scholarly journals Investigating Online Consumer Behavior in Iran Based on the Theory of Planned Behavior

2016 ◽  
Vol 10 (4) ◽  
pp. 21 ◽  
Author(s):  
Ramin Bagherzadeh ◽  
Rohullah Bayat
Keyword(s):  
Consumer Behavior ◽  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Cost Reduction ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Online Consumer Behavior ◽  
Online Consumer ◽  
Positive Effect

The aim of this research is to study the online consumer behavior in Iran using a combination of Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) with other variables. This study is objective, analytical, and descriptive. The subject of this research is online shoppers in the city of Shiraz. Sampling was simple random and was collected via the Internet. According to the conceptual model, the minimum required sample for this study was 80 samples; however, to ensure accuracy 390 questionnaires were collected. To analyze the data, structural equation modeling was used, using partial least squares (PLS) and analysis of one way variance (ANOVA). Results show that in online purchasing in Iran perceived ease of use (PEOU) has a positive effect on controllability and self-efficacy of individuals. Trust has a positive effect on the attitude and controllability of individuals. Media has a positive effect on subjective norms. Cost reduction has a positive effect on the attitude of individuals. Finally, age and income influence the intention of individuals in online purchasing. The other hypotheses of this study were not confirmed. It can be concluded that factors such as PEOU, trust, media, cost reduction, age and income affect online consumer behavior in Iran.

A comprehensive examination of consumers' intentions to use food delivery apps

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Han Wen ◽  
Sanjukta Pookulangara ◽  
Bharath M. Josiam
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Food Delivery ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Content Type ◽  
Acceptance Model

PurposeGuided by the theory of planned behavior and the technology acceptance model, the purpose of this study was to comprehensively examine the factors that affect consumers' intentions to continue to use food delivery apps by developing and testing a research model and examining the differences between consumers with different demographic characteristics or behavior changes during the coronavirus disease 2019 (COVID-19) pandemic.Design/methodology/approachAn online survey instrument was developed, and 316 valid responses were collected. A measurement model was developed and tested by using the structural equation modeling partial least squares (SEM-PLS) method.FindingsThe four basic constructs in the theory of planned behavior model (attitude, subjective norms, perceived behavioral control and trust) positively predicted consumers' intentions to continue to use food delivery apps. Predictors (including perceived innovativeness, hedonic and utilitarian motivations, perceived usefulness, perceived ease of use, and food safety risk perception) of these four basic constructs were also identified and confirmed. Multigroup analyses were conducted, and differences were found between male and female consumers and those with different ordering frequencies during the COVID-19 pandemic.Originality/valueThis study expanded the application of the theory of planned behavior by examining consumers' intentions to continue using food delivery apps and improved the authors’ understanding of this theory. Further, the successful application of the technology acceptance model improved the authors’ understanding of consumers' attitudes and behavioral intentions related to food delivery app usage.

A Household Internet Adoption Model Based on Integration of Technology Acceptance Model, Theory of Planned Behavior, and Uses and Gratifications Theory

2012 ◽  
Vol 4 (1) ◽  
pp. 51-69 ◽  
Author(s):  
Shima Mohebbi ◽  
Vahid Khatibi ◽  
Abbas Keramati
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Uses And Gratifications ◽  
Equation Modeling ◽  
Uses And Gratifications Theory ◽  
Internet Adoption ◽  
Adoption Model ◽  
Acceptance Model

Existing theories in the technology acceptance and Internet adoption fields have examined the adoption among users, which can be classified into two categories: technological and behavioral perspectives. In this paper, the authors propose an integrated household Internet adoption model combining both perspectives to provide a holistic view on the subject. For this purpose, the three primal models of technology acceptance and usage behavior, the technology acceptance model (TAM), theory of planned behavior (TPB), and uses and gratifications theory (U&G), are selected to construct the integrated model. In this way, based on the dimensions of the studied theories, specific constructs are defined to integrate these dimensions according to their similarities and appropriateness. The relationship between the proposed model’s constructs are then hypothesized based on the literature findings, and examined in a case study of household Internet adoption among Iranian households. Also, structural equation modeling (SEM) is used to illustrate the relationships’ coefficients between proposed model constructs, and derived implications for the Internet adoption among Iranian households are discussed based on the research findings.

