Improving Forecasting for Customer Service Supply Chain Using Big Data Analytics

Author(s):  
Kedareshwaran Subramanian ◽  
Kedar Pandurang Joshi ◽  
Sourabh Deshmukh

In this book chapter, the authors highlight the potential of big data analytics for improving the forecasting capabilities to support the after-sales customer service supply chain for a global manufacturing organization. The forecasting function in customer service drives the downstream resource planning processes to provide the best customer experience at optimal costs. For a mature, global organization, its existing systems and processes have evolved over time and become complex. These complexities result in informational silos that result in sub-optimal use of data thereby creating inaccurate forecasts that adversely affect the planning process in supporting the customer service function. For addressing this problem, the authors argue for the use of frameworks that are best suited for a big data ecosystem. Drawing from existing literature, the concept of data lakes and data value chain have been used as theoretical approaches to devise a road map to implement a better data architecture to improve the forecasting capabilities in the given organizational scenario.

2018 ◽  
Vol 8 (4) ◽  
pp. 356-365
Author(s):  
Bhawna Singh ◽  
Rushina i Singh ◽  
Suman Shokeen

Big data analytics is becoming a key to success for many organization as it extracts the productive value from a huge amount of raw data. This data helps in strategic decision making for continuous process improvements and advancement. This study also focusses on the impact of big data analytics on one of the most important process of an organization which is service supply chain process. ERP (Enterprise Resource Planning) is the tool which is used for big data analytics and based on that study was initiated for pre- and post-implementation of ERP for the years 2015 and 2017 respectively. Null hypothesis and H1 hypothesis are formed. Then, ten major factors have been identified which act as performance indicators for service supply chain process. Based on these factors data has been collected and analyzed. After obtaining the values one-way ANNOVA technique has been applied for testing of hypothesis. It has been observed that F calculated value comes out to be very high in comparison to the F table value which rejects the null hypothesis and proves that Big data analytics has an impact on service supply process.


2018 ◽  
Vol 25 (9) ◽  
pp. 4009-4034 ◽  
Author(s):  
Yudi Fernando ◽  
Ramanathan R.M. Chidambaram ◽  
Ika Sari Wahyuni-TD

PurposeThe purpose of this paper is to investigate the effects of Big Data analytics, data security and service supply chain innovation capabilities on services supply chain performance.Design/methodology/approachThe paper draws on the relational view of resource-based theory to propose a theoretical model. The data were collected through survey of 145 service firms.FindingsThe results of this study found that the Big Data analytics has a positive and significant relationship with a firm’s ability to manage data security and a positive impact on service supply chain innovation capabilities and service supply chain performance. This study also found that most service firms participating in this study used Big Data analytics to execute existing algorithms faster with larger data sets.Practical implicationsA main recommendation of this study is that service firms empower a chief data officer to establish the data needed and design the governance of data in the company to eliminate any security issues. Data security was a concern if a firm did not have ample data governance and protection as the information was shared among members of service supply chain networks.Originality/valueBig Data analytics are a useful technology tool to forecast market preference based on open source, structured and unstructured data.


Author(s):  
Marcelo Werneck Barbosa ◽  
Alberto de la Calle Vicente ◽  
Marcelo Bronzo Ladeira ◽  
Marcos Paulo Valadares de Oliveira

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohamad Bahrami ◽  
Sajjad Shokouhyar

PurposeBig data analytics capability (BDAC) can affect firm performance in several ways. The purpose of this paper is to understand how BDA capabilities affect firm performance through supply chain resilience in the presence of the risk management culture.Design/methodology/approachThe study adopted a cross-sectional approach to collect survey-based responses to examine the hypotheses. 167 responses were collected and analyzed using partial least squares in SmartPLS3. The respondents were generally senior IT executives with education and experience in data and business analytics.FindingsThe results show that BDA capabilities increase supply chain resilience as a mediator by enhancing innovative capabilities and information quality, ultimately leading to improved firm performance. In addition, the relationship between supply chain resilience and firm performance is influenced by risk management culture as a moderator.Originality/valueThe present study contributes to the relevant literature by demonstrating the mediating role of supply chain resilience between the BDA capabilities relationship and firm performance. In this context, some theoretical and managerial implications are proposed and discussed.


2018 ◽  
Vol 41 (10) ◽  
pp. 1201-1219 ◽  
Author(s):  
Santanu Mandal

Purpose This paper aims to investigate the influence of big data analytics (BDA) personnel expertise capabilities in the development of supply chain (SC) agility. Based on extant literature, the study explores the role of BDA technical knowledge, BDA technology management knowledge, BDA business knowledge and BDA relational knowledge in SC agility development. Furthermore, the author also explores the inter-relationships among these four BDA personnel expertise capabilities. Design/methodology/approach An expert team consisting of IT practitioners (with a minimum experience of five years) were chosen to comment and modify the established scale items of the constructs used in the study. Subsequently, the measures were further pre-tested with 61 students specializing in computer science and information technology. The final survey was mailed to 651 IT professionals with a minimum experience of five years or more in an allied field. Repeated follow-ups and reminders resulted in 176 completed responses. The responses were analysed using partial least squares in SmartPLS 2.0.M3. Findings Findings suggested that BDA technology management knowledge, BDA business knowledge and BDA relational knowledge are prominent enablers of SC agility. Furthermore, BDA technology management knowledge is an essential precursor of BDA technical knowledge and BDA business knowledge. Originality/value The study is the foremost in addressing the importance of BDA personnel expertise capabilities in the development of SC agility. Furthermore, it is also the foremost in exploring the inter-relationships among the BDA personnel expertise capabilities.


Author(s):  
Amin Khalil Alsadi ◽  
Thamir Hamad Alaskar ◽  
Karim Mezghani

Supported by the literature on big data, supply chain management (SCM), and resource-based theory (RBT), this study aims to evaluate the organizational variables that influence the intention of Saudi SCM professionals to adopt big data analytics (BDA) in SCM. A survey of 220 supply chain respondents revealed that both top management support and data-driven culture have a high significant influence on their intention to adopt BDA. However, the firm entrepreneurial orientation showed no significant effect. Also, the findings revealed that supply chain connectivity positively moderates the link between top management support and intention. This study contributes to the practical field, offering valuable insights for decision makers considering BDA adoption in SCM. It also contributes to the literature by helping minimize the research gap in BDA adoption in the Saudi context.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fatao Wang ◽  
Di Wu ◽  
Hongxin Yu ◽  
Huaxia Shen ◽  
Yuanjun Zhao

PurposeBased on the typical service supply chain (SSC) structure, the authors construct the model of e-tailing SSC to explore the coordination relationship in the supply chain, and big data analysis provides realistic possibilities for the creation of coordination mechanisms.Design/methodology/approachAt the present stage, the e-commerce companies have not yet established a mature SSC system and have not achieved good synergy with other members of the supply chain, the shortage of goods and the greater pressure of express logistics companies coexist. In the case of uncertain online shopping market demand, the authors employ newsboy model, applied in the operations research, to analyze the synergistic mechanism of SSC model.FindingsBy analyzing the e-tailing SSC coordination mechanism and adjusting relevant parameters, the authors find that the synergy mechanism can be implemented and optimized. Through numerical example analysis, the authors confirmed the feasibility of the above analysis.Originality/valueBig data analysis provides a kind of reality for the establishment of online SSC coordination mechanism. The establishment of an online supply chain coordination mechanism can effectively promote the efficient allocation of supplies and better meet consumers' needs.


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