Fans and Brands

2018 ◽  
pp. 18-34 ◽  
Author(s):  
Breanna M. Todd ◽  
Catherine A. Armstrong Soule
Keyword(s):  
Social Status ◽  
Pop Culture ◽  
Two Dimensions ◽  
Brand Community ◽  
Community Based ◽  
Relationship Type ◽  
Brand Communities ◽  
Starting Point ◽  
Rich History

Although fandom has a rich history within pop culture, it is difficult to know when fandom was formed and what constitutes a fandom. In this chapter the authors define fandom and its related activities, as well as delineate it from the similar fan-brand communities of brand communities and brand publics. A typology for fan-brand communities is presented with two dimensions: 1) motivation for engagement and 2) social status and relationship type. This typology can help guide researchers, brands, and marketers in effectively managing different subcultures of fans. This chapter may be used as a starting point for further understanding of fan-brand community-based relationships.

Brands, Fans, and Exchanges

2022 ◽  
pp. 1-19
Author(s):  
Breanna M. Todd ◽  
Catherine Anne Armstrong Soule
Keyword(s):  
Social Status ◽  
Pop Culture ◽  
Two Dimensions ◽  
Brand Community ◽  
Community Based ◽  
Relationship Type ◽  
Brand Communities ◽  
Starting Point ◽  
Different Types ◽  
Rich History

Although fandom has a rich history within pop culture, it is difficult to know what constitutes a fandom, what differentiates fandoms from similar phenomena as well as what different types of fandoms exist and how fandoms are formed and maintained. In this chapter, the authors define fandom and the related member actions that create and maintain fandoms, as well as delineate the concept from the similar fan-brand communities of transactional brand communities, social brand communities and brand publics. A typology for fan-brand communities is presented with two dimensions: 1) motivation for engagement; and 2) social status and relationship type. This typology can help guide researchers, brands, and marketers in effectively managing different subcultures of fans. This chapter may be used as a starting point for further understanding of fan-brand community-based relationships.

Brands, Fans, and Exchanges

2020 ◽  
pp. 62-80
Author(s):  
Breanna M. Todd ◽  
Catherine Anne Armstrong Soule
Keyword(s):  
Social Status ◽  
Pop Culture ◽  
Two Dimensions ◽  
Brand Community ◽  
Community Based ◽  
Relationship Type ◽  
Brand Communities ◽  
Starting Point ◽  
Different Types ◽  
Rich History

Although fandom has a rich history within pop culture, it is difficult to know what constitutes a fandom, what differentiates fandoms from similar phenomena as well as what different types of fandoms exist and how fandoms are formed and maintained. In this chapter, the authors define fandom and the related member actions that create and maintain fandoms, as well as delineate the concept from the similar fan-brand communities of transactional brand communities, social brand communities and brand publics. A typology for fan-brand communities is presented with two dimensions: 1) motivation for engagement; and 2) social status and relationship type. This typology can help guide researchers, brands, and marketers in effectively managing different subcultures of fans. This chapter may be used as a starting point for further understanding of fan-brand community-based relationships.

Fans and Brands

2020 ◽  
pp. 668-684
Author(s):  
Breanna M. Todd ◽  
Catherine A. Armstrong Soule
Keyword(s):  
Social Status ◽  
Pop Culture ◽  
Two Dimensions ◽  
Brand Community ◽  
Community Based ◽  
Relationship Type ◽  
Brand Communities ◽  
Starting Point ◽  
Rich History

Although fandom has a rich history within pop culture, it is difficult to know when fandom was formed and what constitutes a fandom. In this chapter the authors define fandom and its related activities, as well as delineate it from the similar fan-brand communities of brand communities and brand publics. A typology for fan-brand communities is presented with two dimensions: 1) motivation for engagement and 2) social status and relationship type. This typology can help guide researchers, brands, and marketers in effectively managing different subcultures of fans. This chapter may be used as a starting point for further understanding of fan-brand community-based relationships.

Tracing the ABC’s of brand community

2019 ◽  
Vol 20 (2) ◽  
pp. 291-306 ◽  
Author(s):  
Joshua M. Lupinek
Keyword(s):  
Mass Media ◽  
Sport Marketing ◽  
Community Research ◽  
Evolutionary Stage ◽  
Brand Community ◽  
Community Based ◽  
Content Type ◽  
Brand Communities ◽  
Brand Association ◽  
General Business

Purpose The purpose of this paper is to add a needed sport foundation for the brand community conversation evolution within the International Journal of Sports Marketing and Sponsorship (Popp et al., 2016; Richelieu, 2008; Trail et al., 2016) from the spark of Gladden and Funk’s (2001) brand association and loyalty in sport. Design/methodology/approach This paper traces the evolution of brand community research from its beginnings in the general business literature to the current brand community research in sport marketing today. Muniz and O’Guinn (2001) define brand communities as a specialized and non-geographically bound community based around a set of structured social relationships amongst admirers of a brand and are often recognized as the most integral relationship component of consumers to brands (Muge and Ozge, 2013). Findings Media transcends geography and brand communities will continue to transcend geography to the boundaries of mass media. Practical implications With this growing importance on attachment to brand community (ABC) through mass media, or attachment team in the sport context, further exploration on attachment variables is critical for the success of the next evolutionary stage of brand communities. Originality/value An ABC framework in the sport setting is proposed through multidisciplinary variables gathered in a review of brand community literature to address the unique attachment perspectives of sport consumers.

