Social Media Strategy to Improve Brand Image: in the Context of Students’ Decision Making

This study aims to examine and analyze the influence of social media on brand image and student decision-making. This study involved as many as 210 students from the health sciences and business studies program. Of the total 210 data obtained, the remaining 202 data can be used for further testing and data analysis, this is because there are a number of data that are categorized as outliers so that they must be eliminated. This study is a quantitative research category using a survey approach as a method of data collection. Then, regarding the process of testing and analyzing data, this study uses a structural equation modeling (SEM) approach with AMOS software. The findings of this study confirm that social media has a significant positive effect on brand image and decision making, besides that brand image has a positive and significant effect on student decision making. The findings of this study make a positive contribution to the development of science, especially in the field of marketing strategies through social media in improving brand image and decision making. The findings of this study are expected to make a practical contribution to increasing product competitiveness and consumer confidence.

Online Consumer Behavior in Buying Samsung Smartphones

Purchasing decision is the culmination of consumer behavior, in which finally, the consumers will do purchase having passed through some stages of consumer behavior. In this research, consumer behaviors being the variable of research are price, brandtrust, and online service, while the variable affected is purchasing decision. Purchasing decision implemented online is, of course, more complex than the one implemented directly, in which buyers interact face to face with the sellers. The objective of research is to analyze the effect of price, brandtrust, and online service on purchasing decision made in online purchase in the students of Faculty of Economics and Business, Sebelas Maret University (Universitas Sebelas Maret). Questionnaire was used as an instrument of collecting data in this research and SPSS version 24 software was used to analyze data. Data analysis was carried out using a multiple linear regression. The result of research shows that price, brandtrust and online service quality affect the decision of purchasing Samsung smartphone positively and significantly, either partially or simultaneously.

Netflix's Strategy to Dominate the World's Entertainment Media Market After the Death of Blockbuster

Multinational corporations (MNCs) are non-state actors who have a significant role in international relations. Globalization has facilitated the development of MNCs as well as the transformation of media. It impacts the presence of multinational entertainment media companies operating with the SVOD (Subscription video-on-demand) system like Netflix and Blockbuster. Netflix chooses Indonesia as one of its potential markets. However, Netflix has to face new competitors and resolve several obstacles and regulations from other companies and governments in Indonesia. This research aims to find out and analyze the strategy of Netflix is dominating the Entertainment Media market in Indonesia with the concept of MNC, international strategy, and competitive advantages. This research used a qualitative approach with descriptive methods where the data collection came from secondary data such as books, academic literature, and news portals. In data analysis, the researcher reviews and draw an explanation regarding the phenomenon. The strategies and efforts made by Netflix can make Netflix become the number one choice for the SVOD platform in the Indonesian market based on the supremacy that Netflix has, especially in providing original content. By developing its strategy, Netflix can continue to internationalize its product services in the Indonesian market.

The Impact of Workload, Organizational Culture, and Motivation for Organizational Citizenship Behavior that is Mediated by Loyalty

Instilling an attitude to employees for having the willingness to give their best performance without taking into consideration of feedback obtained is necessarily needed and certainly profitable for the company. This attitude denotes a form of Organizational Citizenship Behavior (OCB). This study examines how big the impact of workload, organizational culture, and motivation on OCB with loyalty mediation. The participants of this study are the employees of PT Bummy Harapan Umat Yogyakarta with 50 people as the sample. The testing was done by using multiple regression analysis and the Sobel test. The result of this study showed that loyalty is able to mediate the impact of workload, organizational culture, and motivation of OCB.

Measuring Customer Loyalty and Satisfaction of Bank Bantul Using CRM and Service Quality

This study aims to analyze and describe the effects of the service quality and customer relationship management at PD BPR Bank Bantul on the customer satisfaction and loyalty. The object of this study is PD BPR Bank Bantul, while the subjects of the study are customers taking the SMEs credit offered by the Bank. Method of analysis used in this study was Structural Equation Modelling (SEM) with the help of the AMOS program. The number of respondents was 170, taken using purposive sampling. The criteria for the sampling are as follows: the respondents are taking the SME’s credit at PD BPR Bank Bantul, residents in Bantul Regency, who are individual customers, who have been 2 years or more customer and have done 2 or more credit transactions. Data was collected through questionnaires distributed directly to the respondents and through the google form. Based on the results of the analysis, show that service quality has no significant effect on customer satisfaction, customer relationship management has a positive and significant effect on customer satisfaction, service quality has no a positive and significant effect on customer loyalty, customer relationship management has a positive and significant effect on customer loyalty and customer satisfaction has a positive and significant effect on customer loyalty. In conclusion this study accepts 3 hypotheses and rejects 2 hypotheses.

Use of social media and Work Collaboration

This study aims to determine the extent to which the use of social media has an influence on knowledge sharing, absorption capacity, and collaboration of state civil servants (SCS). This study uses a quantitative descriptive method with a survey method on employees in the Central Java Provincial Government. The results of the study show that the use of social media increases knowledge sharing, absorption capacity, and collaboration in organizations. So it is necessary to strengthen the use of social media in work organizations and make rules for the use of media that can encourage collaboration and organizational performance. The limitation of this research is that this research is carried out on the civil apparatus of the Central Java Province in all parts, in the future it is necessary to conduct research in more specific fields or sections.