scholarly journals Mobile Strategy for E-Business Solution

2011 ◽  
pp. 1162-1171
Author(s):  
Anthony S. Atkins
Keyword(s):  
Competitive Advantage ◽  
Mobile Technology ◽  
Customer Relationship ◽  
Mobile Technologies ◽  
Application Framework ◽  
Mobile Business ◽  
Business Application ◽  
Technology Applications ◽  
Device Applications ◽  
Commercial Applications

It is becoming evident that mobile technology can enhance a current e-business system to provide competitive advantage in business activities. These enhancements in mobile device applications such as in mobile hotel checkin system, m-payment system for parking tickets, and mobile donor transplant system are evolving with usage of wireless technology such as Wi-Fi, Bluetooth, and WiMax (Worldwide Interoperability for Microwave Access). Other examples include wearable mobile technologies used in military observation tactics and civilian clothing accessories for entertainment purposes. The lack of current mobile strategies, can cause some businesses to over spend or under utilize potential mobile applications. The use of a mobile strategic framework will help provide the insights to improving companies in their commercial operations and examples of these mobile solutions are outlined in relation to commercial applications which have been implemented in hospitals, retail Supply Chain Management (SCM), and in Customer Relationship Management (CRM). These types of systems are known to improve quality of service and provide competitive advantage. A mobile framework is presented to introduce the application of user mobility to mobile usage as an extension of existing Intranet, Extranet, and Internet e-business application. This Mobile Business Application Framework could assist practitioners in identifying the financial and competitive aspects in relation to mobile technology applications into their business infrastructure.

scholarly journals Mobile Strategy for E-Business Solution

2009 ◽  
pp. 104-112
Author(s):  
Anthony S. Atkins
Keyword(s):  
Competitive Advantage ◽  
Mobile Technology ◽  
Customer Relationship ◽  
Mobile Technologies ◽  
Application Framework ◽  
Mobile Business ◽  
Business Application ◽  
Technology Applications ◽  
Device Applications ◽  
Commercial Applications

It is becoming evident that mobile technology can enhance a current e-business system to provide competitive advantage in business activities. These enhancements in mobile device applications such as in mobile hotel checkin system, m-payment system for parking tickets, and mobile donor transplant system are evolving with usage of wireless technology such as Wi-Fi, Bluetooth, and WiMax (Worldwide Interoperability for Microwave Access). Other examples include wearable mobile technologies used in military observation tactics and civilian clothing accessories for entertainment purposes. The lack of current mobile strategies, can cause some businesses to over spend or under utilize potential mobile applications. The use of a mobile strategic framework will help provide the insights to improving companies in their commercial operations and examples of these mobile solutions are outlined in relation to commercial applications which have been implemented in hospitals, retail Supply Chain Management (SCM), and in Customer Relationship Management (CRM). These types of systems are known to improve quality of service and provide competitive advantage. A mobile framework is presented to introduce the application of user mobility to mobile usage as an extension of existing Intranet, Extranet, and Internet e-business application. This Mobile Business Application Framework could assist practitioners in identifying the financial and competitive aspects in relation to mobile technology applications into their business infrastructure.

Enabling the Glass Pipeline

2006 ◽  
pp. 291-309 ◽  
Author(s):  
Umar Ruhi ◽  
Ofir Turel
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Inventory Management ◽  
Mobile Technology ◽  
Information Exchange ◽  
Relationship Management ◽  
Customer Relationship ◽  
Mobile Technologies ◽  
Chain Management ◽  
Technology Applications

In recent years, the prospect of information exchange independent of time and place has been a compelling driver for organizations worldwide to adopt mobile technology applications in their various business practices. In particular, the application of mobile technology in Supply Chain Management has drawn widespread attention from researchers and practitioners who endorse adaptive and agile supply chain processes. This chapter discusses the applications of mobile technologies in various areas of supply chain management and the potential benefits of those technologies along the dimensions of reduced replenishment time and transactions and billing cycles. Among other discussions, the role of mobile procurement, inventory management, product identification, package tracking, sales force, and field service automation technologies is highlighted. To substantiate the basis for adopting mobile technologies for supplychain management, different market drivers for mobile applications are exemplified and applied to the three macro-level processes of supplier relationship management, internal supply chain management, and customer relationship management; a resulting typology of mobile supply chain management applications is presented.

