scholarly journals PENGARUH ATRIBUT TOKO ONLINE TERHADAP PERILAKU PEMBELIAN ONLINE KONSUMEN LAZADA INDONESIA

KINERJA ◽  
2016 ◽  
Vol 20 (2) ◽  
pp. 149
Author(s):  
Rr. Rieka F Hutami ◽  
Zenia Rahmah
Keyword(s):  
Partial Least Square ◽  
Least Square ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Online Consumer Behavior ◽  
Online Purchase ◽  
Internet Users ◽  
Online Consumer ◽  
Online Stores

AbstractThe number of Internet users in Indonesia is growing, making business conventional turning into a business online. For understand online consumer behavior patterns, companies need to know the factors that influence buying behavior online. The number of respondents in this study were 387 respondents who shopped online in the website Lazada Indonesia.co.id. Data were analyzed using SEM-PLS (Partial Least Square) and using software SmartPLS3. The results showed that the Site Commitment is the most significant variables that influence the purchasing behavior of online consumers Lazada Indonesia.Keywords: Online Stores Attributes, Online Purchase Behavior

scholarly journals Consumer Trust as the Antecedent of Online Consumer Purchase Decision

Information ◽  
2021 ◽  
Vol 12 (4) ◽  
pp. 145
Author(s):  
Anas Hidayat ◽  
Tony Wijaya ◽  
Asmai Ishak ◽  
Putra Endi Catyanadika
Keyword(s):  
Questionnaire Survey ◽  
Service Providers ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Purchase Decision ◽  
Internet Users ◽  
Online Consumer

The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and service providers. This study aims to identify the factors that influence online shop consumers to conduct transactions online. This research used a questionnaire survey distributed to customers who had ever used an online shop application. The sample used in this research was 468 respondents. The data collected was then analyzed using Partial Least Square. The results of this research indicated that trust, perceived value, and buying interest positively influence consumers’ decisions to purchase using an online shop application.

scholarly journals Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang

2020 ◽  
Vol 9 (2) ◽  
pp. 173
Author(s):  
Yofina Mulyati ◽  
Grace Gesitera
Keyword(s):  
Purchase Intention ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Online Store ◽  
Online Purchase ◽  
Online Stores ◽  
Positive Effect

<em>This study aims to determine the effect of online customer reviews (OCR) on purchase intention with trust as an intervening variable in Bukalapak online store in the City of Padang, West Sumatera, Indonesia. The population in this study were all consumers who shop online at Bukalapak online store in Padang City in 2019 with an unknown numbers. Total sample used in this study was 138 people. The sampling method used in this research is nonprobability sampling with an accidental sampling technique. Data analysis in this research used partial least square (PLS).<strong> </strong>The results obtained from this study indicate that OCR has a significant and positive effect on consumer trust in Bukalapak online stores. The OCR and consumer trust have a significant and positive effect on Bukalapak online purchase intentions, respectively. Then, OCR has a significant and positive effect on their online purchase intentions through consumer trust of Bukalapak online stores in Padang City.</em>

The Effect of Social Media Influencer and Brand Image On Online Purchase Intention During The Covid-19 Pandemic

2021 ◽  
Vol 2 (3) ◽  
pp. 163-171
Author(s):  
Feby Eka Vivi Setio Putri ◽  
Monika Tiarawati
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Brand Image ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Purchasing Power ◽  
Online Purchase ◽  
Online Consumer ◽  
The Impact

The Covid-19 pandemic that has hit the whole world has caused economic problems. Household consumption or the purchasing power of the Indonesian people fell very deeply. Whereas consumption or people's purchasing power supports 60% of the Indonesian economy. Therefore, the pattern of marketing is changed by doing marketing online. Companies use  social media influencer to advertise their products. This study was conducted to analyze the impact of social media influencers and brand image on online consumer purchase intentions. The criteria for respondents in this study were women aged 18 years and over who followed Tasya Farasya's Instagram and knew about Maybelline products. Partial Least Square (PLS) is used to analyze the respondent's data that has been collected. The results of this study indicate that social media influencers have no positive and significant effect on online purchase intentions. Meanwhile, brand image has a positive and significant effect on online purchase intentions.

