Examining Online Purchase Intentions in B2C E-Commerce

2010 ◽  
pp. 217-234
Author(s):  
C. Ranganathan ◽  
Sanjeev Jha
Keyword(s):  
Self Efficacy ◽  
Web Site ◽  
Online Shopping ◽  
Site Quality ◽  
Purchase Intent ◽  
Online Consumer Behavior ◽  
Online Purchase ◽  
Shopping Experience ◽  
Using Data ◽  
Online Shopping Behavior

Research on online shopping has taken three broad and divergent approaches viz, human-computer interaction, behavioral, and consumerist approaches to examine online consumer behavior. Assimilating these three approaches, this study proposes an integrated model of online shopping behavior, with four major antecedents influencing online purchase intent: Web site quality, customer concerns in online shopping, self-efficacy, and past online shopping experience. These antecedents were modeled as second-order constructs with subsuming first-order constituent factors. The model was tested using data from a questionnaire survey of 214 online shoppers. Statistical analyses using structural equation modeling was used to validate the model, and identify the relative importance of the key antecedents to online purchase intent. Past online shopping experience was found to have the strongest association with online purchase intent, followed by customer concerns, Web site quality, and computer self efficacy. The findings and their implications are discussed.

Examining Online Purchase Intentions in B2C E-Commerce

2011 ◽  
pp. 213-230
Author(s):  
C. Ranganathan
Keyword(s):  
Self Efficacy ◽  
Web Site ◽  
Online Shopping ◽  
Site Quality ◽  
Purchase Intent ◽  
Online Consumer Behavior ◽  
Online Purchase ◽  
Shopping Experience ◽  
Using Data ◽  
Online Shopping Behavior

Research on online shopping has taken three broad and divergent approaches viz, human-computer interaction, behavioral, and consumerist approaches to examine online consumer behavior. Assimilating these three approaches, this study proposes an integrated model of online shopping behavior, with four major antecedents influencing online purchase intent: Web site quality, customer concerns in online shopping, self-efficacy, and past online shopping experience. These antecedents were modeled as second-order constructs with subsuming first-order constituent factors. The model was tested using data from a questionnaire survey of 214 online shoppers. Statistical analyses using structural equation modeling was used to validate the model, and identify the relative importance of the key antecedents to online purchase intent. Past online shopping experience was found to have the strongest association with online purchase intent, followed by customer concerns, Web site quality, and computer self efficacy. The findings and their implications are discussed.

The Impact of E-Retail Environment Characteristics on E-Satisfaction and Purchase Intent

2011 ◽  
Vol 2 (3) ◽  
pp. 1-19 ◽  
Author(s):  
Jung-Hwan Kim ◽  
Minjeong Kim ◽  
Jay Kandampully
Keyword(s):  
Purchase Intent ◽  
Retail Environment ◽  
Consumer Responses ◽  
Mediating Role ◽  
Online Purchase ◽  
Key Characteristics ◽  
Shopping Experience ◽  
Key Dimensions ◽  
Entertainment Value ◽  
The Impact

The purpose of this research is to determine the key dimensions of e-retail environment characteristics which affect consumer e-satisfaction and purchase intent and to examine the mediating role of e-satisfaction and the moderating effects of consumers’ previous e-shopping experience on the relationship between e-retail environment characteristics and consumer responses. The study focused on young adults ranging in age from 18 to 25. The results showed that convenience, customization, security/privacy, web appearance and entertainment value were the key characteristics of e-retail environment impacting e-satisfaction. E-satisfaction fully mediated the effects of e-retail environment characteristics on online purchase intent. Prior e-shopping experience was found to moderate the relationships among the key dimensions of e-retail environment, e-satisfaction, and e-purchase intent. The findings of this study add to the existing literature on e-service quality by focusing on e-retail environment characteristics beyond products and prices, and further by providing e-retailers with practical implications as to how they can improve their website environments for successful e-retailing business.

