Mobile Direct Marketing

2009 ◽  
pp. 269-281
Author(s):  
Ralf Wagner ◽  
Martin Klaus
Keyword(s):  
Mobile Phones ◽  
Mobile Technology ◽  
Mobile Communication ◽  
Direct Marketing ◽  
Mobile Technologies ◽  
Mobile Telephones ◽  
Technology Applications ◽  
Marketing Actions ◽  
Potential Customers

The role of mobile terminals such as mobile telephones, or PDAs, is shifting from gadgetry to serious platforms for direct marketing actions. The ubiquitous use of these devices offers companies a perfect medium through which to promote their products and services in a personalized and interactive way. Since mobile phone users are rarely without their mobile phones, mobile electronic devices provide marketers with almost permanent contact opportunities to introduce their products directly to potential clients. Although potential customers are attracted by the promotion of appealing technologies and sophisticated products and services via mobile communication, the intended impact of this direct marketing approach is often thwarted as it is seen by some as invasive and an infringement of privacy. This chapter outlines the opportunities and challenges of mobile technology applications for direct marketing and relates mobile technologies to a scheme of tasks for successful direct marketing. The chapter concludes by highlighting examples to demonstrate ways of conducting successful mobile direct marketing.

Political Protest and Mobile Communication

2020 ◽  
pp. 243-256
Author(s):  
Christina Neumayer
Keyword(s):  
Identity Formation ◽  
Media Studies ◽  
Mobile Phones ◽  
Mobile Communication ◽  
Political Activism ◽  
Mobile Technologies ◽  
Political Protest ◽  
Mobile Media ◽  
Media Technologies

This chapter explores the role of mobile phones and smartphones for activists in political protest. Activist practices and modalities of organizing and coordination, identity formation and representation of political protest, production of visibility and maintenance of security may have changed as a result of the presence of these technologies. The chapter engages with this issue as a sociotechnical process at the intersection of social movement studies and (mobile) media studies. It explores the evolution of mobile media technologies and political activism and illustrates the tensions that have emerged in this interrelationship. It emphasizes the extent to which political protest has become dependent upon and constrained by mobile phones. The chapter concludes by arguing that political activism and mobile technologies are interdependent and that it is at this sociotechnical intersection that we must ask critical questions concerning the roles mobile phones play in political protest today.

Improving Cross-Cultural Awareness and Communication through Mobile Technologies

2011 ◽  
pp. 308-318 ◽  
Author(s):  
Adele Botha ◽  
Steve Vosloo ◽  
John Kuner ◽  
Madelein van den Berg
Keyword(s):  
Communication Skills ◽  
Mobile Phones ◽  
Mobile Communication ◽  
Cultural Awareness ◽  
Cross Cultural ◽  
Mobile Technologies ◽  
Intercultural Competencies ◽  
The World ◽  
Different Cultures

Increasingly, technology is mediating the way in which the youth around the world communicate, consume content and create meaning. As mobile communication media and the internet become more pervasive, young people from different cultures and communities are afforded more opportunities for collaboration across previously unbridgeable distances. The need for cross-cultural awareness and communication is thus more important than ever. The initiative described in this article, successfully demonstrated the role of mobile phones and the web as mediating technologies in the development of intercultural competencies and communication skills among a group of teenagers scattered across two countries.[Article copies are available for purchase from InfoSci-on-Demand.com]

Role of ICT in Socio-Economic Development in Kenya

2019 ◽  
pp. 353-370
Author(s):  
Juliet W. Macharia
Keyword(s):  
Economic Development ◽  
Mobile Phones ◽  
Mobile Telephony ◽  
Information Communication ◽  
Men And Women ◽  
Mobile Telephones ◽  
Socio Economic Development ◽  
The Media ◽  
Males And Females

The growth of Information Communication Technology (ICT) has empowered communities in diverse ways. Both males and females use ICTs to transact businesses and carry on relationships. Access and use of mobile phones have changed people's lives. This chapter discusses the magical revolution of mobile telephony in Africa and specifically in Kenya. Innovations such as MPESA have transformed people's lives in Kenya and in other emerging economies. Both males and females have used the innovations to bring about development that has enriched their lives. Secondly, the role of gender socialization is discussed in relation to how the ICTs have eliminated the long-held belief that females are not participants in societal development. Thirdly, the role of the media in development is examined because they socialize people into the gender roles. Through mobile telephones, females perform diverse roles. Positive portrayal of men and women in development acknowledges that men and women must be active members of the process.

