Ambiguous Play
This chapter is a critical-conceptual introduction to the topic of gamification from the standpoint of game studies (the study of games) and ludology (the study of play). A secondary task is to move the definition and conceptual history of gamification away from essentialist notions of play and games and towards a more nuanced understanding of gamification as a philosophy of design with situational outcomes. By examining the controversy surrounding gamification as a complex history of concepts, the chapter aims to give the reader an overview of how gamification aligns with or deviates from various definitions of games and play. Gamification can be controversial when using traditional ludological concepts largely because traditional ludology is pre-digital, and does not account for the current technological and cultural shifts driving gaming and gamification. Finally, the chapter ends with the suggestion that the current cultural turn in game studies provides a way to analyze gamification as an example of the “gaming of culture.”