scholarly journals ROLE OF COLORS IN DESIGN WEB BANNER ADVERTISING: IN THE CONTEXT OF ETHNIC APPAREL

2014 ◽  
Vol 2 (3SE) ◽  
pp. 1-4
Author(s):  
Ankita Majumdar
Keyword(s):  
Brand Equity ◽  
Web Site ◽  
Internet Advertising ◽  
Brand Awareness ◽  
Main Form ◽  
Banner Ads ◽  
The World ◽  
The Right ◽  
The Web

Since the first banner ad spanned the top of the Hot Wired web site in 1994, and internet advertising expenditures have seen triple digit growth to around three billion dollars per year. Although limited in size to 468 by 60 pixel, banner ads are the main form of advertising on the web and today’s scenario it is one of the most prolific form of marketing used in online world. All companies use them in one form or another because they are an affordable, measurable and effective medium to increase Brand awareness and Brand equity. The web is a colorful place, and there is a lot that can be accomplished by using color in the right way, at the right time, with the right audience, and for the right purpose. Therefore it turns out that color is one of the most exciting things in the world.

Using a Course Web Site to Enhance Traditional Lecture Style Courses

2000 ◽  
pp. 293-306
Author(s):  
Ross A. Malaga
Keyword(s):  
World Wide Web ◽  
Student Performance ◽  
Web Sites ◽  
Web Site ◽  
World Wide ◽  
Traditional Lecture ◽  
The World ◽  
Oriented Approach ◽  
The Web

This chapter examines the role of the World Wide Web in traditional lecture based courses. It details a student oriented approach to the development and maintenance of course Web sites. An experiment was conducted in order to determine if use of a course Web site improves student performance. The surprising results, that students in certain sections did not use the site at all, are analyzed. It was concluded that using the Web in class and making Web assignments part of student’s graded work may impact use of a course Web site.

ASPECTS IN BUILDING A COMPANY WEB-SITE AND ITS ROLE FOR THE DEVELOPMENT OF BUSINESS

2018 ◽  
pp. 117-124
Author(s):  
Petar Halachev ◽  
Victoria Radeva ◽  
Albena Nikiforova ◽  
Miglena Veneva
Keyword(s):  
Life Cycle ◽  
Web Site ◽  
The Internet ◽  
A Company ◽  
The Web ◽  
Design Construction ◽  
Made In ◽  
Site Types

This report is dedicated to the role of the web site as an important tool for presenting business on the Internet. Classification of site types has been made in terms of their application in the business and the types of structures in their construction. The Models of the Life Cycle for designing business websites are analyzed and are outlined their strengths and weaknesses. The stages in the design, construction, commissioning, and maintenance of a business website are distinguished and the activities and requirements of each stage are specified.

scholarly journals Big hitting collectors make massive and disproportionate contribution to the discovery of plant species

2012 ◽  
Vol 279 (1736) ◽  
pp. 2269-2274 ◽  
Author(s):  
Daniel P. Bebber ◽  
Mark A. Carine ◽  
Gerrit Davidse ◽  
David J. Harris ◽  
Elspeth M. Haston ◽  
...  
Keyword(s):  
Plant Species ◽  
Biological Diversity ◽  
High Rate ◽  
Type Specimens ◽  
Fundamental Goal ◽  
The World ◽  
Plant Families ◽  
The Right ◽  
Geographical Locations

Discovering biological diversity is a fundamental goal—made urgent by the alarmingly high rate of extinction. We have compiled information from more than 100 000 type specimens to quantify the role of collectors in the discovery of plant diversity. Our results show that more than half of all type specimens were collected by less than 2 per cent of collectors. This highly skewed pattern has persisted through time. We demonstrate that a number of attributes are associated with prolific plant collectors: a long career with increasing productivity and experience in several countries and plant families. These results imply that funding a small number of expert plant collectors in the right geographical locations should be an important element in any effective strategy to find undiscovered plant species and complete the inventory of the world flora.

World Order after Caucasian War

2010 ◽  
pp. 11-17
Author(s):  
V. Sheinis
Keyword(s):  
World Order ◽  
Double Standard ◽  
Self Determination ◽  
Policy Choice ◽  
International Policy ◽  
The World ◽  
The Right ◽  
Supranational Institutions ◽  
The U.S

The world order based on Yalta and Potsdam decisions as well as on two nuclear superpowers infighting has filed as a history. What is coming up to take its place? A correlation between power and law in international policy, national sovereignty and supranational institutions, territorial integrity of states and the right of nations to self-determination, bloc infighting atavisms, so called "double standard" and international interventions – these are critical debating points that the author develops his own approach to. The role of the U.S. in world policy, and the foreign policy choice of Russia are also examined.

