We first consider how social media discussion data come with significant advantages including low-cost access to timely ways to gather insights from the public, while also cautioning that social media data have limitations (e.g., difficulty verifying demographic information). We then outline 3 types of social media discussion platforms in particular: (i) online news article comment sections, (ii) food and nutrition blogs, and (iii) discussion forums. We discuss how each different type of social media offers unique insights and provide a specific example from our own research using each platform. We contend that social media discussions can contribute positively to dietetic research and practice.


2021 ◽  
Vol 2 (2) ◽  
pp. 1-31
Author(s):  
Esteban A. Ríssola ◽  
David E. Losada ◽  
Fabio Crestani

Mental state assessment by analysing user-generated content is a field that has recently attracted considerable attention. Today, many people are increasingly utilising online social media platforms to share their feelings and moods. This provides a unique opportunity for researchers and health practitioners to proactively identify linguistic markers or patterns that correlate with mental disorders such as depression, schizophrenia or suicide behaviour. This survey describes and reviews the approaches that have been proposed for mental state assessment and identification of disorders using online digital records. The presented studies are organised according to the assessment technology and the feature extraction process conducted. We also present a series of studies which explore different aspects of the language and behaviour of individuals suffering from mental disorders, and discuss various aspects related to the development of experimental frameworks. Furthermore, ethical considerations regarding the treatment of individuals’ data are outlined. The main contributions of this survey are a comprehensive analysis of the proposed approaches for online mental state assessment on social media, a structured categorisation of the methods according to their design principles, lessons learnt over the years and a discussion on possible avenues for future research.


2019 ◽  
Vol 8 (3) ◽  
pp. 309-339 ◽  
Author(s):  
Ryan P. Burge ◽  
Miles D. Williams

Social media is altering how some religious leaders communicate with their followers and with the public. This has the potential to challenge theories of religious communication that have been developed through the study of traditional modes such as sermons. This study examines how leaders in U.S. evangelicalism take advantage of the public platform provided by Twitter. Using over 85,000 tweets from 88 prominent evangelical leaders, we find that these leaders often use their social media platforms as a natural extension of their current modes of communication. More specifically, evangelical leaders use their account to encourage and inspire their followers, while also conveying information about upcoming personal projects such as tours and book releases. In a small number of cases, evangelical leaders do make reference to political issues, but those individuals are ones who have already built a brand based on political commentary. Speaking broadly, the usage of political language by evangelical leaders is rare. The paper concludes with a discussion of how this analysis advances theories of religion and communication.KeywordsTwitter – social media – evangelicals – leaders


Sign in / Sign up

Export Citation Format

Share Document