How Web 3.0 Tourism Students See the 1.0 Higher Education System

2020 ◽  
pp. 252-268
Author(s):  
José Alexandre Martins ◽  
Romeu Lopes ◽  
Vitor Roque
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Education System ◽  
Cultural Resistance ◽  
Higher Education System ◽  
Web 3.0 ◽  
Challenges And Opportunities ◽  
Use Of Social Media ◽  
Portuguese Higher Education

Social media does not seem to easily fit in the higher education system. The Web 3.0 students use social networks on a daily basis, however, 1.0 higher education institutions are not taking advantage of these tools. There are some institutional constraints, pedagogical issues, and cultural resistance for its adoption. A survey directed to Portuguese Higher Education students was held, aiming to identify social networks' use either in a personal and academic context. Results show that social networks are under-exploited in the teaching-learning process, both by students and also their teachers. They are both aware of the platforms and applications but are rarely used for an academic purpose. The study raises important issues and gives practical examples for effective use of social media in education. In order to address these challenges and opportunities wisely, it is necessary an effective engagement in social media by students, professors, and all the academic staff.

scholarly journals Comparison of regulatory models of higher education in Europe: the Portuguese situation

2009 ◽  
Vol 14 (1) ◽  
pp. 53-70 ◽  
Author(s):  
Pedro Rei Bernardino ◽  
Rui Cunha Marques
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Education System ◽  
Quality Assurance System ◽  
Higher Education System ◽  
Assurance System ◽  
European Higher Education ◽  
Portuguese Higher Education ◽  
Quality Assurance Standards ◽  
Regulatory Models

The regulation of Portuguese Higher Education is now in a period of evolution and undergoing profound changes. The quality assurance system implemented was criticised from the beginning, raising many doubts, and was often associated with some weaknesses. The pressure put on the Portuguese government to meet quality assurance standards in the scope of European Higher Education is enormous and several reforms and policy developments show that Portugal's Higher Education system is on the move. This paper compares the regulatory models in other European countries and analyses the new Portuguese model.

scholarly journals Unwaged Posts in UK Universities: Controversies and Campaigns

2015 ◽  
Vol 13 (2) ◽  
pp. 533-553 ◽  
Author(s):  
Kirsten Forkert ◽  
Ana Lopes
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Trade Unions ◽  
Creative Industries ◽  
Early Career ◽  
Higher Education System ◽  
Use Of Social Media ◽  
The Uk ◽  
The University ◽  
Uk Higher Education

This article examines unwaged posts at UK universities, using recent examples of advertised job posts. While unpaid work is common in the UK higher education system, unwaged posts are not. The posts under scrutiny in this article differ from traditional honorary titles as they target early career academics, who are unlikely to have a paid position elsewhere, rather than established scholars. The article contextualizes the appearance of these posts in a climate of increasing marketization of higher education, entrenching managerialism in higher education institutions, and the casualization of academic work. We also discuss resistance to the posts, arguing that the controversy surrounding unpaid internships in the creative industries created a receptive environment for resisting unwaged posts in academia. We analyze the campaigns that were fought against the advertisement of the posts, mostly through social media and the University and College Union. We explore the tactics used and discuss the advantages and limitations of the use of social media, as well as the role of trade unions in the campaigns against these posts, and we reflect on what future campaigns can learn from these experiences.

Students’ Privacy Concerns on the Use of Social Media in Higher Education

2014 ◽  
pp. 54-75 ◽  
Author(s):  
Laura Aymerich-Franch ◽  
Maddalena Fedele
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Undergraduate Students ◽  
Educational Institutions ◽  
Privacy Concerns ◽  
Use Of Social Media ◽  
The University ◽  
Video Calling ◽  
Correct Implementation

Social media is principally used by students in the private sphere. However, its implementation for educational purposes in higher education is rapidly expanding. This chapter looks into undergraduate students’ perceptions of using social media in the university context. In particular, it examines students’ privacy concerns regarding faculty use of social networks to support classroom work and video calling or online chats to meet for work discussion. Two-hundred-forty-four undergraduate students completed a survey and four focus groups were carried out. The results reveal that although students generally accept using social media in the instructional arena, privacy concerns can easily emerge. Educational institutions are encouraged to take these concerns seriously. Using applications specifically created for learning purposes and developing some guidelines for a correct implementation of these resources for the faculty to follow might contribute to alleviate these concerns.

Web 2.0 Technologies and Marketing

2017 ◽  
pp. 733-755
Author(s):  
Dora Simões ◽  
Sandra Filipe
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Web 2.0 ◽  
Social Media Marketing ◽  
Statistical Techniques ◽  
Brand Knowledge ◽  
Media Type ◽  
Use Of Social Media ◽  
Portuguese Higher Education

This chapter reports on the use of social media marketing by pre-adults, setting off from a case study of pre-adults of different courses at a Portuguese higher education school. Data were collected through a questionnaire available online and analyzed with descriptive statistical techniques. Based on the pointed outlines, the aim is to evaluate longitudinally the types of social media used by pre-adults, the contexts in which they use each social media type, their opinions about the intentions of social media marketing and the influences of social media marketing on their brand knowledge, attitude and behaviour. Tendencies around concepts, tools and levels of attraction by the audiences, with focus on relationship marketing in the 2.0 era are revisited. Furthermore, the chapter presents the perception of pre-adults about social media marketing, and contributes with critical information that might help cast light over recent theories and practices of social media marketing.

