Gender Difference in Perception and Use of Social Media Tools

Research on gender difference remains a strong interest today because the gender equality issue has not been fundamentally tackled in many areas due to traditional and cultural gender values. However, on the technology adoption, especially social media tools usage, the gender difference is less prominent. The research study in this chapter was conducted in a higher education institution and data were collected from 1534 students in eight years (2009–2016). The purpose of this study is to find out if there are any gender difference in familiarity of social media concept and use of social media tools, and if the traditional gender values are affecting social media adoption. The results indicate that there is no statistically significant gender difference in media concept knowledge. Both genders were using the same top four social media tools. However, male participants have higher usage of resource-based social media tools, while females have higher usage on relationship building platforms.

How Social Media Tools are used in Research

Social Media and Networking ◽

10.4018/978-1-4666-8614-4.ch037 ◽

2015 ◽

pp. 830-850

Author(s):

Anabela Mesquita ◽

Ana Ramalho Correia ◽

Diana Aguiar Vieira

Keyword(s):

Higher Education ◽

Social Media ◽

Education Institution ◽

Time And Space ◽

Social Media Tools ◽

Use Of Social Media ◽

Reasons For Use

Social media tools are being widely used. Every day we witness new tools appearing or new features being added to already existing tools. Their characteristics allow us to communicate and collaborate without time and space constraints. Moreover, they also help us in the development and creation of new content as well as in the sharing and publishing of it. Since they are so popular, can it be that researchers are also using them in the research workflow process? If they use them, what are the most commonly used tools and their reasons for use? These are some of the questions addressed in this chapter. The authors analyse responses given by a higher education institution to a questionnaire on the use of social media tools. These findings contribute to a greater understanding of the importance of these tools for research purposes.

How Social Media Tools are Used in Research

Digital Arts and Entertainment ◽

10.4018/978-1-4666-6114-1.ch036 ◽

2014 ◽

pp. 770-790

Author(s):

Anabela Mesquita ◽

Ana Ramalho Correia ◽

Diana Aguiar Vieira

Keyword(s):

Higher Education ◽

Social Media ◽

Education Institution ◽

Time And Space ◽

Social Media Tools ◽

Use Of Social Media ◽

Reasons For Use

Social media tools are being widely used. Every day we witness new tools appearing or new features being added to already existing tools. Their characteristics allow us to communicate and collaborate without time and space constraints. Moreover, they also help us in the development and creation of new content as well as in the sharing and publishing of it. Since they are so popular, can it be that researchers are also using them in the research workflow process? If they use them, what are the most commonly used tools and their reasons for use? These are some of the questions addressed in this chapter. The authors analyse responses given by a higher education institution to a questionnaire on the use of social media tools. These findings contribute to a greater understanding of the importance of these tools for research purposes.

Advances in Business Information Systems and Analytics - Information Systems and Technology for Organizational Agility, Intelligence, and Resilience ◽

How Social Media Tools are Used in Research

10.4018/978-1-4666-5970-4.ch012 ◽

2014 ◽

pp. 245-264

Author(s):

Anabela Mesquita ◽

Ana Ramalho Correia ◽

Diana Aguiar Vieira

Keyword(s):

Higher Education ◽

Social Media ◽

Education Institution ◽

Time And Space ◽

Social Media Tools ◽

Use Of Social Media ◽

Reasons For Use

Social media tools are being widely used. Every day we witness new tools appearing or new features being added to already existing tools. Their characteristics allow us to communicate and collaborate without time and space constraints. Moreover, they also help us in the development and creation of new content as well as in the sharing and publishing of it. Since they are so popular, can it be that researchers are also using them in the research workflow process? If they use them, what are the most commonly used tools and their reasons for use? These are some of the questions addressed in this chapter. The authors analyse responses given by a higher education institution to a questionnaire on the use of social media tools. These findings contribute to a greater understanding of the importance of these tools for research purposes.

