Complementary Role of Website in Business Model Development

2011 ◽  
pp. 136-154
Author(s):  
Olli Kuivalainen
Keyword(s):  
Business Model ◽  
Web Site ◽  
Network Effects ◽  
Model Development ◽  
Virtual Community ◽  
Discussion Forums ◽  
Community Activities ◽  
Complementary Role ◽  
The Web

The aim of this chapter is to provide a holistic exploration of the development of the business model of a magazine Web site, and of the factors behind its success. The discussion is based on an explorative case study of a successful Finnish magazine publisher and its Web site. We use triangulated data (interviews, observation, statistical data, customer feedback, and newspaper articles) to describe and analyze the development of the Web site and the subsequent changes in the e-business model of the magazine from the Web site foundation in 1998 to the situation in fall 2004. Our case illustrates that a magazine’s Web site is linked to all of its functions (editorial, circulation, and advertising), and to the business-model elements that are vital to its success. We suggest that the discussion forums in question (one type of virtual community) benefited from the positive feedback that resulted in positive network effects, and led to the adoption of the service. Moreover, community activities have enhanced customer loyalty and added a more lifelike dimension to the magazine concept. As such, the Web site now complements rather than substitutes the print magazine. Interestingly, although it does not independently fulfill the requirements of a successful business model (cf. e.g., Magretta, 2002), it enhances the customer experience and adds new dimensions to the magazine’s business model.

An Online Success Story

2009 ◽  
pp. 1236-1253
Author(s):  
Olli Kuivalainen ◽  
Hanna-Kaisa Ellonen ◽  
Liisa-Maija Sainio
Keyword(s):  
Business Model ◽  
Positive Feedback ◽  
Web Site ◽  
Network Effects ◽  
Virtual Community ◽  
Discussion Forums ◽  
Community Activities ◽  
Customer Feedback ◽  
The Web

The aim of this article is to provide a holistic exploration of the development of the business model of a magazine Web site, and of the factors behind its success. The discussion is based on an explorative case study of a successful Finnish magazine publisher and its Web site. We use triangulated data (interviews, observation, statistical data, customer feedback, newspaper articles) to describe and analyze the development of the Web site and the subsequent changes in the e-business model of the magazine from the Web site foundation in 1998 to the situation in fall 2004. Our case illustrates that a magazine’s Web site is linked to all of its functions (editorial, circulation, and advertising), and to the business-model elements that are vital to its success. We suggest that the discussion forums in question, one type of virtual community, benefited from the positive feedback that resulted in positive network effects, and led to the adoption of the service. Moreover, community activities have enhanced customer loyalty and added a more lifelike dimension to the magazine concept. As such, the Web site now complements rather than substitutes the print magazine. Interestingly, although it does not independently fulfill the requirements of a successful business model (e.g., Magretta, 2002), it enhances the customer experience and adds new dimensions to the magazine’s business model.

ASPECTS IN BUILDING A COMPANY WEB-SITE AND ITS ROLE FOR THE DEVELOPMENT OF BUSINESS

2018 ◽  
pp. 117-124
Author(s):  
Petar Halachev ◽  
Victoria Radeva ◽  
Albena Nikiforova ◽  
Miglena Veneva
Keyword(s):  
Life Cycle ◽  
Web Site ◽  
The Internet ◽  
A Company ◽  
The Web ◽  
Design Construction ◽  
Made In ◽  
Site Types

This report is dedicated to the role of the web site as an important tool for presenting business on the Internet. Classification of site types has been made in terms of their application in the business and the types of structures in their construction. The Models of the Life Cycle for designing business websites are analyzed and are outlined their strengths and weaknesses. The stages in the design, construction, commissioning, and maintenance of a business website are distinguished and the activities and requirements of each stage are specified.

