Technology Innovation Adoption and Diffusion

Author(s):  
Michael Workman

The literature on technology innovation adoption and diffusion is vast. In this chapter, we organize and summarize some of the major perspectives from this body of literature, contrasting various theoretical perspectives on how innovations are adopted and shaped by organizational processes and structure. We first introduce the technology acceptance model, and innovation diffusion theory; and then we categorize viewpoints about organizational innovativeness. Drawing from this framework, for our case study background we introduce adaptive structuration theory, redefining some of its conceptual relationships in “structuration agency theory,” putting primacy on the actions of agents and the means by which they operate through and around institutional structures. We then present a case study example of an expert decision support system, and we conclude with a discussion of implications for managers and entrepreneurs.

Author(s):  
Michael Workman

The literature on technology innovation adoption and diffusion is vast. In this chapter, we organize and summarize some of the major perspectives from this body of literature, contrasting various theoretical perspectives on how innovations are adopted and shaped by organizational processes and structure. We first introduce the technology acceptance model, and innovation diffusion theory; and then we categorize viewpoints about organizational innovativeness. Drawing from this framework, for our case study background we introduce adaptive structuration theory, redefining some of its conceptual relationships in “structuration agency theory,” putting primacy on the actions of agents and the means by which they operate through and around institutional structures. We then present a case study example of an expert decision support system, and we conclude with a discussion of implications for managers and entrepreneurs.


Author(s):  
Mahil Carr

This chapter reviews important theories?the diffusion of innovations theory, the theory of planned behavior, and the technology acceptance model?in information systems that explain the adoption and diffusion of new technological innovations especially in the context of Internet banking. These theories taken together provide us with psychological models that influence the adoption of a new delivery channel for banks, that is, Internet banking. Empirical works that have investigated these theories are discussed. A critical perspective is offered that highlights the theoretical and methodological limitations of these models. Newer and richer models that take into account the socio-historic contexts of technology adoption are called for. Approaches that complement or challenge positivistic methodologies that are interpretive are presented in a case study. Relating theory to practice this chapter discusses possible future trends in Internet banking that could make an attempt to include populations that are not included in the modern electronic formal mainstream financial systems.


1998 ◽  
Vol 11 (3) ◽  
pp. 5-16 ◽  
Author(s):  
Cynthia P. Ruppel ◽  
Geoffry S. Howard

Author(s):  
Axel Schulz ◽  
Bernd Carsten Stahl ◽  
Simon Rogerson

There is considerable interest worldwide in broadband diffusion, with research focusing on aspects such as the provision of broadband in remote areas and the socio-economic factors that determine the likelihood of adoption. This chapter identifies the policies and initiatives used to encourage broadband awareness, availability, and adoption. Using the case study of a local broadband initiative in remote and rural Germany, the chapter asks the question of who can and should be responsible for broadband provision, and how such responsibility ascriptions are realized.


Author(s):  
Roisin Vize ◽  
Tara Rooney ◽  
Lesley E. Murphy

This chapter explores the concept of trust and issues relating to how the construct is conceptualised and understood in a traditional offline context as well as in online environments. The chapter opens with a mini case study that highlights the complexities of being a privately-owned small firm operating in a dynamic and largely unregulated web environment. The firm is relatively new to the financial sector thus augmenting the challenges that lie in reducing perceived risk in an industry that has a chequered history with customer perceptions of credibility and integrity in the financial services sector. The chapter introduces the theoretical underpinning, which draws from the trust theories and technology adoption at firm level, which is critiqued through the lens of the technology acceptance model. Concepts related to institution-based trust are discussed and managerial implications are considered for pure play firms operating online. Each section of the chapter explores these theoretical perspectives from a FinTech context.


2014 ◽  
Vol 6 (7) ◽  
pp. 542-550 ◽  
Author(s):  
Richard Shambare

Although research clearly demonstrates that consistent technology usage is correlated to socioeconomic development, the Vicious Cycle of Technology Affordability and Non-adoption impedes the uptake of ICTs in many developing countries. In South Africa, however, one Smartphone messaging application, WhatsApp, appears to have broken this vicious cycle. This paper argues that, given that promoting the uptake of ICTs is a developmental imperative for emerging economies, studying the adoption and diffusion patterns of WhatsApp provides invaluable insights into ICT usage within the context of a developing country. This study modelled the factors influencing the adoption of WhatsApp among South African youths. Some 192 students participated in the study by means of a self-completion questionnaire developed from the Technology Acceptance Model. Structural equation modelling tested the proposed theoretical model. Results suggest that a combination of cost efficiency, simplicity, userfriendly features, and the ability to run on multiple platforms influences and promotes users’ attitudes and behavioural intentions to adopt WhatsApp.


Author(s):  
Said S. Al-Gahtani

This study is an attempt to theoretically and empirically test the applicability of TAM in the Western Europe culture. Thus the study objectives are: 1) to propose whether TAM may well apply to the Western Europe culture using the work of Hofstede on culture’s consequences by exploring the impact of cultural differences on the adoption and diffusion of IT-based innovations such as spreadsheets; 2) to empirically test the applicability of TAM in the United Kingdom as a representative country for the Western Europe culture; and 3) to conclude about the applicability of TAM in selected countries of Western Europe based on these theoretical and empirical endeavors. Therefore, the current study consists of two main parts: I) a theoretical part where IT adoption and diffusion is put in perspective in relation to cultural consequences, and II) an empirical part where an empirical test is carried out in a representative country of the Western Europe region. The study starts with a brief background on spreadsheets and the role they played in the diffusion of computer technology into organizations and sufficient literature about TAM (including its initiation, objective, popularity, and structure) before getting into the main body of the study.


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