Web Site Quality and Usability in E-Commerce

2011 ◽  
pp. 969-982
Author(s):  
Mei Cao ◽  
Qingyu Zhang

Web sites are being widely deployed commercially; however, the factors that affect the customer’s perception on the quality and acceptance of Web sites are unclear. Through a literature review on information systems success, ServQual, and trust, this chapter examines and integrates four sets of factors to capture the quality of e-commerce Web sites: system quality (functionality), information quality (content), service quality, and attractor. Based on the Technology Acceptance Model in comparison with the Theory of Reasoned Action and the theory of Human-Computer Interaction/Usability, a framework is developed relating the Web quality to customers’ beliefs (perceived usefulness and ease of use of the site), attitudes (preferences for the site), and intentions (to revisit the site). A guideline for Web interface design is proposed for Web designers and managers.

Author(s):  
Mei Cao ◽  
Qingyu Zhang

Web sites are being widely deployed commercially; however, the factors that affect the customer’s perception on the quality and acceptance of Web sites are unclear. Through a literature review on information systems success, ServQual, and trust, this chapter examines and integrates four sets of factors to capture the quality of e-commerce Web sites: system quality (functionality), information quality (content), service quality, and attractor. Based on the Technology Acceptance Model in comparison with the Theory of Reasoned Action and the theory of Human-Computer Interaction/Usability, a framework is developed relating the Web quality to customers’ beliefs (perceived usefulness and ease of use of the site), attitudes (preferences for the site), and intentions (to revisit the site). A guideline for Web interface design is proposed for Web designers and managers.


2018 ◽  
Vol 11 (10) ◽  
pp. 1 ◽  
Author(s):  
Kunsoon Park ◽  
Narang Park ◽  
Wookjae Heo

This study examines factors influencing the user acceptance of intranets in the restaurant industry. The study uses the application of the technology acceptance model (TAM) in explaining intranet usage in restaurant operations. The TAM is an exceptional model for which to predict system usage and has been successfully applied to numerous technologies. The original model was modified to include two independent variables: organization support and information quality. The survey collected data from restaurants in the United States. The results of the study showed that perceived usefulness was the main factor influencing intranet acceptance, while organization support, information quality, and perceived ease of use were not significant in the regression analysis. The findings indicate perceived usefulness of intranet use requires focus in order to improve communications in restaurant franchise systems.


2021 ◽  
Vol 5 (4) ◽  
pp. 649-658
Author(s):  
Putu Laksmita Dewi Rahmayanti ◽  
I Gusti Ngurah Jaya Agung Widagda ◽  
Ni Nyoman Kerti Yasa ◽  
I Gusti Ayu Ketut Giantari ◽  
Martaleni Martaleni ◽  
...  

The purpose of this study is to determine the factors influencing continuous usage intention of E-Wallet in Denpasar City with integrating the Technology Acceptance Model (TAM) And Theory of Reasoned Action (TRA). This study applied a structural equation model analysis with 140 samples collected from E-Wallet users in Denpasar City. The results show that all three determinants of E-Wallet continuous usage intention, including perceived usefulness, perceived ease of use, and attitude. Recommendations are provided for E-Wallet providers to improve their user continuous usage intention in Denpasar City.


2019 ◽  
Vol 1 (1) ◽  
pp. 61-72
Author(s):  
Eko Setiawan ◽  
Darius Antoni ◽  
Ahmad Haidar Mirza

