CUSENT
The current chapter introduces CUSENT, a tool for semantics-enhanced sentiment analysis of customer opinions expressed in corporate blogs. The research work presents the examination of emotions and sentiments from the perspective of information systems, and, in particular, provides a review of the principal efforts for the conceptualization of emotions and sentiments in texts. Subsequently, a description of the proposed architecture of the platform is outlined. The authors aim to contribute a solution which automates the analysis of customer opinions in company blogs that relies on existing techniques, but further exploits these methods to store and reuse customer feedback. The novel combination of opinion mining with an ontology of emotions can thus be used in organizational creation and innovation processes, which characterize the new forms of communication derived from the institutional and commercial use of Web 2.0.