Factors influencing the intention to use social media for work-related purposes at a South African higher education institution

SA Journal of Human Resource Management ◽

10.4102/sajhrm.v15i0.859 ◽

2017 ◽

Vol 1 (2) ◽

Cited By ~ 3

Author(s):

Liezel Cilliers ◽

Willie T. Chinyamurindi ◽

Kim Viljoen

Keyword(s):

Higher Education ◽

Social Media ◽

South African ◽

Education Institution ◽

Behavioural Intention ◽

Intention To Use ◽

Media Usage ◽

Work Related ◽

Orientation: The rapid development of information communication technology (ICT) has changed much of contemporary society. ICT’s influence extends to the working context with ramifications not only for employees but also for the entire organisation.Research purpose: The primary purpose of this research was to investigate the behavioural intention of a sample of employees at a traditional higher education institution to make use of social media within the workplace.Motivation for the study: Social media has become a common tool within society for communication and networking purposes. An understanding of the factors that influence behavioural intention to use social media within the workplace can assist the organisation to better manage social media usage within the workplace.Research design, approach and method: The research adopted the positivism paradigm with a quantitative research approach. The data were analysed making use of exploratory factor analysis and multiple regression analysis. A traditional higher education institution was chosen as the research site for the study, relying on a convenience sample (n = 134) and data gathered using the work-related social media scale and behavioural intention to use scale.Main findings: Although most employees make use of social media for problem-solving and communication purposes already in the workplace, organisations should allow their employees to help manage their reputation on social media.Practical and managerial implications: An understanding of the factors that influence behavioural intention to use social media within the workplace can serve as a useful precursor for both employee and organisational-specific interventions. This study has specific relevance to the use of ICT platforms, such as social media, in traditional higher education institutions in South Africa. The study’s results are therefore useful to both employees as end-users and managers as drivers of such interventions in the workplace.Contribution: This study is one of the first within a South African work context to investigate social media usage in a traditional higher education institution and proposes a workplace social media usage framework (WSMUF) that helps not only employees but also the entire organisation to predict intention to use social media in the workplace.

Microblogging as an Assisted Learning Tool in Problem-Based Learning (PBL) in Bahrain

Online Course Management ◽

10.4018/978-1-5225-5472-1.ch043 ◽

2018 ◽

pp. 837-855

Author(s):

Vasileios Paliktzoglou ◽

Jarkko Suhonen

Keyword(s):

Higher Education ◽

Social Media ◽

Focus Group ◽

Cultural Differences ◽

Learning Tools ◽

Learning Tool ◽

Media Technologies ◽

Frequency Of Use ◽

Social Media Tools ◽

This chapter is part of a series of studies related to the use of social media tools in higher education. In particular, the authors investigate the students' level of familiarity, engagement, and frequency of use of social media technologies. They analyze the experiences of using the Edmodo tool to support PBL, and they relate participants' opinions regarding the use of the tool. The data was collected using two questionnaires and a focus group interview at the end of the course. The main findings of this study are comparable and somehow familiar to their previous study (Paliktzoglou & Suhonen, 2014). Moreover, with regards to the adoption of Edmodo as a learning tool to support PBL, although literature argues that cultural differences play an important role in the acceptance of learning tools (i.e., Cheung, Chiu, & Lee, 2011), the results indicate that Edmodo has a positive reception as learning tool in blended learning to support PBL.

