Pengelolaan Pemasaran Pendidikan Berbasis Teknologi Informasi pada Masa Pandemi Covid-19 di SMA Nurul Iman Palembang

This research aims to find out the process of managing information technology-based educational marketing during the covid-19 pandemic. The study uses qualitative descriptive methods with data collection techniques using observations, interviews, and documentation. Data analysis uses data reduction, data presentation, and conclusion withdrawal. The results showed that information technology-based education marketing management was carried out by implementing management functions including planning, organizing, implementation, and supervision. Principals and teachers manage the marketing process using information technology developed through online media such as Facebook, Instagram, and the school's official website. The school also cooperates with infokom parties to disseminate educational marketing in creative ways.

Identification of the effectiveness of higher education marketing strategies using social media

There are many ways that universities can promote their programs and services to get the attention of prospective buyers. One strategy is to use social media to promote its products and services. Furthermore, the author believes that the successful promotion of various products owned by investment will determine the University's progress. We obtained data from publications such as comma books, journals, and several websites discussing university marketing promotion issues on social media pages to fill out this discussion. To answer this royal question, we have to go through the data analysis process by following the rules of scientific studies, including through a coding data evaluation system and drawing conclusions considering that the data we present is valid and reliable. Finally, we can conclude after reviewing the data and also in-depth discussions where we found that the effectiveness of marketing through social media for investment products and services is very appropriate and effective considering that today social media has become a place not only for young people to be friends but also a place for young people to become friends, and literature for business purposes as well as promotion including promotion of high change programs.

A Comparative Study of Southern Punjab and Balochistan SMEs Success vs Failure Factors

Purpose: SME’s in Pakistan like developed economies play crucial role in the economic development and sustainability as long as entrepreneurs should be mindful about SME’s success and failure factors. In the extant literature, particularly in Pakistan, there is a lack of studies that have been empirically examined the comparative factors of Southern Punjab and Balochistan this setting particularly in Pakistan. The current study has focused on the comparative analysis of success or failure of Southern Punjab and Balochistan SME’s. The purpose of paper is to examine the aspects of SMEs that are central to their success/failure functioning in both areas of Pakistan. Design/Methodology/Approach: Data was collected through a questionnaire using the Lussier’s Model of success or failure factors among the owners of successful and unsuccessful SMEs. The researchers collected 200 questionnaires from SMEs. Data was analyzed by using the logistic regression technique. Findings: Results of the current study showed that management experience, planning, professional advice, staff, product and services, marketing, and age are important for the viability and success of SME’s operating in Southern Punjab. In Balochistan, management experience, planning, professional advice, education, marketing are significant for the success/failure of SME’s. Implications/Originality/Value: Thus, this study adds value to the knowledge to enhance understanding in “why some businesses succeed and others fail” by using Lussier’s Model. The results of the study assist policymakers in developing the programs that enhance the SME’s promotion, establishment, and development.

IMPLEMENTASI MANAJEMN PEMASARAN JASA PENDIDIKAN DI MTs MA’ARIF 1 PONOROGO

Marketing management of educational services will be good if it is carried out effectively and efficiently in a professional manner. This is done as an effort to make it easier for educational institutions to market their services to the public. The purpose of this study is to describe and analyze the implementation of marketing management of educational services at MTs Ma'arif 1 Ponorogo. This research uses descriptive qualitative method. The results of this study are, MTs Ma'arif 1 Ponorogo Implements the education marketing mix as follows: (1) product strategy, (2) price strategy, (3) place strategy, (4) promotion strategy, (5) people strategy, (6 ) physical eventdance strategy, (7) process strategy. In addition, there are various developments in marketing strategies carried out by MTs Ma'arif 1 Ponorogo in the face of competition between educational institutions.

Implementation And Supervision Of Stakeholders-Based Education Marketing East Java Indonesia

Private schools must try to improve education marketing management in order to get more students that will later support learning activities in schools. Marketing management in this research is how to introduce educational products, invite and influence people to become consumers or service users in an educational institution. This study uses a qualitative approach that has a post positivistic or interpretive paradigm with the aim of understanding the phenomena that occur in the field. This type of research is multisite. The data collection in this study was carried out by means of participant observation, in-depth interviews and documentation. Furthermore, the researchers analyzed the data using two methods, i.e.: on-site data analysis and cross-site analysis using the Miles Huberman interactive model, known as reduction and presentation of data and drawing conclusions. The results of this study are: 1) implementation of stakeholder-based educational marketing management which is carried out by carrying out the placement tests, fulfilling qualifications and improving teacher professionalism, fulfilling facilities and infrastructure, providing opportunities for students to take extra-curricular activities, targeting output (students) who are in good attitudes, smart, healthy, accomplished, and competitive, conducts routine evaluations, assimilates with stakeholders, and achieves customer satisfaction. The optimistic attitude and deep love of the alumni can then be called market fanatics, coming out from market ideology, 2) integrated supervision by combining inherent supervision and follow-up plans. Both institutions strive to guard all plans to achieve perfect targets in terms of educational marketing by eliminating errors or zero defects.