Role of ICT in Socio-Economic Development in Kenya

2018 ◽  
pp. 1185-1202
Author(s):  
Juliet W. Macharia
Keyword(s):  
Economic Development ◽  
Mobile Phones ◽  
Mobile Telephony ◽  
Information Communication ◽  
Men And Women ◽  
Mobile Telephones ◽  
Socio Economic Development ◽  
The Media ◽  
Males And Females

The growth of Information Communication Technology (ICT) has empowered communities in diverse ways. Both males and females use ICTs to transact businesses and carry on relationships. Access and use of mobile phones have changed people's lives. This chapter discusses the magical revolution of mobile telephony in Africa and specifically in Kenya. Innovations such as MPESA have transformed people's lives in Kenya and in other emerging economies. Both males and females have used the innovations to bring about development that has enriched their lives. Secondly, the role of gender socialization is discussed in relation to how the ICTs have eliminated the long-held belief that females are not participants in societal development. Thirdly, the role of the media in development is examined because they socialize people into the gender roles. Through mobile telephones, females perform diverse roles. Positive portrayal of men and women in development acknowledges that men and women must be active members of the process.

Problems Rendezvousing

2008 ◽  
pp. 35-54
Author(s):  
Martin Colbert
Keyword(s):  
University Students ◽  
Mobile Phones ◽  
Mobile Technology ◽  
Human Mobility ◽  
Diary Study ◽  
User Performance ◽  
Mobile Telephones

This chapter seeks opportunities to use mobile technology to improve human mobility. To this end, the chapter reports a diary study of university students’ use of mobile telephones for rendezvousing—arranging, and traveling to, informal meetings with friends and family. This diary study reveals, and suggests explanations for, a number of deficits in user performance: (1) rendezvousers occasionally become highly stressed and lose valuable opportunities; (2) outcomes are worse when rendezvousing at unfamiliar locations; (3) 31 to 45 year olds report more personal sacrifices than 18 to 30 year olds; and (4) when mobile phones are used on the move, the experience of communication is slightly worse than when phones are used prior to departure. Ways of using mobile technology to make good these deficits are suggested.

Role of ICT in Socio-Economic Development in Kenya

2017 ◽  
pp. 1-17
Author(s):  
Juliet W. Macharia
Keyword(s):  
Economic Development ◽  
Mobile Phones ◽  
Mobile Telephony ◽  
Information Communication ◽  
Men And Women ◽  
Mobile Telephones ◽  
Socio Economic Development ◽  
The Media ◽  
Males And Females

The growth of Information Communication Technology (ICT) has empowered communities in diverse ways. Both males and females use ICTs to transact businesses and carry on relationships. Access and use of mobile phones have changed people's lives. This chapter discusses the magical revolution of mobile telephony in Africa and specifically in Kenya. Innovations such as MPESA have transformed people's lives in Kenya and in other emerging economies. Both males and females have used the innovations to bring about development that has enriched their lives. Secondly, the role of gender socialization is discussed in relation to how the ICTs have eliminated the long-held belief that females are not participants in societal development. Thirdly, the role of the media in development is examined because they socialize people into the gender roles. Through mobile telephones, females perform diverse roles. Positive portrayal of men and women in development acknowledges that men and women must be active members of the process.

Growing Up Wireless

2008 ◽  
pp. 99-125
Author(s):  
Letizia Caronia
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Mobile Communication ◽  
Cultural Models ◽  
Intergenerational Relationships ◽  
Communication Technologies ◽  
Growing Up ◽  
Social Phenomena ◽  
The Relationship

This chapter illustrates the role of the mobile phone in the rise of new cultural models of parenting. According to a phenomenological theoretical approach to culture and everyday life, the author argues that the relationship between technologies, culture, and society should be conceived as a mutual construction. As cultural artefacts, mobile communication technologies both are domesticated by people into their cultural ways of living and create new ones. How are mobile phones domesticated by already existing cultural models of parenting? How does the introduction of the mobile phone affect family life and intergenerational relationships? How does mobile contact contribute in the construction of new cultural models of “being a parent” and “being a child”? Analysing new social phenomena such as “hyperparenting” and the “dialogic use” of mobile phones, the author argues upon the role of mobile communication technologies in articulating the paradoxical nature of the contemporary cultural model of family education.

