Brand Personality, Social Status, and Physical Vanity in Building Luxury Fashion Branded Apps

While there have been an increasing number of researches done on branding and consumer behavior especially on brand personality, social status and vanity and its influence on purchase intention, there are little researches that focus on the influence of all these factors collectively on Apps purchase intention. In addition, the fact that the influence of some factors will vary from country to country could not be ignored. This chapter conceptually argues that brand personality, social status, and physical vanity are important in building luxury fashion branded Apps. While brand personality and luxury fashion branded Apps as an internal factor plays an important role in deciphering if it has an influence on an individual's Apps purchase intention for luxury fashion brands; therefore, it is important to look into how external factors have an influence on an individual. The theoretical and future research directions are discussed.

Reactions to unethical consumer behavior across six countries

Journal of Consumer Marketing ◽

10.1108/07363760410542165 ◽

2004 ◽

Vol 21 (4) ◽

pp. 254-263 ◽

Cited By ~ 81

Author(s):

Emin Babakus ◽

T. Bettina Cornwell ◽

Vince Mitchell ◽

Bodo Schlegelmilch

Keyword(s):

Consumer Behavior ◽

Unethical Behavior ◽

Religious Affiliation ◽

Future Research ◽

Research Directions ◽

Unethical Consumer Behavior ◽

Sample Data ◽

The Usa ◽

The Uk

Examining individual tolerance for unethical consumer behavior provides a key insight to how people behave as consumers worldwide. In this study, consumer reactions to 11 unethical consumer behavior scenarios are investigated using sample data from Austria, Brunei, France, Hong Kong, the UK, and the USA. Nationality is found to be a significant predictor of how consumers view various questionable behaviors. Gender is not a significant predictor, while age and religious affiliation are found to be significant predictors of consumer ethical perceptions. The study identifies distinct consumer clusters based on their perceptions of consumer unethical behavior. Implications of the findings are discussed and future research directions are provided.

Study on the Features and External Factors in China’s Urban Fringes — The Case of Suzhou-Wuxi-Changzhou Region

Applied Mechanics and Materials ◽

10.4028/www.scientific.net/amm.174-177.2293 ◽

2012 ◽

Vol 174-177 ◽

pp. 2293-2297

Author(s):

Cheng Lei ◽

Ling Yun Fan

Keyword(s):

Rapid Development ◽

External Factors ◽

Early Years ◽

Future Research ◽

Research Directions ◽

New Development ◽

Empirical Perspective ◽

With the rapid development of Urbanization, China’s urban fringes are faced with a new development background and have new features which are different from the ones the domestic scholars summarized in early years. This document based on a better knowledge of the new development background of urban fringes in Suzhou-Wuxi-Changzhou Region, concludes two external factors, summarizes features of fringe evolution in an empirical perspective and proposes prospect of future research directions.

FACTORS INFLUENCE ON CUSTOMER PURCHASE INTENTION VIA LIVETREAM: CASE OF VIETNAM

International Journal of Management & Entrepreneurship Research ◽

10.51594/ijmer.v3i7.245 ◽

2021 ◽

Vol 3 (7) ◽

pp. 253-265

Author(s):

Thang Quang Tran

Keyword(s):

Purchase Intention ◽

Online Shopping ◽

The Body ◽

Shopping Behavior ◽

Future Research ◽

Purchasing Decisions ◽

Research Directions ◽

Quality Design ◽

The Relationship

The main purpose of this study is to propose and empirically test a conceptual model that clarifies shopping behavior via livestream on Facebook platform of people in Hanoi. The data was collected from at least 240 random Facebook users. The analysis results show that Facebook users tend to buy goods via livestream when they feel that the product quality, design, and product policy are convincing enough for them. In addition, there are other factors that also influence purchasing decisions, such as technology quality, perceived value of style and attitude, reliability, product trust in the relationship between consumers and sellers such as livestream style, KOLs, sound & background… From there, theoretical and managerial contributions, as well as finding out limitations and future research directions are also discussed in the body of this paper Keywords: Shopping, Livestream, Livestream Products, Livestream People, Livestream Culture, Online Shopping.

The coronavirus' effects on consumer behavior and supermarket activities: insights from Greece and Sweden

International Journal of Sociology and Social Policy ◽

10.1108/ijssp-07-2020-0275 ◽

2020 ◽

Vol 40 (9/10) ◽

pp. 893-907

Author(s):

Elena Anastasiadou ◽

Michael Chrissos Anestis ◽

Ioanna Karantza ◽

Sotirios Vlachakis

Keyword(s):

Consumer Behavior ◽

Design Methodology ◽

Academic Community ◽

Future Research ◽

Behavior Changes ◽

Comprehensive Understanding ◽

Research Directions ◽

Content Type ◽

Crisis Conditions

PurposeThe purpose of this study is to investigate the changes that have taken place in consumer behavior due to the fear, caused by the spread of the coronavirus, in parallel to studying how supermarket activities have changed during the pandemic.Design/methodology/approachUsing qualitative methods (email interviews and document analysis) and utilizing the few statistics available for the case, the authors performed a comparison between Greece, a country that imposed an early lockdown, and Sweden, which, for its own political reasons, did not lock down, but took other measures instead.FindingsDifferences in consumer behavior and supermarket activities in both countries based on different mentalities and different experiences were identified. Similarities in consumer behavior, but with different motives, were also discovered.Research limitations/implicationsRetailing practitioners and communication executives can apply the findings to manage sales in a time of sharp, unpredictable crisis. The paper aims at integrating existing literature for the academic community and contributes with implications for practitioners and policymakers to reduce crisis risks.Originality/valueThis paper is one of the first to explore changes in consumer behavior caused by the spread of the coronavirus. It provides a coherent and comprehensive understanding of how consumer behavior changes under fear-crisis conditions along with future research directions.