scholarly journals Brand negativity: a relational perspective on anti-brand community participation

2020 ◽  
Vol 54 (7) ◽  
pp. 1761-1785 ◽  
Author(s):  
Laurence Dessart ◽  
Cleopatra Veloutsou ◽  
Anna Morgan-Thomas
Keyword(s):  
Community Participation ◽  
Online Survey ◽  
Two Dimensions ◽  
Willingness To Participate ◽  
Brand Community ◽  
Content Type ◽  
Brand Communities ◽  
Technology Products ◽  
Integrative View ◽  
Community Growth

Purpose This paper aims to focus on the phenomena of negative brand relationships and emotions to evidence how such relationships transpose into the willingness to participate in collective actions in anti-brand communities. Design/methodology/approach An online survey was carried out, targeting Facebook anti-brand communities, dedicated to sharing negativity toward technology products. A total of 300 members of these communities participated in the study. Findings The study shows that the two dimensions of negative brand relationship (negative emotional connection and two-way communication) lead to community participation in anti-brand communities, through the mediating role of social approval and oppositional loyalty. Anti-brand community growth is supported by members’ intentions to recommend the group and is the result of their participation. Research limitations/implications The study’s focus on technology brands calls for further research on other brand types and categories and the inclusion of other independent variables should be considered to extend understanding of collective negativity in anti-brand communities. Practical implications The paper provides insight to brand managers on the ways to manage negativity around their brand online and understand the role that brand communities play in this process. Originality/value The paper proposes the first integrative view of brand negativity, encompassing emotions and behaviors of consumers as individuals and as members of a collective, which allows the understanding of the dynamics of anti-branding and highlights the mechanisms that facilitate anti-brand community expansion.

scholarly journals Millennial cultural consumers: co-creating value through brand communities

2014 ◽  
Vol 4 (1/2) ◽  
pp. 119-135 ◽  
Author(s):  
Sue Vaux Halliday ◽  
Alexandra Astafyeva
Keyword(s):  
Design Methodology ◽  
Knowledge Development ◽  
Brand Community ◽  
Content Type ◽  
Brand Communities ◽  
Art And Culture ◽  
Managerial Implications ◽  
Community Theory ◽  
Conceptual Paper ◽  
Research Propositions

Purpose – The purpose of this paper is to conceptualise millennial cultural consumers (MCCs) to bring together strands of consumer theory with branding theory to consider how to attract and retain younger audiences in arts organisations. Within that the authors single out for attention how “brand community” theory might apply to MCCs. Design/methodology/approach – This paper is a conceptual paper that reviews and comments on concepts relevant to helping arts organisations develop strategies to attract and retain younger consumers in their audiences. Findings – Thoughtful conceptual insights and four research propositions for further work by academics and/or practitioners on Millennials and the art and culture world are derived from this review and commentary. Managerial implications are also drawn out. Originality/value – This paper contributes to the knowledge development of such concepts as value and brand communities. It also provides an explanation of these concepts conncecting academic thought on value with pressing management challenges for arts organisations, suggesting ways to apply brand community thinking to innovatiely conceptualised MCCs.

scholarly journals And yet Again: Having Breakfast Is Positively Associated with Lower BMI and Healthier General Eating Behavior in Schoolchildren

Nutrients ◽  
2021 ◽  
Vol 13 (4) ◽  
pp. 1351
Author(s):  
Peggy Ober ◽  
Carolin Sobek ◽  
Nancy Stein ◽  
Ulrike Spielau ◽  
Sarah Abel ◽  
...  
Keyword(s):  
Weight Status ◽  
Economic Status ◽  
School Setting ◽  
School Type ◽  
Community Based Interventions ◽  
Community Based ◽  
Nutritional Behavior ◽  
Related Information ◽  
Starting Point ◽  
National Programs

Given the high prevalence of childhood overweight, school-based programs aiming at nutritional behavior may be a good starting point for community-based interventions. Therefore, we investigated associations between school-related meal patterns and weight status in 1215 schoolchildren. Anthropometry was performed on-site in schools. Children reported their meal habits, and parents provided family-related information via questionnaires. Associations between nutritional behavior and weight status were estimated using hierarchical linear and logistic regression. Analyses were adjusted for age, socio–economic status, school type, migration background, and parental weight status. Having breakfast was associated with a lower BMI-SDS (βadj = −0.51, p = 0.004) and a lower risk of being overweight (ORadj = 0.30, p = 0.009), while having two breakfasts resulting in stronger associations (BMI-SDS: βadj = −0.66, p < 0.001; risk of overweight: ORadj = 0.22, p = 0.001). Likewise, children who regularly skipped breakfast on school days showed stronger associations (BMI-SDS: β = 0.49, p < 0.001; risk of overweight: OR = 3.29, p < 0.001) than children who skipped breakfast only occasionally (BMI-SDS: β = 0.43, p < 0.001; risk of overweight: OR = 2.72, p = 0.032). The associations persisted after controlling for parental SES and weight status. Therefore, our data confirm the school setting as a suitable starting point for community-based interventions and may underline the necessity of national programs providing free breakfast and lunch to children.