Enabling the Glass Pipeline

2006 ◽  
pp. 291-309 ◽  
Author(s):  
Umar Ruhi ◽  
Ofir Turel
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Inventory Management ◽  
Mobile Technology ◽  
Information Exchange ◽  
Relationship Management ◽  
Customer Relationship ◽  
Mobile Technologies ◽  
Chain Management ◽  
Technology Applications

In recent years, the prospect of information exchange independent of time and place has been a compelling driver for organizations worldwide to adopt mobile technology applications in their various business practices. In particular, the application of mobile technology in Supply Chain Management has drawn widespread attention from researchers and practitioners who endorse adaptive and agile supply chain processes. This chapter discusses the applications of mobile technologies in various areas of supply chain management and the potential benefits of those technologies along the dimensions of reduced replenishment time and transactions and billing cycles. Among other discussions, the role of mobile procurement, inventory management, product identification, package tracking, sales force, and field service automation technologies is highlighted. To substantiate the basis for adopting mobile technologies for supplychain management, different market drivers for mobile applications are exemplified and applied to the three macro-level processes of supplier relationship management, internal supply chain management, and customer relationship management; a resulting typology of mobile supply chain management applications is presented.

Mobile Money and Mobile Technologies: A Structural Estimation

2020 ◽  
Author(s):  
Yan Dong ◽  
Sining Song ◽  
Sriram Venkataraman ◽  
Yuliang Yao
Keyword(s):  
Mobile Technology ◽  
Mobile Network ◽  
Mobile Technologies ◽  
Supply Side ◽  
Social Good ◽  
Mobile Money ◽  
The Past ◽  
Market Shares ◽  
Mobile Network Operators

Mobile money is a service bundled with mobile technology and a social good that promotes financial inclusion for the under-served populations. Although the effect of mobile money has been examined in the past, we look at the supply side effects as it is important for managers to understand the role of mobile money in both providing social good and making a profit. From 1G to 4G mobile technologies, mobile money consistently serves as a competitive advantage for mobile network operators (MNOs). However, this does not mean that the effect stays unchanged over the generations of mobile technology. Instead, when the 3G technology allows web browsing as a major upgrade of mobile functionality, MNOs with mobile money have a substantially larger set of options to differentiate from those without mobile money; and as a result, mobile money implemented with 3G and 4G leads to larger market shares than that with 1G and 2G.

Mobile communication, social presence, and perceived security on public transport

2019 ◽  
Vol 8 (2) ◽  
pp. 268-292
Author(s):  
Dennis Reichow ◽  
Thomas N. Friemel
Keyword(s):  
Mobile Phones ◽  
Social Presence ◽  
Mobile Communication ◽  
Public Transport ◽  
Situational Factors ◽  
Representative Survey ◽  
Mediating Role ◽  
Perceived Security ◽  
The Relationship

Mobile phones have become a ubiquitous phenomenon on public transport. However, little attention has been given to the effect of mobile communication on perceived security on public transport. This paper develops a model of social presence and perceived security in order to understand the widespread use of mobile phones on public transport as well as its effects. The first part of the model suggests a mediating role of social presence to understand how perceived security motivates mobile communication. The respective hypotheses are tested with a representative survey ( N = 2,267), and the results support the mediating role of social presence. The second part of the model assumes that social presence is not only a motive to use mobile communication but also helps to improve perceived security. Based on a 2-week mobile experience sampling with 86 participants and 1,264 measurement points, the effect of mobile communication and social presence obtained, as well as individual and situational factors on perceived security were tested. The respective hypotheses were partially supported but also suggest that other coping strategies might be of relevance to fully understand the relationship between mobile communication and situational perceived security. Besides the academic insights, these results suggest that public transport operators should consider expanding mobile phone coverage in their vehicles and stations to improve perceived security and make their services more attractive.

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