Increasing Research Students' Engagement through Virtual Communities

2015 ◽  
pp. 50-75
Author(s):  
Maria Limniou ◽  
Clare Holdcroft ◽  
Paul S. Holmes
Keyword(s):  
Learning Environment ◽  
Learning Environments ◽  
Virtual Communities ◽  
Virtual Community ◽  
Virtual Learning Environment ◽  
Discussion Forums ◽  
Technical Issues ◽  
Research Students ◽  
Geographical Space

This chapter describes important issues regarding research students' participation in a virtual community. Within a virtual community, university staff can communicate with research students without geographical/space constraints, and research students can exchange views, materials, and experience with their peers and/or academics in a flexible learning environment. Students' participation in virtual communities is mainly based on socio-emotional and informational motivations. Initially, this chapter describes the conditions of research in a traditional environment and the role of students and academics in it, along with the role of pedagogical and psychological aspects in virtual communities. Examples from a university virtual community developed in a Virtual Learning Environment and a Facebook™ closed group are presented. Apart from discussion forums, blended learning activities also increase students' engagement in virtual communities. Technical issues and difficulties based on different learning environments and university members' experience and familiarity with technology are highlighted and discussed.

The Role of Business Model Development in the Ex-Post Creation of Online Entrepreneurial Opportunity

2017 ◽  
pp. 818-842
Author(s):  
İpek Koçoğlu ◽  
Ali E. Akgun ◽  
Halit Keskin
Keyword(s):  
Business Model ◽  
Model Development ◽  
Real Life ◽  
Social Infrastructure ◽  
Entrepreneurial Opportunity ◽  
Ex Post ◽  
The Creation ◽  
Online Entrepreneurs ◽  
Business Model Development

This research aims to tap into the largely opaque origins of opportunities in the online context by exploring the role of business model development as a key for the creation and configuration of the mental and social infrastructure necessary for the emergence of online entrepreneurial opportunity. Tracing the sources of online entrepreneurial opportunity reveals that successful online entrepreneurs claim to proactively manage their environment in terms of unfolding actions which result in the enactment and creation of entrepreneurial opportunities. Based on this real life contention and the emerging view of entrepreneurial opportunity, this chapter aims to achieve a deeper understanding on the creation of online opportunities through a quantitative study empirically testing the link between business model development and online entrepreneurial opportunity as creation in order to shed light on how business model generation shapes the way entrepreneurs socially co-create opportunities in the online context.

scholarly journals ROLE OF COLORS IN DESIGN WEB BANNER ADVERTISING: IN THE CONTEXT OF ETHNIC APPAREL

2014 ◽  
Vol 2 (3SE) ◽  
pp. 1-4
Author(s):  
Ankita Majumdar
Keyword(s):  
Brand Equity ◽  
Web Site ◽  
Internet Advertising ◽  
Brand Awareness ◽  
Main Form ◽  
Banner Ads ◽  
The World ◽  
The Right ◽  
The Web

Since the first banner ad spanned the top of the Hot Wired web site in 1994, and internet advertising expenditures have seen triple digit growth to around three billion dollars per year. Although limited in size to 468 by 60 pixel, banner ads are the main form of advertising on the web and today’s scenario it is one of the most prolific form of marketing used in online world. All companies use them in one form or another because they are an affordable, measurable and effective medium to increase Brand awareness and Brand equity. The web is a colorful place, and there is a lot that can be accomplished by using color in the right way, at the right time, with the right audience, and for the right purpose. Therefore it turns out that color is one of the most exciting things in the world.

scholarly journals The Role of Business Models in Developing Business Networks

2011 ◽  
pp. 221-231 ◽  
Author(s):  
Jukka Heikkila ◽  
Marikka Heikkila ◽  
Markku Tinnila
Keyword(s):  
Business Model ◽  
Large Scale ◽  
Business Models ◽  
Model Development ◽  
Customer Relationship ◽  
Business Networks ◽  
Geographical Distances ◽  
Business Model Development

Business models have received a substantial amount of interest recently. Also, various research studies have discussed business models, especially in the context of a single company operating in mass markets. Unfortunately, these models often are not applicable for complex products or services that build on long-term knowledge about customer tastes, facilities, and skills. Especially on global markets, the asset specificity and vast geographical distances make it difficult for any single company to provide this kind of service cost-efficiently on a large scale. Instead, it calls for cooperation among multiple firms. Creation of a joint business model for a collaborative network is a necessary means by which companies can coordinate cooperation in practice. The CSOFT metamodel proposed in this chapter provides guidance for joint business model development by emphasizing customer relationship and adjustment processes needed within the network.

