The New "Space" of the University in the Digital Age

Encyclopedia of Distance Learning ◽

10.4018/978-1-59140-555-9.ch200 ◽

2011 ◽

pp. 1334-1338

Author(s):

Carl A. Raschke

Keyword(s):

Higher Education ◽

Online Learning ◽

Learning Styles ◽

Digital Age ◽

Traditional Schools ◽

Mediated Learning ◽

Face To Face ◽

Computer Mediated ◽

New Space ◽

The University

While critics of the new computer-mediated learning styles utter jeremiads about the impending apocalypse of higher education in general, technophiles argue that the changes are all salutary. In fact, some see no difference between faculty cultures and online and traditional schools (Johnstone, 2001). In the same vein, the proliferation of digital classrooms across the instructional spectrum and online learning have touched off a firestorm of controversy concerning the “effectiveness” of new computer-mediated pedagogies versus traditional face-to-face, or “presential,” instruction. Various studies have been conducted and the findings circulated (Smith, Smith, & Boone, 2000).

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Evaluation of Student Experiences in a Developed Blended Learning Course in Engineering

Proceedings of the Canadian Engineering Education Association (CEEA) ◽

10.24908/pceea.v0i0.12975 ◽

2018 ◽

Author(s):

Mohammadali Sepehri ◽

L. Francisco Vargas M. ◽

Samer Adeeb

Keyword(s):

Blended Learning ◽

Student Experiences ◽

Instructional Time ◽

Mediated Learning ◽

University Of Alberta ◽

Face To Face ◽

Student Demographics ◽

Classroom Space ◽

Computer Mediated ◽

The University

Blended learning is an instructional approach where traditional face-to-face instructional time and computer-mediated learning are combined. Higher education institutions are progressively moving towards a blended learning model because of the opportunities that blended learning offers with respect to increasing engaged inquiry in the classroom, the need to use classroom space more efficiently, as well as the need for greater flexibility in scheduling with changing student demographics. The main motivation for implementing a blended learning approach in one of the key engineering undergraduate course in the Civil and Environmental Engineering program at the University of Alberta emerged from a need to improve student engagement and satisfaction.

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E-Mail Usage in South Pacific Distance Education

Encyclopedia of Information Science and Technology, First Edition ◽

10.4018/978-1-59140-553-5.ch183 ◽

2005 ◽

pp. 1034-1039

Author(s):

Jonathan Frank ◽

Janet Toland ◽

Karen D. Schenk

Keyword(s):

Learning Styles ◽

Research Area ◽

Web Based ◽

Group Interactions ◽

Face To Face ◽

Web Based Learning ◽

Active Research ◽

The Impact ◽

E Mail ◽

Active Research Area

The impact of cultural diversity on group interactions through technology is an active research area. Current research has found that a student’s culture appears to influence online interactions with teachers and other students (Freedman & Liu, 1996). Students from Asian and Western cultures have different Web-based learning styles (Liang & McQueen, 1999), and Scandinavian students demonstrate a more restrained online presence compared to their more expressive American counterparts (Bannon, 1995). Differences were also found across cultures in online compared to face-to-face discussions (Warschauer, 1996). Student engagement, discourse, and interaction are valued highly in “western” universities. With growing internationalization of western campuses, increasing use of educational technology both on and off campus, and rising distance learning enrollments, intercultural frictions are bound to increase.

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E-Mail Usage in South Pacific Distance Education

Online and Distance Learning ◽

10.4018/978-1-59904-935-9.ch187 ◽

2011 ◽

pp. 2325-2332

Author(s):

Jonathan Frank ◽

Janet Toland ◽

Karen D. Schenk

Keyword(s):

Learning Styles ◽

Research Area ◽

Web Based ◽

Group Interactions ◽

Face To Face ◽

Web Based Learning ◽

Active Research ◽

The Impact ◽

E Mail ◽

Active Research Area

The impact of cultural diversity on group interactions through technology is an active research area. Current research has found that a student’s culture appears to influence online interactions with teachers and other students (Freedman & Liu, 1996). Students from Asian and Western cultures have different Web-based learning styles (Liang & McQueen, 1999), and Scandinavian students demonstrate a more restrained online presence compared to their more expressive American counterparts (Bannon, 1995). Differences were also found across cultures in online compared to face-to-face discussions (Warschauer, 1996). Student engagement, discourse, and interaction are valued highly in “western” universities. With growing internationalization of western campuses, increasing use of educational technology both on and off campus, and rising distance learning enrollments, intercultural frictions are bound to increase.