Adoption of mobile banking services

2019 ◽  
Vol 37 (5) ◽  
pp. 1165-1189 ◽  
Author(s):  
Apostolos Giovanis ◽  
Pinelopi Athanasopoulou ◽  
Costas Assimakopoulos ◽  
Christos Sarmaniotis
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Statistical Significance ◽  
Explanatory Power ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Content Type

PurposeThe purpose of this paper is to investigate which of four well-established theoretical models (i.e. technology acceptance model, theory of planned behavior, unified theory of acceptance and use of technology, decomposed theory of planned behavior (DTPB)) best explains potential users’ behavioral intentions to adopt mobile banking (MB) services.Design/methodology/approachDrawing on data from 931 potential users in Greece, the structural equation modeling method was used to examine and compare the four models in goodness-of-fit, explanatory power and statistical significance of path coefficients.FindingsResults indicate that the best model is an extension of the DTPB with perceived risk (PR). Customers’ attitude, determined by three rationally-evaluated MB attributes (usefulness, easiness and compatibility), is the main driver of consumers’ intentions to adopt MB services. Additionally, consumers’ perceptions of availability of knowledge, resources and opportunities necessary for using the service, and the pressure of interpersonal and external social contexts toward the use of MB are the other two, less important, adoption drivers. Finally, PR negatively affects attitude formation and inhibits willingness to use MB services.Practical implicationsFindings can help marketers of financial institutions to select the more parsimonious model to develop appropriate marketing strategies to increase adoption rates of MB services.Originality/valueThis is the first study that compares the performance of four well-known innovation adoption models to explain consumers’ behavior in the MB context.

scholarly journals Pengaruh Program E-SAMSAT, SAMSAT Keliling, dan Kepuasan Wajib Pajak pada Kepatuhan Wajib Pajak Kendaraan Bermotor

2021 ◽  
Vol 31 (8) ◽  
pp. 1936
Author(s):  
Ni Komang Megi Megayani ◽  
Naniek Noviari
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Sample Size ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Model Theory ◽  
Total Population ◽  
Motor Vehicle ◽  
Acceptance Model ◽  
Positive Effect

The research aims determine the effect of e-SAMSAT, SAMSAT roving, and taxpayer satisfaction on motor vehicle taxpayer compliance. The theories used in this study are Theory of Planned Behavior and the Technology Acceptance Model theory. This research was conducted at the Joint Office of SAMSAT Karangasem with a total population of 205,849 taxpayers and sample size was calcula.ted using the Sl.ovin form.ula so that the sample size was 100 taxpayers. The method of determining the sample using accidental sampling is taking samples by chance. Data collect.ion was carr.ied out by distributing questio.nnaire, and the analy.sis technique used was multi.ple linear regress.ion analysis. Based on resul.ts of the analy.sis, it is concluded that the e-SAMSAT program, SAMSAT roving, and taxpayer satisfaction have a positive effect on motor vehicle taxpayers compliance at the Joint Office of SAMSAT Karangasem. Keywords: E-SAMSAT Program; SAMSAT Roving; Tax Payer’s Satisfaction; Taxpayer Compliance.

scholarly journals Faktor yang Memengaruhi Minat Muzaki dalam Membayar Zakat Melalui Kitabisa.com: Pendekatan Technology Acceptance Model dan Theory of Planned Behavior

Al-Muzara ah ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 21-44
Author(s):  
Windi Astuti ◽  
Budi Prijanto
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

