Professional and Business Applications of Social Media Platforms

2019 ◽  
pp. 824-847 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Social Media ◽  
Real Time ◽  
Business Performance ◽  
Digital Age ◽  
Business Applications ◽  
The World ◽  
Social Media Platforms ◽  
Strategic Goals ◽  
Use Of Social Media ◽  
Media Applications

This chapter provides an overview of the challenges and benefits of social media across various industries. The use of social media has created the highly effective communication platforms where any user, virtually anywhere in the world, can freely create the content and disseminate this information in real time to a global audience. The chapter argues that professional and business applications of social media platforms can enhance business performance toward reaching strategic goals in the digital age. What are keeping various industries awake these days? Why are social media applications important to various industries? How do social media platforms apply for professional and business perspectives across various industries?

Professional and Business Applications of Social Media Platforms

2017 ◽  
pp. 427-450 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Social Media ◽  
Real Time ◽  
Business Performance ◽  
Digital Age ◽  
Business Applications ◽  
The World ◽  
Social Media Platforms ◽  
Strategic Goals ◽  
Use Of Social Media ◽  
Media Applications

This chapter provides an overview of the challenges and benefits of social media across various industries. The use of social media has created the highly effective communication platforms where any user, virtually anywhere in the world, can freely create the content and disseminate this information in real time to a global audience. The chapter argues that professional and business applications of social media platforms can enhance business performance toward reaching strategic goals in the digital age. What are keeping various industries awake these days? Why are social media applications important to various industries? How do social media platforms apply for professional and business perspectives across various industries?

Mastering Social Media in the Modern Business World

2017 ◽  
pp. 18-44 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Social Media ◽  
Organizational Performance ◽  
Business Performance ◽  
Tourism Industry ◽  
Communication Management ◽  
Business World ◽  
Modern Business ◽  
Social Media Platforms ◽  
Strategic Goals ◽  
Media Applications

This chapter explains the overview of social media; the perspectives of social media marketing; social media and communication management; social media competence and knowledge sharing in modern business; social media applications in the tourism industry; social media applications in the health care industry; the multifaceted applications of social media platforms in modern business; and the importance of social media in the modern business world. The implementation of social media is required for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in the modern business world. The chapter argues that applying social media has the potential to enhance organizational performance and reach strategic goals in the social media age.

Mastering Social Media in the Modern Business World

2018 ◽  
pp. 111-137 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Social Media ◽  
Organizational Performance ◽  
Business Performance ◽  
Tourism Industry ◽  
Communication Management ◽  
Business World ◽  
Modern Business ◽  
Social Media Platforms ◽  
Strategic Goals ◽  
Media Applications

This chapter explains the overview of social media; the perspectives of social media marketing; social media and communication management; social media competence and knowledge sharing in modern business; social media applications in the tourism industry; social media applications in the health care industry; the multifaceted applications of social media platforms in modern business; and the importance of social media in the modern business world. The implementation of social media is required for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in the modern business world. The chapter argues that applying social media has the potential to enhance organizational performance and reach strategic goals in the social media age.

scholarly journals Let's Have a Tweetup: The Case for Using Twitter Professionally

2016 ◽  
Vol 140 (9) ◽  
pp. 956-957 ◽  
Author(s):  
Maren Y. Fuller ◽  
Timothy Craig Allen
Keyword(s):  
Social Media ◽  
Real Time ◽  
San Francisco ◽  
Media Use ◽  
Patient Privacy ◽  
Social Media Use ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Social Media Network

Social media use is very common and can be an effective way for professionals to discuss information and interact with colleagues. Twitter (Twitter, Inc, San Francisco, California) is a social media network where posts, termed tweets, are limited to 140 characters. Professional use of Twitter is ideal for physicians interested in both networking and education and is optimally used to facilitate in-person networking. Live-tweeting (posting real-time reactions to events) at professional meetings is also a popular and highly successful use of Twitter. Physicians report patient privacy as the top concern preventing use of social media for professional reasons, and although generally social media use is safe, it is essential to understand how to protect patient confidentially. Other social media platforms with potential for professional use include Facebook (Facebook, Inc, Menlo Park, California), Instagram (Facebook, Inc), YouTube (YouTube, LLC, San Bruno, California), and Periscope (Twitter, Inc). With Twitter and other social media options, now is the time for pathologists to increase our visibility on social media and worldwide.

scholarly journals The role of social media in e-Government: systematic literature review and case of Jordan

2020 ◽  
Vol 338 ◽  
pp. 363-379
Author(s):  
Nemer Aburumman ◽  
Róbert Szilágyi
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Web Of Science ◽  
The World ◽  
Social Media Platforms ◽  
Main Determinants ◽  
Governmental Institutions ◽  
Use Of Social Media

Social media has become a new revolution in communications and most governments around the world use these platforms as two-way communication between them and the citizens. The Jordanian government started using these platforms early, so this paper came to examine the Jordanian's practice on these platforms. The paper use two way of analysis, the first one was a systematic literature review in the largest two databases (Scopus and Web of Science). After the literature has been analysed and the paper found the best practices for governments around the world, three main determinants were identified for any government to start the use of social media (presence, up to date information and interaction). The most popular Jordanian's social platforms (Facebook, Twitter, and YouTube) have been selected to start the analyses and 52 Jordanian governmental institutions (all the 25 ministries and 27 institutions belong to the prime ministry) have been analysed. After the institutions' websites and their pages or accounts on social media platforms scanned and analysed, most of the institutions have fulfilled the first two criteria (presence) and 77% shows that they have appearances on social media and (up to date information) 67% of the institutions regularly updated their information. But for the last criteria (interaction) we have found that the institutions still need to improve their interactions with the citizens since the results showed only 38% of these institutions have interaction on their pages or accounts on social media.