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CMC and E-Mentoring in Midwifery

Handbook of Research on Computer Mediated Communication ◽

10.4018/978-1-59904-863-5.ch009 ◽

2011 ◽

pp. 103-113 ◽

Cited By ~ 1

Author(s):

Sarah Stewart

Keyword(s):

New Zealand ◽

Computer Mediated Communication ◽

Geographical Isolation ◽

Mediated Communication ◽

Face To Face ◽

Mentoring Relationship ◽

Computer Mediated ◽

New Graduate ◽

Mail System ◽

E Mail

A mentoring relationship is one in which an experienced person or mentor supports a less experienced person or mentee. E-mentoring is an alternative to traditional face-to-face mentoring incorporating the use of computer-mediated communication (CMC). Currently, e-mentoring is not commonly practiced by New Zealand midwives; however there is some interest in its potential especially as it may overcome geographical isolation which increases access to mentors. This chapter will describe the experiences of one New Zealand midwife who mentored two new graduate midwives in 2006 using a secure storeand- forward e-mail system. This chapter explores how CMC was utilized to facilitate the elements of the mentor’s role as well as reports on the experiences of the mentor and mentee.

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Promoting Autonomous Language Learning in Online Environments

10.47908/9/15 ◽

2013 ◽

pp. 165-280

Author(s):

Maria De Santo ◽

Luisa Boardman

Keyword(s):

Language Learning ◽

Computer Mediated Communication ◽

Real Life ◽

Autonomous Learning ◽

Mediated Communication ◽

Face To Face ◽

Integration Of Technology ◽

Computer Mediated ◽

Wide Range ◽

The University

The Self-Access Language Centre of the University of Naples “L’Orientale” (CILA) promotes the development of autonomy in language learning, offering a wide range of technology-based resources and a language counselling service. In the last few years, to satisfy the growing need for independent language learning in our university, we have integrated autonomous learning in the SAC with online pathways and multimedia materials. We started by offering online Self-Access activities in blended courses, integrating face-to-face classroom teaching with online modules. This experiment enabled us to develop a kind of blended autonomous learning, combining a real-life SAC with online Self-Access Centres. Virtual SACs suggest a variety of language learning activities and allow learners to study a language while reflecting on their learning process. In the online SAC, language counsellors implement the language learner’s autonomy promoted in presence in the SAC, interacting with them through computer-mediated communication. In this paper we shall look at how the promotion of autonomy in language learning can be enhanced through the integration of technology-based materials and activities made available in self-access modality. Our aim is to present online resources designed to help students learn a foreign language autonomously.

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Giving Personalized Treatment

Advances in Marketing, Customer Relationship Management, and E-Services - Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector ◽

10.4018/978-1-5225-0143-5.ch010 ◽

2016 ◽

pp. 183-196

Author(s):

Nidhi Phutela ◽

Anubha Vashisht

Keyword(s):

Customer Engagement ◽

Discussion Forums ◽

Revolutionary Change ◽

Business Decisions ◽

Face To Face ◽

Personalized Services ◽

Customer Delight ◽

Common Strategy ◽

Self Service ◽

E Mail

Healthy profits are critical to any organization's survival and must be factored into key business decisions, including the decision to hold the customers with the firm. Though these benefits extend beyond the financial realm, organizations should focus more on customers because it makes good business sense. Therefore, to achieve operational excellence, a firm must integrate its sales and service functions across multiple channels that provide personalized services to its customers. From face-to-face contact to self-service websites, they must capitalize on every communication opportunity. Improving customer satisfaction is not enough, to stay competitive; firms must also focus on achieving customer delight. The value of relationships with customers is double the worth of measured brand value. Every single transaction with every customer is a big contributor to successful business. And, nowadays, organizations have started looking for various strategies that can satisfy, delight or excite customers. The most common strategy used is that of engaging its customers with a company or a brand. Vrious ways are adopted to engage customers both online and offline. It can be through extensive brand and product knowledge, discussion forums, personalized services like e-mails, sms etc. Online engagement tactics may bring a revolutionary change in the customer's mindset. Hence, the organization can shift its entire focus on Customers and must provide with an exceptional customer experience. Some of the strategies that can be implemented in this regard are: e-mail marketing and in-product messaging. E-mail Marketing is the commonly used approach by most of the firms these days. The purpose of sending e-mails can be numerous: feedback, upgrades, monthly newsletter, tradeshows, etc. But the question is what would be the response of the customers to these generalized mails. Will they take them on a serious not? The answer is a big ‘NO'. The customers would be appreciating these mails only and only if they are related to the specific interest of the customer. Personalized services steal a customer's heart at least to a certain extent. As far as the second approach is concerned, it is in-product messaging which is on a rise currently. It removes the hurdle of poor conversion rates as in the case of e-mail marketing, also, it focuses directly on customer. The aim of this chapter is to highlight the strategies of customer engagement in creating value satisfaction and thereby building customer loyalty leading to excellence in business, which is one of the key factors for excellence, with a special reference to online shopping. This chapter will provide theoretical framework to understand the relationship between excellence, customer Engagement and loyalty. This chapter is structured as follows. To start with, this chapter focuses on excellence of the business which benefits both the internal as well as the external customer, followed by the outcomes of previous investigations on conceptual framework of engagement.

