Sentiment Analysis of Social Media as Tool to Improve Customer Retention

2017 ◽  
pp. 207-223
Author(s):  
Wafaa A. Al-Rabayah ◽  
Ahmad Al-Zyoud
Keyword(s):  
Social Media ◽  
Social Network ◽  
Literature Review ◽  
Competitive Advantage ◽  
Sentiment Analysis ◽  
Customer Retention ◽  
Unstructured Data ◽  
Amount Of Information ◽  
Business Applications ◽  
The Web

Sentiment analysis is a process of determining the polarity (i.e. positive, negative or neutral) of a given text. The extremely increased amount of information available on the web, especially social media, create a challenge to be retrieved and analyzed on time, timely analyzed of unstructured data provide businesses a competitive advantage by better understanding their customers' needs and preferences. This literature review will cover a number of studies about sentiment analysis and finds the connection between sentiment analysis of social network content and customers retention; we will focus on sentiment analysis and discuss concepts related to this field, most important relevant studies and its results, its methods of applications, where it can be applied and its business applications, finally, we will discuss how can sentiment analysis improve the customer retention based on retrieved data.

Sentiment Analysis of Social Media as Tool to Improve Customer Retention

2017 ◽  
pp. 635-648
Author(s):  
Wafaa A. Al-Rabayah ◽  
Ahmad Al-Zyoud
Keyword(s):  
Social Media ◽  
Social Network ◽  
Literature Review ◽  
Competitive Advantage ◽  
Sentiment Analysis ◽  
Customer Retention ◽  
Unstructured Data ◽  
Amount Of Information ◽  
Business Applications ◽  
The Web

Sentiment analysis is a process of determining the polarity (i.e. positive, negative or neutral) of a given text. The extremely increased amount of information available on the web, especially social media, create a challenge to be retrieved and analyzed on time, timely analyzed of unstructured data provide businesses a competitive advantage by better understanding their customers' needs and preferences. This literature review will cover a number of studies about sentiment analysis and finds the connection between sentiment analysis of social network content and customers retention; we will focus on sentiment analysis and discuss concepts related to this field, most important relevant studies and its results, its methods of applications, where it can be applied and its business applications, finally, we will discuss how can sentiment analysis improve the customer retention based on retrieved data.

scholarly journals A supervised scheme for aspect extraction in sentiment analysis using the hybrid feature set of word dependency relations and lemmas

2021 ◽  
Vol 7 ◽  
pp. e347
Author(s):  
Bhavana R. Bhamare ◽  
Jeyanthi Prabhu
Keyword(s):  
Social Media ◽  
Feature Selection ◽  
Sentiment Analysis ◽  
Hybrid Approach ◽  
Structured Data ◽  
Unstructured Data ◽  
Aspect Extraction ◽  
Dependency Relation ◽  
Dependency Relations ◽  
The Web

Due to the massive progression of the Web, people post their reviews for any product, movies and places they visit on social media. The reviews available on social media are helpful to customers as well as the product owners to evaluate their products based on different reviews. Analyzing structured data is easy as compared to unstructured data. The reviews are available in an unstructured format. Aspect-Based Sentiment Analysis mines the aspects of a product from the reviews and further determines sentiment for each aspect. In this work, two methods for aspect extraction are proposed. The datasets used for this work are SemEval restaurant review dataset, Yelp and Kaggle datasets. In the first method a multivariate filter-based approach for feature selection is proposed. This method support to select significant features and reduces redundancy among selected features. It shows improvement in F1-score compared to a method that uses only relevant features selected using Term Frequency weight. In another method, selective dependency relations are used to extract features. This is done using Stanford NLP parser. The results gained using features extracted by selective dependency rules are better as compared to features extracted by using all dependency rules. In the hybrid approach, both lemma features and selective dependency relation based features are extracted. Using the hybrid feature set, 94.78% accuracy and 85.24% F1-score is achieved in the aspect category prediction task.

scholarly journals Study of Automotive Brands Popularity in Indonesia Using Twitter Data

2016 ◽  
Vol 3 (1) ◽  
pp. 23-33
Author(s):  
Stevent Efendi ◽  
Alva Erwin ◽  
Kho I Eng
Keyword(s):  
Social Media ◽  
Social Network ◽  
Sentiment Analysis ◽  
Automotive Industry ◽  
Real World ◽  
The Internet ◽  
Brand Preference ◽  
Twitter Data ◽  
Wide Range ◽  
Widespread Phenomenon

Social media has been a widespread phenomenon in the recent years. People shared a lot of thought in social media, and these data posted on the internet could be used for study and researches. As one of the fastest growing social network, Twitter is a particularly popular social media to be studied because it allows researchers to access their data. This research will look the correlation between Twitter chatter of a brand and the sales of brands in Indonesia. Factors such as sentiment and tweet rate are expected to be able to predict the popularity of a brand. Being one of the biggest industries in Indonesia, automotive industry is an interesting subject to study. A wide range of people buys vehicles, and even gather as communities based on their car or motorcycle brand preference. The Twitter results of sentiment analysis and tweet rate will be compared with real world sales results published by GAIKINDO and AISI.