Integration of TAM, TPB, and Self-Image to Study Online Purchase Intentions in an Emerging Economy

2018 ◽  
pp. 374-393
Author(s):  
Devinder Pal Singh
Keyword(s):  
Consumer Behavior ◽  
Technology Acceptance ◽  
Integrated Model ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Online Consumer Behavior ◽  
Online Purchase ◽  
Self Image ◽  
Online Consumer ◽  
Acceptance Model

E-commerce offers significant opportunity for retailers in emerging markets like India due to the growing Internet popularity and rising incomes. But the Internet penetration growth does not commensurate with the online retail sales. This necessitates unraveling and understanding the online buying behavior. This paper employs ‘Theory of planned behavior (TPB)', ‘Technology acceptance model (TAM)' and self-image to unfold the online consumer behavior. It proffers an integrated model of online consumer behavior by integrating the self-image variable with the TPB and TAM models. The study tests the various components of integrated model and find that attitudes, subjective norms, self-image, and self-efficacy significantly impact online purchase intentions. The study makes significant theoretical contributions and provides valuable insights into the consumers' online purchase behavior.

Integration of TAM, TPB, and Self-image to Study Online Purchase Intentions in an Emerging Economy

2015 ◽  
Vol 5 (1) ◽  
pp. 20-37 ◽  
Author(s):  
Devinder Pal Singh
Keyword(s):  
Consumer Behavior ◽  
Technology Acceptance ◽  
Integrated Model ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Online Consumer Behavior ◽  
Online Purchase ◽  
Self Image ◽  
Online Consumer ◽  
Acceptance Model

E-commerce offers significant opportunity for retailers in emerging markets like India due to the growing Internet popularity and rising incomes. But the Internet penetration growth does not commensurate with the online retail sales. This necessitates unraveling and understanding the online buying behavior. This paper employs ‘Theory of planned behavior (TPB)', ‘Technology acceptance model (TAM)' and self-image to unfold the online consumer behavior. It proffers an integrated model of online consumer behavior by integrating the self-image variable with the TPB and TAM models. The study tests the various components of integrated model and find that attitudes, subjective norms, self-image, and self-efficacy significantly impact online purchase intentions. The study makes significant theoretical contributions and provides valuable insights into the consumers' online purchase behavior.

scholarly journals Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

2021 ◽  
Vol 16 (6) ◽  
pp. 2263-2281 ◽  
Author(s):  
Shengyu Gu ◽  
Beata Ślusarczyk ◽  
Sevda Hajizada ◽  
Irina Kovalyova ◽  
Amina Sakhbieva
Keyword(s):  
Consumer Behavior ◽  
Methodological Approach ◽  
Influential Factors ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Market Growth ◽  
Online Consumer Behavior ◽  
Online Consumers ◽  
Online Consumer ◽  
The Impact

With the spread of the COVID-19 pandemic and the increasing importance of e-commerce, the study of online consumer behavior is of particular relevance. The purpose of this study was to form a methodological approach to assess the relationships and the level of influence of the factors activating the purchasing behavior of online consumers against the background of the COVID-19 pandemic. The research methodology was based on the transformation of Cattell’s questionnaire and the implementation of correlation analysis. To determine the predisposition of online consumer behavior at the time of making a purchase decision, this study used the questionnaire method. The survey was conducted among online shoppers in the top 10 countries in terms of e-commerce market growth. The scientific contribution is the proposed methodological toolkit to assess the purchasing behavior of online consumers, which identifies the most influential factors in their purchasing behavior and provides an opportunity to assess the dynamics of their activity during the study period, to identify key trends and determine changes in their behavior. The research revealed what changes in online consumer buying behavior are typical in the COVID-19 pandemic. The impact of consumer awareness and experience has increased. Online consumers have become more experienced, which has influenced the activity of their buying behavior. This study proved the shifting influence of online consumer purchasing behavior factors during the pandemic. The increasing importance of the speed of decision making by consumers when purchasing goods and services online was determined.

scholarly journals The role of perceived severity and vulnerability on COVID-19 in explaining hygiene product purchase behavior towards protection motivation