The Role of Co-Creating Value and Its Outcomes in Higher Education Marketing

This study examines the role of student co-creation behavior in contributing to student satisfaction, perceived university image, and student positive word of mouth (WOM). Using a sample of 513 students from a Taiwanese university and conducting partial least squares structural equation modeling, the findings indicate that co-creating value is critical to student satisfaction, university image, and positive WOM. The results also show the effect of student satisfaction and university image on student positive WOM. This study confirms the pivotal role of student participation in co-creating value in enhancing satisfaction with the university experience, creating and sustaining a positive image, and building the credibility of the university. This research is particularly important to higher education institutions because it has practical implications for decision-makers, brand managers, and HE marketers who wish to improve understanding of the relationship between the university and students in the process of co-creating value and its outcomes.

Education marketing and the problem of educational services: a review of domestic and foreign studies

The aim of the research is to analyze the concept of “an educational service” in the context of modern research marketing education. The research method is a theoretical analysis of approaches to understanding the concept of “an educational service” in the context of modern marketing research. The greatest attention to the problem of consumption in the education is given in marketing researches. The study range of “educational services” in marketing is quite wide, however, such problems as consumer behaviour and other private issues are considered with a disproportionately low interest, especially abroad. There is especially little research in the context of the ergonomic support of marketing research. At the same time, neither the problems of the consumption subjectivity, nor the problems of educational services themselves, are placed at the centre of researches and studies, although there are many works on marketing education. This is largely due to the fact that the issue of the educational service specifics as an object of consumption in marketing is considered almost from the very beginning to resolve the issue of “how to sell unsold”, legitimizing the criminal trade of documents on the education, how to transform the education as a transmission sphere of cultural values and knowledge into the sphere of a person’s trade and economic enslavement, how to turn a person into a material “capital” which is devoid of consciousness and will and serves the business interests. The options for solving this problem range here from introducing a special concept of “social marketing” to denying consumerism in the relations.

Bagaimana pemasaran jasa pendidikan mempengaruhi pesantren: Efek pada aspek mutu

Penelitian ini bertujuan menemukan pengaruh pemasaran jasa pendidikan terhadap mutu Pondok Pesantren Syamsul ‘Ulum. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Populasi penelitian ini adalah seluruh pelanggan internal dan eksternal pesantren. Teknik cluster sampling digunakan untuk memilih responden yang terdiri dari santri, guru, pembimbing asrama dan orang tua santri dengan jumlah 220 orang. Teknik pengumpulan data dilakukan dengan angket, wawancara dan dokumentasi. Selanjutnya dilakukan analisis data dengan menggunakan statistik parametrik melalui bantuan software SPSS 25.0 melalui persamaan regresi linear sederhana, apabila nilai thitung<ttabel, maka H0 diterima, tapi apabila nilai thitung > ttabel, maka H0 ditolak. Hasil penelitian menunjukan bahwa thitung > ttabel (10,257>1,971) sehingga H0 ditolak artinya terdapat pengaruh positif dan signifikan pemasaran pendidikan terhadap mutu Pondok Pesantren Syamsul ‘Ulum dengan persentase sebesar 32,7%. Berdasarkan hasil penelitian tersebut dapat disimpulkan bahwa kegiatan pemasaran pendidikan akan meningkatkan mutu Pondok Pesantren Syamsul ‘Ulum. Hal tersebut berimplikasi bahwa Pondok Pesantren Syamsul ‘Ulum seyogyanya memberi perhatian yang serius pada kebutuhan pengguna jasa pendidikan dan jeli melihat segmentasi dan penentuan sasaran.AbstractThis research aims to discover the effect of marketing education services on the quality of Syamsul ‘Ulum Islamic Boarding School. The research populations were internal and external customers of the boarding school. Cluster sampling technique was used to select respondents consisting of students, teachers, boarding supervisors and students’ parents with a total of 220 people. Data collection was conducted by questionnaire, interview and documentation techniques. Then, data were analyzed using parametric statistics through the help of SPSS 25.0 software through a simple linear regression, if the value of thitung<ttabel, therefore H0 is accepted, but if tcount > ttable, therefore H0 is rejected. The results of research showed that tcount > ttable (10.257> 1.971) therefore H0 was rejected, it means that there was a positive and significant influence of education marketing on the quality of Syamsul ‘Ulum Islamic Boarding School with a percentage of 32.7%. Based on the results of the research, it is concluded that educational marketing activities will improve the quality of Syamsul ‘Ulum Islamic Boarding School. This implies that the Syamsul Islamic Boarding School ‘Ulum should give a serious attention to the needs of customers and is keen to see a segmentation and targeting.