The World of Podcasting, Screencasting, Blogging, and Videoblogging

2009 ◽  
pp. 1573-1579
Author(s):  
Kevin Curran
Keyword(s):  
Programming Languages ◽  
Web Site ◽  
New Paradigm ◽  
Daily News ◽  
Personal Lives ◽  
Computer Screen ◽  
Audio Narration ◽  
The World ◽  
Web Feed ◽  
The Web

A podcast is a Web feed containing audio or video files which is then placed on the Internet for anyone to download. What makes the podcast distinct from traditional media like broadcasting and streaming is that the podcast file will arrive in archived form. A Screencast is a digital recording of computer screen output, which contains audio narration. Screencasts are useful for demonstrating simple and complicated new software to others. It is a neat way to show off work, report bugs, and show how a task can be accomplished. Screencasting is a term for recording a movie of a computer screen to a file that others can view. Screencasts are mostly used for tutorials, overview/ tours, reviews, and demonstrations. Screencasts may also be used as a way to enhance regular movie files. A Weblog, or blog, is a Web site were the owner or user of the Web site posts messages on it so that others can log on and read them. Blogs often focus on one subject, for example, if the blogger is a computer programmer, then the topic of his messages is mainly related to programming languages. However, many are using the blogs as online diaries where they post messages describing their daily news or how they feel about certain subjects. Videoblogging is a new form of blogging, which includes posting videos on the Web. It is a new paradigm for people to place aspects of their personal lives on the Web. Videoblogging is rising in popularity partially due to the release of the Video iPod and the availability of videoblogs on iTunes. So this means that with the recent boom in iPod sales, they will see this one as the most updated one and this will also hit the computer industry by storm. The rest of this article examines the new phenomenon of podcasting, screencasting, blogging, and videoblogging.

Designing Resources for IWBs

2010 ◽  
pp. 53-68
Author(s):  
Byron Russell
Keyword(s):  
Publishing House ◽  
Digital Publishing ◽  
Interactive Whiteboard ◽  
Management Of Change ◽  
Commercial Publisher ◽  
Publishing Strategy ◽  
The Right ◽  
The Web ◽  
Creative Production

The following chapter will be of interest to all those involved in creating resources for the Interactive Whiteboard with a view to commercial publication, either via an established publishing house or via the web as an open resource. It will also inform those who are already involved in digital publishing or who are considering implementing a digital publishing strategy. It is not aimed at providing solutions, but at stimulating publishers and authors to ask the right questions and to consider the management of change that may be required within their company. The chapter will look at the challenge from organizational, creative, production and commercial standpoints. It will conclude with an examination of the emerging role of the teacher as an IWB materials writer, and how new paradigms are emerging which may increasingly mesh the parts played by the practicing user and the commercial publisher of IWB resources.

Holism: mental and semantic

2018 ◽  
Author(s):  
Ned Block
Keyword(s):  
Kinetic Energy ◽  
Real Difference ◽  
Theoretical Terms ◽  
Inferential Role ◽  
The World ◽  
Energy And Momentum ◽  
Small Parts ◽  
The Web ◽  
Belief Content

Mental (or semantic) holism is the doctrine that the identity of a belief content (or the meaning of a sentence that expresses it) is determined by its place in the web of beliefs or sentences comprising a whole theory or group of theories. It can be contrasted with two other views: atomism and molecularism. Molecularism characterizes meaning and content in terms of relatively small parts of the web in a way that allows many different theories to share those parts. For example, the meaning of ‘chase’ might be said by a molecularist to be ‘try to catch’. Atomism characterizes meaning and content in terms of none of the web; it says that sentences and beliefs have meaning or content independently of their relations to other sentences or beliefs. One major motivation for holism has come from reflections on the natures of confirmation and learning. As Quine observed, claims about the world are confirmed not individually but only in conjunction with theories of which they are a part. And, typically, one cannot come to understand scientific claims without understanding a significant chunk of the theory of which they are a part. For example, in learning the Newtonian concepts of ‘force’, ‘mass’, ‘kinetic energy’ and ‘momentum’, one does not learn any definitions of these terms in terms that are understood beforehand, for there are no such definitions. Rather, these theoretical terms are all learned together in conjunction with procedures for solving problems. The major problem with holism is that it threatens to make generalization in psychology virtually impossible. If the content of any state depends on all others, it would be extremely unlikely that any two believers would ever share a state with the same content. Moreover, holism would appear to conflict with our ordinary conception of reasoning. What sentences one accepts influences what one infers. If I accept a sentence and then later reject it, I thereby change the inferential role of that sentence, so the meaning of what I accept would not be the same as the meaning of what I later reject. But then it would be difficult to understand on this view how one could rationally – or even irrationally! – change one’s mind. And agreement and translation are also problematic for much the same reason. Holists have responded (1) by proposing that we should think not in terms of ‘same/different’ meaning but in terms of a gradient of similarity of meaning, (2) by proposing ‘two-factor’ theories, or (3) by simply accepting the consequence that there is no real difference between changing meanings and changing beliefs.

