Integration of TAM, TPB, and Self-Image to Study Online Purchase Intentions in an Emerging Economy

2018 ◽  
pp. 374-393
Author(s):  
Devinder Pal Singh
Keyword(s):  
Consumer Behavior ◽  
Technology Acceptance ◽  
Integrated Model ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Online Consumer Behavior ◽  
Online Purchase ◽  
Self Image ◽  
Online Consumer ◽  
Acceptance Model

E-commerce offers significant opportunity for retailers in emerging markets like India due to the growing Internet popularity and rising incomes. But the Internet penetration growth does not commensurate with the online retail sales. This necessitates unraveling and understanding the online buying behavior. This paper employs ‘Theory of planned behavior (TPB)', ‘Technology acceptance model (TAM)' and self-image to unfold the online consumer behavior. It proffers an integrated model of online consumer behavior by integrating the self-image variable with the TPB and TAM models. The study tests the various components of integrated model and find that attitudes, subjective norms, self-image, and self-efficacy significantly impact online purchase intentions. The study makes significant theoretical contributions and provides valuable insights into the consumers' online purchase behavior.

Integration of TAM, TPB, and Self-image to Study Online Purchase Intentions in an Emerging Economy

2015 ◽  
Vol 5 (1) ◽  
pp. 20-37 ◽  
Author(s):  
Devinder Pal Singh
Keyword(s):  
Consumer Behavior ◽  
Technology Acceptance ◽  
Integrated Model ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Online Consumer Behavior ◽  
Online Purchase ◽  
Self Image ◽  
Online Consumer ◽  
Acceptance Model

E-commerce offers significant opportunity for retailers in emerging markets like India due to the growing Internet popularity and rising incomes. But the Internet penetration growth does not commensurate with the online retail sales. This necessitates unraveling and understanding the online buying behavior. This paper employs ‘Theory of planned behavior (TPB)', ‘Technology acceptance model (TAM)' and self-image to unfold the online consumer behavior. It proffers an integrated model of online consumer behavior by integrating the self-image variable with the TPB and TAM models. The study tests the various components of integrated model and find that attitudes, subjective norms, self-image, and self-efficacy significantly impact online purchase intentions. The study makes significant theoretical contributions and provides valuable insights into the consumers' online purchase behavior.

scholarly journals PENGARUH ATRIBUT TOKO ONLINE TERHADAP PERILAKU PEMBELIAN ONLINE KONSUMEN LAZADA INDONESIA

KINERJA ◽  
2016 ◽  
Vol 20 (2) ◽  
pp. 149
Author(s):  
Rr. Rieka F Hutami ◽  
Zenia Rahmah
Keyword(s):  
Partial Least Square ◽  
Least Square ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Online Consumer Behavior ◽  
Online Purchase ◽  
Internet Users ◽  
Online Consumer ◽  
Online Stores

AbstractThe number of Internet users in Indonesia is growing, making business conventional turning into a business online. For understand online consumer behavior patterns, companies need to know the factors that influence buying behavior online. The number of respondents in this study were 387 respondents who shopped online in the website Lazada Indonesia.co.id. Data were analyzed using SEM-PLS (Partial Least Square) and using software SmartPLS3. The results showed that the Site Commitment is the most significant variables that influence the purchasing behavior of online consumers Lazada Indonesia.Keywords: Online Stores Attributes, Online Purchase Behavior

scholarly journals Investigating Online Consumer Behavior in Iran Based on the Theory of Planned Behavior

2016 ◽  
Vol 10 (4) ◽  
pp. 21 ◽  
Author(s):  
Ramin Bagherzadeh ◽  
Rohullah Bayat
Keyword(s):  
Consumer Behavior ◽  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Cost Reduction ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Online Consumer Behavior ◽  
Online Consumer ◽  
Positive Effect

The aim of this research is to study the online consumer behavior in Iran using a combination of Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) with other variables. This study is objective, analytical, and descriptive. The subject of this research is online shoppers in the city of Shiraz. Sampling was simple random and was collected via the Internet. According to the conceptual model, the minimum required sample for this study was 80 samples; however, to ensure accuracy 390 questionnaires were collected. To analyze the data, structural equation modeling was used, using partial least squares (PLS) and analysis of one way variance (ANOVA). Results show that in online purchasing in Iran perceived ease of use (PEOU) has a positive effect on controllability and self-efficacy of individuals. Trust has a positive effect on the attitude and controllability of individuals. Media has a positive effect on subjective norms. Cost reduction has a positive effect on the attitude of individuals. Finally, age and income influence the intention of individuals in online purchasing. The other hypotheses of this study were not confirmed. It can be concluded that factors such as PEOU, trust, media, cost reduction, age and income affect online consumer behavior in Iran.

scholarly journals Online Consumer Behavior in Buying Samsung Smartphones

2022 ◽  
Vol 12 (3) ◽  
pp. 184-192
Author(s):  
Agus Suryo Murtopo ◽  
Muhammad Husin Nur Muzakki
Keyword(s):  
Consumer Behavior ◽  
Online Service ◽  
Purchasing Decision ◽  
Face To Face ◽  
Online Consumer Behavior ◽  
Online Purchase ◽  
Online Consumer ◽  
The One ◽  
Made In ◽  
Analyze Data

Purchasing decision is the culmination of consumer behavior, in which finally, the consumers will do purchase having passed through some stages of consumer behavior. In this research, consumer behaviors being the variable of research are price, brandtrust, and online service, while the variable affected is purchasing decision. Purchasing decision implemented online is, of course, more complex than the one implemented directly, in which buyers interact face to face with the sellers. The objective of research is to analyze the effect of price, brandtrust, and online service on purchasing decision made in online purchase in the students of Faculty of Economics and Business, Sebelas Maret University (Universitas Sebelas Maret). Questionnaire was used as an instrument of collecting data in this research and SPSS version 24 software was used to analyze data. Data analysis was carried out using a multiple linear regression. The result of research shows that price, brandtrust and online service quality affect the decision of purchasing Samsung smartphone positively and significantly, either partially or simultaneously.

scholarly journals Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era

2021 ◽  
Vol 16 (5) ◽  
pp. 1740-1767
Author(s):  
Xi Zhang ◽  
Hongda Liu ◽  
Pinbo Yao
Keyword(s):  
Consumer Behavior ◽  
Web 2.0 ◽  
Research Network ◽  
Analysis Model ◽  
Economic Changes ◽  
Consumption Behavior ◽  
Online Consumer Behavior ◽  
Traditional Research ◽  
Online Consumer ◽  
Development Paths

In recent years, the study of online consumption behavior has gradually formed its research system and analysis model based on the inheritance of traditional research paradigms, focusing on the inner mechanism of consumption models explained by consumption activities. Online consumption is based on the research scenario of social e-commerce and forms a broad research network through the extension of consumer objects, consumer psychology, and consumer concepts. Although the theoretical constructs of online consumer behavior continue to improve, the relevant studies still do not fully grasp the research frontiers due to the lagging research nature. In the context of Web 2.0, it is impossible to run through the latest developments in online consumption research. Moreover, the study of online consumer behavior has shown a trend of diversification and multiple schools of thought, and a research jungle has emerged, which in essence is the perfection and new height of the study of consumerism. This paper analyses the origins, frontiers, and prospects of online consumer behavior research to clarify the formation principles, development paths, and future directions of the online consumer behavior research jungle. Ultimately based on the economic changes in the post-pandemic context, this paper integrates and proposes an evolving mechanism for studying online consumption behavior, intending to achieve a peek into and reveal the jungle of online consumption research.

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