The Roles of Social Media Marketing and Brand Management in Global Marketing

2016 ◽  
pp. 173-200 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Social Media ◽  
Organizational Performance ◽  
Business Performance ◽  
Brand Management ◽  
Digital Age ◽  
Social Media Marketing ◽  
Global Business ◽  
Global Marketing ◽  
Performance Enhance ◽  
Strategic Goals

This chapter explains the roles of social media marketing and brand management in global marketing, thus describing the theoretical and practical concept of social media marketing, the overview of brand management, the significance of social media marketing, and the application of social media-related brand management in global marketing. The creation of social media marketing and brand management is necessary for modern organizations that seek to serve suppliers and customers, increase business performance, enhance competitiveness, and gain routine success in global business. Thus, it is vital for modern organizations to acknowledge their social media marketing and brand management utilization, establish a strategic plan to consistently evaluate their effective promotions, and immediately respond to social media marketing and brand management needs of customers. The chapter argues that applying social media marketing and brand management in global marketing has the potential to enhance organizational performance and achieve strategic goals in the digital age.

Real Time Sentiment Analysis

2020 ◽  
Vol 11 (1) ◽  
pp. 27-35
Author(s):  
Sandip Palit ◽  
Soumadip Ghosh
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Real Time ◽  
Unstructured Data ◽  
Societal Issues ◽  
The Social ◽  
The World ◽  
Social Media Platforms ◽  
Primary Medium ◽  
Different Parts

Data is the most valuable resource. We have a lot of unstructured data generated by the social media giants Twitter, Facebook, and Google. Unfortunately, analytics on unstructured data cannot be performed. As the availability of the internet became easier, people started using social media platforms as the primary medium for sharing their opinions. Every day, millions of opinions from different parts of the world are posted on Twitter. The primary goal of Twitter is to let people share their opinion with a big audience. So, if the authors can effectively analyse the tweets, valuable information can be gained. Storing these opinions in a structured manner and then using that to analyse people's reactions and perceptions about buying a product or a service is a very vital step for any corporate firm. Sentiment analysis aims to analyse and discover the sentiments behind opinions of various people on different subjects like commercial products, politics, and daily societal issues. This research has developed a model to determine the polarity of a keyword in real time.

scholarly journals Affective polarization in the digital age: Testing the direction of the relationship between social media and users’ feelings for out-group parties

2021 ◽  
pp. 146144482110443
Author(s):  
Maria Nordbrandt
Keyword(s):  
Social Media ◽  
Panel Data ◽  
Media Use ◽  
Digital Age ◽  
Social Media Use ◽  
Media Usage ◽  
Previous Level ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Relationship

There is considerable disagreement among scholars as to whether social media fuels polarization in society. However, a few have considered the possibility that polarization may instead affect social media usage. To address this gap, the study uses Dutch panel data to test directionality in the relationship between social media use and affective polarization. No support was found for the hypothesis that social media use contributed to the level of affective polarization. Instead, the results lend support to the hypothesis that it was the level of affective polarization that affected subsequent use of social media. The results furthermore reveal heterogeneous patterns among individuals, depending on their previous level of social media usage, and across different social media platforms. The study gives reason to call into question the predominating assumption in previous research that social media is a major driver of polarization in society.

Citizen Engagement and Social Media

2022 ◽  
pp. 945-966
Author(s):  
Rodrigo Sandoval-Almazan ◽  
Juan Carlos Montes de Oca Lopez
Keyword(s):  
Social Media ◽  
Presidential Election ◽  
Political Campaigns ◽  
Election Campaigns ◽  
The World ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
High Level ◽  
Media Data

Social media has transformed election campaigns around the world. While it is difficult to determine to what extent social media influence voters' decisions, there is no doubt that social media platforms impact on candidate advertising and public debate during elections. This research, the methodological formulation of which is based on a case study, seeks to investigate the use of social media during political campaigns to collect signatures of support. In the elections of 2018, aspiring candidates for presidential election required a certain number of signatures of support in order to register as official candidates. We collected social media data on a weekly basis from the Twitter, Facebook, and YouTube accounts of seven candidates and contrasted this data with the number of signatures validated by the electoral authority. We found no relationship between the level of support received and the use of social media in the case of any of the candidates. However, we observed candidates who did achieve the required number of signatures and who did receive official presidential candidate status as a result of their high level of visibility. This research contributes methodologically to the current literature and provides empirical evidence regarding independent candidates in Mexico.

scholarly journals Analysis of Social Media Based on Terrorism — A Review

2020 ◽  
Vol 08 (01) ◽  
pp. 1-21
Author(s):  
Pooja N Jain ◽  
Archana S Vaidya
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Terrorist Attack ◽  
Public Communication ◽  
Future Research ◽  
Online Social Media ◽  
The World ◽  
Social Media Platforms ◽  
Social Media Tools ◽  
Use Of Social Media

With the ever-growing number of online social media platforms, the world has shrunk even further with regards to communication and knowledge-sharing perspective. However, communication, at times, can be deterrent when misused using such widespread social media tools. The acts of terrorism become seemingly convenient as the barrier of communication is nullified. This propagation of hateful content becomes much more easier and even recruiting anti-socials gets easier. Oddly, these social media platforms are the ones that prove essential during such crisis situations. This paper reviews most of the works reported by various authors in the last 10 years on the use of social media during a time of terrorist attack to addressing how to use social media for public communication with the emergency organization and military or police during terrorist attack, how to perform post-attack social media analytic and how to detect acts of terrorism, unrest, and hatred using social media analytic. With this objective, the authors also hope to inspire other researchers to work in this direction and use this review as a guide for instigating future research to counter-attack terrorism as it is the need of the hour for our country in the wake of recent Uri and Pulwama attack.

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