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior - Advances in Marketing, Customer Relationship Management, and E-Services ◽

Future Research Directions in Sensory Marketing

10.4018/978-1-7998-2220-2.ch006 ◽

2020 ◽

pp. 133-155

Author(s):

Maher Georges Elmashhara ◽

Nada Elbishbishy

Keyword(s):

Consumer Behavior ◽

Crucial Role ◽

Shopping Behavior ◽

Future Research ◽

Research Directions ◽

Sensory Marketing ◽

Sensory Environment ◽

Retail Atmospherics

Although retail atmospherics has been an active field of study, further research is needed to address the role that sensory marketing plays in the retailing sector. This chapter presents a review of previous research and discusses the effect of visual, sound, and olfactory atmospherics on shopping outcomes. The interaction among these variables and their common impact on consumer behavior is also explored. The chapter expands and enriches the literature on retail atmospherics and discusses future research avenues. Further research will help retailers pay attention to the crucial role of sensory environment in shaping the customer experience and shopping behavior.

Practice, Progress, and Proficiency in Sustainability - Driving Green Consumerism Through Strategic Sustainability Marketing ◽

Understanding Green Attitudes

10.4018/978-1-5225-2912-5.ch004 ◽

2018 ◽

pp. 51-71

Author(s):

Aysen Coskun

Keyword(s):

Consumer Behavior ◽

Attitude Change ◽

Environmental Literature ◽

Future Research ◽

Attitude Measurement ◽

Research Directions ◽

New Methods ◽

Attitude Behavior

Many environmental researches are interested in attitudes. Particularly in consumer behavior studies, attitudes are frequently used to identify the determinants of behavior. This chapter provides a framework for green attitude, first by focusing on its components and formation. The attitude-behavior gap is also discussed by categorizing a number of variables that are found to affect this relationship in the environmental literature. Following sections provide well-established scales of green attitudes and how they are measured. Finally, insights for green attitude change are discussed, along with future research directions, which underline the importance of new methods for attitude measurement.

Social commerce - A Bibliometric Analysis and Future Research Directions

Journal of Global Information Management ◽

10.4018/jgim.293291 ◽

2021 ◽

Vol 29 (6) ◽

pp. 0-0

Keyword(s):

Bibliometric Analysis ◽

Purchase Intention ◽

Performance Metrics ◽

User Preferences ◽

Future Research ◽

Social Commerce ◽

Research Directions ◽

Research Themes ◽

And Performance

The present study performs the bibliometric analysis of the social commerce (s-commerce) literature, highlights the major research themes, and suggests future research directions. The HistCite software has been used for bibliometric analysis on a sample of 660 s-commerce papers obtained from the ISI Web of Science database. This study analyses these papers to present the details about the influential journals, authors, and universities regarding s-commerce research. Following research themes have been identified based on the content analysis as well as citation mapping of the top-cited 53 s-commerce papers: 1) S-commerce – Purchase Intention, 2) S-commerce – Sharing Intention, 3) Social Media – Marketing and Consumer Engagement, 4) S-commerce – User Preferences and Concerns. Subsequently, a multi-dimensional conceptual model has been developed to highlight the coupling and flow between s-commerce growth drivers, practice indicators, and performance metrics. Finally, future research directions have been recommended.

Proceedings of the 2nd Annual Conference on Education and Social Science (ACCESS 2020) ◽

Consumer Behavior Towards Foreign Versus Local Products and Brands: Future Research Directions

10.2991/assehr.k.210525.124 ◽

2021 ◽

Author(s):

S Sulhaini

Keyword(s):

Consumer Behavior ◽

Future Research ◽

Research Directions ◽

What is materialism? Testing two dominant perspectives on materialism in the marketing literature

Management & Marketing ◽

10.1515/mmcks-2015-0008 ◽

2015 ◽

Vol 10 (2) ◽

pp. 89-102 ◽

Cited By ~ 1

Author(s):

Srikant Manchiraju ◽

Zlatan Krizan

Keyword(s):

Structural Equation Modeling ◽

Consumer Behavior ◽

Structural Equation ◽

Discriminant Validity ◽

Equation Modeling ◽

Future Research ◽

Common Variance ◽

Research Directions ◽

Marketing Literature ◽

Abstract Materialism is defined as the importance an individual attaches to worldly possessions, which has been considered as an important construct in consumer behavior and marketing literature. There are two dominant perspectives on individual materialism in the marketing literature that focus on (1) personality traits or (2) individual personal values. However, several scholars have questioned the aforementioned materialism conceptualizations. Therefore, the present study directly compares the constructs of personality materialism and value materialism. Structural equation modeling was employed to address the following issues: (1) what are the key conceptual dimensions of materialism, (2) how much do they overlap, and (3) what is their discriminant validity in predicting outcomes linked to materialism. We suggest these two dominant perspectives on individual materialism are two distinct constructs, as they shared only 21 percent of common variance. Furthermore, we stress the multi-faceted nature of materialism, with an emphasis on future research directions related to materialism in marketing.