Perceived Severity and Justifiability of a Deviant Act and Their Relationship to Suggested Sanctions

1980 ◽  
Vol 51 (3) ◽  
pp. 787-791 ◽  
Author(s):  
Eric Hoffman
Keyword(s):  
Social Status ◽  
Developmental Stages ◽  
Past Research ◽  
Two Dimensions ◽  
Attribution Of Responsibility ◽  
Criminal Cases ◽  
Mock Jurors ◽  
Responsibility Attribution ◽  
Perceived Severity ◽  
Student Subjects

Previous research with mock jurors which concerned attribution of responsibility for a deviant/criminal act traditionally varied the “severity” of the act presented to subjects. Yet severity and justifiability of that act are seldom if ever differentiated. These dimensions are, both practically and theoretically, potentially disparate yet past research has neglected the dimension of justifiability. To test this possible distinction defendant's social status, victim's social status, severity of the crime (armed robbery vs petty larceny), and compensation to the victim were systematically varied in written criminal cases presented to 168 male and 228 female student subjects, randomly chosen. Subjects made a distinction between the two dimensions and both were highly associated with the recommended sanctions. These data were taken as evidence that (1) previous research has been remiss in not distinguishing between these two dimensions and (2) Heider's Level 5 of developmental stages of responsibility attribution (justifiability) was given support.

Online brand communities as heterogeneous gatherings: a netnographic exploration of Apple users

2017 ◽  
Vol 26 (4) ◽  
pp. 375-385 ◽  
Author(s):  
Tuğba Özbölük ◽  
Yunus Dursun
Keyword(s):  
Design Methodology ◽  
Participant Observation ◽  
Opinion Leader ◽  
Brand Community ◽  
Community Members ◽  
Content Type ◽  
Brand Communities ◽  
Online Brand Communities ◽  
Different Types ◽  
Online Brand Community

Purpose This paper aims to investigate the different types of members based on their roles within an online brand community dedicated to Apple. Design/methodology/approach Design/methodology/approach Data are drawn from an 18-month netnographic study, including participant and non-participant observation. Findings Findings reveal that members of the online brand community share a common goal but they are heterogeneous in many respects. In this research, five different types of brand community members are identified: learner, pragmatist, activist, opinion leader and evangelist. These findings emphasize the heterogeneity of the brand community or the differences of members and subgroups they form in the community. Practical implications This paper offers some insights for brand managers. There are different sub-tribes in online brand communities and these sub-tribes develop their own meanings of the brand. This means that online brand communities do not form one single homogenous target group and can be segmented into subgroups. Findings also offer a deeper understanding of negative characteristics of online brand community members. The role “activist” found in this study may be crucial for marketers, as activists can represent the negative side of online brand communities. Originality/value The literature on brand communities has focused predominantly on the homogeneity of these communities. This paper extends the literature by demonstrating the heterogeneity in an online brand community. The paper contributes to the brand community literature by substantiating that online brand community members can be segmented into subgroups based on their roles within the community. In addition, the paper extends the existing literature on brand communities that has overlooked the destructive consumer roles.

Wörterbücher mit Slowenisch. Historische, kulturelle und sprachpolitische Aspekte

2020 ◽  
Vol 36 (1) ◽  
pp. 139-157
Author(s):  
Vida Jesenšek
Keyword(s):  
Language Policy ◽  
Social Status ◽  
Historical Development ◽  
National Language ◽  
Language Documentation ◽  
Language Community ◽  
Starting Point ◽  
The Social ◽  
Basic Attitude ◽  
Cultural Status

AbstractLexicography is traditionally associated with its significant social and cultural role and consequently corresponding tasks and functions. Dictionaries have several, partially overlapping functions: they serve practical lexicography to satisfy various individual needs of the speakers, hence at the same time they also serve the language documentation which addresses national, language policy, administrative, economic as well as educational and scientific needs of a language community. This basic attitude to the social-cultural status of dictionaries, although simplified, is the starting point for considerations of historically significant milestones in the development of lexicography with Slovenian. Following Hausmann (1989) and his presentation of approaches to the social status of lexicography and its products, Slovenian lexicography is viewed from the perspective of the cultural-historical development of Slovenian-speaking society.

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