Web Page Adaptation and Presentation for Mobile Phones

Author(s):  
Yuki Arase ◽  
Takahiro Hara ◽  
Shojiro Nishio

According to the explosive growth of mobile phones, mobile Web has been a part of our life. People can access the Web with their mobile phones and obtain information anywhere and anytime. This trend will stimulate the coming of mobile commerce, where people look for and purchase products on the Web whenever they want. Mobile Web is one of the key technologies for mobile commerce. However, since mobile phones have to be handheld, their interface is strictly limited. Users have to browse large-sized Web pages designed for large displays with a small screen and poor input capability of mobile phones. Additionally, considering mobile users browse Web pages in various situations, users’ needs towards presentation functionalities may different depending on their browsing situations. To provide comfortable Web browsing experience under these constraints, we have proposed two systems for mobile phone users. One system provides various presentation functions for Web browsing so that users can select appropriate ones based on their browsing situations. The other system provides functions to navigate users within a Web page so that they can find the information of their interest without getting lost in the page. In this chapter, we briefly introduce designs of these systems and introduce results of user experiments, through which we show that our systems can reduce users’ burden on mobile Web by enabling to select appropriate presentation functions adapted to their situations and by navigating them on a large Web page with the entertaining interface.

Author(s):  
Yuki Arase ◽  
Takahiro Hara ◽  
Toshiaki Uemukai ◽  
Shojiro Nishio

Due to advances in mobile phones, mobile Web browsing has become increasingly popular. In this regard, small screens and poor input capabilities of mobile phones prevent users from comfortably browsing Web pages that are designed for desktop PCs. One of the serious problems of mobile Web browsing is that users often get lost in a Web page and can only view a small portion of a Web page at a time, not able to grasp the entire page’s structure to decide which direction their information of interest is located. To solve this problem, an effective technique is to present an overview of the page. Although prior studies adopted the conventional style of overview, that is, a scaled-down image of the page, this is not sufficient because users cannot see details of the contents. Therefore, in this paper, the authors present annotations on a Web page that provides a functionality which automatically scrolls the page. Results of a user experiment show that annotations are informative for users who want to find contents from a large Web page.


2010 ◽  
Vol 1 (4) ◽  
pp. 63-80
Author(s):  
Yuki Arase ◽  
Takahiro Hara ◽  
Toshiaki Uemukai ◽  
Shojiro Nishio

Due to advances in mobile phones, mobile Web browsing has become increasingly popular. In this regard, small screens and poor input capabilities of mobile phones prevent users from comfortably browsing Web pages that are designed for desktop PCs. One of the serious problems of mobile Web browsing is that users often get lost in a Web page and can only view a small portion of a Web page at a time, not able to grasp the entire page’s structure to decide which direction their information of interest is located. To solve this problem, an effective technique is to present an overview of the page. Although prior studies adopted the conventional style of overview, that is, a scaled-down image of the page, this is not sufficient because users cannot see details of the contents. Therefore, in this paper, the authors present annotations on a Web page that provides a functionality which automatically scrolls the page. Results of a user experiment show that annotations are informative for users who want to find contents from a large Web page.


Author(s):  
Francisco Brazuelo Grund ◽  
Maria Luz Cacheiro González

Presentamos a continuación un trabajo de investigación acerca del diseño de páginas web para teléfonos móviles en el ámbito educativo. En el marco teórico, estudiaremos la situación actual de la telefonía móvil como recurso educativo. A continuación estableceremos un marco de actuación metodológica basado en herramientas de la Web 2.0, llegando finalmente a la creación de la web móvil Diseño de Páginas Web en Contextos Educativos, perteneciente al programa de doctorado MODELTIC de la UNED.AbstractWe are presenting a research paper about designing web pages for mobile phones in an educational context. In the theoretical framework, we will study the current situation of mobile telephony as an educational resource. Then we will establish a framework of methodological approach based on the tools of the Web 2.0, finally arriving to the creation of mobile Web 'Diseño de Páginas Web en Contextos Educativos,' as part of the doctoral program at UNED MODELTIC.


Author(s):  
Carmen Domínguez-Falcón ◽  
Domingo Verano-Tacoronte ◽  
Marta Suárez-Fuentes

Purpose The strong regulation of the Spanish pharmaceutical sector encourages pharmacies to modify their business model, giving the customer a more relevant role by integrating 2.0 tools. However, the study of the implementation of these tools is still quite limited, especially in terms of a customer-oriented web page design. This paper aims to analyze the online presence of Spanish community pharmacies by studying the profile of their web pages to classify them by their degree of customer orientation. Design/methodology/approach In total, 710 community pharmacies were analyzed, of which 160 had Web pages. Using items drawn from the literature, content analysis was performed to evaluate the presence of these items on the web pages. Then, after analyzing the scores on the items, a cluster analysis was conducted to classify the pharmacies according to the degree of development of their online customer orientation strategy. Findings The number of pharmacies with a web page is quite low. The development of these websites is limited, and they have a more informational than relational role. The statistical analysis allows to classify the pharmacies in four groups according to their level of development Practical implications Pharmacists should make incremental use of their websites to facilitate real two-way communication with customers and other stakeholders to maintain a relationship with them by having incorporated the Web 2.0 and social media (SM) platforms. Originality/value This study analyses, from a marketing perspective, the degree of Web 2.0 adoption and the characteristics of the websites, in terms of aiding communication and interaction with customers in the Spanish pharmaceutical sector.