Web Text Mining

2016 ◽  
Author(s):  
Ricardo Baeza-Yates ◽  
Roi Blanco ◽  
Malú Castellanos
Keyword(s):  
Social Media ◽  
Text Mining ◽  
Sentiment Analysis ◽  
Web Search ◽  
Internet Users ◽  
Entity Retrieval ◽  
Web Text Mining ◽  
Text Content ◽  
The Web

Web search has become a ubiquitous commodity for Internet users. This fact puts a large number of documents with plenty of text content at our fingertips. To make good use of this data, we need to mine web text. This triggers the two problems covered here: sentiment analysis and entity retrieval in the context of the Web. The first problem answers the question of what people think about a given product or a topic, in particular sentiment analysis in social media. The second problem addresses the issue of solving certain enquiries precisely by returning a particular object: for instance, where the next concert of my favourite band will be or who the best cooks are in a particular region. Where to find these objects and how to retrieve, rank, and display them are tasks related to the entity retrieval problem.

scholarly journals A Literature Review of Sentiment Analysis on Chinese Social Media

2019 ◽  
Vol 1314 ◽  
pp. 012140
Author(s):  
Zhang Yuan ◽  
Gu Yuwei ◽  
Zhao Feng ◽  
Wang Reimei
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Sentiment Analysis ◽  
Chinese Social Media

Summarizing Opinions with Sentiment Analysis from Multiple Reviews on Travel Destinations

2018 ◽  
Vol 9 (2) ◽  
pp. 111-120
Author(s):  
Argha Roy ◽  
Shyamali Guria ◽  
Suman Halder ◽  
Sayani Banerjee ◽  
Sourav Mandal
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Efficient Method ◽  
Text Analysis ◽  
Human Life ◽  
Analysis Techniques ◽  
Classification Technique ◽  
Textual Data ◽  
The Web

Recently, the web has been crowded with growing volumes of various texts on every aspect of human life. It is difficult to rapidly access, analyze, and compose important decisions using efficient methods for raw textual data in the form of social media, blogs, feedback, reviews, etc., which receive textual inputs directly. It proposes an efficient method for summarization of various reviews of tourists on a specific tourist spot towards analyzing their sentiments towards the place. A classification technique automatically arranges documents into predefined categories and a summarization algorithm produces the exact condensed input such that output is most significant concepts of source documents. Finally, sentiment analysis is done in summarized opinion using NLP and text analysis techniques to show overall sentiment about the spot. Therefore, interested tourists can plan to visit the place do not go through all the reviews, rather they go through summarized documents with the overall sentiment about target place.

scholarly journals Recuperação da Informação em Ambientes Semânticos: uma ferramenta aplicada à publicações científicas

2015 ◽  
Vol 1 (1) ◽  
pp. 30 ◽  
Author(s):  
Caio Saraiva Coneglian ◽  
Elvis Fusco
Keyword(s):  
Social Media ◽  
Big Data ◽  
Information Retrieval ◽  
Great Difficulty ◽  
Unstructured Data ◽  
Added Value ◽  
Informational Needs ◽  
Retrieval Process ◽  
Extraction Agent ◽  
The Web

The data available on the Web is growing exponentially, providing information of high added value to organizations. Such information can be arranged in diverse bases and in varied formats, like videos and photos in social media. However, unstructured data present great difficulty for the information retrieval, not efficiently meeting the informational needs of the users, because there are problems in understanding the meaning of documents stored on the Web. In the context of an Information Retrieval architecture, this research aims to The implementation of a semantic extraction agent in the context of the Web that allows the location, treatment and retrieval of information in the context of Big Data in the most varied informational sources that serves as the basis for the implementation of informational environments that aid the Information Retrieval process , Using ontology to add semantics to the process of retrieval and presentation of results obtained to users, thus being able to meet their needs.

scholarly journals Identifying Social Media Influencers using Graph Analytics

2020 ◽  
Author(s):  
Pankti Joshi ◽  
Sabah Mohammed
Keyword(s):  
Social Media ◽  
Community Structure ◽  
Social Network ◽  
Network Analysis ◽  
Unstructured Data ◽  
Graph Analytics ◽  
Content Sharing ◽  
Twitter Data ◽  
Data Graph ◽  
Flow Of Information

<div>Social network analysis has been an essential topic</div><div>with broad content sharing from social media. Defining the</div><div>directed links in social media determine the flow of information and indicates the user’s influence. Due to the enormous data and unstructured nature of sharing information, there are several challenges caused while handling data. Graph Analytics proves to be an essential tool for addressing problems such as building networks from unstructured data, inferring information from the system, and analyzing the community structure of a network. The proposed approach aims to determine the influencers on Twitter data, based on the follower’s count as well as the retweet count. Several graph-based algorithms are implemented on the data collected to find the influencer as well as communities in the network.</div>

scholarly journals Identifying Social Media Influencers using Graph Analytics

2020 ◽  
Author(s):  
Pankti Joshi ◽  
Sabah Mohammed
Keyword(s):  
Social Media ◽  
Community Structure ◽  
Social Network ◽  
Network Analysis ◽  
Unstructured Data ◽  
Graph Analytics ◽  
Content Sharing ◽  
Twitter Data ◽  
Data Graph ◽  
Flow Of Information

<div>Social network analysis has been an essential topic</div><div>with broad content sharing from social media. Defining the</div><div>directed links in social media determine the flow of information and indicates the user’s influence. Due to the enormous data and unstructured nature of sharing information, there are several challenges caused while handling data. Graph Analytics proves to be an essential tool for addressing problems such as building networks from unstructured data, inferring information from the system, and analyzing the community structure of a network. The proposed approach aims to determine the influencers on Twitter data, based on the follower’s count as well as the retweet count. Several graph-based algorithms are implemented on the data collected to find the influencer as well as communities in the network.</div>

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