Advances in Social Networking and Online Communities - Handbook of Research on Interactive Information Quality in Expanding Social Network Communications ◽

Microblogging as an Assisted Learning Tool in Problem-Based Learning (PBL) in Bahrain

10.4018/978-1-4666-7377-9.ch012 ◽

2015 ◽

pp. 184-201 ◽

Cited By ~ 1

Author(s):

Vasileios Paliktzoglou ◽

Jarkko Suhonen

Keyword(s):

Higher Education ◽

Social Media ◽

Focus Group ◽

Cultural Differences ◽

Learning Tools ◽

Learning Tool ◽

Media Technologies ◽

Frequency Of Use ◽

Social Media Tools ◽

This chapter is part of a series of studies related to the use of social media tools in higher education. In particular, the authors investigate the students' level of familiarity, engagement, and frequency of use of social media technologies. They analyze the experiences of using the Edmodo tool to support PBL, and they relate participants' opinions regarding the use of the tool. The data was collected using two questionnaires and a focus group interview at the end of the course. The main findings of this study are comparable and somehow familiar to their previous study (Paliktzoglou & Suhonen, 2014). Moreover, with regards to the adoption of Edmodo as a learning tool to support PBL, although literature argues that cultural differences play an important role in the acceptance of learning tools (i.e., Cheung, Chiu, & Lee, 2011), the results indicate that Edmodo has a positive reception as learning tool in blended learning to support PBL.

SOCIAL MEDIA AND HIGHER EDUCATION INSTITUTIONS: USING SOCIAL NETWORKS TO RECRUIT STUDENTS

The Modern Higher Education Review ◽

10.28925/2518-7635.2020.5.9 ◽

2020 ◽

pp. 91-99

Author(s):

Tetiana Datsenko ◽

Olha Vyhovska ◽

Andrii Sinko

Keyword(s):

Higher Education ◽

Social Networks ◽

Social Media ◽

Higher Education Institutions ◽

Education Institution ◽

Education Marketing ◽

New Students ◽

Use Of Social Media ◽

Search For Information

The number of offers in higher education both in Ukraine and everywhere in the world is quite large, and accordingly the competition for new students is high. Higher education institutions (HEIs) in such conditions must know how to effectively present themselves to target audiences. New digital technologies and social media can help. Social media has become especially important during the quarantine restrictions associated with the COVID-19 pandemic. Universities have to use the Internet as their main source of communication, both for disseminating information and for recruiting new students. As a result, the use of social media in higher education is growing rapidly, and HEIs are making increasing efforts to establish their online presence. Higher education institutions try to establish contact with their potential students when they study in high school using various media platforms, including social networks and messengers. This article is devoted to the theoretical analysis and practical research of using social media, in particular social networks, by higher education institutions in Ukraine to recruit students and maintain two-way communication with them. The study has shown that most freshmen actively used social networks to search for information about a HEI and some of them maintained a dialogue with the university through these social networks before the admission. An important regularity has been defined: the more widely and qualitatively a higher education institution is presented in social networks, the more often entrants and students turn to them in search of the necessary information. However, social networks still remain an auxiliary tool, as the majority of Ukrainian entrants first of all trust the official websites and feedback of graduates when choosing a higher education institution. In any case, the higher education marketing is becoming increasingly digital and this trend doesn’t look to slow down anytime soon.

Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

Information Systems Frontiers ◽

10.1007/s10796-021-10106-y ◽

2021 ◽

Author(s):

Yogesh K. Dwivedi ◽

Elvira Ismagilova ◽

Nripendra P. Rana ◽

Ramakrishnan Raman

Keyword(s):

Social Media ◽

Media Use ◽

State Of The Art ◽

Relevant Literature ◽

Comprehensive Analysis ◽

Social Media Use ◽

Weight Analysis ◽

Social Media Tools ◽

Use Of Social Media ◽

Business To Business

AbstractSocial media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.

UNIVERSITY BRANDING: USING SOCIAL MEDIA TOOLS IN HIGHER EDUCATION MARKETING

INTED2021 Proceedings ◽

10.21125/inted.2021.0334 ◽

2021 ◽

Author(s):

Brandusa Amalancei ◽

Cristina Cîrtiță-Buzoianu ◽

Gabriel Mares

Keyword(s):

Higher Education ◽

Social Media ◽

Higher Education Marketing ◽

University Branding ◽

Education Marketing ◽

Social Media Tools