Information ◽  
2018 ◽  
Vol 9 (9) ◽  
pp. 228 ◽  
Author(s):  
Zuping Zhang ◽  
Jing Zhao ◽  
Xiping Yan

Web page clustering is an important technology for sorting network resources. By extraction and clustering based on the similarity of the Web page, a large amount of information on a Web page can be organized effectively. In this paper, after describing the extraction of Web feature words, calculation methods for the weighting of feature words are studied deeply. Taking Web pages as objects and Web feature words as attributes, a formal context is constructed for using formal concept analysis. An algorithm for constructing a concept lattice based on cross data links was proposed and was successfully applied. This method can be used to cluster the Web pages using the concept lattice hierarchy. Experimental results indicate that the proposed algorithm is better than previous competitors with regard to time consumption and the clustering effect.


Author(s):  
Satinder Kaur ◽  
Sunil Gupta

Inform plays a very important role in life and nowadays, the world largely depends on the World Wide Web to obtain any information. Web comprises of a lot of websites of every discipline, whereas websites consists of web pages which are interlinked with each other with the help of hyperlinks. The success of a website largely depends on the design aspects of the web pages. Researchers have done a lot of work to appraise the web pages quantitatively. Keeping in mind the importance of the design aspects of a web page, this paper aims at the design of an automated evaluation tool which evaluate the aspects for any web page. The tool takes the HTML code of the web page as input, and then it extracts and checks the HTML tags for the uniformity. The tool comprises of normalized modules which quantify the measures of design aspects. For realization, the tool has been applied on four web pages of distinct sites and design aspects have been reported for comparison. The tool will have various advantages for web developers who can predict the design quality of web pages and enhance it before and after implementation of website without user interaction.


Nowadays the usage of mobile phones is widely spread in our lifestyle; we use cell phones as a camera, a radio, a music player, and even as a web browser. Since most web pages are created for desktop computers, navigating through web pages is highly fatigued. Hence, there is a great interest in computer science to adopt such pages with rich content into small screens of our mobile devices. On the other hand, every web page has got many different parts that do not have the equal importance to the end user. Consequently, the authors propose a mechanism to identify the most useful part of a web page to a user regarding his or her search query while the information loss is avoided. The challenge here comes from the fact that long web contents cannot be easily displayed in both vertical and horizontal ways.


2015 ◽  
Vol 5 (1) ◽  
pp. 41-55 ◽  
Author(s):  
Sutirtha Kumar Guha ◽  
Anirban Kundu ◽  
Rana Duttagupta

In this paper the authors are going to propose a new rank measurement technique by introducing weightage factor based on number of Web links available on a particular Web page. Available Web links are considered as an important importance indicator. Distinct weightage factor is assigned to the Web pages as these are calculated based on the Web links. Different Web pages are evaluated more accurately due to the independent and uniqueness of weightage factor. Better Web page ranking is achieved as it depends on specific weightage factor. Impact of unwanted intruder is minimized by the introduction of this weightage factor.


2009 ◽  
pp. 2616-2631
Author(s):  
Davide Mula ◽  
Mirko Luca Lobina

Nowadays the Web page is one of the most common medium used by people, institutions, and companies to promote themselves, to share knowledge, and to get through to every body in every part of the world. In spite of that, the Web page does not entitle one to a specific legal protection and because of this, every investment of time and money that stays off-stage is not protected by an unlawfully used. Seeing that no country in the world has a specific legislation on this issue in this chapter, we develop a theory that wants to give legal protection to Web pages using laws and treatment that are just present. In particular, we have developed a theory that considers Web pages as a database, so extends a database’s legal protection to Web pages. We start to analyze each component of a database and to find them in a Web page so that we can compare those juridical goods. After that, we analyze present legislation concerning databases and in particular, World Intellectual Property Organization Copyright Treatments and European Directive 96/92/CE, which we consider as the better legislation in this field. In the end, we line future trends that seem to appreciate and apply our theory.


Author(s):  
John DiMarco

Web authoring is the process of developing Web pages. The Web development process requires you to use software to create functional pages that will work on the Internet. Adding Web functionality is creating specific components within a Web page that do something. Adding links, rollover graphics, and interactive multimedia items to a Web page creates are examples of enhanced functionality. This chapter demonstrates Web based authoring techniques using Macromedia Dreamweaver. The focus is on adding Web functions to pages generated from Macromedia Fireworks and to overview creating Web pages from scratch using Dreamweaver. Dreamweaver and Fireworks are professional Web applications. Using professional Web software will benefit you tremendously. There are other ways to create Web pages using applications not specifically made to create Web pages. These applications include Microsoft Word and Microsoft PowerPoint. The use of Microsoft applications for Web page development is not covered in this chapter. However, I do provide steps on how to use these applications for Web page authoring within the appendix of this text. If you feel that you are more comfortable using the Microsoft applications or the Macromedia applications simply aren’t available to you yet, follow the same process for Web page conceptualization and content creation and use the programs available to you. You should try to get Web page development skills using Macromedia Dreamweaver because it helps you expand your software skills outside of basic office applications. The ability to create a Web page using professional Web development software is important to building a high-end computer skills set. The main objectives of this chapter are to get you involved in some technical processes that you’ll need to create the Web portfolio. Focus will be on guiding you through opening your sliced pages, adding links, using tables, creating pop up windows for content and using layers and timelines for dynamic HTML. The coverage will not try to provide a complete tutorial set for Macromedia Dreamweaver, but will highlight essential techniques. Along the way you will get pieces of hand coded action scripts and JavaScripts. You can decide which pieces you want to use in your own Web portfolio pages. The techniques provided are a concentrated workflow for creating Web pages. Let us begin to explore Web page authoring.


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