Voter Information Web Sites

2011 ◽  
pp. 1623-1628
Author(s):  
A. Edwards
Keyword(s):  
Web Sites ◽  
Information Seeking ◽  
Web Site ◽  
Future Trends ◽  
Discussion Forums ◽  
Design Features ◽  
Site Design ◽  
Voter Information ◽  
Voting Decisions ◽  
The Web

Several election studies observe that considerations regarding issues and policies have been gaining weight in voting decisions in Western countries, at the expense of previously existing class or partisan alignments (Denver, 2003). This development may imply that voters show more information-seeking behaviour. In the 1990s, various Web sites have emerged that are designed to support the voters in this job. These voter information Web sites are nonpartisan Web sites that provide the users with information on the election promises, issue positions or past performance of political parties or individual candidates. The term Web site should be understood as including various Internet-based resources and facilities, such as databases, decision-support systems, and discussion forums. In this article, we address the question what these voter information Web sites may offer in terms of their potential of enhancing the quality of voting decisions. The core of this exposition will centre on the Web site design features and on how the voters make use of the Web sites. In the next section, we will highlight the distinction between prospective and retrospective Web sites. The section titled “Voter Information Web Sites” provides an overview of the main design features of voter information Web sites. Some examples of prospective and retrospective Web sites will be discussed. In the Future Trends section, we point toward some future trends. Finally, a tentative assessment will be given of the significance of voter information Web sites for enhancing the functioning of representative democracy.

Increasing Research Students' Engagement through Virtual Communities

2016 ◽  
pp. 1173-1198
Author(s):  
Maria Limniou ◽  
Clare Holdcroft ◽  
Paul S. Holmes
Keyword(s):  
Learning Environment ◽  
Learning Environments ◽  
Virtual Communities ◽  
Virtual Community ◽  
Virtual Learning Environment ◽  
Discussion Forums ◽  
Technical Issues ◽  
Research Students ◽  
Geographical Space

This chapter describes important issues regarding research students' participation in a virtual community. Within a virtual community, university staff can communicate with research students without geographical/space constraints, and research students can exchange views, materials, and experience with their peers and/or academics in a flexible learning environment. Students' participation in virtual communities is mainly based on socio-emotional and informational motivations. Initially, this chapter describes the conditions of research in a traditional environment and the role of students and academics in it, along with the role of pedagogical and psychological aspects in virtual communities. Examples from a university virtual community developed in a Virtual Learning Environment and a Facebook™ closed group are presented. Apart from discussion forums, blended learning activities also increase students' engagement in virtual communities. Technical issues and difficulties based on different learning environments and university members' experience and familiarity with technology are highlighted and discussed.

Using a Course Web Site to Enhance Traditional Lecture Style Courses

2000 ◽  
pp. 293-306
Author(s):  
Ross A. Malaga
Keyword(s):  
World Wide Web ◽  
Student Performance ◽  
Web Sites ◽  
Web Site ◽  
World Wide ◽  
Traditional Lecture ◽  
The World ◽  
Oriented Approach ◽  
The Web

This chapter examines the role of the World Wide Web in traditional lecture based courses. It details a student oriented approach to the development and maintenance of course Web sites. An experiment was conducted in order to determine if use of a course Web site improves student performance. The surprising results, that students in certain sections did not use the site at all, are analyzed. It was concluded that using the Web in class and making Web assignments part of student’s graded work may impact use of a course Web site.

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