This study aims to examine the factors that influence muzaki's interest in paying zakat through Kitabisa.com with the Technology Acceptance Model and Theory of Planned Behavior approaches. In addition, this study analyzes the relationship pattern of the perceived usefulness, ease of use, attitudes, subjective norms, and behavioral control towards muzaki’s interest. The method used in this study is a quantitative method using Structural Equation Modeling (SEM). The analytical tool used is the SmartPLS version 3 software. The data collection technique was through distributing questionnaires with a total sample of 180 respondents. The results showed that muzaki’s interest in paying zakat through Kitabisa.com was influenced by perceptions of ease of use, attitudes, subjective norms, and perceptions of behavior control. This study proves that perceived ease of use has a significant effect on perceived usefulness. Perceived usefulness and perceived ease of use have a significant effect on attitudes. Meanwhile, perceived usefulness has no significant effect on the interest in using Kitabisa.com digital zakat services. In addition, perceptions of ease of use, attitudes, subjective norms, and perceptions of behavioral control have a significant effect on the interest in using Kitabisa.com digital zakat services.

Integration of TAM, TPB, and Self-Image to Study Online Purchase Intentions in an Emerging Economy

2018 ◽  
pp. 374-393
Author(s):  
Devinder Pal Singh
Keyword(s):  
Consumer Behavior ◽  
Technology Acceptance ◽  
Integrated Model ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Online Consumer Behavior ◽  
Online Purchase ◽  
Self Image ◽  
Online Consumer ◽  
Acceptance Model

E-commerce offers significant opportunity for retailers in emerging markets like India due to the growing Internet popularity and rising incomes. But the Internet penetration growth does not commensurate with the online retail sales. This necessitates unraveling and understanding the online buying behavior. This paper employs ‘Theory of planned behavior (TPB)', ‘Technology acceptance model (TAM)' and self-image to unfold the online consumer behavior. It proffers an integrated model of online consumer behavior by integrating the self-image variable with the TPB and TAM models. The study tests the various components of integrated model and find that attitudes, subjective norms, self-image, and self-efficacy significantly impact online purchase intentions. The study makes significant theoretical contributions and provides valuable insights into the consumers' online purchase behavior.

E-consumer conformity and its impact on consumer attitude

2018 ◽  
Vol 12 (4) ◽  
pp. 455-468 ◽  
Author(s):  
Utkal Khandelwal ◽  
Seemant Kumar Yadav ◽  
Vikas Tripathi ◽  
Vivek Agrawal
Keyword(s):  
Consumer Behavior ◽  
Equation Modeling ◽  
Consumer Attitude ◽  
Technological Advancement ◽  
Content Type ◽  
Online Consumer Behavior ◽  
Online Mode ◽  
Conformity Behavior ◽  
Different Dimensions ◽  
Online Consumer

PurposeWith the tremendous increase in the number of netizens, online consumer behavior has become an important issue nowadays. One of the important issues of online consumer behavior is e-consumer conformity. This paper aims to explore prominent factors of e-consumer conformity and its impact on consumer attitude, which helps marketers to understand this new business arena and involve this relationship to enhance their business.Design/methodology/approachFor the purpose, convenience sampling was used with sample size of 510. Offline as well as online mode of survey was applied. The resultant hypotheses (based on the developed model depicting normative and informational consumer conformity effect on attitude) were examined by structured equation modeling.FindingsThe present study presents the different dimensions of e-consumer conformity and its difference in metro and non-metro cities on which marketers have to frame their strategies. The study revealed that the customer attitude is largely affected by others expectations (conformance with others expectations, NCC) rather others knowledge and expertise (ICC). Additionally, the comparison of virtual conformity behavior of metro and non-metro customers was made, and it was found that conformity behavior does not significantly differ in these two contexts.Practical implicationsBusiness saturation in metro cities, infrastructural growth and technological advancement in non-metro cities, companies are moving toward non-metro cities. Due to contextual differences existing between metro and non-metro market, it is difficult to trace the changes in the marketing policies and device the appropriate strategy accordingly for the marketers. In lieu of this, the present study presents the different dimensions of e-consumer conformity and its degree of difference in metro and non-metro cities on which marketers have to frame their strategies.Originality/valueGood number of research has been conducted on consumer conformity in India; however, there is a scarcity of literature in virtual consumer conformity in India. This research is not only establishing the relationship between virtual consumer conformity and consumer attitude but also establishing the difference of virtual consumer conformity in metro and non-metro cities in India.

