The Strange Life and Presumed Death of Homo Economicus
Keyword(s):
This essay traces the history of economic anthropology as a critique of classical economics, focusing primarily on two issues: reciprocity and the cultural valuation of goods. Both areas provide strong counter-evidence to the model of Homo economicus. Additionally, an analysis of consumer-based subcultures, focusing primarily on craft beer, is carried out. Finally, links between consumer choice, personal identity and group membership, social class, and electoral politics in the Age of Trump, are suggested.
2019 ◽
Vol 19
(4)
◽
pp. 78-90
Keyword(s):
Keyword(s):
1997 ◽
Vol 19
(1)
◽
pp. 1-23
◽
Keyword(s):
2019 ◽