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Motivation in Online Communities

Encyclopedia of Virtual Communities and Technologies ◽

10.4018/978-1-59140-563-4.ch062 ◽

2011 ◽

pp. 334-337 ◽

Cited By ~ 5

Author(s):

Patrick Waterson

Keyword(s):

Knowledge Management ◽

Online Communities ◽

Online Community ◽

Large Scale ◽

Shared Knowledge ◽

Face To Face ◽

Computer Mediated ◽

Exchange Information ◽

The Subject ◽

E Mail

The subject of how to encourage people to share their knowledge has long been a theme within the domain of knowledge management. Early studies showed that company employees, for example, are often reluctant to share their knowledge (e.g., Ciborra & Patriota, 1998). A number of possible reasons exist for why this takes place, including: lack of personal incentives to share expertise; an organizational culture that does not reward or encourage sharing; and lack of trust that shared knowledge will be put to good use (e.g., fear of exploitation). Research identifying these types of barriers to effective knowledge management is well established (e.g., Brown & Duguid, 2000); however, within the context of online communities it is more recent. The term “online community” tends to be applied in a general sense to refer to large-scale groups that regularly exchange information through mechanisms such as e-mail, weblogs, discussion lists and Wikis. These types of communities can take a variety of forms, some of which mix face-to-face contact with computer-mediated interaction (e.g., some types of “communities of practice,” CoPs), while others are more likely to be wholly online and involve people who have never met (e.g., “networks of

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Giving Personalized Treatment

Digital Marketing and Consumer Engagement ◽

10.4018/978-1-5225-5187-4.ch053 ◽

2017 ◽

pp. 1056-1069

Author(s):

Nidhi Phutela ◽

Anubha Vashisht

Keyword(s):

Customer Engagement ◽

Discussion Forums ◽

Revolutionary Change ◽

Business Decisions ◽

Face To Face ◽

Personalized Services ◽

Customer Delight ◽

Common Strategy ◽

Self Service ◽

E Mail

Healthy profits are critical to any organization's survival and must be factored into key business decisions, including the decision to hold the customers with the firm. Though these benefits extend beyond the financial realm, organizations should focus more on customers because it makes good business sense. Therefore, to achieve operational excellence, a firm must integrate its sales and service functions across multiple channels that provide personalized services to its customers. From face-to-face contact to self-service websites, they must capitalize on every communication opportunity. Improving customer satisfaction is not enough, to stay competitive; firms must also focus on achieving customer delight. The value of relationships with customers is double the worth of measured brand value. Every single transaction with every customer is a big contributor to successful business. And, nowadays, organizations have started looking for various strategies that can satisfy, delight or excite customers. The most common strategy used is that of engaging its customers with a company or a brand. Various ways are adopted to engage customers both online and offline. It can be through extensive brand and product knowledge, discussion forums, personalized services like e-mails, SMS etc. Online engagement tactics may bring a revolutionary change in the customer's mindset. Hence, the organization can shift its entire focus on Customers and must provide with an exceptional customer experience. Some of the strategies that can be implemented in this regard are: e-mail marketing and in-product messaging. E-mail Marketing is the commonly used approach by most of the firms these days. The purpose of sending e-mails can be numerous: feedback, upgrades, monthly newsletter, tradeshows, etc. But the question is what would be the response of the customers to these generalized mails. Will they take them on a serious not? The answer is a big ‘NO'. The customers would be appreciating these mails only and only if they are related to the specific interest of the customer. Personalized services steal a customer's heart at least to a certain extent. As far as the second approach is concerned, it is in-product messaging which is on a rise currently. It removes the hurdle of poor conversion rates as in the case of e-mail marketing, also, it focuses directly on customer. The aim of this chapter is to highlight the strategies of customer engagement in creating value satisfaction and thereby building customer loyalty leading to excellence in business, which is one of the key factors for excellence, with a special reference to online shopping. This chapter will provide theoretical framework to understand the relationship between excellence, customer Engagement and loyalty. This chapter is structured as follows. To start with, this chapter focuses on excellence of the business which benefits both the internal as well as the external customer, followed by the outcomes of previous investigations on conceptual framework of engagement.

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How Dangerous Are Virtual Worlds Really? A Research Note on the Statecraft Simulation Debate

Social Science Computer Review ◽

10.1177/0894439315607019 ◽

2016 ◽

Vol 35 (2) ◽

pp. 287-296 ◽

Cited By ~ 4

Author(s):

Nilay Saiya

Keyword(s):

International Relations ◽

Virtual Worlds ◽

Teaching Tool ◽

Learning Tools ◽

Mediated Learning ◽

University Of Toronto ◽

Computer Mediated ◽

Survey Responses ◽

The University ◽

Pedagogical Debate

This brief article weighs in on a pedagogical debate concerning the didactic usefulness of an online international relations computer simulation called Statecraft. In a 2014 article, Gustavo Carvalho, a teaching assistant at the University of Toronto, claimed, based on the results of a survey he administered to an international relations class that used Statecraft, that the simulation had little to offer students as a teaching tool. In a rebuttal, Statecraft creator Jonathan Keller took Carvalho to task for not employing the simulation properly, which biased his results. While Carvalho only presented results for one class, the present analysis reports on survey responses of students over six different classes which used Statecraft from 2013 to 2014. The results call into question Carvalho’s findings and suggest that the context and curriculum matter as much as the simulation itself when judging the pedagogical value of computer-mediated learning tools.

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