scholarly journals Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis

2019 ◽  
Vol 11 (19) ◽  
pp. 5167 ◽  
Author(s):  
Khan ◽  
Yang ◽  
Shafi ◽  
Yang
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Customer Loyalty ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Confirmatory Factor ◽  
Marketing Activities ◽  
Indirect Association ◽  
The Relationship

This study analyzes the influence of apparel/clothing brand social media marketing activities (SMMAs) on brand equity and customer response in Pakistan. First, the current SMMAs are examined; then, we propose new attributes, i.e., fundamental social media marketing activities (FSMMAs) and sophisticated social media marketing activities (SSMMAs) such as interactions, sharing, and trendiness. Second, the influence of innovative components, i.e., FSMMAs and SSMMAs, are analyzed regarding brand equity and customer response toward apparel brands. A survey was conducted with a total of 406 Pakistani customers who used apparel brands, and the collected data were analyzed through confirmatory factor analysis (CFA) and Hayes PROCESS macro in SPSS. From the empirical results, we concluded that apparel brand equity (i.e., brand awareness, brand image) significantly mediates the relationship between FSMMAs and customer response (price premium willingness, customer loyalty). Moreover, it is also determined that SSMMAs moderate the indirect association of FSMMAs and customer response via brand equity.

A Proposed Template for the Evaluation of Web Design Strategies

2009 ◽  
pp. 293-317 ◽  
Author(s):  
Dimitrios Xanthidis ◽  
David Nicholas ◽  
Paris Argyrides
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Web Design ◽  
International Literature ◽  
Design Strategies ◽  
The World ◽  
The Subject ◽  
Work Done ◽  
The Web

This chapter is the result of a two years effort to design a template aiming at standardizing, as much as such a task is feasible, the evaluation of Web sites. It is the product of a few publications in international conferences and journals. A thorough review of the international literature on the subject led the authors to conclude there is a very large number of opinions, thoughts and criteria from different professionals involved, directly or indirectly, with the process of designing a good Web site. To make matters even more complicated there are a number of different terms used by various scholars, scientists and professionals around the world that often refer to similar, if not the same, attributes of a Web site. However, it seems that all these differences could boil down to a systematic approach, here called evaluation template, of 53 points that the design strategies of the Web sites should be checked against. This template was tested on a significant number (232) of Web sites of Greek companies and proved it can be used to evaluate the quality of Web sites not only by technology experts but by non-experts alike. The evaluation template, suggested here, is by no means the solution to the problem of standardizing the process of evaluating a Web site but looking at other work done on the subject worldwide it is a step ahead.

Developing Online Learning Portals in Low Bandwidth Communities

2011 ◽  
pp. 228-234
Author(s):  
Mae van der Merwe ◽  
Lorna Uden
Keyword(s):  
Relevant Information ◽  
Learning Processes ◽  
Web Based ◽  
Web Interfaces ◽  
Front End ◽  
Present Information ◽  
The World ◽  
The University ◽  
The Web

University portals are emerging all over the world. Portals have been perceived by many people as the technologies that are designed to enhance work and learning processes at university by making workflows simpler and information more readily available in a form in which it can be processed (Franklin, 2004). There are many benefits for having a portal in a university. First, the portal makes it easy for people to find university information targeted specifically at them. Instead of the user searching the Web for information, a person identifies himself or herself to the portal, and the portal brings all relevant information to that person. Secondly, the portal uses a single consistent Web-based front end to present information from a variety of back-end data sources. Although information about people is stored in many different databases at a university, the role of a portal is to put a consistent face to this information so that visitors do not have to deal with dozens of different Web interfaces to get their information. Usability is an important issue when designing the university portal. Principles from human computer interaction must be included in the design of portals.

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