Mobile News Experience

Author(s):  
Wendi Li ◽  
Xiaoge Xu

Mobile has become a mainstream medium for news consumption on the go. To cater to the growing demand for mobile news, traditional news providers have switched from “mobile too” to “mobile first” strategies. To enhance mobile news communication, it is imperative for mobile news providers to stay abreast of mobile news consumers' changing expectations of mobile news experience in a news app. It is equally imperative to identify the gap between news consumers' expectations and what mobile news experience is embedded in a mobile news app. Using a mobile experience index, the authors of this chapter have located the venue and extent of the gap through conducting a survey of mobile news app users and a comparative analysis of indicators of mobile news experience in selected news apps.

2021 ◽  
pp. 1-15
Author(s):  
Ran Wei ◽  
Ven-hwei Lo

Accessing news from the ubiquitous mobile phone accelerated following the debut of the iPhone in 2007. As news has become more readily available than ever, the mobile phone serves as a popular gateway to access and consume it. Asian countries are at the forefront of adopting the mobile phone, where consumption of mobile news is on the rise. This chapter outlines diffusion trends in mobile telephony and increased consumption of mobile news, thus situating the cross-societal comparative analysis of mobile news consumption in Asia in a digital and global context. The focus of study is defined, and the promise of emerging mobile media to bring about positive social change is proposed.


2007 ◽  
Vol 177 (4S) ◽  
pp. 398-398
Author(s):  
Luis H. Braga ◽  
Joao L. Pippi Salle ◽  
Sumit Dave ◽  
Sean Skeldon ◽  
Armando J. Lorenzo ◽  
...  
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