Enabling the Glass Pipeline

2011 ◽  
pp. 1034-1049
Author(s):  
Umar Ruhi ◽  
Ofir Turel
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Inventory Management ◽  
Mobile Technology ◽  
Information Exchange ◽  
Relationship Management ◽  
Customer Relationship ◽  
Mobile Technologies ◽  
Chain Management ◽  
Technology Applications

In recent years, the prospect of information exchange independent of time and place has been a compelling driver for organizations worldwide to adopt mobile technology applications in their various business practices. In particular, the application of mobile technology in Supply Chain Management has drawn widespread attention from researchers and practitioners who endorse adaptive and agile supply chain processes. This chapter discusses the applications of mobile technologies in various areas of supply chain management and the potential benefits of those technologies along the dimensions of reduced replenishment time and transactions and billing cycles. Among other discussions, the role of mobile procurement, inventory management, product identification, package tracking, sales force, and field service automation technologies is highlighted. To substantiate the basis for adopting mobile technologies for supplychain management, different market drivers for mobile applications are exemplified and applied to the three macro-level processes of supplier relationship management, internal supply chain management, and customer relationship management; a resulting typology of mobile supply chain management applications is presented.

Enabling the Glass Pipeline

2009 ◽  
pp. 1483-1498
Author(s):  
Umar Ruhi ◽  
Ofir Turel
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Inventory Management ◽  
Mobile Technology ◽  
Information Exchange ◽  
Relationship Management ◽  
Customer Relationship ◽  
Mobile Technologies ◽  
Chain Management ◽  
Technology Applications

In recent years, the prospect of information exchange independent of time and place has been a compelling driver for organizations worldwide to adopt mobile technology applications in their various business practices. In particular, the application of mobile technology in Supply Chain Management has drawn widespread attention from researchers and practitioners who endorse adaptive and agile supply chain processes. This chapter discusses the applications of mobile technologies in various areas of supply chain management and the potential benefits of those technologies along the dimensions of reduced replenishment time and transactions and billing cycles. Among other discussions, the role of mobile procurement, inventory management, product identification, package tracking, sales force, and field service automation technologies is highlighted. To substantiate the basis for adopting mobile technologies for supply chain management, different market drivers for mobile applications are exemplified and applied to the three macro-level processes of supplier relationship management, internal supply chain management, and customer relationship management; a resulting typology of mobile supply chain management applications is presented.

Comprehensive Impact of Mobile Technology on Business

2008 ◽  
pp. 2849-2864
Author(s):  
Somnath Vaghjiani ◽  
Kallol Teoh
Keyword(s):  
Competitive Advantage ◽  
Mobile Technology ◽  
Success Factors ◽  
Mobile Technologies ◽  
Key Success Factors ◽  
The Future ◽  
Industry Applications ◽  
The Many

In this chapter we explore the concept of enterprise, or organisational mobility. We examine how mobility in a business can provide a competitive advantage and enhanced sustainability. Potential industry applications for mobile technology are discussed. We delve further by exploring the growth areas of mobile technologies and outline key success factors for the stakeholders in the mobile technology arena. We assess the many opportunities mobile technology brings to various businesses. Furthermore the impacts of mobile technology on organisations and society are evaluated. We then conclude by outlining various competing mobile technologies available to the market both today and in the future.

Mobile Business Applications

2009 ◽  
pp. 2163-2168
Author(s):  
Cheon-Pyo Lee
Keyword(s):  
Mobile Applications ◽  
Financial Management ◽  
Sales Force ◽  
Customer Relationship ◽  
Mobile Technologies ◽  
Mobile Business ◽  
Sales Force Automation ◽  
Business Applications ◽  
Scale Usage ◽  
E Mail

As an increasing number of organizations and individuals are dependent on mobile technologies to perform their tasks, various mobile applications have been rapidly introduced and used in a number of areas such as communications, financial management, information retrieval, and entertainment. Mobile applications were initially very basic and simple, but the introduction of higher bandwidth capability and the rapid diffusion of Internet-compatible phones, along with the innovations in the mobile technologies, allow for richer and more efficient applications. Over the years, mobile applications have primarily been developed in consumer-oriented areas where products such as e-mail, games, and music have led the market (Gebauer & Shaw, 2004). According to the ARC group, mobile entertainment service will generate $27 billion globally by 2008 with 2.5 billion users (Smith, 2004). Even though mobile business (m-business) applications have been slow to catch on mobile applications for consumers and are still waiting for larger-scale usage, m-business application areas have received enormous attention and have rapidly grown. As entertainment has been a significant driver of consumer-oriented mobile applications, applications such as delivery, construction, maintenance, and sales of mobile business have been drivers of m-business applications (Funk, 2003). By fall of 2003, Microsoft mobile solutions partners had registered more than 11,000 applications including e-mail, calendars and contacts, sales force automation, customer relationship management, and filed force automation (Smith, 2004). However, in spite of their huge potential and benefits, the adoption of m-business applications appears much slower than anticipated due to numerous technical and managerial problems.