scholarly journals Telemedicine Experiences of Athletic Trainers and Orthopaedic Physicians for Patients With Musculoskeletal Conditions

2020 ◽  
Vol 55 (8) ◽  
pp. 768-779 ◽  
Author(s):  
Zachary K. Winkelmann ◽  
Lindsey E. Eberman ◽  
Kenneth E. Games
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Health Care Professionals ◽  
Sports Medicine ◽  
Athletic Trainers ◽  
Ease Of Use ◽  
Cross Sectional ◽  
Acceptance Model

Context Telemedicine is the delivery of medical care from a distance using technology. The integration of telemedicine as a supplement to musculoskeletal-based patient encounters may be feasible in sports medicine. Objective To investigate health care professionals' perceptions of and experiences with telemedicine. Design Cross-sectional explanatory sequential mixed-methods study. Patients or Other Participants A purposeful sample of 17 athletic trainers from a National Collegiate Athletic Association Division I institution and 5 orthopaedic physicians from a sports medicine clinic located 92 miles from the campus. Intervention(s) Participants were trained on the telemedicine platform and used it over 5 months for initial, follow-up, and discharge patient encounters. Main Outcome Measure(s) Participants completed a preintervention survey containing the Theory of Planned Behavior and Technology Acceptance Model tool. Responses were analyzed using descriptive statistics and an independent-samples t test. After the intervention period, participants completed individual semistructured interviews that we coded using the consensual qualitative research tradition. Results From the interviews, the clinicians were characterized as telemedicine adopters (n = 14) or nonadopters (n = 8). The adopters reported higher levels of agreement on the Theory of Planned Behavior and Technology Acceptance Model tool as compared with nonadopters for all constructs. When comparing adoption status, we identified a difference (P < .01), with nonadopters reporting a low level of agreement for the subjective norm construct. The interviews revealed 5 domains: integration challenges, integration opportunities, collaborative practice, anticipatory socialization to future use, and benefits of integration. The participants indicated that integration challenges centered on “buy in,” whereas opportunities aligned with the patient's condition and technology ease of use. They reflected that the telemedicine encounters required more preparation and yet allowed for cooperative behaviors between clinicians. The benefits of telemedicine included convenience and scheduling preferences that encouraged future use. Conclusions The integration of telemedicine in sports medicine brought about both challenges and opportunities for collaboration among athletic trainers and physicians that were heavily predetermined by the social pressures of colleagues.

scholarly journals Adoption behavior of market traders: an analysis based on Technology Acceptance Model and Theory of Planned Behavior

2018 ◽  
Vol 21 (6) ◽  
pp. 771-790 ◽  
Author(s):  
Carolin Kamrath ◽  
Srinivasulu Rajendran ◽  
Ngoni Nenguwo ◽  
Victor Afari-Sefa ◽  
Stefanie Bröring
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
New Technologies ◽  
Developing Economies ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Study Results ◽  
Acceptance Model

High tomato losses in the fruit supply chain can be prevented by use of improved or new technologies but these are not usually adopted where adoption behavior is barely known. Based on the Theory of Planned Behavior and the Technology Acceptance Model, this study analyses socio-psychological factors that influence the adoption behavior of traders on new postharvest handling technology, as exemplified by the use of lining material for improving tomato packaging in Tanzania. The study results conclude that the perceived behavioral control and subjective norm were the most important factors explaining respondents’ behavioral intention. Attitude, though found not to be a significant determining factor, was however significantly influenced by perceived usefulness and perceived ease of use. As technology adoption is a prerequisite for structural transformation of developing economies, our results provide new insights in the field of behavioral acceptance research in the tomato production sector of relevant developing countries.

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