Technology Acceptance Model (TAM) dan Webqual merupakan teori penerimaan  teknologi yang digunakan dalam penelitian ini. Terdapat lima konstruk yang  digunakan dan merupakan gabungan dari konstruk-konstruk asli yang terdapat dalam TAM dan Webqual. Kelima konstruk tersebut adalah kemudahan pengguna persepsi (perceived ease of use / PEOU), kegunaan persepsi (perceived  usefulness / PU), kualitas interaksi layanan  (Service Interaction Quality of Website/ Web-SQ), kualitas informasi (Information Quality of Website/ Web-IQ), dan minat perilaku menggunakan teknologi (behavioral intention to use / BIUS). Model gabungan ini selanjutnya digunakan untuk meneliti sistem ujian online berbayar dengan studi kasus qualitiva.id. Penelitian ini selanjutnya akan menjelaskan tentang penerimaan sistem ujian online berbayar  pada pelajar, mahasiswa dan masyarakat umum. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian eksplanatori dengan teknik analisis data menggunakan pendekatan PLS. Data diperoleh dari responden yang merupakan siswa LKP PalComTech Palembang dengan menyebarkan kuesioner tertutup. Terdapat 142 sampel penelitian yang dianalisis menggunakan metode PLS dengan software smartPLS. Berdasarkan hasil analisis data diperoleh hasil sebagai berikut: (1) Konstruk PEOU mempengaruhi konstruk AT; (2) Konstruk PU mempengaruhi konstruk AT; (3) Konstruk AT pengaruh terhadap konstruk BIUS; (4) Konstruk Web-SQ  tidak memiliki  pengaruh  terhadap  konstruk BIUS;  (5)  Konstruk Web-IQ mempengaruhi konstruk BIUS; dan (6) Konstruk BIUS tidak memiliki pengaruh terhadap konstruk BV;. Selain itu koefisien variabel laten PU terhadap AT memiliki nilai paling besar diantara nilai koefisien variabel laten pada model hubungan antar konstruk lainnya


Author(s):  
T. Ramayah ◽  
Simona Popa ◽  
Norazah M. Suki

The purpose of this paper is to test and compare two models, which have been popularly used for explaining how users come to accept and use a technology and their behavioral intention. The Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) is used to analyze customer intention to buy online. By sampling 102 online potential customers in Malaysia, findings indicate that the TRA and TAM are valid models in the prediction of the intention to buy online. Attitude, subjective norm, perceived usefulness and perceived ease of use were found to be positively related to purchase intention, with attitude being the more influential predictor. TRA was found to be a better predictor in comparison to the TAM. The main conclusions of this research can be valuable to organizations that sell their products on the Internet.


2021 ◽  
Vol 13 (11) ◽  
pp. 6201
Author(s):  
Baqar Ali Zardari ◽  
Zahid Hussain ◽  
Aijaz Ahmed Arain ◽  
Wajid H. Rizvi ◽  
Muhammad Saleem Vighio

E-learning is a convenient way of learning through a portal. E-learning is being increasingly adopted in the world; however, the factors that influence the intention of users for accepting the e-learning technology have not been sufficiently explored, particularly in developing countries. Although many e-learning acceptance models do exist, the research on a user experience (UX)-based e-learning acceptance model is still lacking. As UX is one of the crucial factors for the acceptance of an e-learning portal, this research study aims to develop and validate a UX-based e-learning acceptance framework for sustainable higher education. In this connection, a web-based responsive e-learning portal for university students has been developed. The portal can be accessed from anywhere, at any time, and on any device, making the learning sustainable. The UX-based e-learning acceptance framework is developed by integrating the selected constructs of a widely accepted UX model, technology acceptance model (TAM), and four well-known constructs from various technology acceptance models. The constructs are appeal, pleasure, satisfaction, perceived ease of use, perceived usefulness, information quality, self-efficacy, social influence, benefits, and behavioral intention, which can predict the intentions of the students for acceptance of the e-learning portal. The data were collected from 650 university students using online and manual questionnaires. After data screening, 513 valid responses were further analyzed using structural equation modeling. According to the results, the framework fits the data well. The constructs satisfaction, perceived ease of use, perceived usefulness, information quality, self-efficacy, social influence, and benefits have a statistically significant effect on the behavioral intention of the students regarding the acceptance of the e-learning portal. The construct perceived ease of use has a statistical significant impact on perceived usefulness and pleasure. The construct appeal has a statistical significant impact on pleasure and satisfaction. Similarly, the construct pleasure has also a positive statistical significant impact on satisfaction. This research study contributes to the e-learning acceptance models by developing and validating the UX-based e-learning acceptance framework for sustainable higher education. The framework provides important insights for the acceptance of university based e-learning portals in the context of developing countries.


