Media Events, Jewish Religious Holydays, and the Israeli Press

Religious holydays are a key element in the Jewish religious experience. While the synagogue fulfils an important role for the Jewish religious communities the majority of the Israeli population comprise either traditional (35%) or secular (30%) Jews who draw their religious identity from the wider environment like media. The media fulfil a role in the contemporary world of generating religious identity when formal frameworks like synagogue attendance are declining. One under researched question of importance is the role of the media in religious holydays. It is argued that religious holyday editorial matter contributes to religious identity in the contemporary era. This chapter focuses upon editorial content and religious holydays. The research discovered differences in editorial patterns between the different religious holydays, and between the secular and religious media. There was no major difference in the share of religious holyday advertising between the religious press and the secular press. The wide gap between the Jewish festival annual lifecycle as reflected in editorial patterns contrasts with the traditional status which the respective holyday holds in Jewish religious culture.