Profiling Internet Use of Portuguese Higher Education Students

Author(s):  
Rita Santos ◽  
José Azevedo

This chapter aims at providing as close a picture as possible of the engagement of HE students with the Internet, especially as regards Web 2.0, and of the knowledge, attitudes, skills and opportunities associated with this use. For this purpose, the following chapter presents the results of a review of empirical studies conducted on a set of analysis dimensions of Internet use, including access, intensity, scope, and participation in the creation and sharing of content, digital literacy revealed by the students using the Internet and opportunities for the development of activities associated with the effective / competent learners.

Author(s):  
Madhumita Bhattacharya ◽  
Lone Jorgensen

In this chapter we have raised a number of questions and made attempts to respond. These question are: Can plagiarism be stopped? Should we stop students from using the information available on the internet? Is it enough if the students just acknowledge the sources in their work? What action is required to minimize the harmful, and maximize the useful, aspects of internet use in the educational setting? We want our students to learn, and demonstrate their learning with honesty and integrity. In the institutions of higher education students learning is judged through assessment tasks in the form of assignments, tests, and examinations. We have to ensure that high stakes assessments do not act as an inspiration to cheating in the form of plagiarism. We have provided arguments in support of the integration of process approach with deliverables at the end of the course for assessment of students learning.


2009 ◽  
Author(s):  
Anabela Pereira ◽  
P. Vagos ◽  
L. Santos ◽  
A. Monteiro-Ferreira ◽  
A. Melo ◽  
...  

Recently, the market of E-Learning is soaring and is known as a new paradigm in modern education. E-Learning acts as a medium, consisting of several types of computers and electronic media that are communication tools as well as the Internet, which provides training and informative access on certain subjects. By using E-Learning students can attend online classes anywhere, regardless of time and place. Generally, E-Learning is more geared towards self-training and is ideal for individuals who work full-time but desire to further their studies. Thus, this study has been developed and integrated with factors leading towards the effectiveness of E-Learning as a tool in Teaching and Learning (T&L) approach. A quantitative approach was applied by using a self-administered distribution of questionnaire targeted at higher education students. Therefore, the outcomes of this research will help to provide insightful information to the current education system in Malaysia, particularly in crafting strategies to enhance the learning education for the country in general.


Author(s):  
Paulo Alves ◽  
Carlos Morais ◽  
Paula Renes ◽  
Luisa Miranda

Author(s):  
Dora Simões ◽  
Sandra Filipe

This chapter reports on the use of social media marketing by pre-adults, setting off from a case study of pre-adults of different courses at a Portuguese higher education school. Data were collected through a questionnaire available online and analyzed with descriptive statistical techniques. Based on the pointed outlines, the aim is to evaluate longitudinally the types of social media used by pre-adults, the contexts in which they use each social media type, their opinions about the intentions of social media marketing and the influences of social media marketing on their brand knowledge, attitude and behaviour. Tendencies around concepts, tools and levels of attraction by the audiences, with focus on relationship marketing in the 2.0 era are revisited. Furthermore, the chapter presents the perception of pre-adults about social media marketing, and contributes with critical information that might help cast light over recent theories and practices of social media marketing.


2012 ◽  
Vol 2 (3) ◽  
pp. 39-51 ◽  
Author(s):  
Riyad Eid ◽  
Yasser El-Kassrawy

The purpose of this research is to investigate the effects of the Internet use on customer relations and targeting activities. Based on the previous literature, the effect of the Internet on marketing activities has been categorised into four basic dimensions, 1) marketing and customer relations activities, 2) marketing targeting activities, 3) marketing performance, and 4) marketing efficiency. However, few empirical studies have been done regarding customer relations and targeting activities that are affected by the use of the Internet, and the effect of that on marketing efficiency. By studying the practice of 123 UK companies, it has been found that the use of the Internet positively influences customer relations and targeting activities, marketing performance and marketing efficiency.


2019 ◽  
Vol 46 (5) ◽  
pp. 630-647
Author(s):  
Marcello Chedid ◽  
Ana Caldeira ◽  
Helena Alvelos ◽  
Leonor Teixeira

Collaboration has been considered a way to address the challenges of the 21st century, fostering the necessary innovation, growth and productivity for all parties involved. Several studies reveal that collaboration can be strongly influenced by knowledge sharing. The literature suggests that this topic is quite relevant and that there is an evident lack of empirical studies that properly investigate the relationship between knowledge-sharing and collaborative behaviour in Higher Education Institutions (HEIs). In this context, the purpose of this work is to examine whether knowledge-sharing intention has a positive relationship with collaborative behaviour among professors and researchers in a public Portuguese HEI, taking into account other constructs that can have effect on the knowledge-sharing intention. In order to reach this objective, a conceptual research model was developed based on the theory of reasoned action. The empirical study was conducted based on a questionnaire, and the data analysis was performed using partial least squares. The results indicate that intrinsic motivation and networking are the factors that positively affect the attitude towards knowledge sharing. Nevertheless, it is concluded that trust is the variable that more strongly affects the knowledge-sharing intention. Finally, the study identified that knowledge-sharing intention has a positive influence in collaborative behaviour. It is considered that this study can contribute to support institutions’ management in defining strategies and developing actions in order to promote an organisational culture based on knowledge management that significantly leads to knowledge-sharing and collaboration relationships.


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