How logistics capabilities offered by retailers influence millennials’ online purchasing attitudes and intentions

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jason M. Riley ◽  
Richard Klein
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Reasoned Action ◽  
Explanatory Power ◽  
Online Reviews ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Online Purchase ◽  
Online Shopping Behavior

Purpose The purpose of this study is to understand consumers’ use of online retail channels. This study examines how tracking capabilities, delivery speed, trust, logistics carriers’ reputation, people important to the consumer and online reviews influence Millennials’ online purchasing attitudes and intentions. Design/methodology/approach A survey was administered to 321 Millennials. Subsequently, it was used to test both direct and indirect hypotheses using structural equation modeling techniques. Findings The study determined that tracking capabilities, trust, people important to the consumer and online reviews directly influence online purchase attitude and by extension intention formation. The results also revealed that logistics carrier reputation moderates the trust to online purchase attitude linkage. Research limitations/implications This work improves the explanatory power of the theory of reasoned action by linking logistics factors to online shopping behavior. Further, it provides insight into the moderating influence of logistics carriers’ reputation. Practical implications For retailers, the results provide information on how to better develop ecommerce service offerings. By providing information about logistics services and capabilities during the ecommerce transaction, retailers can improve the chance that consumers will complete online purchases. Originality/value This research fills a gap in the literature regarding how to influence millennial consumers. Moreover, findings strengthen the understanding of online-purchasing attitudes and intentions formation, important to retailers developing new online shopping platforms and technologies.

scholarly journals AWARENESS AND ATTITUDES OF CONSUMERS IN USING INTERNET FOR ONLINE PURCHASE

2016 ◽  
Vol 4 (9(SE)) ◽  
pp. 26-36
Author(s):  
R.Anantha Laxmi ◽  
ArunSarath Kumar
Keyword(s):  
Online Shopping ◽  
Shopping Behavior ◽  
Primary Data ◽  
The Internet ◽  
Buying Behavior ◽  
Online Purchase ◽  
Comprehensive Picture ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
Online Buying

Online shopping behavior (also called online buying behavior and Internet shopping or buying behavior) refers to the process of purchasing products or services via the Internet. E-commerce has been growing very fast because of many advantages associated with buying on internet because of lower transaction and search cost as compared to other types of shopping. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. Therefore, in this paper, the researchers have carefully analyzed the consumers’ attitude and behavior towards online shopping. This paper gives a comprehensive picture of the awareness and attitudes of consumersin using internet for online purchase. A sample size of one hundred and five respondents is selected for the research from Thoothukudi district. The study quantitatively analyses the awareness of consumers in using internet, attitudes and behaviors of the consumers in buying various products from internet, hours of using the internet and the like using primary data. Appropriate findings and suggestions are given in the paper.

The Impact of E-Retail Environment Characteristics on E-Satisfaction and Purchase Intent

2013 ◽  
pp. 160-179
Author(s):  
Jung-Hwan Kim ◽  
Minjeong Kim ◽  
Jay Kandampully
Keyword(s):  
Purchase Intent ◽  
Retail Environment ◽  
Consumer Responses ◽  
Mediating Role ◽  
Online Purchase ◽  
Key Characteristics ◽  
Shopping Experience ◽  
Key Dimensions ◽  
Entertainment Value ◽  
The Impact

The purpose of this research is to determine the key dimensions of e-retail environment characteristics which affect consumer e-satisfaction and purchase intent and to examine the mediating role of e-satisfaction and the moderating effects of consumers’ previous e-shopping experience on the relationship between e-retail environment characteristics and consumer responses. The study focused on young adults ranging in age from 18 to 25. The results showed that convenience, customization, security/privacy, web appearance and entertainment value were the key characteristics of e-retail environment impacting e-satisfaction. E-satisfaction fully mediated the effects of e-retail environment characteristics on online purchase intent. Prior e-shopping experience was found to moderate the relationships among the key dimensions of e-retail environment, e-satisfaction, and e-purchase intent. The findings of this study add to the existing literature on e-service quality by focusing on e-retail environment characteristics beyond products and prices, and further by providing e-retailers with practical implications as to how they can improve their website environments for successful e-retailing business.