Mobile technologies and supply chain management - lessons for the hospitality industry

2014 ◽  
Vol 20 (2) ◽  
pp. 207-219
Author(s):  
Tomislav Car ◽  
Ljubica Pilepić ◽  
Mislav Šimunić
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Mobile Technology ◽  
Mobile Applications ◽  
Hospitality Industry ◽  
Mobile Technologies ◽  
Successful Implementation ◽  
Mobile Business ◽  
Chain Management

Purpose – The purpose of this paper is to define preconditions and integration capabilities of the mobile business in supply chain management (SCM) in the hospitality industry via mobile devices and mobile applications. The aims of this paper are to reflect on what mobile technology has to offer and to draw attention to the role of mobile applications and their use in the SCM. Although mobile technologies are present in almost all areas, they are not used to their full potential. Design – The paper defines the concept of supply chain management in the hospitality industry and provides information about benefits of its successful implementation. Furthermore, this paper highlights the role of mobile technologies and mobile applications in supply chain management in the hospitality industry that bring numerous benefits starting with cost reduction, increased functionality, productivity, efficiency and ending up with satisfied users of logistics products in the hospitality industry. Methodology/approach - Based on an extensive literature review, the authors propose new solutions, such us “Bring Your Own Device” (BYOD) in the field of mobile business. Therefore, this paper attempts to investigate the possibilities offered by mobile technologies in the SCM. Findings – The paper introduces new trends in the field of mobile technology and emphasizes their importance and the impact in the management of modern supply chain. Furthermore, the findings in this paper may be useful in developing mobile solutions for SCM in the hospitality industry. Originality – This article provides useful insights for all participants in supply chain to better understand the benefits of the application of mobile technologies and mobile applications in the management of modern supply chain. The paper can also serve as a basis for further research in the area of application of mobile technologies in creating logistics products in the hospitality industry.

Mobile Direct Marketing

2009 ◽  
pp. 269-281
Author(s):  
Ralf Wagner ◽  
Martin Klaus
Keyword(s):  
Mobile Phones ◽  
Mobile Technology ◽  
Mobile Communication ◽  
Direct Marketing ◽  
Mobile Technologies ◽  
Mobile Telephones ◽  
Technology Applications ◽  
Marketing Actions ◽  
Potential Customers

The role of mobile terminals such as mobile telephones, or PDAs, is shifting from gadgetry to serious platforms for direct marketing actions. The ubiquitous use of these devices offers companies a perfect medium through which to promote their products and services in a personalized and interactive way. Since mobile phone users are rarely without their mobile phones, mobile electronic devices provide marketers with almost permanent contact opportunities to introduce their products directly to potential clients. Although potential customers are attracted by the promotion of appealing technologies and sophisticated products and services via mobile communication, the intended impact of this direct marketing approach is often thwarted as it is seen by some as invasive and an infringement of privacy. This chapter outlines the opportunities and challenges of mobile technology applications for direct marketing and relates mobile technologies to a scheme of tasks for successful direct marketing. The chapter concludes by highlighting examples to demonstrate ways of conducting successful mobile direct marketing.

How Mobile Technologies Enable Best Business Practice

2011 ◽  
pp. 124-139 ◽  
Author(s):  
Vaida Kadyte
Keyword(s):  
Mobile Technology ◽  
Paper Industry ◽  
Business Practice ◽  
Mobile Technologies ◽  
Mobile Business ◽  
Business Applications ◽  
Doing Business ◽  
Conceptual Thought ◽  
Empirical Illustration

Within the last 10 years, a number of sophisticated mobile devices have become available to assist not only in managing appointments and contacts but also to provide a tool for enhancing user experience and introducing new collaborative ways of doing business. However, little conceptual thought and empirical illustration has been given to how industrial organisations are using the potential offered by mobile technology. This chapter is based on putting into practice the main conceptual ideas of the Freedom Economy in the domain of mobile business applications through action research methodology. We present an in-depth case study on implementing mobile solutions in the fine-paper industry and aim to investigate to what extent mobile technologies pose a challenge to contemporary industrial life and how they will eventually enable firms to achieve the best business practice.

Comprehensive Impact of Mobile Technology on Business

2009 ◽  
pp. 2145-2162
Author(s):  
Khimji Vaghjiani ◽  
Jenny Teoh
Keyword(s):  
Competitive Advantage ◽  
Mobile Technology ◽  
Success Factors ◽  
Mobile Technologies ◽  
Key Success Factors ◽  
The Future ◽  
Industry Applications ◽  
The Many

In this chapter we explore the concept of enterprise, or organisational mobility. We examine how mobility in a business can provide a competitive advantage and enhanced sustainability. Potential industry applications for mobile technology are discussed. We delve further by exploring the growth areas of mobile technologies and outline key success factors for the stakeholders in the mobile technology arena. We assess the many opportunities mobile technology brings to various businesses. Furthermore the impacts of mobile technology on organisations and society are evaluated. We then conclude by outlining various competing mobile technologies available to the market both today and in the future.

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