10.28945/3334 ◽  
2009 ◽  
Author(s):  
Terry Smith ◽  
Richard Spiers

Numerous studies have examined and predicted the usage of e-commerce Web sites using the Technology Acceptance Model and its primary constructs of perceived usefulness and perceived ease of use. Smith (2008) conducted an empirical study of four e-commerce Web sites with participation from a unique and often understudied segment of the population - the senior generation. In addition, he called for additional research on the same e-commerce Web sites with participants from today's student population, a generation that has grown up with computers and the Internet. During the Spring 2008 semester, the authors duplicated Smith's research and conducted a field experiment with a purposeful sample of students enrolled in four courses in the School of Information Technology at Macon State College. Consistent with the conclusion by Smith, of significant worth is the test of the robustness of the Technology Acceptance Model (TAM) when applied to e-commerce adoption by both the senior generation and the net generation. The model’s predictive and explanatory capabilities still hold true. This is the only study we know of that compares two generations and their perceptions of e-commerce Web sites.


Author(s):  
Ebru Polat ◽  
Nuri Basoglu ◽  
Tugrul Daim

User Interfaces act as the interaction layer between human and computer and have an important role in system adoption. According to technology acceptance model, acceptance of a system is explained as a function of perceived usefulness and perceived ease of use. Since there are several external variables that have an impact on those variables, the content and interface design of every single application should be addressed specifically to enhance users’ intention to use the system. Adding adaptive features into systems may be one of the approaches to address this phenomenon. This paper identifies external variables including adaptive behavior impacting acceptance of a mobile reservation system through implementation of two prototypes.


Author(s):  
Ebru Polat ◽  
Nuri Basoglu ◽  
Tugrul Daim

User Interfaces act as the interaction layer between human and computer and have an important role in system adoption. According to technology acceptance model, acceptance of a system is explained as a function of perceived usefulness and perceived ease of use. Since there are several external variables that have an impact on those variables, the content and interface design of every single application should be addressed specifically to enhance users’ intention to use the system. Adding adaptive features into systems may be one of the approaches to address this phenomenon. This paper identifies external variables including adaptive behavior impacting acceptance of a mobile reservation system through implementation of two prototypes.


2020 ◽  
Vol 16 (2) ◽  
pp. 436-458
Author(s):  
Mainatul Ilmi ◽  
Fetri Setyo Liyundira ◽  
Afria Rachmawati ◽  
Deni Juliasari ◽  
Palupi Habsari

The article tellsabout model of technology acceptance. A system used by the end user necessary to test whether the system effectively and efficiently can be applied by user. Technology Acceptance Model (TAM) adopted the Theory of Reasoned Action (TRA) that is widely used to predict the acceptance and usefulness of the system information. TAM usesa comparison between the Theory of Reasoned Action (TRA) and the Theory of Planned Behavior (TPB). TAM is designed to predict the acceptance or use of information systems by usersand profit for a job. An acceptance of the theory of information systems began to be implemented in Indonesia from 2004 until today, which adopts the model proposed Davis et al in 1989. The theory was apparently accepted by the public to assess the acceptance of a system by the user based on its core construct perceived Ease of Use (PEOU) and perceived usefulness (PU). In Indonesia some researchers are implementing TAM 1989 at different locations, in various sectors as well as the time and different situations by using several different methods of analysis in each study. A significant result of variables in TAM lead this theory can be applied further in other information systems in Indonesia in addition to that already done the research for TAM is very easyto apply and be accepted by the public in a variety of sectors, namely in the public sector, business or private. Keywords: Technology Acceptance Model (TAM), perceived Ease of Use, perceived usefulness, system information


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