A Study on E-Commerce Aspects Impacting Consumer’s Online Shopping Behavior in United Arab Emirates

2021 ◽  
Vol 18 (4) ◽  
pp. 1331-1335
Author(s):  
Anil Roy Dubey ◽  
B. Balaji
Keyword(s):  
United Arab Emirates ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Primary Data ◽  
Time Saving ◽  
Digital World ◽  
Shopping Experience ◽  
Online Shopping Behavior ◽  
Online Shops ◽  
Rapid Shift

In the digital world, it’s somewhat difficult to manage the expectations of the present customers especially E-Commerce Shoppers who are often challenging and pushed to keep up with what is anticipated to them. Numerous E-shoppers are under pressure to locate and approach to convey an offline in-store ride to the online store ride of higher level interaction with their customers. Experts have cited that all kinds of powers are clearly in the fingers of customers and that their never ever change their behaviors, this leads to force them to approach various online shops portals to adapt. Online shopping comes to be greatly empowered, the E-shoppers expectations from retailers to vendors and are developing a rapid shift in their behavior with an emphasis on pace and convenience. Shopper’s interest spans have become shorter, with 50 percent of shoppers leaping from one retailer website to another, earlier they making an enduring purchase. In addition, greater than eighty percent of shoppers are taking their shopping experience in both online as well as offline. A retailer’s internet site is one of the key places where customers go to search about their dream product’s records and pricing. The demand for the quick shipping of products purchased and handy services, such as click on online and collect in store, as properly as seamless returns have led to groups developing easy, no-fuss fee options. Research indicates that primary shops will continue to offer higher approaches to gather products purchased online from their stores, as a way of appealing to customers and supplying larger convenience. Based on these prevailing conditions a study was performed on E-Commerce components impacting consumer’s online purchasing conducted on the United Arab Emirates (UAE). Major portions of primary data collection were done via the questionnaires method and by means of emails in two predominant cities of UAE (Sharjah, Abu Dhabi). Cost, time saving (shipping), maintaining customers private details in a secured manner and comfort while do shopping were recognized as vital elements and this leads to assured buying conduct of online shopping. The www is to remodel in the region of populace where communal networked group impact and leads to online shopping.

Study on Group Differences of Online Shopping Based on Data Mining

2015 ◽  
Vol 713-715 ◽  
pp. 2482-2485
Author(s):  
Yang Zhao ◽  
Lin Wang
Keyword(s):  
Data Mining ◽  
Online Shopping ◽  
Implementation Intentions ◽  
Large Data ◽  
Implementation Intention ◽  
Mobile Internet ◽  
Shopping Behavior ◽  
Group Differences ◽  
Using Data ◽  
Online Shopping Behavior

In the face of complex problems of implementation intentions predict the online shopping behavior, we conducted a preliminary exploration of group differences intention on the online shopping behavior using data mining method. The research results show, different types of temperament, personality, gender and living area in online shopping experience and behavior intention have common characteristics of groups, and different groups have obvious difference in online shopping behavior . Finally, this paper combined with large data and the mobile Internet era characteristic, put forward to large data comprehensive online shopping search behavior index, O2O business model as the foundation, the prospect of research on the construction of implementation intention theory of online shopping behavior.

The impact of web site quality on flow‐related online shopping behaviors in C2C e‐marketplaces

2013 ◽  
Vol 23 (5) ◽  
pp. 364-387 ◽  
Author(s):  
Qingji Fan ◽  
Jeoung Yul Lee ◽  
Joong In Kim
Keyword(s):  
Web Site ◽  
Online Shopping ◽  
Site Quality ◽  
The Impact

scholarly journals How Social Ties Influence Customers’ Involvement and Online Purchase Intentions

2020 ◽  
Vol 16 (3) ◽  
pp. 395-408
Author(s):  
Liang Ma ◽  
Xin Zhang ◽  
Xiaoyan Ding ◽  
Gaoshan Wang
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Social Ties ◽  
Underlying Mechanism ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Customer Involvement ◽  
Online Purchase ◽  
Shopping Experience ◽  
Positive Effect

A major challenge confronting online retailers is that of stimulating consumer online purchase intention. Many studies have explored the factors that affect consumer purchase behavior; however, few have described the underlying mechanism that links the online shopping experience to social ties and the effect of their strength on purchase intentions. This study adapted the stimuli–organism–response (S–O–R) model to analyze the effects of the online shopping experience on customer involvement and online purchase intention under conditions of weak and strong social ties. Two quasi-experiments were conducted to test the research model and hypotheses. The results showed that online shopping experience had a positive effect on customer involvement, and this involvement in turn had a positive effect on online purchase intention in the strong-tie group and the weak-tie group. Cognitive and affective involvement played partial mediating roles between the online shopping experience and online purchase intention in the weak-ties group and full mediating roles in the strong-ties group. The effects of online shopping experience on customer involvement and online purchase intention differed between the two tie strength groups. The implications of these findings for researchers and practitioners are discussed.

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