Web 2.0 Technologies and Marketing

2015 ◽  
pp. 1-23
Author(s):  
Dora Simões ◽  
Sandra Filipe
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Web 2.0 ◽  
Social Media Marketing ◽  
Statistical Techniques ◽  
Brand Knowledge ◽  
Media Type ◽  
Use Of Social Media ◽  
Portuguese Higher Education

This chapter reports on the use of social media marketing by pre-adults, setting off from a case study of pre-adults of different courses at a Portuguese higher education school. Data were collected through a questionnaire available online and analyzed with descriptive statistical techniques. Based on the pointed outlines, the aim is to evaluate longitudinally the types of social media used by pre-adults, the contexts in which they use each social media type, their opinions about the intentions of social media marketing and the influences of social media marketing on their brand knowledge, attitude and behaviour. Tendencies around concepts, tools and levels of attraction by the audiences, with focus on relationship marketing in the 2.0 era are revisited. Furthermore, the chapter presents the perception of pre-adults about social media marketing, and contributes with critical information that might help cast light over recent theories and practices of social media marketing.

Students' Privacy Concerns on the Use of Social Media in Higher Education

2015 ◽  
pp. 1963-1984
Author(s):  
Laura Aymerich-Franch ◽  
Maddalena Fedele
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Undergraduate Students ◽  
Educational Institutions ◽  
Privacy Concerns ◽  
Use Of Social Media ◽  
The University ◽  
Video Calling ◽  
Correct Implementation

Social media is principally used by students in the private sphere. However, its implementation for educational purposes in higher education is rapidly expanding. This chapter looks into undergraduate students' perceptions of using social media in the university context. In particular, it examines students' privacy concerns regarding faculty use of social networks to support classroom work and video calling or online chats to meet for work discussion. Two-hundred-forty-four undergraduate students completed a survey and four focus groups were carried out. The results reveal that although students generally accept using social media in the instructional arena, privacy concerns can easily emerge. Educational institutions are encouraged to take these concerns seriously. Using applications specifically created for learning purposes and developing some guidelines for a correct implementation of these resources for the faculty to follow might contribute to alleviate these concerns.

Exploring education-related use of social media: business students perspectives in a changing India

2018 ◽  
Vol 60 (2) ◽  
pp. 198-212 ◽  
Author(s):  
Jehangir Bharucha
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Student Engagement ◽  
Education System ◽  
Business Education ◽  
Easy Access ◽  
Content Type ◽  
Higher Education System ◽  
Depth Interviews ◽  
Structured Questionnaire

Purpose Within a connectivist learning model, the purpose of this paper is to investigate the adoption of social media for educational purposes in India, a hitherto unexplored area of research. The basic research thrust is on students’ experiences when social media is incorporated into higher education. This research tries to gather evidence on the effectiveness of this role and its potential future role as a facilitator and enhancer of learning in the Indian system. Design/methodology/approach The current research draws on the perspectives of the students regarding the adoption of social media for educational purposes. The data collection was done in two separate stages. Stratified random sampling was applied and a structured questionnaire was sent via e-mail. Usable responses were received from 568 respondents. The second stage consisted of an exploratory qualitative study using in-depth interviews and reflections of 250 students from the original sample. Findings Four clear themes emerged from the responses collected via the structured questionnaire and particularly from the in-depth interviews. These include: widespread usage of social media, definite usage in business education, strengths of social media in business education and the flip side of learning with social media. One thing is certain: social media will continue to play an important role in the Indian education sector. A number of colleges and universities in India are including social media in their pedagogy, but the challenge lies in effectively aligning it with curriculum. Practical implications Despite the widespread use of online social media for communication and entertainment, the use in the educational sphere seems to be less. This year-long study tries to gather evidence on all these issues. No doubt social media’s contribution in the classroom depicts a rising interest in technology as a tool to assist learning but it also reinforces a paradigm shift in the way students learn. Social implications With nearly a billion people on mobile phones, the online system certainly has vast potential to create the right kind of learning. As this study has shown at a micro-level, technology-led reach and easy access is bringing about a socio-economic difference in the lives of Indian learners. While this study certainly supports digital learning in India it points out that higher educational institutions are yet to exploit its full advantage for better student engagement. Originality/value One key characteristic of this generation is that they are very education oriented. Due to the relative freshness of the approach in India and fairly restricted use in the Indian higher education system, empirical studies are limited and the impact of social media on student engagement in the higher education system in India is not known.

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