Adapting Online Advertising Techniques to Television

Author(s):  
Sundar Dorai-Raj ◽  
Yannet Interian ◽  
Igor Naverniouk ◽  
Dan Zigmond

The availability of precise data on TV ad consumption fundamentally changes this advertising medium, and allows many techniques developed for analyzing online ads to be adapted for TV. This chapter looks in particular at how results from the emerging field of online ad quality analysis can now be applied to TV.

2016 ◽  
Vol 2016 (1) ◽  
pp. 111-116 ◽  
Author(s):  
Dietmar Wueller ◽  
Ulla Bøgvad Kejser

2020 ◽  
Vol 64 (2) ◽  
pp. 20503-1-20503-5
Author(s):  
Faiz Wali ◽  
Shenghao Wang ◽  
Ji Li ◽  
Jianheng Huang ◽  
Yaohu Lei ◽  
...  

Abstract Grating-based x-ray phase-contrast imaging has the potential to enhance image quality and provide inner structure details non-destructively. In this work, using grating-based x-ray phase-contrast imaging system and employing integrating-bucket method, the quantitative expressions of signal-to-noise ratios due to photon statistics and mechanical error are analyzed in detail. Photon statistical noise and mechanical error are the main sources affecting the image noise in x-ray grating interferometry. Integrating-bucket method is a new phase extraction method translated to x-ray grating interferometry; hence, its image quality analysis would be of great importance to get high-quality phase image. The authors’ conclusions provide an alternate method to get high-quality refraction signal using grating interferometer, and hence increases applicability of grating interferometry in preclinical and clinical usage.


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