2022 ◽  
Vol 10 (8) ◽  
pp. 57-67
Author(s):  
Desy Gistya Anugerah ◽  
Fatchur Rohman ◽  
Siti Aisjah
Keyword(s):  
Protection Motivation Theory ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Behavior ◽  
Protection Motivation ◽  
Motivation Theory ◽  
Purchasing Behavior ◽  
Perceived Severity

This study aims to explain the emergence of hygiene product purchasing behavior during the COVID-19 pandemic using the Protection Motivation Theory (PMT). Perceived severity and vulnerability, as well as protection motivation, are variables that are predicted to affect hygiene product purchase behavior during the COVID-19 pandemic. The object of this research is the adult citizens of Malang City who purchase hygiene products during the COVID-19 pandemic. Partial Least Square (PLS) is used in this study to answer the research objectives with the help of SmartPLS 3.3. This study found that perceived severity and protection intention played a role in stimulating the emergence of hygiene product purchase behavior during the COVID-19 pandemic, especially in Malang City.

Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia

2020 ◽  
Vol 8 (1) ◽  
pp. 51-73
Author(s):  
Abdulalem Mohammed ◽  
Abdo Homaid ◽  
Wail Alaswadi
Keyword(s):  
Saudi Arabia ◽  
Peer Pressure ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Behavior ◽  
Self Identity ◽  
Factors Influencing ◽  
Purchasing Intention ◽  
Young Consumers ◽  
Green Purchasing

For environmental and business reasons, understanding the consumer behaviour of the young towards green products is very important. Therefore, the main purpose of this study is to investigate the factors influencing green product buying intention and behaviour among young consumers in Saudi Arabia. The study has developed a set of hypotheses utilising the theory of planned behaviour (TPB) as a guiding principle. They were tested based on data collected from 257 individuals through the use of the Partial Least Square (PLS) method. The findings showed that a culture of collectivism was the best way to predict the green purchasing intentions of young Saudis, followed by a willingness to pay, environmental self-identity and peer pressure. Additionally, purchasing intention is a major factor influencing actual green purchasing behaviour.

THE EFFECT OF WEB VENDOR TRUST ON TURKISH ONLINE SHOPPERS BUYING BEHAVIOR

2012 ◽  
Vol 01 (06) ◽  
pp. 87-96
Author(s):  
Tolon Metehan ◽  
Zengin Asude Yasemin
Keyword(s):  
Customer Loyalty ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Online Shopping ◽  
Point Of View ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Online Purchase ◽  
Online Shoppers ◽  
Virtual Platform

Firms’ primary objectives are gaining profit and providing continuity. During the recent years virtual platforms are the most popular and strategic way to achieve these objectives. According to this, firms try find different markets to improve their market share as well as their profits. From this point of view increase in sales at virtual platform depends on customers’ trust upon total online system in the related market. In order to create customer loyalty at virtual platform, firms must build trust between firm and customer. For this purpose, it is of strategic importance for e-commerce to create trust among their customers. At this point, firms have to determine trust and perceived risk related to online shopping. Especially firms which want to operate in internet have to analyze trust dimensions and risk perceptions of customers in related online shopping. In this study, the effect of the trust and perceived risk of Turkish customers over online purchase behavior/online shopping has been presented empirically.

scholarly journals ANCHOR OPINION LEADER TRAITS, USER ENGAGEMENT AND BUYING BEHAVIOR—AN EMPIRICAL CASE IN A NEW SCENARIO

2021 ◽  
Author(s):  
YUAN WANG ◽  
CHU HUANG ◽  
BING-XUE HAN
Keyword(s):  
Opinion Leader ◽  
Purchase Behavior ◽  
User Engagement ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
User Interactions ◽  
Mediating Role ◽  
Live Broadcast ◽  
Leader Traits ◽  
The Relationship

In the emerging marketing scenario of e-commerce live broadcast, there are few studies on anchor-user interactions. By using all the data of the salesmen who introduces the merchandise to the audience through the camera on Taobao website in China in February 2021, a model with user engagement as a mediating variable was constructed to investigate the relationship between anchor opinion leader traits and user purchase behavior. The results show that anchor opinion leader traits positively influence users' purchasing behavior. User engagement plays a fully mediating role in this mechanism. The findings of this paper serve as a guide for the e-commerce industry to better cultivate and select anchors.

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